In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 702 Everything is possible

Starting from that night, the mobile phone of Mr. Mai, the executive president of Jingxi Automobile, was activated as a hotline.

She has always made her business phone number public and has been in contact with various car companies.

Almost all domestic car companies have sold new energy vehicle models in Jingxi Auto’s live broadcast room.

Most of them have an attitude of learning and imitating, to see how others sell, and then go back to tinker with it themselves.

After all, those who can run a car company are all large companies with a starting capital of billions.

Not willing to be restricted by sales channels, I will definitely come up with my own ideas.

But selling cars in a live broadcast room is not just about finding a few beautiful women to pose in front of the camera.

The key is to first develop a live broadcast room that can consistently and stably attract millions or even tens of millions of netizens to watch.

Just by reaching this step, it will become a top internet celebrity organization with an annual output value of over 100 million yuan.

Maizi started with his own Douyin account with more than 7 million followers, and then various "friendly" accounts such as Tingbaobao, Xiong Zhuyong and even Gesang and Ge Ruiya supported and diverted traffic. The entire Jingxi live broadcast platform account tilted traffic and transferred it to his own platform, forming such a popular account that directly sells new energy vehicles at special prices every day.

It has now become an important asset in Jingxi Automobile's listing application.

Even the brand new used cars in Jingxi are not opened in separate accounts, but continue to be concentrated here.

Because it is obviously difficult to get jaw-dropping special prices for new energy vehicles at present, but second-hand fuel vehicles are easy to appear for various reasons.

Therefore, the sale of several Panamera, Porsche 718, Mercedes-Benz, BMW and Land Rover second-hand cars with special prices and warranties at irregular auctions every day has become the focus of netizens across the country.

In short, it is to use super low-priced and quality-guaranteed second-hand cars as prizes to attract netizens.

No one knows approximately when the auction will be held, so we can only watch the live broadcast of new energy vehicles.

Of course the data in this live broadcast room is very good.

Even the peak number of people from time to time is higher than that of anchor Xiong.

But now car companies have finally realized that when it comes to selling cars, Anchor Xiong and Jingxi Automobile are two different things.

Jingxi Automobile's focus is still on using car prices to sell off and clear inventory.

Anchor Xiong has tried his best to intervene in the stages of product design and configuration positioning, so that the car model can be liked by as many potential consumers as possible.

Then when selling again, add some price advantages and emotional promotion, which will give you multiple sales advantages.

Who can sell this?
Even Dream Auto, the current domestic auto sales leader, has finally suffered a serious impact!
Zi Xiaowei never regarded Dream Auto as his imaginary enemy, but ever since he bought his first Dream Auto to experience it, he keenly realized that this rapidly growing car company had great hidden dangers.

Compared with super car companies that can sell 2023 million vehicles a year and have multiple brands and product series under their jurisdiction, the annual sales of Changjiang Automobile and Ella Automobile in 250 have exceeded million vehicles. In the future, with the addition of Gaohe Automobile, it is very likely that they will be on par this year.

However, Changjiang Automobile, which expanded rapidly in 2023, including Ella Automobile and even Gaohe, had a total of less than employees, a sharp increase from the previous .

Almost all of them are front-line workers, and the sales system is still transferring and laying off people.

And Dream Car has 900,000 people!

It has the largest number of employees among the thousands of A-share listed companies.

Among them, workers account for more than half, with R&D staff numbering over 100,000, other sales and maintenance staff numbering over 100,000, and administrative staff numbering tens of thousands.

At that time, the two large-scale 4S stores represented different brand series and implemented two sales scale systems face to face, not even including other brands promoted.

Zi Xiaowei felt that the marketing cost was too high.

However, Dream Car’s biggest killer is price war.

With such high marketing costs, the production and manufacturing process will have to be squeezed out, and there are so many workers.

There is a saying in the industry that Dream Auto is actively using labor-intensive production lines and deliberately setting up factories in various underdeveloped areas in order to create more employment opportunities and generate a considerable financial scale for the local area.

Regardless of how much sentiment is involved, or whether it is a calculation like selling steamed buns, Zi Xiaowei respects such companies that benefit more people.

But this is unscientific.

Whether it is the setting of the marketing system or the production and manufacturing model.

Changjiang Automobile has almost cut off all its marketing and outsourced it to its son-in-law Zi Xiaowei. Now even the delivery and maintenance of fuel vehicles have to be handed over to Jingxi Aiche one after another.

It's completely light travel.

The efficiency of linear pulsation in the factory is higher. Jiangzhou is the area with the most complete parts supply chain. Ground subsidence is most suitable for high-precision intelligent production and other detailed factors must be taken into consideration.

The entire production line is equipped with intelligent robots as much as possible, and as many workers as possible are employed through a six-hour four-shift system, but production efficiency must be pushed to the extreme by science.

Zi Xiaowei advocates giving back to society after making money, and the troops fighting on the front line must be elite and powerful so that more people can live a peaceful life.

Instead of using a large number of new recruits who don’t even have guns to increase the number of people like Su Lian did in the previous war.

DreamCar, which used to use scale to drive down prices and make joint ventures and domestic cars dizzy, was finally hit hard at this moment.

When the Bear anchor finally stabilized the pure electric Ella, using the Cat series to control the 007-plus yuan model, and the Chinchilla firmly established itself in the yuan model, he deliberately left the sub- yuan, -plus yuan price range for other brands, including the Chinchilla after the introduction of the Evita, and then the convertible pickup truck model of Anqi , the Fishing Man, sold for yuan.

In fact, we have never used a real low-price strategy.

Before Chang Yueling secured Zi Xiaowei, Changjiang Automobile also fell into the problem of confusion in its marketing direction. Old Chang even blindly showed up a few times to imitate Lei Jun. At that time, the outside world had already said that Changjiang Automobile was shaky. It was only relying on the monthly sales of 300 million or so vehicles to maintain its dominant position in hard-core off-road vehicles. The sales of this H6 of to per month kept the scene.

This is also the reason why Changjiang Automobile became the country's top gold medal hitter in the past few years.

As a result, this time, host Xiong finally raised the guillotine and chopped it down fiercely!
The live broadcast room received orders of 630,000 and locked orders for 370,000 vehicles!
Even though it is obvious that many netizens are being swayed by the atmosphere and rushing to place orders in the hope of making some profit by reselling them.

But these are hundreds of thousands of orders, and this special promotion doesn’t have any big gift packages to guarantee the order value.

A stable model that can usually sell 20,000 to 30,000 units has cut its own prices, directly impacting the price range of less than 100,000 yuan including subsidies.

Which consumer doesn’t know the H6 model? It has been the market leader for many years.

There is no need to say much about the car model, and Dream Car’s biggest moat, price + plug-in hybrid technology, are a perfect match here.

Even Changjiang Automobile has a good reputation for quality that has not collapsed to this day.

It's a no-brainer which one to choose.

This is a dream car market that the Cat series priced at 130,000 or 140,000 yuan in the past has never been able to impact.

To be more precise, the Cat series is forcibly squeezed out of the female consumer market.

A small car that is good-looking, convenient for picking up children, and has similar functions and costs between 50,000 and 80,000 yuan may be purchased by consumers who may grit their teeth and spend some money to buy it. The middle-class users who originally bought MINI and Beetle may save money and buy it.

It does not overlap with Dream Auto’s main consumer group.

Therefore, they have been very low-profile in the past year and have not made Dream Auto feel threatened. They have maintained monthly sales of 200,000 to 300,000.

Even if this is the total sales volume of dozens of models under the brand, including various modified, new, and discontinued models.

In fact, the champion of a single model has always been alternating between Cute Cat, My Neighbor Totoro, and Evita.

Now we have finally arrived at the Changjiang Automobile H6.

The C-class plug-in hybrid car priced at around 100,000 yuan is Dream Car's killer weapon to sweep the market.

But sedans naturally lack a certain space advantage over SUVs.

The fuel model of the Changjiang H6 can be sold for less than yuan. Now this "special price version" has made up for its shortcomings, and its advantages are still overwhelming.

Among the more than 300,000 users who suddenly locked in their orders, only they themselves know how many are potential consumers of Dream Cars.

Anyway, there are people everywhere on the Internet saying that they have just canceled their orders and are here to grab the H6.

The H11.98, which costs RMB 6, will not make old users feel hurt, because it is very simple. Other companies collect production costs and supply chain costs, but here they collect sales costs.

All users of special-price models will enjoy the delivery and maintenance of their cars in Jingxi, and will have nothing to do with the Changjiang Automobile 4S system in the future.

This even dealt a severe final blow to the 4S store system. Hurry up and stop procrastinating. Either join or be laid off. There is no bargaining at all.

Do you really think that 4S repair and maintenance are trusted and liked by consumers?

Most consumers will go to a repair shop outside to find a cheap and good one after the insurance expires. Now Jingxi Auto has been doing this from the beginning, and its network of outlets is dense, making it convenient and hassle-free.

How can the 4S store model be compared?

So literally overnight, Changjiang Automobile's previously huge national 4S store system was all undergoing transformation.

Except for a very few who withdrew reluctantly, most people chose to join Jingxi Car Lover.

After all, many 4S shop owners actually have several or even more brands in their hands. It is not a bad idea to try one now, which is considered as betting on several fronts.

Maybe it just provides more paths for the future.

For car lovers in Jingxi, it is just a matter of having multiple authorized maintenance points in various places, and they can also send a few people there to solve job problems, which is a complete benefit.

Who can withstand this kind of cost cutting?
Consumers and automotive professionals across the country can clearly see that DreamCar, which has been far ahead for more than two years, has maintained overall sales of 200,000 to 300,000 each month.

This month was severely cut in half!
For the huge production scale costs and very cumbersome and complicated marketing scale costs that have already been formed, scale at this time is a sling.

According to the theory of scale success, if you sell a car at a low profit but quick turnover, you can make a few hundred yuan more on each car, so three million cars will make billions.

But even the slightest loss will be magnified into tens or hundreds of billions, causing devastating consequences for the entire enterprise.

Moreover, once a decline occurs, it will cause a chain reaction, and everything from the supply chain to cash flow will quickly collapse.

So the person who called Maizi that night wasn't there to accuse him, but to ask, "Is there any possibility of Dream Car collaborating with Xiong Anchor?"

Of course there are.

(End of this chapter)