In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 596: The Regular Army

The internet celebrities who were busy filming and live streaming downstairs all looked up when they heard the sound. What big thing had happened?

Unfortunately, the bodyguards blocked the stairs.

We have authoritative pricing power for used cars across the country.

Do you know what this means? In such a big market, as long as you get this near-exclusive status, you can make money with your eyes closed!

If a new car is a commodity that requires an approximate price to be approved by relevant national departments, a used car can be sold at any price as long as both the buyer and the seller are willing.

For example, if Zi Xiaowei's first broken van was dismantled and sold for parts, even including the body and door frames, it might cost more than 4,000 yuan. But after it was reassembled and able to be driven, it only cost 4,000 yuan. It is really that kind of low-end broken car is not worth dismantling and selling for parts. The disassembly process costs more than 4,000 yuan in manpower.

Moreover, used cars are really an interesting thing that combines usage value and fluctuations in supply and demand.

The same model of car produced in the same batch may have completely different conditions after being owned by different owners within two or three years, resulting in huge differences in selling prices.

There are too many tricks and water in this.

So it has always been a chaotic place with all kinds of people.

In recent years, many bigwigs have wanted to unify the country, but they have failed because of various shortcomings.

Financial strength, brand reputation, promotion efforts, etc. are not easily achieved, but the seemingly most important technical level can be easily achieved with just a few more comprehensive repair shops and a group of maintenance technicians.

Many industry leaders only possess the last item, but it is difficult for them to achieve the previous ones.

It just so happens that Jingxi Automobile now has the aforementioned elements, plus a bunch of fairly experienced automotive experts, so it is easy for it to achieve a dimensionality reduction attack.

In the past few months, ever since Li wanted to merge the review section of the car website, these people with many years of experience in the automotive industry have repeatedly asked us if we could do something in the used car market, but they are hesitant to act on their own.

Anyone would be horrified to see the crazy price cuts where even the new Volvo S90 can be reduced to more than yuan, and the famous models that were once popular all over the country, such as Lavida, Corolla, Verano, XRV, and POLO, are sold for only tens of thousands of yuan for new cars.

Those two or three year old cars that were bought for hundreds of thousands of yuan are now sold second-hand for more than 100,000 yuan. No one can do that!

But everyone knows that this rapid accumulation of used cars is an opportunity.

How to use it?

Now finally a big boss dares to raise the flag, and all the car-related professionals present are about to cry for joy.

Because currently, the only ones who can make money from the hot sales of new energy vehicles are anchors, car media, and car video teams. Others who used to make a living in the automotive industry are still looking for ways to monetize.

Everyone is watching the situation become turbulent, and really doesn't know what to do or how to make a profit from this tide.

Just look at Mr. Mai, who is the boss of the Automobile Building, and his attitude towards the tall and thin boy next to him, and you will know that he carries weight.

Not to mention that those who knew he was the bear anchor were even more excited.

Everyone listened attentively: "I will present a framework, and you will fill it in. Those who can only criticize and find faults without offering constructive suggestions should remain silent. Those who can effectively operate it will be rewarded according to their merits and start taking charge of the corresponding work directly, but they will be subject to everyone's supervision..."

I was so excited that I wanted to turn my listening skills up to level ten.

"We're taking advantage of the fact that used cars are worthless right now, putting huge pressure on used car dealers, so we're sure we can sell them at super low prices. Well, these super low-priced used cars are like the 99-cent tissues and 9.9-yuan T-shirts on Pinduoduo and Jingxi Mall. Yes, used gasoline-powered cars aren't popular right now, but if we can promote them for auction on a livestream at 9,900 or 18,800 yuan, do you think we can sell them?"

Everyone was stunned for a moment, then responded in unison, almost subconsciously: "Yes!" "Of course!" "That's for sure. As long as it's cheap enough and the quality is up to standard, we can guarantee the quality, right?"

Zi Xiaowei smiled and nodded. "Of course, this is a gimmick to attract everyone. We could even subsidize the sale of low-priced, high-quality cars priced between three and five thousand, or even seven and eight thousand. The prerequisite is that all cars must pass our quality inspection and scoring. However, our main sales will still be mid-to-high-end models like BBA, which can help people realize their dream of owning a luxury car..." Everyone immediately focused again. "Mainly selling luxury cars? Sure, sure. Forget about those cheap, junk cars on the market. We can also make profits from mid-to-high-end models!"

Zi Xiaowei analyzed the situation from the consumer's perspective: "Which consumers should new energy vehicles attract the most? New car owners and those replacing mid- to high-end fuel vehicles. The replacement cost for low-end car owners is very high. The old car is worthless, and the new car costs tens of thousands or even hundreds of thousands more. So the good sales of Totoro are attracting a large number of new car buyers. Now we are also helping mid- to high-end fuel vehicle owners to resolve the worries of replacement, which indirectly boosts the sales of new energy vehicles."

Some people still have some doubts in their eyes. What can I say?
Zi Xiaowei gave an example: "For example, compared to the current price of a new BMW 5 Series, which is now priced at 300,000 yuan, if we lower the price of a used 5 Series to 200,000 yuan with a warranty, and offer interest-free installments from Jingxi Finance, discounted Jingxi auto insurance, and even affordable, high-quality maintenance from Jingxi Aiche's authorized repair shops, which one will sell better?"

I wonder if anyone has realized Zi Xiaowei's viciousness and ruthlessness at this time.

Anyway, everyone's eyes lit up, and they tried hard to keep up with the thinking: "How old is a 200,000 yuan BMW 5 Series?"

"Just take care of it for a few years. A new car now starts at 330,000 yuan, and installment financing can definitely get you 300,000 yuan! But after all the extras, it's still going to be nearly 400,000 yuan. Even if you pick it up and resell it, how much can you get for it?"

"That's right, a three or four-year-old BMW 4 Series can now be found for around yuan. The key is that we offer a warranty, interest-free installments, car insurance, and after-sales repairs... Shit, this is going to completely kill BMW S dealerships. Don't they make a lot of money from installments, car insurance, and after-sales repairs? BMW will hate us to death!"

"Is there something wrong with your ears? Wei always uses BMW as an example. We can destroy the back door of all fuel vehicle 4S stores!"

"Damn it! They're just regular troops, it's time for a reshuffle!"

Now everyone gasped.

It was definitely much bigger than the scene where Maizi gasped just now. It was like everyone in the room was eating hot pot and enjoying the spiciness.

But I was also excited and eager to get involved.

The stronger the market reaction, the more likely it is to succeed.

Zi Xiaowei counted on his fingers, "First, we have an online platform that surpasses all our competitors for publicity, promotion, and sales. So, in the short term, it shouldn't be difficult to generate buzz and traffic by selling a large number of cheap cars. Secondly, once we've built our reputation and established ourselves as the nation's most famous used car agency, what should we do next? We'll enter the auction system."

In fact, he didn't even need to explain in detail, there was another round of applause!
Most people in the industry are aware of this model, which has been used quite skillfully in Europe and the United States.

Only Mr. Mai was confused.

She also needed people around her to explain: "For example, if this BMW 5 Series is priced at 200,000 yuan, everyone wants it. Posting it online and relying on quick purchases won't work. There are too many scams, and it doesn't conform to the principle of maximizing profits. So, instead, auction it publicly, with a starting bid of 200,000 yuan. It won't reach 300,000 yuan, but 220,000 or 30,000 yuan is possible. Given the contradiction between supply and demand, you can always sell it for more, right?"

"But if tens of thousands of people come to bid, it will be a mess. And it's inconvenient to see the actual car at a legal auction. Consumers can entrust a nearby used car company with admission qualifications to bid for them. This way, the auction only needs to target a group of experts in the company, a bit like a broker. In fact, it adds middlemen to take charge. We, as the auctioneer, are responsible, and so are the auctioneers. They connect with and screen consumers, and we don't have to deal with them directly..."

"Several large coastal auto groups have tried to do this before. Our problem is that our country is too big. You spend a lot of money to develop it, but only a few people know how to participate. If you can't promote it nationwide, it will be difficult to control the situation."

"In fact, as long as it can't become the only legitimate way to trade used cars, it can't be promoted authoritatively. The promotion costs are too high and have to be shared with the car price. In short, the foreign model may not be suitable for China, but we do it, hahahaha, Xiong Anchor can promote it once or twice, the car live broadcast room will be running every day, and the mall website will be launched. Every link is ready!"

This model is likely to be a hardship for major 4S stores, while lower-level used car dealers benefit: "We don't buy cars. We only accept cars sent by used car dealers for inspection and valuation, and then seal them in our parking lot for auction. The second-hand car dealers also buy them and pay us. We collect commissions from the dealers here. We are just a trading platform. There were used car websites that did this before, right? What's the difference?"

"The difference is that these used car websites have to spend huge amounts of money to promote their own models, and in the end these costs are added to the buying and selling, and the commissions for each used car transaction are horribly high!"

"Bullshit! We're isolating the sellers. Sellers want to sell their cars online for as high a price as possible, and they don't want dealers to take them and make money. Everyone is selfish, and many people will hide their car problems and exaggerate. We don't target sellers, so we save a lot of trouble. That's a huge difference!"

Others were analyzing the situation carefully: "But how can we ensure the certification of used car qualifications? We must screen for entry qualifications, right?"

Zi Xiaowei then nodded with a smile. "I have a group of people in East China who can open a few, then one in Jiangzhou, one in Jibei and Jicheng, and one in Guangdong. Those who are confident here can form groups and become the first batch of seed companies. We'll start by playing on our own, and once we're familiar with the rules and have perfected them, we can slowly inspect and certify other used car dealers to join us."

Someone once said that to understand the future of an industry, we must look at where the upper limit and the ceiling are.

The used car system under Jingxi Automobile can help Mr. Mai further consolidate his controlling stake and drive up the valuation.

(End of this chapter)