In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 551 I have to prove that what I said is good advice.
By the next evening, this model, which was defined as a luxury, smart large electric SUV, was actually a range-extended SUV with an engine added. Its starting price was 24.98 to 32.98 yuan, which was actually a subtle price reduction and additional features compared to the previous price of 28 to 37 yuan.

I don’t know if there is any reason why the price is completely overlapped by Chinchillas.

Finally, it was publicly announced that the number of orders exceeded 4000 vehicles.

The word "Da Ding" is a new word coined by new forces. As long as the deposit is paid, it doesn't matter whether the order is locked in the end.

What matters is that there's a big number that looks encouraging.

But it is obvious that the entire market has been aroused by the appetite of the bear anchor who has placed large orders of tens of thousands of vehicles starting from the cat series.

Later on, I could lock in hundreds of thousands of dollars in orders, and I became numb to it.

Nowadays, car companies are embarrassed to say that new models are on the market if they don’t have more than 10,000 locked orders.

It is more likely that they simply do not announce the number of orders immediately after the listing, as this would easily backfire.

What methods can traditional car companies use to sell new cars immediately after they are launched?
After millions or even tens of millions of dollars in advertising and promotion, new models are launched on the market and have to follow the sales staff in 4S stores across the country to learn the advantages and disadvantages of the sales talk and sell the selling points.

Then there are the uneven sales techniques, test drives in the store, and a month of long-winded talk before we can see the market feedback. If the sales can exceed 10,000, we are lucky.

How can we not be defeated if we fight against the new forces with this kind of reaction ability?

Not to mention the brand new Jingxi automobile sales platform led by anchor Xiong.

In fact, up to this point, many car companies are still unaffected.

While watching 4S stores collapse, run away, and breach contracts, they focused on style design and improving product strength, without realizing that the entire marketing model has been undergoing a tremendous change. Being able to realize that shifting the focus to new energy vehicles is already a sign of a sense of crisis.

Most people still believe that making good cars and doing good marketing and promotion are two things that go hand in hand, and one of these two steps must have been taken incorrectly.

Therefore, the industry has not paid much attention to the M7 model of Leading Auto, which was launched last year and has now launched its third new model.

Zi Xiaowei had to take the initiative to ask Lao Jin and other old hands in Jiangsu and Zhejiang, the Yangtze River Automobile Marketing Center for data and information, as well as the local bosses in his own Ella Automobile Marketing Center.

Only then can we vaguely summarize some outlines.

Four thousand vehicles is definitely an exaggeration, and most of this number should be "sold" to dealers in various places. Currently, more than 700 user centers have put this "new car" on display.

There are showroom cars and test drive cars, and this car has three models. Doesn’t each store have to have five or six cars in stock?
Lao Jin and the others just sneered and were too lazy to look at it any further. This trick was played by Japanese car manufacturers more than ten years ago. They let dealers in various places bear the inventory first, and it was not surprising to sell tens of thousands of vehicles.

The key is that they understand that these are rookies who switched from mobile phone dealers and happened to take over many closed car dealerships.

We would also like to thank Mr. Wei for reminding us that they have introduced some of their friends to transfer some of their non-performing assets to these newbies.

Zi Xiaowei's focus lies here. What he wants to see is how many people really believe in this "driverless" rhetoric.

Because in the video of the new car launch conference that can be found everywhere on the Internet, Cheng Dazui really insisted that the intelligent driving system is the main selling point of this M7 after the facelift.

The truth is that the mechanical performance of this car itself is just like that and there can be no fundamental changes. At least the hard indicator of air suspension to ensure luxury and comfort has not been added. The real transformation can only be seen in the larger M9 with almost a completely new design and structure, so now we can only brag about its intelligent driving.

Of course, the words seem familiar:

"To understand how powerful our car is, we only need to understand how strong the source of our power is...

To see how strong our scientific research capabilities are, just look at which companies are our competitors.

We are Apple's competitor, especially after the release of our foldable phone, which has steadily surpassed Apple in the high-end mobile phone market;
Tesla's autonomous driving competitor is us. The only thing that can defeat Tesla's autonomous driving FSD is our ADS.

We are Qualcomm's chip competitor. Before the sanctions, our chips could crush Qualcomm.
Google's Android system is our competitor because our mobile phone system directly steals Android users;
We are the competitor of Oracle Database because our 100% independently developed database has begun to replace Oracle Database on a large scale;

We are also Amazon's competitor because our cloud service is the second largest service provider in China after Alibaba Cloud;

Nvidia's competitor is still us, because the chips we develop are infinitely close to Nvidia's chips;
Weisoft's competitors...

Ericsson...

Cisco...

Nojiya...

That’s why our car has such strong capabilities…”

Zi Xiaowei felt that this approach was no different from A-mei and B-girl, except that all the cars including Rolls-Royce, Land Rover, Mercedes-Benz, BMW and Porsche were brought onto the stage.

This trick of contrasting and attaching oneself to the powerful can indeed easily make people feel wow, it must be great to be able to compare with so many big names.

Little did they know that the nano toothbrushes sold in the end had nothing to do with those luxury cars.

Even to prove that this car is awesome, it also lists honors such as the domestic brand with the highest sales of over 35 and the user's favorite high-end brand.

They even came up with a bunch of obscure English abbreviations like NPS and ADS, as well as a five-star certification for electric vehicle charging compatibility issued by the national testing and certification team.

Zi Xiaowei couldn't help but search for the source of the list, and found out that it was an automotive consulting company with more than 6,000 Weibo followers. It was the kind of shell company that anyone could set up with some money, and its registered capital was not as much as Shanhu Consulting.

As for the national testing and certification team, it is even more ridiculous. It is a testing and certification company in Jiangzhou North District. To exaggerate a little, it is like a family car that participates in the annual inspection of the traffic management department every year. It is also called passing the "national team" certification and being issued a certificate for use in the next year.

Lao Cheng has completely forgotten that this is the 5G era. Anyone can easily check information and companies.
Maybe he himself feels guilty, and the only thing he can emphasize is the intelligent driving that is repeatedly touted.

Zi Xiaowei frowned when he saw this.

It doesn't mean that you can sell more just because the other party said so, or they will steal your business.

But this old guy really doesn't listen to advice.

Can’t it be sold without this thing?
Then let’s see the result in the live broadcast room.

Originally, in the live broadcast room of anchor Xiong in the middle of this week, the MPV that was promoted as the official start of order locking and delivery was scheduled.

Zi Xiaowei used it to teach, and this time he prepared the lesson carefully for several days.

The host Xiong also has the same tricks as the East Securities and West Bulls. Before he even went on stage, he used a large floor-standing screen to show off the performance of the past six months:
The commercial featuring the cute cat is full of adorableness, with data scrolling next to it. In the past eight months, a total of more than 327,000 vehicles have been sold, and for four of those months, it ranked first in monthly sales among all vehicle models nationwide!
The retro cat was almost 240,000, and the cool cat was almost 190,000.

But this is already a total of 760,000 vehicles. If the remaining four months are included, it will easily exceed one million vehicles.

This is the total sales volume of all models of Changjiang Automobile last year!

This is the result from May and June, when the anchor Xiong shifted all his focus to Totoro and never included cat series in his live broadcast room again.

Then the national champion for a single model in May and July was the Totoro. Even if calculated based on locked orders, the number of orders of 140,000 and 270,000 has already surpassed all other top players who are still selling around 30,000 to 40,000 units.

The single model champion in June was the Lixiang MPV, which maintained a sales volume of 67,000 units. The champion in August was of course the Evita Coupe, which sold 560,000 units.

Even though more than ten days have passed, no one has canceled the order!
In other words, the monthly sales champion models in the first eight months of this year all came from the live broadcast room of anchor Xiong!
The total sales amount exceeds 420 billion!

When the last twelve digits were deliberately drawn out with a crackling electronic sound, host Xiong appeared amidst a chorus of screams...

Just by playing this sliced ​​video, it can attract tens of millions of viewers to the live broadcast room.

All the data are clearly listed on the screen and are reasonable no matter which statistical caliber is used.

The big screen even lists the national total retail sales of consumer goods for the whole of last year, which was 43 trillion yuan, which is nearly 1%!

One percent of the goods traded nationwide come from here?

That’s right, when this number was calculated, even Diane was shocked.

You can never achieve this kind of status by selling underwear!

Yes, that number doesn't even include underwear sales.

But after careful inventory, this total can stand up to scrutiny.

The sales data of 1.8 million vehicles reported by Anchor Xiong accounts for approximately 6% of the national automobile sales.

However, less than half of the Cat series here are priced at over 100,000 yuan, and most of them are higher-priced models priced at 300,000 or even 400,000 yuan.

Therefore, this total accounts for nearly one-tenth of the 4.8 trillion yuan in retail consumption of automobile products last year, and automobile consumption does indeed account for one-tenth of the country's total consumption.

Just ask if it’s awesome?
This kind of dry data without any adjectives, when made into a sliced ​​video, will quickly become a carnival on the Internet after it is spread.

Even last year's global revenue, which was far ahead of last year, was only over 600 billion.

But it is a giant enterprise with about 200,000 employees.

This is just an online sales team.

Ordinary people would definitely be amazed, wow, it turns out that live streaming by internet celebrities is so awesome?
Some people would calculate that this is all due to the high total price of the cars. More than 400 billion yuan was sold, and most of the money went to the car companies, who just made a little commission.

But this is also amazing.

In short, countless people flocked into the live broadcast room of anchor Xiong with this curiosity, and many of them even came in for the first time.

As a result, the anchor Xiong took the stage and, relying on the persuasive power of the 420 billion yuan in reputation, gave everyone a lecture...

This is his old job.

(End of this chapter)