In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 520 I am still the winner!
The key lies in how much the car is priced.

But Evita is already a public brand, and the Evita SUV is a model that anchor Xiong has sold.

Around 300,000 is definitely a suitable price.

Anchor Xiong does not have any car models priced over 400,000 yuan.

Now the whole audience was aroused and waiting.

In August, after entering August, the entire auto market fell into a state of silence!
SUV sales are suppressed by Totoro.

If you want to buy one, you don’t want to wait. It is said that it will take a year to deliver the car!
But after seeing the My Neighbor Totoro, I always feel that other SUVs are not as good as them. Those that cost 200,000 or 300,000 yuan will feel that they are not as good as the My Neighbor Totoro, and those that cost 100,000 or so yuan will feel that the difference is too big. Why not spend a little more money to buy the My Neighbor Totoro?

Anyone who has bought a car with a loan knows that once it is divided into installments, the down payment and monthly payment of 200,000 yuan are not much different from those of 300,000 yuan.

Then just at this moment, the Evita coupe recommended by the bear anchor appeared.

Suddenly, this group of people suddenly thought, why not buy a coupe, which looks just as awesome, and is just as fun, interesting and technological.

Just wait and see.

As for those who were planning to buy a car, they would rather wait.

It is said that the Evita coupe video is circulating in the car owner groups, user groups, and order groups of major brands.

Just by watching one video, you can easily go to the video account of the Jingxi live broadcast platform to watch the whole set.

Forget about placing orders, cancellations are happening everywhere!
Even the DreamCar, which had been enjoying a triumphant run, was greatly affected.

The monthly sales volume is 300,000 vehicles, but half of August has passed and less than 100,000 vehicles have been sold!

Not to mention those brands and models that sold thousands or tens of thousands of units, which were cut in half.

It's outrageous!
There are no television, newspaper, magazine or outdoor print advertisements for the Evita Coupe.

It relies on short videos to spread.

Information officers across the country review the situation every day and ask whether it is ruthless or not.

The amount is not large, so I will just post one from different angles.

No matter which one touches people and spreads it, it can spread steadily in cities big and small across the country.

So much so that by mid-month, the vice president of marketing at a car company finally couldn't stand the enormous sales pressure and publicly declared on Weibo: "I urge the country to legislate. Online car sales are harmful to the country and the people, and will strangle the survival space of domestically produced cars!"

Before other car companies could respond, netizens flooded the forum with comments like, "I don't see how this is illegal or harmful; it just squeezes out the middlemen between manufacturers and consumers."

"We've been shopping online for 20 years, and yet we still see this kind of nonsense. What's going on? Are you in the automotive industry the untouchable princesses who can only be exploited by you?"

"Haha, you've completely exposed your incompetence, successfully aiding the brand in negative marketing. You can't adapt to the changing times, and you're trying to stop the tide. Then just wait for death."

Given the dire online environment, automakers' executives have voiced frustration at various industry conferences: "How can we survive if we're using the internet to monopolize public opinion?"

However, as soon as these words are spread online through any media, they will trigger backlash and criticism: "Network trolls, remote farming, fabricating public opinion, spreading false information—which of these illegal activities has he committed?"

"In modern society, knowing how to use tools is a basic skill. If you insist on using abacus beads to compete with computers for computing power, then you will perish on your own."

"You can't win, so you say it's illegal. How is this different from the double standards of European and American countries?"

The reporters, live broadcast information assistants, and interns have absolutely nothing to do with it. It's just netizens who are spontaneously criticizing.

Even these controversial remarks will only make the Evita Coupe video spread more widely.

This made netizens all over the world suddenly realize: "Oh, it's this car, I saw it recently, why is it causing such a big controversy?"

"This is a brand under Jiangan Automobile. It's a state-owned enterprise, and they are being criticized. Is it the foreign troll army 1450 who are causing trouble?"

"Yes, how can ordinary people harm the country and the people when they buy better cars at a cheaper price? Only the bigwigs would feel so devastated, right? I suggest investigating these car company executives..."

Anyway, not only did it fail to reverse the situation, it also further suppressed the sales of car companies!

All the models on sale in the price range of 200,000 to 300,000 yuan, whether SUVs, sedans or even MPVs, are like a typhoon passing through, with large numbers of them disappearing!
However, Changjiang Automobile is not greatly affected. Firstly, most of its SUVs are priced at over 100,000 yuan. Secondly, the demand for hard-core off-road vehicles priced at 200,000 to 300,000 yuan is different from that for Totoro and coupes.

Jiang'an's cars are basically models priced over 100,000 yuan, so the impact is not significant.

The sales of those products priced above 200,000 or 300,000 yuan have plummeted. With strong enough information dissemination and traffic, the effect is that all potential consumers become wait-and-see parties.

Anyway, it has been made very clear that the selling price, deposit and so on will be announced at the end of August. We will know in a month.

This is what is known as the "2023 Hot Summer and Cold Winter" in the domestic automotive industry. Even though the temperature outside is basically 40 degrees Celsius, 4S stores and car dealerships of various brands across the country feel like they are in an ice cave!
On August 14, the car dealership that claimed to be the third largest sales group in China was exposed.

It includes a car dealer group of a certain big off-road brand. They used to sell SUVs with a starting price of 500,000 to 600,000 yuan, and their main products were SUVs with a price of 700,000 to 800,000 yuan. However, after the rise of new energy vehicles, the price was reduced to 300,000 to 400,000 yuan.

Chinchilla directly intercepts all potential SUV customers.

At least we can still sell British-style sedans and coupes, and thanks to the huge price reduction of hundreds of thousands or even hundreds of thousands, we can still make a good sale.

Now that the Evita coupe has come out, especially the dark green one in the live broadcast room, it is full of British style.

Pah, only a fool would buy such a "backward" car model.

The car dealership groups that went bankrupt before all did so for the same reason, relying entirely on various certificates of qualification as collateral to engage in financial activities.

As long as sales drop sharply and the capital chain is broken, the company will immediately be heavily in debt.

On the 4th, it was revealed that the S system related to Toyota collapsed and ran away. Consumers could not register their cars if they did not get the certificate of conformity, and some even paid the money but did not get the car!
Online public opinion is trying to hype that live streaming of car sales has forced these car dealers into bankruptcy, harming consumers.

As soon as the voice emerged, it was suppressed by a barrage of criticism: "This practice of robbing Peter to pay Paul has been going on for years. Do you really think you can fool fools in this information-deprived world?"

"You'll suffer the consequences if you don't do evil. Who doesn't know about the sales tricks of 4S stores?"

"They deserve the wrath of heaven and the public's outrage. Outdated business models should be eliminated from the market. Instead of pursuing illegal sales and bankrupting car dealers who evaded responsibility, they actually blame the new model for forcing them to move. Then when the Boxers charged forward, they were also supposed to blame the foreigners for using machine guns and cannons."

Soon, the online public opinion gradually changed to: "Are 4S stores really no longer adapting to this era? Anyway, I dare not buy a car from a 4S store."

"Jingxi, for example, is a publicly listed company with a market capitalization of over $4 billion. Selling cars is just a small part of their business. It's straightforward, no tricks, door-to-door delivery, and they handle all the insurance paperwork. With Jingxi Insurance and Jingxi Finance, I don't see any reason to go to a S dealership and compete with them. I'm probably going to lose in the end."

"Nowadays, 4S stores that mainly sell fuel-powered vehicles are collapsing. I suddenly have a feeling that in the next stage, all models that are not adapted to this situation, even new energy vehicle 4S stores, will go bankrupt."

"Needless to say, competition among new energy vehicle brands is already fierce."

Therefore, new energy brands that apply to join Jingxi Automobile and change the three-level cooperation agreement are flocking in!

Especially those new energy brands with imperfect sales systems are naturally suitable for this model of handing over marketing and after-sales to Jingxi.

Anyway, those who have found the Jingxi headquarters will be pushed here and must negotiate and certify according to the three-level automobile brand model of Jingxi Automobile and Jingxi Live Broadcast Platform.

Zi Xiaowei decided not to let Maizi bear the impact of this complicated situation, so he took charge of the negotiation himself.

At the live broadcast site of Annie Underwear, there were hundreds of people from twenty or thirty brands, including sub-brands of large car companies such as Evita and Ella, as well as new small brands driven by independent research and development.

They sat together in the live broadcast hall opposite the gate of Southwest Associated University. Many people from the School of Journalism, School of Foreign Languages ​​and other related colleges also came. Together with self-media and internet celebrity anchors, there were thousands of people crowded in this space.

Watch the top internet celebrities from Lu State promote products.

According to Greya's report, this live broadcast of selling goods was also carried out simultaneously in the territory of Lu Country, but orders could not be placed on the Lu Country side and people could only watch.

So as usual, when Tingbaobao's Jingxi video account is opened at 10 o'clock, it is 9 o'clock in the evening in Luguo.

From the moment the spotlight was turned on, thousands of people in the audience couldn't help but gasp.

Why is this Luguo internet celebrity like this!
She has been frequently appearing at the UN and around the campus these days. With her sweet and sweet language style of calling everyone Sawadeeka, and her usual attire of T-shirts with "I love China" and black T-shirts and jeans, she has a very public-spirited and approachable style of dressing.

Students, engineers, and internet celebrities everywhere can speak a few words of English politely when they meet her and accept interviews.

Until she entered the live broadcast room, she looked like a queen with a high bun, thick eyebrows and sharp eyes!

She was wearing a very domineering green off-shoulder dress and high heels as she walked down the steps on the light green background. She rang the bell beside the live broadcast station in a seductive and pretentious manner: "Welcome to Sister T's live broadcast room! Sawadee Ka..."

Domestic netizens have definitely never seen this internet celebrity anchor.

Netizens who were asked by Dai Anni to fully divert traffic rushed into the live broadcast room based on this sentence alone.

But the biggest winner is still Zi Xiaowei.

(End of this chapter)