In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 519 All in My Bowl

In fact, at this moment, the attention of the entire domestic car circle is on the coupe launched by anchor Xiong.

I really can't spare the energy to devote myself to the underwear live broadcast.

If anchor Xiong goes to sell underwear now, he would be wasting all the traffic that has gathered so much popularity.

Divide your focus.

The launch of the Cat series was scoffed at by many people as being flashy and relying on its flashy design to attract non-mainstream people. No serious person would drive such a car to work, negotiate, or do business.

Especially in those provinces where civil service exams are king, people still prefer the stable performance of the Volkswagen series, and Dream Cars have gradually become the mainstream of new energy vehicles.

But now the Cat series has a monthly online sales of 70,000 to 80,000, proving that consumers are increasingly viewing cars as entertainment tools and personal items. With 130,000 to 140,000 yuan, you can become the most handsome cub on this GAI, so why not?

In fact, the logic behind this is that domestic cars can also start to play with appearance features.

This was a huge psychological breakthrough.

It is not embarrassing to recognize and accept domestic cars. They are interesting and prestigious.

Then the sales of Evita SUV and even the Chinchilla amazed and even shocked the market that pure electric vehicles could be sold to such a level.

But all parties can still comfort themselves that Changjiang Automobile started out as an SUV manufacturer, and this track is indeed their main battlefield. The Evita SUV later gradually declined and lost its performance.

Then give up half the sky, at least there will still be cars to cultivate.

Of the 30 million vehicles sold nationwide each year, SUVs, sedans, and other categories each account for 10 million. If you can sell a maximum of one or two million SUVs, it will not affect the overall situation.

Just look at the situation that MPVs encounter when they try to break through the architecture, and you will know how dangerous it is.

It is unlikely that Anchor Xiong can control and influence the situation of new energy vehicles by himself, right?
I didn't expect that she would suddenly reveal her coupe behind the live broadcast room with her face half covered!

It has a complete appearance, and it is honest and capable with a little bit of sharp personality. Except that the butt is a little high, there is nothing to complain about.

It's the standard kind of moderate with some characteristics but generally well-balanced.

Experts all understand that this already has the basic characteristics of a hit product.

A design language that is too alternative, no matter how beautiful and unforgettable it is, will easily become a niche product.

A hit product must have more distinctive features on the popular face.

This appearance received high praise from all parties when it was unveiled at the Shanghai International Auto Show in April.

Evita herself also praised the European design team.

But at that time, the interior was basically invisible.

Therefore, some competitors have hired mouthpieces, water armies, and loudspeakers, but they can only ridicule and mock hidden door handles and electronic rearview mirrors, which are the failed features of innovation that new energy vehicles like to highlight.

Unexpectedly, after three months, the half-bowl handle, folding rearview mirror and electronic lens on the exterior completed this sense of mediocrity.

The real purpose is to please the vast majority of consumers.

Even the most criticized interactive light panel in front of the windshield of the Evita series has been moved to the inward folding shape under the door.

The appearance is basically impeccable, and most people won't dislike it even if they don't like it.

Then open the door and beat any car!
The front and rear sliding armrest box turns the five-seat car into a four-seat car, which is exactly the same as the front and rear sliding armrest box of My Neighbor Totoro.

This shows that Changjiang Automobile and Jiang'an Automobile definitely have a strategic cooperation.

The key lies in this design, which completely solves the defect that the sedan space cannot accommodate a large screen, and the shortcoming that it is difficult to highlight the advantages of new energy vehicles in the back row has been greatly strengthened.

Then the co-pilot seat becomes the most attractive queen seat, which expands the huge rest space.

It fully magnifies the characteristics of pure electric vehicles that make it feel like spring all year round and are convenient for commuting to work, school, and taking lunch breaks.

Firmly attract consumers' attention.

Just these two moves are enough to pin all the car manufacturers to the ground and beat them up!
Everything else is just icing on the cake.

Moreover, various selling points are displayed in ten to thirty seconds of advertising footage using the video account.

It has everything, including a HUD head-up display, a triple front central control screen, a refrigerator with air conditioning and heating, and a gas-supported small table.

The front hood storage box, electric doors, electric tailgate, electric rear wing, standard round steering wheel and half-width steering wheel, in-car streaming media rearview mirror, left and right physical + electronic rearview mirrors, all make the configuration full.

Finally, there is a music video. The 27-speaker, 2400W in-car audio combination has basically pushed the limit of car audio!

The title is quite literally “Buy a stereo, get a car for free!”

This is the reputation that Volvo S90 executive top-of-the-line sedan has built over decades.

In fact, people in the industry know that the production lines of most famous brand car audio speakers are all in China.

From a technical perspective, domestic manufacturing has long reached the status of an international audio brand. What is lacking is brand support and careful coordination of audio solutions.

Needless to say, for this video, no matter what phone you use to play it, it is recommended to use headphones as much as possible to enjoy it, and you can really feel the impact of the surging sound waves on the eardrums and the soul. As for the "BT noise reduction" that flashes in the video, it is used for various echo cancellations in the car,

"VR noise reduction" is used for voice recognition noise reduction to improve recognition rate,

"KS technology" improves the interactive effect under voice wake-up,

"ICC technology" synchronization and two-way double talk effect, maintaining high-quality voice effects,

"Microphone-free Karaoke" uses the car's own microphone and speakers in the cabin to achieve the KTV effect in an entertainment scenario.

It will only make ordinary consumers wow. Although I don’t quite understand it, it sounds so high-end!
These days, there is no need for sales guides to chatter incessantly or use rhetoric to deceive customers with ulterior motives. Consumers may even subconsciously dislike this kind of routine which is mostly deceptive.

What rhetoric can be more convincing than beautiful pictures?

After any text is seen, it needs to be converted into a visual image and reflected in the mind. This is a thinking process.

The sound is more of an auxiliary enhancement.

Videos convey visuals directly into the mind in a simple and crude way.

Medical evidence has long shown that short videos, especially those of ten, twenty or thirty seconds, are harmful.

These high-intensity visual communications are designed to grab attention in a very short time. After long-term viewing, brain cells will gradually lose the ability to convert text into images. The brain's excitement threshold will be stimulated higher and higher, and the brain will become impatient at the slightest need to use its brain.

This is the sales approach that the Evita Coupe now presents.

Even the bear anchor doesn't say much.

It was just a fleeting glimpse that showed its appeal in the live broadcast room.

Then direct the traffic to the video account and do it yourself!
Then there are more than ten or twenty short videos, each corresponding to a special configuration, and you can choose the one you need to see if it can impress people.

It is even convenient for netizens to make targeted recommendations to their leaders at home!

It is better for my family to pick out the Queen mode for my wife to see than to talk about the advantages and disadvantages of this car in great detail. The four-seater model can be turned into a five-seater model, which takes into account the fashion and dignity that young people like and the whole family that the elders care about.

Seeing is believing, video is indeed the ultimate communication channel, and obviously everyone is accustomed to the short videos of the current era.

You can understand it at a glance.

And their ulterior motives are so sinister that they only introduce the audio system as an international brand, the half-width steering wheel is optional and replaceable, the four-seater is changed to a five-seater, and they also emphasize that Evita is a high-end brand under the state-owned enterprise Jiangan Automobile.

It is specifically designed to appeal to the old stubborn people’s distrust of new forces!

This is the scariest place!

Each one actually targets the corresponding counter-rhetoric, which is directly refuted in the video.

As August begins, car companies across the country are nervously studying every video on this video account!
It’s not that these designs are so awesome, most car companies can copy them and it’s not illegal.

Rather, it is this sales model that makes all car companies feel terrified.

The Totoro has already made them experience this.

It was first unveiled to attract consumers and leave a shadow of Bai Yueguang in their hearts. Just this has caused the sales of the similar large SUV Lixiang L9 to approach zero.

Then, after one or two months, gradually show one or two features to arouse interest, pre-sell, place large deposits, lock in orders, deliver, celebrate, and collect money!

There is no sales system involved at all!
That would consume about 30% of the marketing costs, but all of that is saved here.

That is to say, a car priced at 300,000 yuan would have to be sold for 400,000 yuan by other manufacturers to have the same configuration and cost-to-performance ratio.

This is the most difficult thing to compare.

Dream Auto has spent more than ten years to master the entire industrial chain, reducing production costs to a level that other companies cannot match. Now it has an advantage of more than ten percent and dominates the market.

But Chinchilla can directly save greater marketing costs.

This destructive power is much more terrifying than the Dream Car.

And anyone with a discerning eye can see that the sales model of this Evita coupe has evolved from the Totoro model.

More concise and skillful, more efficient and in-depth.

Just show your face, and then there are a bunch of feature video introductions, watch it yourself.

Do you like it? If you do, go and convince your family yourself.

This is named "fission marketing" by the automotive industry!
As long as you impress one person, here we provide the most common beautiful short videos on the market for you to convince your family. There is even a video of a chinchilla that seems to have "accidentally" entered the game and played Jingxi Baitiao. It briefly and easily introduces how to buy a car using Jingxi Baitiao, an online shopping mall, as an installment payment method!

Asking your family members to become salespeople themselves, is that cruel?!

What gold medal car salesman can compare to the person next to you, the parents of your children?

Are all the cars going to go into Host Xiong’s bowl too?
(End of this chapter)