In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 358: Give a peach, get a cart of plums in return
In fact, Zi Xiaowei just recruited a few hundred technical water armies for free.

Working for capitalists, after get off work, you have to help shape the company's brand image online. You are born to be a slave.

He ran back to the Internet building in a sneaky manner and then took real action.

The entire Jingxi live broadcast platform will immediately set up a separate section for new energy vehicles, and relevant departments will be set up immediately.

Chris recruited more than a dozen people from the Pingjing headquarters and live broadcast platform in western Beijing to participate, and the main body was the dozen or so self-media accounts here, sharing a video team.

Then recruit a bunch of interns from liberal arts departments such as the Chinese Department and the School of Journalism of the United Nations University.

It is now operational with a formal office space.

The Pingjing headquarters is specifically responsible for connecting with Jingxi Mall's new energy vehicle strategic projects, including the follow-up of the Jingxi Logistics and Ella Automobile delivery and after-sales maintenance network projects currently underway.

It is also necessary to convey the authoritative self-media gathering place for new energy vehicles that Jingxi Live is currently vigorously promoting to all business departments of Jingxi Mall at any time.

This is the main category of work that Brother Qiang has been doing since his return. Anyway, the live broadcast platform is following the strategy, so please feel free to do as you please.

The main purpose is to contact those various categories of products related to automobiles. Instead of placing advertisements, why not sign a few self-media to help promote the products?
The technical department has determined that for every ten short videos or live broadcasts, there will inevitably be one piece of content related to new energy vehicles.

With this kind of density and intensity, shouldn’t the new energy vehicle companies come and place some advertisements?

No matter what nonsense you talk, it is not as effective as sales performance.

Ella Auto’s official flagship store has officially opened its online shopping system at Jingxi Mall.

Except for the cute cats, there is currently no production capacity due to "excessive backlog of orders" (mainly because if there are more discounts and price cuts, the company will not make any profit and will even lose money).

Both the Retro Cat and the Cool Cat can be ordered and purchased, and each can receive a "Jingxi Live Broadcast Special Subsidy" of 5000 yuan.

There are four to six color and interior options for each model, and the cool cat model also comes with a free exterior film.

The delivery period is about one month.

Immediately afterwards, the three models each had their own video accounts opened, allowing netizens from all over the world to watch those advertising videos and slideshows of national buyer shows.

Finally, another wave of national information officers will push messages to all parts of the country.

That night, Jingxi Mall was hit by a car buying craze that broke the door!
The first live broadcast sales of the Cat series started in early December last year. Evita sold 12 billion by the end of the year, and the others were sold once a month.

It feels like the past five months have been a hunger sales strategy, allowing more and more consumers across the country to be amazed by the car models, but they have to suppress their desire to buy them immediately and can only wait for the live broadcast room to open.

It is now open for sale, and it is also available at the Jingxi Mall, which is famous for its reputation. There is an additional 5,000 yuan "mall (you) city (hui) subsidy", and the goods will be delivered to your door by Jingxi Logistics.

What else is there to worry about?
After ten o'clock in the evening, orders started pouring in, five thousand, ten thousand, twenty thousand, thirty thousand...

For many new cars on the market, people are very happy if they can get 10,000 orders. However, this kind of online store will immediately usher in tens of thousands of sales.

Naturally, this has attracted serious praise and analysis from various automotive self-media. Many promoters of other car companies can only say sourly that it doesn't matter if they sell so many cars at such a low price.

But the Cat series, which costs 140,000 to 150,000 yuan, has a good-looking appearance, and its interior configuration is definitely better than similar products in the 100,000 yuan range. It almost dominates the market just by its appearance.

In turn, these self-media videos are published and reposted on Jingxi Live, further consolidating the "car" flavor of the entire platform.

Other car companies, especially new energy car companies, have to consider settling in the Jingxi flagship store. Even if it is not possible to start online shopping for a while, at least they cannot fall too far behind. Anyone who sees such sales will be jealous.

What is holding them back at this time is their respective powerful 4S sales systems. This scenario of online stores destroying physical stores has been sweeping the automotive industry for more than ten years. Has it finally reached the automotive industry?

For a time, 4S stores, especially those large groups that mainly operate automobile 4S stores across the country, began to speak out through various channels, demanding to resist the absurdity of online car purchases and to ensure the safety of vehicle after-sales maintenance.

They spent a lot of money on media criticism, and more self-media and consumers scoffed at it. This kind of debate between online stores and physical stores has been over for ten years.

Previously, all car brands were held hostage by dealers in various places and had to maintain this system.

Now there is finally a brand that does not rely on 4S stores. You finally understand how powerful the times are.

The online stores are selling like crazy, 4S stores are attacking them relentlessly, and other car companies are jealous and mocking them, eager to try their hand at the same thing. Isn't this going to be a huge hit?
The entire social public opinion is saying that cars can be bought online in the future. Countless netizens followed the spread of cat series videos, logged into the live broadcast platform, and clicked on the flagship store link, curiously watching that cars worth hundreds of thousands of yuan can be purchased online.

The number of visits to Jingxi Live finally exceeded 50 million!

Relying on this controversial topic created in society and the participation of various 4S groups, a vortex of topics was set off.

Compared with Pinxixi and Taobao, which basically have no traffic for ordinary merchants and therefore no commission, Jingxi charges a commission fee of about six to eight percent.

All Annie Lingerie flagship stores have to pay this fee.

Even if you get the flagship store qualification of the highest level of cooperation through Qiangsao, you still have to pay 5% of the cost including Jingxi Logistics.

Of course, this expense was borne by Ella Automobile, that is, Changjiang Automobile.

This night can bring Jingxi Mall two to three hundred million in commissions, not including the 50 million visitors who can't afford a car or have no need to buy one, so they just watch the fun and buy something else.

The resulting sales allowed Jingxi Retail, various stores, and internet celebrities to share in the profits.

Everyone will support this model even more.

You should know that Jingxi Mall usually has only about 100 million customers, and these 50 million were attracted by Zi Xiaowei and his team with their own money and in every possible way.

This was exactly the main idea he expressed to Chris: it is nice to sit under a big tree for shade, but plants under the shade generally don't grow well.

You have to rely on yourself.

Brother Qiang even called him and generously said that the commission fee for the Ella flagship store would be waived, and he would just have to pay the logistics delivery costs to his brothers.

Because he has received calls from CEOs of several car companies, and has verbally obtained strategic cooperation agreements from a series of car brands such as Dream Auto, Tesla, and Donglan, as well as a large number of special car models for promotions. He must sell a large number of vehicles before 618 this year to boost his reputation!

Even Mercedes-Benz and BMW have contacted us to organize special sales of new energy vehicles.

This is of course the benchmark effect brought about by Ella Auto’s sales of tens of thousands of vehicles after its entry.

Sales had only been open for less than 24 hours, and they had already saved to million yuan. Zi Xiaowei certainly wouldn't claim that he had brought in all that traffic, and indeed, he should have saved it. He simply chuckled and thanked Brother Qiang: "I'll come to our headquarters someday if I have the chance, and I'll bring you some local specialties... But these Mercedes-Benz and BMW are just second-rate brands in the new energy vehicle industry, so don't let them dazzle you."

This is not a joke, because most of these traditional brands convert gasoline vehicles into batteries, that is, the engine becomes an electric motor.

Compared with domestic new energy vehicles that are desperately trying to improve their car engines, driving experience, and intelligent experience, the professionalism in various sub-sectors is far behind, and they are basically working on two different levels.

Brother Qiang was very familiar with this: "I know this too, but most consumers only recognize these old famous brands."

Teacher Zi replied as a matter of course: "No, I will let you know."

As a top student of sociology at Renmin University, he certainly knows the meaning of this sentence. No matter how it is explained, Zi Xiaowei's obvious pauses and punctuation express that consumers don't understand, so it is his responsibility to make everyone understand.

He laughed and said, "Once the live streaming platform is in your hands, it will become a powerful media weapon."

Zi Xiaowei surprisingly still had that mindset: "This is the age of self-media. Since we're trying to accept this changing era, let's see what the results will be if we expand it. Anyway, I have a constant supply of interns to screen out pornography, and by the way, we can screen out anything inappropriate. Now we're focusing our firepower on public opinion about new energy. Do you think we can benefit from this trend?"

Brother Qiang had seen far more than he had. "Do you want me to arrange for you to contact the relevant departments to move in? After all, this has evolved from a simple purchasing and sales platform to a comprehensive cultural and entertainment live broadcast media. I'm the legal representative."

That is the person who is primarily responsible, and who will be the one to come to Private Marseille directly after the accident. It is a great trust that Zi Xiaowei can be entrusted with the task of reversing the Tiangang.

Zi Xiaowei, however, took a different approach: "Of course, I don't want anything to go wrong, so I want to hand this over to Southwest Associated University. We can use the name of university exploration to control the general direction while also being more market-oriented."

Brother Qiang thought for a moment and said, "This method... is also possible, but the generous gift you gave to your alma mater is too great. I am a little envious."

Although the United Nations University is a 211 university, it has a normal university foundation except for the Faculty of Agriculture. What academic status can it have? Zi Xiaowei has given it a lot of wealth.

It can be considered as a reward for Mr. Zhou's insightful decision to give him the work-study program, and he is repaying him handsomely.

After hanging up the phone, Gao Tingting and Mei Duo had already set up the tent in the corner of the office. It was so much fun.

(End of this chapter)