In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 357 Who Stole Whose House?
Anyway, Zi Xiaowei himself is shameless.

Now I want to seriously praise the engineers. I was helping you test various scenarios, and it turns out that this front row design is very good!

Everyone's faces were filled with yes, yes, yes. We all believed that you and the CEO were testing a new car...

The CEO looked out the windshield and saw that there were people outside, all of them with their backs facing this side in an attempt to hide their guilt. He was truly unbelievable.

I wish a hole would appear at the bottom of this engineering test vehicle and I would fall in.

But the culprit must have been skillfully passed on to Zi Xiaowei. He bullied him into the driving seat, scanned him fiercely, and chose an ear and bit it!

Zi Xiaowei screamed as if one of his ears had been knocked off by Black Cat Sheriff!

Why do you always talk nonsense?

Finally, I had to slide the construction vehicle to the elevator entrance next to me, watch the CEO jump out of the car nimbly, then turn back and point twice fiercely, not knowing what he meant, and then I closed the elevator door and went up.

Zi Xiaowei touched his burning ears and analyzed the advantages of the unobstructed front seats to the engineers.

This was fully demonstrated in the few quick and decisive rounds just now.

The engineers' expressions changed again. Fortunately, there was no bed at the back of the test vehicle, otherwise the test project might have taken a few more minutes.

But at this moment of self-sacrifice by the marketing director, he was still distracted by product design, which made me admire him deeply.

Zi Xiaowei, following his conversation with Chang Yueling, hit upon the key point: "When promoting a car, absolutely avoid any overt imagery of sex in cars or outdoor sex. Once the car is branded with overly explicit color symbols, everyone who sees it will smile knowingly, and the car will be doomed. Especially since our primary consumers are young parents, it's easy for people to view the car owners with tinted glasses, so absolutely avoid any such overt imagery."

Naturally, engineers have to follow this line of thought and strengthen more other attributes of the car in order to cover up this major selling point that everyone knows.

Taking a lunch break, taking a nap, or even having the attributes of a SUV are all better than being called a cannon vehicle.

We must find ways to weaken the negative image.

Although it has entered the final test run and trial production stage.

The appearance and performance of the vehicle models that have been approved will not affect these later decoration and configuration adjustments.

After seeing the marketing director present the latest competitive product information on the large wall-mounted screen in the disassembly and assembly workshop, we have to work day and night to catch up with the progress.

Whether it is from other Weibo, YouTube or any other channels, the information of each manufacturer is transparent.

The closest competitor at the moment is the Lixiang L8 six-seater medium-to-large SUV, priced at around RMB 35, which is ahead of the M7 six-seater medium-to-large SUV, priced at RMB 34.

Similar models launched by other traditional car companies are simply unbeatable.

Or domestic brands like the Changjiang V8 six-seater medium-to-large SUV, which does not show much technological flavor, let alone the consumer-centric driving experience.

Or the joint venture brands are still gasoline-powered vehicles and are not in the same category at all.

Zi Xiaowei collected a lot of information: "I think the largest one is definitely the L9, with six seats. The L8 is a little smaller, with both five and six seats. The L7 is a five-seater. I heard there's an even smaller L6. Anyway, it's like nesting dolls, each smaller than the last, but with basically the same interior structure. The main features are a refrigerator, a color TV, and a large sofa. We've basically covered all of these. When the products are put together, it's like a bayonet."

The engineers were all huddled together, without any more joking or banter, and it felt like they couldn't breathe.

It’s even more stressful than when these top students took the college entrance examination.

We worked hard for almost half a year, even though many steps involved adjusting and assembling Changjiang Automobile's existing modules.

But now this new car, which was designed entirely according to the model of the marketing director and product manager, is about to be put on the market for inspection, and people must be very nervous.

There will definitely be a big reward if you win.

The young models in the club were just a joke. There are so many beautiful women around the park. The sales volume of hundreds of billions means a double harvest in career and family.

I can’t imagine if we lose. Will the company shrink, outsource design and R&D, and everyone will have no future?

So some engineers from upstairs rushed over after hearing the news.

During lunch break, Maizi, who was chatting with a group of colleagues at the R&D workstation, was also among them.

Zi Xiaowei spoke eloquently, "Next is, of course, the M7 from Leading Auto. Needless to say, we all know its foundation. Like the five-seater M5, both are modified from previously slow-selling models, featuring a wealth of high-tech imports from leading brands. While I don't necessarily agree with the hype surrounding intelligent driving, it aligns closely with our product strategy of focusing on young parents and office workers. They say a large SUV will be released in the second half of the year, and that's definitely not our competitor. Right now, these are the main focus. I hope everyone, in their spare time, will keep a close eye on any online news related to these two cars and send me a summary."

Here's the key point: "In this age of self-media, everyone can express their opinions online. Simply having fans and an audience is enough to influence a car. Therefore, it's no longer possible to sell a car solely through advertising and sales pitches. We need to rely on online hype and word-of-mouth. The key to winning this battle is to create a positive image that all consumers hear about, understand, and love. As professionals, you should leverage your strengths to capture every possible bit of market information to assist the marketing center in the final decisive battle."

Many large companies have disconnected technology, R&D, and markets.

Technology blames the product, the product blames the strategy, and the strategy blames the market. Cases of products launching with great fanfare and then fizzling out are commonplace in the market.

Apart from people at Lao Chang's level, few people dare to take on all the responsibilities of tens of millions in R&D investment, hundreds of millions in production materials, and billions in investment in new product lines.

After all, many senior executives in the automotive industry have worked hard for decades to climb to high positions, but if a car model fails, they may lose everything.

Therefore, most of the time, it is a matter of "pooling wisdom and effort", at least to share the risk and responsibility.

But the disadvantage of this situation is that there are many people and many opinions, and what is finally produced is often a product of compromise among all parties.

We dare not take risks in using the latest technology, we pursue stability in products, and our strategies must take the overall situation into consideration. The market only wants low prices, good quality, and high profits.

Zi Xiaowei doesn't know how to do this.

He also has the confidence to shoulder all responsibilities: "Our current advantage lies in the fact that we have just taken over Jingxi Live, which means we have our own publicity platform. We want to build it into a hot topic for authoritative self-media on new energy vehicles. In addition to work and life, everyone can also, with the assistance of the relevant video department, create some professional videos, or respond to relevant videos as professional netizens. This will help Ella Auto gain a leading position in the new energy vehicle market."

In fact, the current monthly sales of the Cat series are 70,000 to 80,000 vehicles, with 50,000 to 60,000 delivered to the market.

The Ella pure electric vehicle has already gained a place in the country, not to mention the great reputation it has earned for its appearance.

Thanks to Changjiang Automobile's long-standing advantages in production quality and safety, Ella has a very good reputation.

The future depends on new cars.

Everyone nodded excitedly and said yes.

Finally, Zi Xiaowei tapped the big screen and said, "Based on the various reports we've received over the past two days, two groups have begun to target automotive self-media platforms on the Jingxi live streaming platform. We can confirm that one of them is Coarse Grain Automobile..."

The engineers, technicians, and designers couldn't help but burst into laughter.

It is true that this company, under the leadership of Lei Jun, has a solid foundation in creating public opinion. Has it reached our own platform now?
Coarse Grain, which has always claimed to make civilian mobile phones but has a bad reputation in the manufacturing industry, really relies on this leader to support its reputation.

There are simply too many memes and jokes focused on him.

Is this also a head-on confrontation with us?
I'm actually a little excited.

Zi Xiaowei smirked, "Of course you can't admit to knowing this to the public, but it looks like Lei Jun and his team are developing a coupe, and they say it's going on sale in the second half of the year. At least at this stage, it won't be competing head-on with us. We'll see. With our own media platforms, that's our territory! Everyone, keep a close eye on it and don't let anyone else steal your business."

Hundreds of people cheered loudly.

They are nothing like a highly educated high-tech R&D team, more like a copycat violent gang.

Maizi also screamed along with a group of designers, and then everyone went back to the office area after talking about it. Of course, she still had to go and see how the CEO looked after returning from his date.

The main thing is that I didn't expect that he would come back so soon after noon.

Considering the slow pace that Zi Xiaowei is good at, it shouldn't be so fast.

As a result, I ran to the CEO's office, got a signal from the assistant to go inside, and tiptoed in.

But he saw Chang Yueling with her mouth full of toothpaste foam, staring at the big mirror in the brightly lit luxurious bathroom in the lounge!
Maizi knew that this was what it meant to have his home robbed.

She didn't feel sad or heartbroken, and stood as upright as possible by the door. She just wondered if this looked a bit like the young couple conspiring to plot against the rich woman.

A bit embarrassed, right?

It took Chang Yueling a long while to come back to her senses, until the toothpaste foam was almost dry. She didn't seem to be startled, and simply rinsed her mouth.

Looking at the beautiful secretary, he said with a rather sad tone: "Have you ever experienced what love is when you were in a relationship?"

Maizi really wanted to say that I had never had any conflicting lines with that guy.

But he seemed to know exactly what Zi Xiaowei would say.

So she would also talk about this and that: "Two relationships. I once thought I had found true love, but it turned out to be just my youthful ignorance and being blinded by love. In the end, I found that my parents were right. Later, I adopted a nonchalant attitude and found that my reason and emotion were balanced. This kind of love has a unique flavor."

Chang Yueling would now ponder every word.

He sat down on the sofa and patted his side: "Tell me in detail..."

How can I explain this in detail? You agreed to be an internet celebrity, a spokesperson, then a secretary, and an undercover agent. Now you have to be an emotional mentor as well?
It’s not like I’m paying you an extra salary!

(End of this chapter)