In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 304 Brother Qiang, You Really Can’t Keep This Business
The core of Director Zi’s awesomeness lies in his mastery of the new-age sales channel of live streaming.

Just like the department store counters that were crowded with people all over the country in the 1980s, the specialty stores that began to spread across the country in the 1990s, and the Crown online store that began to develop rapidly in the 2010s.

These sales channels that were at the forefront of the market were making a lot of money at the time, just like money printing machines.

While many people were complaining that life was difficult at that time, a large number of rich people of varying degrees were created.

In the final analysis, it is effective in reducing costs.

The commission deductions of department stores and shopping mall managers, the dealer shares of the exclusive system, and the crazy exploitation of online store platforms.

The cost ratio is actually very high and has been squeezed out by the new models that came later.

The various business concepts of "channels are king" and "sales are king" in those years have actually proved that as long as the product guarantees quality, maintains moderate and comprehensive performance, and has some unique characteristics, it will be easy to sweep the market after mastering the channels and advanced sales models!

Just like Zi Xiaowei's Cat series of electric cars, which were originally unknown, are now so popular because of their distinctive appearance.

The reason why he dared to tell Lao Chang that he would guarantee 10,000 vehicles came from the sales channel advantages of this live broadcast room.

Car sales require a complex after-sales maintenance system, which causes the entire car sales model to linger on the first two generations.

Ella Auto directly skipped the integrated sales and after-sales, and you can imagine how much cost it cut!

The current purchase price of 13.88 yuan for the Cat series actually also includes part of the after-sales maintenance channel costs paid to 4S stores.

If Dream Auto had fully established its own after-sales channels before the Chinchilla was launched, its price advantage would definitely be much greater than the one that took more than ten years to integrate production costs.

In fact, any expert with a discerning eye can see that although the Nanny Car Totoro may seem unique, its model, appearance, size, and seat distribution are actually very similar to the best-selling models in the country. On the basis of these selling points that have been proven to be acceptable to consumers, adding some table tops, large TVs, single beds and other selling points is actually not a big risk.

With its unique sales channels, it is very likely to sell out after it is launched on the market, completely squeezing out the sales of Lixiang models.

But what kind of car model are you launching now?

There wasn't even a sample car displayed in the workshop. What appeared directly on the high-definition screen was a three-dimensional animation of a fastback SUV.

They didn't even make a prototype, they just sold the car through PPT?

To be precise, it's a bit like the Evita sold three or four months ago.

But the edges are more distinct.

Given that Ella Auto is targeting the female consumer group, this model is obviously a bit tough?
Do you also want to develop styles targeting male consumers?
It doesn't look like anything special.

Unexpectedly, with the gestures made by host Xiong Xukong, the three-dimensional animation on the big screen actually raised the smoothly sloping rear window of the car and slid it onto the roof.

Then the entire trunk space behind the second row becomes a pickup truck cargo bed?!

Some netizens who are familiar with the design of cars just realized that this is similar to Tesla's square box pickup truck.

Anyway, my colleagues probably couldn't help but laugh at me.

Selling pickup trucks?
This type of car has an annual sales volume of two to three million units in North America because the country has a vast land and a sparse population, and people are used to using one car to carry a large amount of daily necessities.

It is considered a major force in family car models.

Changjiang Automobile is indeed a major pickup truck manufacturer in China, but in China, due to policies limiting it to trucks and rural areas being far less developed than North America, its products are basically used as tool vehicles.

The production and sales volume is only about 400,000 to 500,000 vehicles per year, of which Changjiang Automobile accounts for one third.

Is this a case of getting carried away and forcing things forward?

To be honest, even the pickup truck model launched by Tesla is not optimistic.

Ella Automobile has only been enjoying good business for a few days, and it's already so self-righteous as to want to overturn the market rules?

Zi Xiaowei has a lot of ideas: "New energy vehicles and electric vehicles are not completely the end of fuel vehicles. They each have their own advantages and strengths. However, for ordinary consumers, after using modern electric vehicles, enjoying one-tenth of the fuel cost, and experiencing a variety of intelligent devices, it is difficult to go back to using fuel vehicles. Here we find that rural and township users, who have convenient parking and easy installation of home charging stations, can maximize these advantages..."

When you think about it this way, it seems to make sense.

The policy restrictions on pickup trucks are actually mainly aimed at urban users. Trucks are partially restricted in large cities, highways are not free on holidays, and they must be inspected online every year.

In rural areas, however, the impact is minimal, as current spending power limits families who only buy one car often prioritize an SUV that looks presentable and can accommodate a wide range of vehicles. This is largely the main reason why Changjiang Automobile's SUVs were able to achieve national sales dominance in the past few years.

But if we have a model that can switch between the identities of a pickup truck and an SUV, it will be very easy to attract consumers in rural areas.

This thing is normally a nice-looking, classy SUV, but with the top cover and rear panel opened it becomes a truck that can really carry a lot of stuff.

In a sense, this is a production tool.

With the various technological advantages accumulated by Changjiang Automobile in the pickup truck field, there is absolutely no doubt about the value of this car.

Are we going to open up a blue ocean area with no competition?

The key point is: "We sell vehicles through live streaming on the internet. Whether you buy in a big city like Shanghai, Beijing or a small rural town, it's the same. Everything arrives by logistics, and we have maintenance and repairs from nearby authorized manufacturers. You won't be restricted by 4S stores..."

This made many car companies gasp.

If they were waiting to see a joke before, they would see how Ella Automobile, which was resisted by the Changjiang Automobile 4S system in delivery, repair and maintenance, would independently build an after-sales system.

Now we find that this is precisely the huge advantage of Ella Automobile.

In most rural and township areas, people have to go to large car dealerships in the city to buy cars, or take advantage of promotions held by 4S stores in rural areas. Due to the information gap, they can easily become the victims.

Anyone with a mobile phone can buy it online now!

I used to think it was impossible to buy a car worth hundreds of thousands or even millions of dollars online.

I have to test drive the car anyway, how is the after-sales guarantee?

But with so many Cat series cars sold in the past, the real cars can be seen everywhere, and it has actually accumulated a huge reputation.

Once this reputation is formed, as a major agricultural country, won’t this huge rural consumer market be seized first?

It will further stifle the survival space of the old sales model.

"I've repeatedly reminded you that the resistance to new energy vehicles comes not only from those in the original fuel vehicle profit chain desperately trying to protect their jobs, but also from the vast majority of consumers who don't understand. Those who do make the switch often regret switching too late. This is a situation where smartphones are crushing regular phones in terms of passenger car sales, and it's also a subversion of the existing sales system..."

He previously focused on consumers, but this time he finally stabbed the knife at the massive sales system: "I'm not issuing a challenge, much less a warning. Even without Ella Auto, other automakers would have brought about reform. In fact, the emerging automakers from the internet industry have already demonstrated that the existing 4S sales system is lagging behind the times. With the simplified maintenance of new energy vehicles, especially electric vehicles, the 4S model, which relied on repairs to make a living, can no longer sustain itself. All practitioners should seek change sooner rather than later, so that they can have some choices before the revolution comes!"

He held up his phone, saying, "Training for Ella Auto's first batch of authorized repair technicians has begun this month. We're looking for the most efficient after-sales service network model, so that all authorized repair and maintenance points are automatically marked in the app and vehicle navigation system, making it as worry-free, affordable, and safe as possible for consumers."

He also said lightly, "In contrast, some shopping platforms are vigorously establishing new energy vehicle experience centers and building large-scale sales, maintenance, and service centers with many car brands. How is this different from the 4S store model that passes huge costs on to consumers? How is this different from the outdated car dealer sales model? So everyone must be wary of these middlemen who profit from the price difference by changing the name but not the substance. Only the cars purchased in the live broadcast room are truly delivered from the manufacturer to your hands..."

He is simply Xiao Li Feidao.

It flew past my heart quickly.

It seems to be speaking to consumers, but in fact it has shocked and intimidated the entire traditional automobile sales industry.

Anyone with a discerning eye can immediately see that this is the model of Jingxi Automobile.

A group of businessmen who rely on Jingxi shopping and Jingxi finance.

During this time, he stayed in Jiangzhou and tried every possible means to negotiate cooperation with Zi Xiaowei.

Online, bear anchors sell goods and offer discounts on various brands, while offline, these experience centers, built at great expense, handle delivery, maintenance, and repairs.

It sounds like a fusion of online and offline.

But when Zi Xiaowei heard that a single-seat experience center cost over 10 million yuan, he immediately realized that this was just a car dealership in disguise.

Who will pay for the operating costs of these experience centers, which cost millions or tens of millions?

Moreover, it needs to be rolled out to 3000 counties and below across the country. Who can afford such an investment of tens of billions?
This is not about selling cars at all, but about making money during the construction and operation process.

The automotive industry was in an uproar.

Without knowing that Brother Qiang is trying to make a comeback, everyone would definitely think that what Anchor Xiong did was to cut himself off from cooperation with Jingxi.

This young man is so ungrateful!
(End of this chapter)