In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 303: Mastering the channels of the new era means being able to do whatever you want
The founder of Diyin once complained about the internal relationships in the company before he caught the trend: technology blamed the products, products blamed the strategy, and strategy blamed the market.

But not here at Ella Motors.

Because strategy, market, and product are almost all concentrated in the marketing director, technology only needs to be implemented according to Zi Xiaowei's requirements.

Anyway, it's his business how to sell it.

It sounds a bit arbitrary, but in fact this model is common in Internet companies.

Many Internet companies conduct all their affairs around the founder's "one-man show".

Those who catch the trend are considered wise and powerful, but of course most of them disappear.

Many startups also fall apart because they disagree with their boss’s strategy in terms of technology, market, products, etc.

That's not the case with Ella Cars.

The marketing center is now... well, the new sales director and his few people are completely insignificant.

Or the marketing director spends all day in the R&D and machine repair workshop.

Then he could sell tens of thousands of cars every month on his own, with full support from everyone from funding to the boss behind the scenes, and even the group's princesses.

The technical research and development department must revolve around him.

It's really Zi Xiaowei who has the final say here.

Just like the three prototype cars of different colors on display this time, all the technical, production, R&D and manufacturing engineers couldn’t figure out why the marketing director chose this point.

And it was an incredible technical requirement, to apply the paint thicker, as thick as a chubby girl...

This was what Zi Xiaowei said in the R&D workshop at that time. Secretary Mai who was standing next to him laughed so hard that when he returned home at night, he even interrogated Comrade Xiao Zi whether he thought she was too thin.

Perhaps only Lao Shepi could understand Zi Xiaowei's very subtle feeling.

The three cars are parked in a professional workshop with dense lighting, and the bright lights illuminate them, giving them a round and smooth appearance.

Especially the close-up shot of the Ella logo on the front of the car, which is slightly sunken on the front edge of the hood.

Full of the charm of the stockings on the thighs.

It's more like the paint surface is flush with the rim of the cup and is about to overflow with liquid thickness.

It sinks into your hands when you touch it, and has a smooth, rich and soft feel.

Especially smooth.

It’s like no matter how beautiful some beauties are, they always give people a bony or mean feeling, without that roasted taste that can arouse primitive impulses.

Female consumers may have a clearer understanding of this.

They naturally like furry and cute things, and are relatively subconsciously resistant to sharp and cold objects.

This thick paint surface actually gives them a warm sense of security!
From a distance, the bright yellow and white look a bit like the cute baby bus, the dark purple and silver gray look a bit gorgeous and noble, and the dark green and black are in line with the classic British feeling of many introverted aesthetics.

Everyone started shouting how beautiful it was, and in the comment section, they were eagerly looking forward to when such a beautiful chinchilla would be on the market.

It is certain that all car companies will now pay close attention to Xiong’s car live broadcast room.

At this time, I was absolutely confused. That's it?

Has the product manager-style inexplicable catering to consumer feelings that was once ridiculed by Lao Chang gone so far as to become obsessed with it?

Because the host Xiong, who spoke in a respectful tone, only showed the appearance and color scheme and then jumped to the topic!

He really just showed the new color schemes of My Neighbor Totoro to thousands of netizens: "These will be the three basic color schemes we have prepared for My Neighbor Totoro users. Do you think they are okay? Of course, these are also the three new colors we launched in the cat series this month. You can add an order in the live broadcast room link of this month at the bottom of the screen..."

Other colleagues felt suffocated.

When selling a car, they don’t even mention the performance configuration, but just casually list three color schemes and call it a deal?
Last month, there was at least one advertising video of the interior of My Neighbor Totoro, which showed a large TV, a refrigerator, a sofa, a large table, and a single bed.

Only three color schemes are shown this month?

Moreover, the cat series is not sold offline, and only has a live broadcast room online every month. The selling point of this month's changes is three new colors?
Traditional car companies must find it incredible, but new forces seem to smell something familiar.

Isn't this the same way Apple phones work?

Once the craze for fashion reputation is set in motion, what follows is a hypnosis similar to religion?

Then the bear anchor skillfully released the picture of the cute cat in Koh Samui.

Didn’t we promise all employees before the Spring Festival that we would take turns traveling to Southeast Asia starting from the Spring Festival?

The video team still has to do their work as well.

The clear blue water is like glass, the fine white sand presents a beautiful curved beach, and there are cute cats that are mainly famous for their good looks.

Any photo you take can be a stunning landscape film, especially when the static image is paired with magazine cover-like text.

Male consumers might think, "Wow, you guys are really good at photo editing." Female netizens just take it for granted: if it can be edited, it must be this beautiful.

I must go to Koh Samui once in my life, and I must buy a Cat series car in my life...

Gao Tingting and Maizi are more adept at using social media and immediately noticed this trend.

Dai Anni, who was originally keeping a close eye on the stagnant traffic of Duoyin and the completely unreasonable cold state, also reacted and quickly asked her information officers and e-commerce team to intensively spread the sliced ​​videos and exquisite "covers" to female netizens gathering apps such as Xiaohongshu.

Sure enough, we can quickly see that the traffic in the Little Red Potato live broadcast room has increased significantly.

Many female netizens who have never paid attention to buying a car saw such a "cute" domestic car for the first time.

That’s right, many female netizens who pursue a refined life have never considered buying domestic cars.

Even though the pursuit of electric cars is the current trend, foreign brands are the first choice, whether it is Tesla, which is ridiculed as a bare-bones house, or a series of Mercedes-Benz, BMW and other miscellaneous electric cars that are ridiculed.

This is the mentality of many consumers who are accustomed to the idea that quality must be equivalent to imported goods.

I am very surprised now that such beautiful cars are used in foreign countries?

Developing overseas markets is actually used to enhance the confidence of domestic consumers?

In fact, Zi Xiaowei’s purpose is just to attract more consumers.

The sudden incident before the Spring Festival made him notice the indigenous power that controlled the areas and streets.

I have been thinking about this situation a lot these days.

"Open the Huotu platform now, and the homepage will give you a free and limited-time exquisite island map, which fully demonstrates that the cat series can take us on a life journey towards our inner dreams..."

The furry bear anchor originally took a humanistic approach, but now he's taken on a technical tone. "Based on the nearly 200,000 cat-related products we've shipped in the four months since we launched, and the nationwide distribution of captured images, we've found that the closer you get to nature, the more adorable and retro cats you'll see. Meanwhile, aloof cats tend to roam among urban buildings..."

Sure enough, following the professional-level photos of Koh Samui, there are "high-quality street photos" of cats captured from all over the country.

No one would have thought that this damn marketing team would actually focus on selling products based on appearance.

What’s even more shameless is that they use “buyer show” pictures taken by netizens from all over the country, without even having to pay for a photographer themselves… Oh, maybe they bought them on the Huotu platform for a dime?
Many of the carefully selected beautiful pictures are street shots taken in rural towns and county streets.

Just to thoroughly stimulate the purchasing power of the vast number of small towns and counties across the country!

Just like the class encountered in the internet-famous area in the northern suburbs, which is mainly composed of civil servants and residents of public institutions, they have actually become the main consumers in counties and towns across the country.

Even though many grassroots civil servants may have relatively meager incomes, those indigenous people who have been working in the fields for two or three generations are definitely not among them.

Most of them have received higher education and returned to their hometowns to settle down, and they are also the most likely to follow the fashion of big cities.

Parked on the streets of county towns and townships, where there is a mixture of old and new cars and the streets generally lack aesthetic planning, this type of car, which stands out for its appearance, is particularly eye-catching.

By buying a Cat series car worth hundreds of thousands of yuan, you can become the most handsome guy in the county, which is perfectly in line with their aesthetic taste.

The price is low-key and does not cause trouble.

While installing private charging stations is relatively complicated in big cities, it is very convenient in many small places. Just a greeting between acquaintances, relatives and friends can solve all the problems with the formalities.

Following the live broadcast link swiped by host Xiong, orders quickly began to be generated on Duoyin, Pinxixi and Taobao.

Pinduoduo, which has now become the online shopping platform Langbowan, does not care about the collusion between Xiong anchor and Jingxi Live, or it can be said that they have never had the mentality of suppressing anyone to ensure their own interests.

We still start preheating and attracting traffic a week in advance, and fully prepare for the promotion of the VIP live broadcast room.

The data from the live broadcast room in more than ten minutes quickly increased from two to three million at the beginning to five to six million.

Even though most people are just curious to watch the car live broadcast and see how the online cars sold after being attracted by the beautiful pictures.

Anchor Xiong unexpectedly captured the familiarity of the consumer groups in third-, fourth-, fifth-, sixth-, seventh- and eighth-tier cities.

It still inspires many people's desire to buy.

Sales figures climbed rapidly from 8,000 to 10,000, 20,000 and 30,000.

Most female consumers choose cute cats, while male consumers are more enthusiastic about retro cats. The sales volume of cool cats has indeed been further reduced, even though the profit of each cool cat is much greater for Zi Xiaowei.

But he didn't care about the profit difference.

This is a domestically produced new energy vehicle that is madly squeezing out all imported brands and joint venture models.

It can even be said to be a concept update for consumers across the country.

It turns out that domestically produced cars can already achieve this kind of quality and experience. It turns out that the new energy vehicles touted and promoted on TV and the Internet have this kind of experience when used.

This is also Zi Xiaowei's own personal experience: "Domestic cars had a difficult start in the 1990s. For quite a long time, they were undoubtedly plagued by copied styles, patchwork quality, and frequent failures. But they have been able to survive in the market for 20 to 30 years. They have been tempered into steel and have begun to transform towards technological updates, aesthetic appearance, and mature quality. The era of enjoying the mainstream experience of domestic cars has begun!"

The bear anchor waved his paw, and a new car appeared on the big screen.

My colleagues are all shocked.

(End of this chapter)