In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 210 This time I really offended everyone

Zi Xiaowei was merciless in his criticism: "After seeing such a great car, I can only wonder why they can't reach more households at a reasonable price. Who is the biggest obstacle to this situation?"

"I said last time that once a domestic car costs over 300,000 yuan, the experience is absolutely superior to that of BBA cars of the same price. A domestic luxury car with a truly good design, priced at 400,000 or 500,000 yuan, is already as good as an imported luxury car in the million-yuan range. What our domestic brands lack is the years of luxury brand experience, the golden signboard left with consumers since the reform and opening up. What should we do now?"

"It takes a group of people to write and polish this golden sign. Isn't this exactly the job of brand marketing and promotion planning? But let's see how these bastards do it."

"Looking at the current crop of domestic car brands, their commercials, shot in traditional fashion, feature models posing coquettishly, and boast high-end villas and swimming pools to showcase so-called luxury. Other commercials, like the mountains and the sea, depict lofty ambitions. These are nothing more than plagiarizing advertising tropes from foreign luxury brands. Do they work?"

"The wise adapt to the times, and the knowledgeable make decisions based on circumstances. Decades ago, people could claim that these things were the lavish lifestyle of the rich, and that buying this car would make them wealthy."

"But modern people can tell the actual price of a car with just a scan of their phone. They also know that the filming location is rented and the models are actors. This fake scene has no appeal, and those chicken soup-like advertising slogans don't resonate with anyone at all, because foreign brands have already achieved the ultimate, and no matter how hard they try to imitate them, they can never surpass it!"

"You're just slacking off! You're relying on your experience and connections with foreign brands to force the foreign brand's image on domestic consumers. If they don't like it, they're just being tasteless. It's actually these traitors who are hindering the rapid development of domestic brands!"

Holy shit, all the live streaming rooms are buzzing.

Are you selling goods? You are flipping the table.

This statement is definitely a bit of a generalization, not all domestic brands are like this.

But the older the car company, the more serious this situation will be.

After all, just a few years ago, it was an era when various international brands were showing off and bragging.

Moreover, the increasing popularity of cars on the road more than ten or twenty years ago and the booming automotive industry brought about by this golden age have allowed a large group of people to thrive in this trend.

Now is the time for these people to climb to high positions, and they really think that they are extraordinary and knowledgeable.

In fact, it is just a bonus of the times.

The senior executives of Jiangan Automobile are no longer cheering. Most of them have followed the path of so-called brand operators and gradually become the CEO or general manager of a certain brand, especially in a large group like Jiangan, where almost half of its brands are joint ventures.

Almost all executives use the golden signs of joint venture brands to gild themselves, so that they can naturally surpass those country bumpkins who only play around with their own brands.

Now they are being pointed at and ridiculed for being mediocre and incompetent, and for just getting by. They are really embarrassed.

But Mr. Chen crossed his arms and looked at the stage leisurely.

Occasionally, I would look up and see the lively comments and likes in the live broadcast rooms of major platforms around me.

It is really amazing that this anchor who is live streaming and selling cars dares to complain about the client so fiercely!
Don’t you get the commission for live streaming sales from the brand promotion department?
Such a harsh mouth?

Because the anchor, Xiong, seemed to be getting excited and getting more and more aggressive: "We have our own accounts advertising car brands. You can see how the followers have skyrocketed from hundreds of thousands to millions, and consumers have really benefited from it. But those official accounts of car brands spend huge amounts of money to shoot some beautiful promotional videos, but they only get a few dozen likes?"

"Who are they trying to fool? This kind of stuff only makes viewers think the marketing department must have taken tons of kickbacks, which is why they're going crazy and producing so many expensive videos, even for a few dozen likes. When we looked at the performance of the official accounts of these car brands, we were stunned. How could this be so easy?"

"It's simply brazen deception. These guys can't even be bothered to buy some data to make it look better. They might as well be robbing people. We internet celebrities all know how much we need to buy, because everyone is buying. If we don't, we'll be buried and unable to get ahead. It's shameful."

"But what about the so-called marketing plans and promotions of these major brands? Look at the press conferences held by these car manufacturers. They're pure side effects. If they just opened up all the doors and had the technical department come up and speak professional jargon, they'd sell better than these guys who keep talking about the peaceful and happy times and the warm and happy life."

"And you're still inviting celebrities, skits, and skit sitcoms to your press conference. If you're truly out of promotional work, why not invite Jay Chou and Andy Lau? Even if they have nothing to do with cars, at least the audience will see you're willing to spend money on promotion, right? Are you hiring these controversial, mediocre, and unpopular minor stars just to make accounting easier?"

Assistant Chang was so careful to show his rabbit teeth, is he mocking us?
I feel like there are eighteen volumes of complaints, and my name is on every volume!
"Really, if you look at the promotional materials used by major car manufacturers, most of them are useless except for kickbacks. Consumers even wonder if the price could be thousands of yuan lower without all the bells and whistles and comparisons."

"That's right. We're doing this by eliminating all the messy promotional stuff. Let me be clear: we're doing this livestream to promote Evita. We don't make a cent off the price of each special Evita. We only make money from the ads and product placements in the beauty competitions. Livestream sales are extra, so we make the same profit whether we sell one or ten thousand. Our goal is simply to keep the price as low as possible for everyone. You won't be able to buy it through any other channels!"

Oh……

At this time, the live broadcast rooms of Duoyin, Taobao, and Pinxixi alone have gathered more than 20 million netizens!

Weixin Video used to rank third, but this time it was completely surpassed by Pinxixi.

It is obvious that netizens will go to the platforms that can open shopping channels, just in case there are some great discounts.

The last time the Cat series was sold, there were only nearly 20 million netizens in the live broadcast room, but in the end only 100,000 cars were sold. How could the purchase rate be only 1%?

Numerous self-media outlets later analyzed that the key point was the "PPT adjustment" period at the end, which allowed a few minutes of information transmission after the price was announced and before the channel was opened. Many of the accounts that flooded the live broadcast room during these few minutes were almost all gold medal users who were asked by relatives, friends, wives, and girlfriends to pay for the products.

Thirty to forty thousand orders were generated through an account that logged in temporarily at the last moment and didn’t even watch the live broadcast.

In addition, the price of 120,000 to 130,000 yuan for a car is indeed not expensive, which can attract many consumers in first-, second-, third-, fourth- and fifth-tier cities who are willing to buy a car.

This time, the Evita has been on the market for more than a month, and the lowest price of 350,000 is clearly listed online.

Advertisements, debates, and short videos over the past few days have led many to speculate that there may be discounts exceeding 100,000.

Now I finally understand, it turns out that it squeezes out all the advertising, publicity and promotion costs?
In fact, it is just an excuse that everyone can believe.

It’s just like the routine where a loud speaker shouts “The boss of Jiangnan Leather Factory ran away with his sister-in-law…” and then they are forced to sell the inventory at a discount.

There has to be a reason to lower the price like this.

As for whether this reason is true or not, it doesn’t matter. The key is that everyone can pretend to believe it.

The screen is full of "Oh Oh Oh", so this is why you complain about the brand promotion planning. It would indeed be cheaper without these grandsons.

How much cheaper is it?!

I'm asking this everywhere.

Host Xiong raised his hand on the stage like a charlatan: "This model must be the special model we negotiated with Jiangan Automobile. It retains all the intelligent equipment and battery life, but the four-wheel drive dual motor is replaced with a single motor two-wheel drive, with optional power suction doors. It retains all the luxury car experience of a five-seater model. Let's take a look at the difference between the special edition and the premium edition. Five seats, five seats, I emphasize again..."

In fact, the biggest difference that can be seen from the appearance is the difference between four seats and five seats.

Just when Zi Xiaowei was facing the camera alone, several drivers silently moved the Panamera, HiPhi and Dream Car to the sidelines, and replaced them with two five-seater Evitas.

When he turned the camera back, he began to give a detailed explanation of the three special editions, the ordinary four-wheel drive five-seater, and the top-of-the-line four-seater that was only used for comparison with the HiPhi and Panamera.

It's very interesting. Last time when the cat series was about to announce the price, there was already a big fuss.

It seems that consumers who are fascinated by the appearance are all appearance-oriented and don’t care about the parameters at all. Good looks are everything. Announce the price quickly, or I will give up or place an order quickly.

But now there are questions everywhere on various public screens. I want to see where this is and what the details are.

Three beautiful live broadcast assistants stood at the edge of the stage and began to take turns speaking as substitutes, while Zi Xiaowei introduced the vehicles next to them.

The difference between the low-end and high-end models is clearly shown, especially the special edition that cannot be found online. There is only one sample here that can be viewed in great detail.

This kind of "online car viewing" lasted for nearly half an hour. Although more than 20 million netizens were constantly entering and leaving the live broadcast room, the total number began to decline significantly.

But more and more people stayed and asked questions frequently.

Especially in the live broadcast rooms of Pinxixi and Taobao, these two live broadcast rooms are built based on shopping platforms. The netizens in them are first and foremost consumers, which is very different from the main composition of Taoyin, which mainly watches short videos.

As time drew to a close, Zi Xiaowei received a prompt from backstage and turned the camera back to himself. "Alright, I'm sure everyone has a clear understanding of the special edition of this livestream. I won't be fussing about price cuts here. I'll just raise the base price we've been haggling with the car company for nearly a month..."

The lines flashed one by one on the large floor screen:

"The top-of-the-line four-seater version, originally priced at 39.49 yuan, is now priced at 36 yuan"
At this time, there was a lot of booing in the live broadcast room. How could this be considered a special offer?
Then: "The high-end four-wheel drive five-seater version, originally priced at 36.99 yuan, is now 29.99 yuan";
A reduction of 70,000!

It still didn’t meet my expectations!

Finally, it typed out “Xiong Anchor’s two-wheel drive five-seater special edition, 20”!
The number 20 almost took up half of the entire floor-standing screen.

It felt like the whole audience was holding their breath.

A trend that no one expected occurred.

(End of this chapter)