In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 197 I am selling at a loss
This reflects the central idea of ​​Zi Xiaowei's first point. He is not against any leader becoming an internet celebrity, but what if Jiangan Automobile cooperated with him at that time.

There is no such thing as Changjiang Automobile.

In fact, most of the sales of 300,000 should be from Jiang'an Automobile!

In the entire market, the two brands are highly concentrated in the SUV segment of more than 100,000 yuan in terms of product price, brand attributes, and performance reputation.

This is a forced increase and decrease, and the gap has doubled.

Zi Xiaowei is raising his own status in a roundabout way.

It really made people suffer such a harsh blow, and they can only ask: "Can Evita do live broadcast sales?"

Zi Xiaowei simply responded: "What's the lowest you can give me?"

Mr. Chen finally asked, "What is the price of the live broadcast room? Where is your profit point?"

Zi Xiaowei used the same old trick: "You can choose between two options. A 10 million yuan spot fee means you pay to be in the livestreaming room, and you can sell it for whatever price you want. Anyway, I charge 10,000 yuan for each car, so if I sell one, it's 10.01 million yuan. Most livestreamers on the market use this model. It's a hassle-free, easy-to-use business where you just pay the money and get in."

Then he counted on his fingers: "The other is the result of the final negotiation between Changjiang Automobile and me. They directly eliminated all the water, sales costs, and promotion costs, and gave me the lowest price. Then it was up to me to decide how much to sell it for. I only made a thousand yuan on the lowest model, and the final reasonable and legal profit was one billion. This is if you just treat it as a business, then I am a business. If you want to develop domestic new energy vehicles, then we are talking about cooperation."

Mr. Chen narrowed his eyes, as if he wanted to re-evaluate this young man who could earn ten billion.

Zi Xiaowei said lightly, "Oh, by the way, before signing the contract, I gave them a minimum commitment of 10,000 vehicles based on the sincerity of their offer. If they don't sell enough, I'll compensate them with the over 10 billion."

Now it was possible to distinguish this car from the four-seater Evita. Under the wide and flat roof, Mr. Chen had to look again at this young man who dared to pay more than one billion to guarantee the sale of the car.

The streamlined and low back seat of the Evita, no matter how luxurious it is, is like a corner for lovers to whisper. How many of the users who buy a car worth three or four hundred thousand yuan are young men in fine clothes and riding horses?

Mr. Chen thought for a moment: "You only care about the price?"

Zi Xiaowei responded, "Given the model can't be changed, aren't you only concerned with sales? What else can I care about to guarantee sales? The 300,000 yuan Evita is ridiculously expensive and full of bells and whistles. The 100,000 yuan Evita is absolutely a miracle of industrial conscience. Consumers are most easily influenced by price."

When he said these two contrasting sentences, Mr. Chen's expression finally lost its composure: "Evita shoulders the responsibility of helping Jiangan Automobile become a luxury brand. It can't be sold at a low price!"

Zi Xiaowei spread his hands and said, "Then there's no room for negotiation. If you still want to cooperate, choose another non-luxury brand and negotiate the lowest price. This is my only bargaining chip. I can't afford to pay for your mistakes in product positioning and design style!"

It may have been a long time since anyone has been so strong in front of Mr. Chen.

And he is still a young man in his twenties.

This is the benefit of not selling yourself.

In fact, you can see from the car window that the signing ceremony has been completed. Gao Tingting is leading Mr. Zhou and a group of leaders from all walks of life to introduce the PPT displayed on the big screen.

Because there has not been enough time to make any complete changes to the entire work-study website, the Huotu trading platform does not even have a piece of code!

It's really just a pure PPT project, all based on bragging.

If there weren't billions of profits from selling cars and billions of profits from selling underwear, how could they dare to do such a stupid thing with nothing?

Anyway, Zi Xiaowei shifted his gaze and felt at ease.

As long as I don't invest my feelings, I can leave whenever I want, and I won't be tied down.

Evita was different.

With such a large investment, we must rely on performance to speak for itself.

If it can't be sold, someone has to take responsibility.

The young people that Zi Xiaowei recruited from the Qin family did not have a high level of education, but they had a wide range of social contacts.

Next to the entire clothing industrial park, it is said that a new automobile sales park is being planned, and all major brands are participating in it.

They also mingled with the group like fish in water, and learned a lot of information that they could not find out from students or the Internet.

Jiang'an's overall sales are declining, from 3 million units in the previous two years to 2.5 million.

It is said that this was the main reason why Mr. Chen's predecessor was replaced.

But this data actually contains a lot of details worth analyzing.

Because Jiang'an has a large number of joint venture brands, the declining data actually all includes joint venture models, some of which are priced at more than 500,000 yuan. However, its own domestic brands are steadily increasing.

Moreover, the data of new energy vehicles has increased significantly!

After hearing this, Zi Xiaowei could roughly guess the direction of this policy.

It is a state-owned enterprise, and it is the best among the major state-owned automobile enterprises and the one that can best serve as a barometer of policy.

Zi Xiaowei, taking advantage of his status as the local host, paid close attention to this matter. This was also the key point of his previous tacit understanding with Dai Anni.

Just like Dai Se, high-end brands must be made, but now sales are so poor, so we can only come to them once, twice, or three times.

The key lies in the leadership's decision.

This is also the reason why Zi Xiaowei didn't want to work with Jiang An anymore. The leaders of this kind of company have too strong will.

If it weren't for his daughter's insistence, it would have been difficult for Mr. Chang to hastily accept Zi Xiaowei.

Therefore, the current reputation has been established primarily thanks to Assistant Chang, who seems to be slacking off all day.

Talking in a small, enclosed space is also useful for men.

Especially since there was no third party present, and Zi Xiaowei never regarded the other party as a big leader from the beginning, he communicated with the parents quite easily.

Just like the last conversation with Lao Chang in the stairwell.

Old Chen finally took off his glasses, slowly wiped his face and relaxed. His voice seemed to be squeezed out from his throat, as if it was far away: "Is lowering the price really the only option?"

Zi Xiaowei then brought out the Daise approach: "It's okay not to lower the price. Give it one to two months. First, give me a batch of ordinary Jiang'an cars to promote at low prices through live streaming. Once consumers are familiar with them, I'll compare them with the Evita. Wow, this car really does look much better than the ones that cost over 100,000 yuan. A price of over 200,000 yuan is not unacceptable."

Old Chen put on his glasses with difficulty. "The starting price is 350,000! We've never had a car model that could reach 200,000 before. This took a lot of effort and hard work."

Zi Xiaowei is a ruthless scumbag: "I already said it last time, 34 yuan is already the price of BBA's C model, which is a high-volume model. They have spent many years accumulating the brand to reach this level of sales. Why do you want to erase decades of hard work in just a few months? We need to be scientific, not just use patriotism to kidnap consumers."

He added, "This car is priced at over 300,000 yuan, a high-volume model that even Japanese brands struggle to compete with. And now you're demanding monthly sales of over 10,000. Aren't you taking a step too far? It's ridiculous."

Anyway, I don’t know how Jiangan Automobile divides these complex product lines and price levels internally.

Old Chen was now a bit disheveled from being hacked at by Zi Xiaowei. "Tell me the truth, what can you do?"

Zi Xiaowei had really thought, "Since the Evita's poor sales are a fact that can't be concealed, Jiang An can just throw the excuse to us and offer the truly lowest price. I can sell the car for free. But even if I desperately bargained and used sweet talk to trick car owners into signing contracts at a low price, you'd be furious, saying it's a loss-making price, and even demanding that someone be fired."

Old Chen laughed out loud: "Can you act like this?"

Zi Xiaowei gestured, "Well, you also have to give an explanation to the company. This is a high-end brand that we've put so much effort into. It's impossible for it to fail so drastically, but I only have a few tens of thousands of units. Anyway, you should quickly complete your market research and plan, focusing on your next model to turn things around. This one is just to offset development costs and gain brand recognition."

Old Chen was baffled: "If the customer knew this car was gone after it was sold, wouldn't he curse?"

Zi Xiaowei spread his hands and said, "No way. The price has been listed at 350,000 yuan. If someone really wants it, I'll just sell it as is. I'll probably do a facelift in a year or two. At least it will obscure the current price reduction. Firstly, it will make me look powerful, and secondly, the brand can still try to push the price to over 300,000 yuan next time."

"Besides...it's over 200,000 after all. We should take it slow. No one can get rich overnight. It's already over 400,000. Compared to where we're sitting now, which one would you choose?"

Ultimately, it’s because the product strength is not good enough.

Zi Xiaowei is already considered a relatively in-depth test user of Evita.

When it comes to new energy vehicles, talking about subjective feelings such as driving experience is a bit vague. You have to look at the configuration and feel it in reality.

It feels like Evita has put all her skill points into her appearance, which is unique, beautiful and even a little bit different.

For this appearance, it would be no problem to spend more than 100,000 yuan like the Three Cats series.

Three hundred and fifty thousand is really a bit far-fetched.

Old Chen began to ponder.

Zi Xiaowei also revealed his trump card: "But my team absolutely has to make money. Every step can't be free. So, ten ads about Evita, each worth one million, will definitely be far more effective than you guys spending tens of millions on media hype and not even seeing any results."

Make the profits clear, even offering a price lower than the pit fee, and add more advertising.

Sincerity is enough.

Old Chen also took out his mobile phone to communicate, while Zi Xiaowei continued to look outside with relish, watching his students become more and more brilliant.

About five minutes later, Mr. Chen gave the lowest price, 24.

Downgrade from dual-motor four-wheel drive to the lowest and simplest version with single-motor rear-wheel drive.

Zi Xiaowei shook his head without hesitation: "I won't do it for less than 200,000 yuan. The internet is like this. If you want to do it, you have to do it ruthlessly. Something bland and insignificant is unattractive. I also clearly stated that this is a special version for live streaming. If you can't do it, I still suggest that you start with a few ordinary models to lay the groundwork for a month or two and then take it slow."

What Mr. Chen cared about was not whether the car price was a loss or not, but whether it would cause a devastating blow to the high-end brand strategy: "You guys are bargaining too hard!"

Zi Xiaowei said with a clear conscience: "It's not like I'm profiting. To put it bluntly, I'm paying for the model's problems. Don't you think that people who can afford domestic brands for 300,000 or 400,000 yuan are still looking for spacious, strong and face-saving cars, rather than personalized ones? Personalized cars have never been high-volume cars, right?"

As he said this, he pointed to the new energy 500 model in the distance. It was a two-tone car, wide and sturdy. It looked like a tycoon who had made a fortune. It seemed a bit cheap to sell it for yuan!
This time, almost all the middle-aged people in the Architectural Design Institute chose this one.

(End of this chapter)