In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 196 An excellent teacher must be an excellent salesman

Sure enough, on the day when I first met Chang Yueling, the leader of Jiang'an Automobile, whom I had met at the Automobile Cultural and Tourism Park, walked over to greet and chat with the other leaders.

The science and technology park ten years ago had much more old-fashioned architectural design and park area, with two or three buildings on each side and one building in the front, a solemn and symmetrical layout.

You have to climb up the stairs on the road ahead to reach the top of the Work-Study Network Building.

Of course, today the VIPs’ vehicles can go directly through to the top.

But after getting off the car and walking a few dozen meters, Zi Xiaowei saw the body movements of the leaders of the United Nations University. As a local, he also roughly knew the status of this largest state-owned enterprise in Jiangzhou.

He whispered to Mr. Zhou, "The man in the black jacket might be the boss of Jiang'an Automobile. His rank is higher than our principal's."

Mr. Zhou had certainly seen more grand scenes than the Science and Technology Industrial Park. "Huh? It must be two levels higher. Why is he here? There are cars here... Oh, the media company's car sales performance is very impressive. I hope it can help improve Jiang'an Automobile?"

Zi Xiaowei explained: "As a mentor assisting these young people, I have already rejected them twice..."

Mr. Zhou also wanted to turn around and ask: "Why..."

It was too late. The leader, accompanied by Mr. Fei, CEO of Evita, exchanged a few pleasantries and then walked across the red carpet signing ceremony site set up by the celebration company and came towards the two of them.

Without any reservation, he went straight to Zi Xiaowei: "Hello, Xiaofei mentioned that you have your own insights into online sales of new energy vehicles. I also heard that your team is having a signing event today. Are you interested in talking?"

Even someone like Mr. Zhou, who was obviously supposed to have a leadership style, just nodded slightly and smiled.

Mr. Fei quickly introduced, "This is Mr. Chen, the president of Jiang'an Automobile Group. He's very concerned about the prospects of Evita and is particularly interested in the unique characteristics of Tingbao Media's online sales. Xiaowei has many unique insights on this topic that we can discuss..."

This is indeed the highest-level identity Zi Xiaowei has ever seen since he attended university twice.

But now it seems that he has chosen a new track and is being led by two wealthy ladies to help him succeed.

Zi Xiaowei was not at all nervous or awkward, it was as if he was seeing a big boss parent.

No matter how important your status is, once you acknowledge the identity of a parent, you still have to face the teaching and training teachers with humility.

In fact, the higher the status, the more polite they were. "Of course, when I first spoke with Evita's brand director, I told her to find someone who could make the final decision and solve the problem, because reforms caused by clashing ideas often cause serious damage. It was only after I scolded the CEO of Changjiang Automobile's Ella brand and he was fired that the group's general manager came to talk to me, and only then did they achieve the miracle of 100,000 unit sales. To date, the pre-order backlog has exceeded 100,000 units, and the number of cancellations is less than 8%."

Mr. Fei couldn't help but turn pale!

Perhaps ascending to the position of CEO of Evita is the proudest peak of his career.

However, he never imagined that he was sitting on the edge of a volcano. The so-called brand gameplay he was familiar with had already evolved and upgraded to a completely different stage.

Anyway, they are in a dilemma, neither daring to invest heavily to promote the brand, nor willing to give up their high position.

Now I want to be a sacrifice to the heaven?!
If I had known this earlier, I wouldn't have caused this situation.

At this time, Mr. Zhou patted Zi Xiaowei on the shoulder and said, "Go ahead. I think your partners can handle this side."

He also nodded and walked towards the signing ceremony table with a vigorous temperament.

Zi Xiaowei thanked Mr. Zhou respectfully before extending his invitation: "The office building hasn't been moved or reorganized yet. Let's get in my car and talk first."

The dark brown new energy vehicle next to it has indeed become the best temporary office.

Zi Xiaowei refused Mr. Fei's offer to get in the car.

The first thing he said after closing the car door was a joke: "As a domestic luxury brand with the same price of 8 to yuan, this NIO ES can at least provide us with a temporary meeting room. The Evita also has a four-seat luxury version, but it can't provide this kind of atmosphere?"

The ES8 six-seater version has a standard appearance, is square and spacious. The two independent aviation seats in the second row, with the blessing of a panoramic sunroof, may be a bit spacious for dating, but just right for doing business.

Just now, Zi Xiaowei watched from afar as someone got out of the top-of-the-line four-seater Evita. He'd already experienced a lot of things. The streamlined rear seats of a coupe, a bit like the sporty styling of a Pamé, would have been quite a sensation if the boss were holding his secretary in the back seat.

It feels too private to use it to discuss things.

Mr. Chen watched him skillfully turn on the air conditioner on his phone and said, "Evita can do this too, right? This kind of business negotiation scenario is just a possibility."

Zi Xiaowei flipped through the pages awkwardly and simply showed him the HiPhi phone key interface. "You mentioned scenarios, too. What scenarios do users face when they spend 300,000 or 400,000 yuan on an obscure new energy vehicle? To achieve strong sales at this price point, meaning monthly sales exceeding 10,000 yuan, which consumer profiles should we target? What user scenarios can we derive from this? Does the Evita have any?"

No matter how well Mr. Chen took care of himself, he was still in his fifties or sixties. He glanced at the unfolded mobile phone and saw several car keys of different brands, including Evita.

Don't dwell on it: "Are you sure you can make a sale on Evita now?"

The new cars with an investment of tens of millions or even hundreds of millions have already been produced. It is too late to talk about vehicle adjustments now.

Or talk about sales directly.

Zi Xiaowei chose to start from the beginning: "You may not know that when we first approached you for a business event at the Automotive Cultural Tourism Park, we actually arrived intending to discuss car sales with Jiang An. However, after hearing you talk about cultivating corporate leaders into internet celebrities, we gave up on the subsequent discussions and instead discussed cooperation with Changjiang Automobile. After two or three rounds of discussions, we finally reached an agreement on the subsequent livestream sales."

Mr. Chen laughed and said, "Do you think my suggestion is debatable?"

It feels a bit like being angry without any authority.

Perhaps since he put forward this statement, no one has dared to say no to him to his face.

Those who are more powerful than him don't care about this tactical detail. As for his subordinates... just look at Mr. Fei and you will know what's going on.

It was precisely Zi Xiaowei, someone completely outside the system, who had no scruples: "Leaders at all levels...are the ones who best understand the spirit of craftsmanship, have a sense of responsibility, and are focused. Why not ask them to go to the front lines of production and take charge of the most important production processes?"

Of course, his tone wasn't sarcastic. "Every profession has its specializations. A leader's job is management. A truly recognized influencer with tens of millions of users is equivalent to an athlete on the national team. Furthermore, they must also be able to sell goods, which is the level of being a world champion. Even top influencers don't easily achieve both. We also use influencer and sales to address both. But you're asking a few amateurs with no sports hobbies or habits to win world championships. Isn't that a bit unreasonable?"

Mr. Chen held his chin and smiled without commenting.

Zi Xiaowei also had no intention of persuading adults. For example, when facing Lao Chang who did not quite agree with the new energy path, he would not dwell on it.

No wonder his success rate in selling courses to female parents is often much higher.

Men, especially middle-class and above male parents who can afford top-tier tutoring, are much more stubborn.

So he skipped over this point directly: "This is the first difficulty, but long-term planning is not important. Jiangan Automobile can still cultivate its own leading influencers and hire professional influencers to handle the immediate sales. The problem lies in whether the person in charge at the execution level can thoroughly understand the disruptive nature of live streaming and the influencer economy."

Mr. Chen, who has his own blog and actively embraces the Internet, can indeed express his interest from his eyes.

Zi Xiaowei naturally understood the situation. "This is a period of transition from a traditional model to a new economic model. The CEO of Changjiang Automobile, whom I fired, excelled at spending massive amounts of advertising money on traditional media like television, newspapers, and billboards to promote his brand. He then organized a few high-end events to boast about how high-end the brand was. This is a typical strategy for European and American brands. Can Chinese brands still follow this pattern? Can they win? Since the advent of the internet, I think the biggest feature is that everything is based on data, and those who are not doing well will be exposed."

As he spoke, he continued to open his mobile phone, called up the official audio number of the Changjiang Automobile 300 model, and compared it with Maizi's video number.

"This is a typical old trick. Hundreds of millions are spent annually on advertising and promotion, and the people behind it are all well-known and well-qualified, but the result is just a few dozen clicks and a few reposts. The dissemination efficiency of TV, newspapers, and billboards is far less than that of short videos. They pretend to work hard but get half the result with twice the effort, but look at the results of this professional promotion that cost less than a million."

It started with Maizi’s beautiful crescent-shaped riverbank advertisement, which received 7 to 8 million likes, 2 to 3 million reposts, and attracted over 5 million followers.

Zi Xiaowei also pointed to the broadcast time of the first few videos, and then switched to the sales data. With a lag of about one week, the Changpai 300 SUV had a very obvious increase!
This month, the sales of the Ella Cat series, which sold over 300 units, may have led to a significant increase in the sales of all brands and series under Changjiang, with the model reaping the most benefits.

The company's annual sales were originally mediocre at one million units, and it seemed that the sales would end in two or three days. However, in December, thanks to the sales of 100,000 units of the Cat series, it managed to pull out a total sales wave of nearly 300,000!
The sales peak of 1.3 million vehicles is definitely the peak of Changjiang Automobile to date.

Mr. Chen’s expression couldn’t help but be solemn.

　It’s a new month, please give me a monthly ticket

　　
　
(End of this chapter)