In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 185: My Specialty is to Trick and Punish Parents
So Zi Xiaowei doesn't have time to go to Tahiti with Boss Dai.

In the following time, when many other college students were still excitedly looking forward to Christmas, they wanted to do something romantic.

More than ten pieces of construction machinery have been deployed on the construction site, working intensively to clear out a large area at the bottom of the valley.

In addition to leveling and excavating the shore land, the stream puddles that were originally silted up to the point of being almost swampy were also dredged and excavated.

This is only a working surface of one or two hundred meters, and there is still a long way to go before the entire valley bottom of more than two kilometers is completely cleared.

It's fine for a few years.

But it did create the kind of bustling construction scene that Zi Xiaowei described.

Maizi couldn't help but ask his classmates from the Academy of Fine Arts to make a computer simulation rendering, turning the boring construction drawing into a beautiful riverside wetland park.

There are a lot of scenes of people roasting tea around the fire that have been photoshopped in.

Zi Xiaowei was quite impressed by it and made a large spray painting to hang on the side of the road.

Designers and beauty agents must also be paid.

That remote road, which was rarely walked on before, is now often full of people watching the mechanical construction.

So now everyone knows what's going to happen here.

The psychological contrast between a dark and messy corner that no one cared about before and now becoming a beautiful place that everyone looks forward to is quite astonishing.

Anyway, even an old hand like Lao Mai, who has experienced countless construction sites, came over curiously to take a look at the scene and give advice to Lin Peng and others on how to ensure safety next week.

Because there were some mistakes in the middle. First, when Huang Yongjian and his team were doing surveying, someone accidentally walked into the swamp and got stuck and was submerged up to the waist.

He was so scared that he thought he was going to die at school. He screamed and cried so hard that people on the shore said that he was bitten by a crocodile.

Finally, he was dragged out by an excavator covered in mud.

Huang Yongjian and his colleagues pinched his nose and flushed him with the tap for a long time. Many people took pictures of it and it became a joke.

But more people admire these agricultural students who have no experience at all but dare to take responsibility and do things.

Then an excavator accidentally got stuck in the swamp and almost overturned.

It took another bunch of bulldozers and excavators most of the day to rescue their companions.

This scene attracted thousands of people to watch.

The treetops and low walls were filled with people, and even the residential area on the opposite bank was crowded with people.

There must be a lot of people taking photos and videos and posting them online.

Somehow it was spread as the discovery of a murder corpse!
For a time, Zhou Linpeng and Huang Yongjian were indeed very famous, even more widely spread than Viagra.

Zi Xiaowei must be enjoying this kind of secretly happy secluded life.

Even the old professors, school officials, and similar teachers and students who knew that he was the actual driving force thought he was really low-key.

The calmness to focus on academics.

No one noticed that he was now sitting in the back of a car on the ridge, looking at his computer and reading some information, much of which was about cars.

Because more than a week later, the female director of brand planning really came over with the CEO of Evita.

Zi Xiaowei received the other party in the office area of ​​Building A without any arrogance.

It’s like watching Director Zhang’s wedding ceremony.

They are a perfect match, both men and women are dignified and elegant.

This gives him a more familiar atmosphere where parents with better conditions can discuss tutoring classes for their disappointing children.

In fact, the entire building has been borrowed by Assistant Chang to accommodate all the design teams that have arrived one after another.

The incubator park rented the building to Tingbao Media at a low price, and subletting it might violate regulations, so they were too lazy to collect rent from the big sponsor.

Isn't there a 500 hybrid new energy vehicle over there that Ting Baobao is traveling in the snowy plateau? Just shoot a few commercials and pay us. Now Zi Xiaowei doesn't introduce the % male staff who are part of the car design team.

I led the two of them to sit down in the side hall on the first floor. Outside the gate was the small square of the incubation park, where many internet celebrities still gathered.

Xiaolian, who was standing at the back door of the parking lot, temporarily helped with the reception. She brought some tea and then sat back at the back door.

The truth is that the automotive design center doesn’t even have a front desk clerk right now. It is just waiting for everyone to get familiar with it, adapt to it, and undergo two-way screening. It will only be complete after it officially moves to the new building after the Spring Festival.

Zi Xiaowei introduced himself as: "Anchor Xiong's agent and head of Tingbao Media's automotive business department. I'm responsible for selecting and planning Anchor Xiong's text materials and video content..."

Sounds very professional.

But the other party was a professional bureaucrat: "We are very interested in discussing the problems with Evita and are sincere in making improvements and adjustments to seek better market sales. What are your opinions?"

It still feels like sitting behind a desk and listening to reports as a matter of course.

Think about how Boss Dai discussed underwear improvements with Zi Xiaowei, they were both sitting in a closed space.

So Zi Xiaowei would not show his eagle until he saw the rabbit: "Oh, since you are here, the first thing I should ask you is what is the selling point of the Evita brand, what is the planning idea, and what is the market positioning?"

The other party was very patient and sincere: "This is a high-end brand that is truly made in China. So it has the CHN architecture that we have worked hard to build. It is a genuine luxury model with a technologically advanced style, a rounded and sharp body contour, and a design-rich interior..."

There are a lot of things to say. The entire series is equipped with L3 assisted driving level, light-sensing skylight, electric steering wheel adjustment, front electric seats, heating, main driver's seat memory, as well as streaming media rearview mirrors, multi-color ambient lights and other configurations as standard, and the performance is not inferior to models of the same price.

Zi Xiaowei still asked the same question: "Then why is it not selling well?"

The female director standing by her side twitched her expression.

The CEO remained much calmer. "Brand influence. Marketing efforts are insufficient. Consumers haven't fully embraced this new luxury brand. Furthermore, they have prejudices and baggage against domestic high-end brands. Furthermore, our nationwide self-operated store coverage is far from sufficient."

Zi Xiaowei finally got back to the point: "Before you took on the overall management of Evita, what were your main responsibilities? This will be very helpful for us to understand whether the brand focuses on production or promotion."

The following supplement finally let down his guard and got the key point: "Oh, I used to be the head of the marketing department of the Jiangan Automobile joint venture brand, and I participated in the management of many international brands."

Director Zhang also quickly added: "Mr. Fei has extensive foresight and practical experience in brand public relations, marketing, and strategic planning, laying a solid foundation for Jiang'an's product market performance and brand development."

It sounds like a word that is obviously used frequently, a very familiar cliché.

Gold Medal Education began to speak word for word: "Joint Venture Brand Marketing Department, as far as I know, Jiangan Automobile can be regarded as the leader in the number of joint venture brands among domestic automakers. Starting with Suzuki, there are Ford, Mazda, Volvo, Peugeot Citroën... and..."

After deliberately delaying, the other party couldn't help but add the most high-end brand: "Lincoln."

Well, no wonder this person gave Zi Xiaowei the same feeling when he walked in as Mr. Wu, the former CEO of Ella Auto.

They are all people of the previous generation of car brands of this standard.

After handling foreign mid-to-high-end brands, you think you are also a high-end person.

This person even has a bit more arrogance within the system than Mr. Wu. This arrogance is the official flavor hidden under the humble appearance.

It would be strange if this car could sell well.

Zi Xiaowei's heart was already starting to decline. "Well, you've also worked in marketing and PR for luxury car brands. You just mentioned that the Evita's specifications are in no way inferior to similarly priced models. For over 34 yuan, it must be the BBA 56C. I can even say without exaggeration that the Evita's specifications are absolutely on par with the higher-end E. Do you agree?"

Mercedes-Benz, BMW and Audi's 4 Series, A and C Series are considered entry-level luxury brands. The lower A-class cars are purely for showing off because of the luxury brand. This price range is the threshold model for most people who aspire to these brands.

The 6 Series, A and E Series above it are around .

These common sense are recognized by the automotive industry.

Mr. Fei really let out a bit of pride: "Promotion definitely requires humility. We still need to be down-to-earth and climb step by step on the road to brand development."

Zi Xiaowei wasn't trying to be complimentary. "What I'm saying is, BBA has accumulated half a century of brand value, which is why the 34C, with its crappy specs, sells for over yuan. The Evita has only been on the market for a few days. What makes you think these specs can replace that half-century of accumulated brand appeal and get people to buy the Evita?"

When the other two were stunned, he quickly responded: "The HiPhi sells for 600,000 yuan, but at least it has flip-up and double doors, programmable headlights, various interesting and fun car equipment, and more or less good control.

NIO sells for 400,000 yuan, and at least it can be charged and replaced with batteries. The passenger seat for the queen's car is a bit of a gimmick, and the six or seven seats in the back can also adapt to many scenarios. At least the spacious space that Chinese people like most is available;
The Changjiang 500 off-road vehicle, a hybrid that eliminates range anxiety, is a key competitor to the Land Cruiser, offering enhanced features and comparable off-road capabilities at a third or even a quarter of the price.
These are the reasons they are willing to spend over 300,000 or 400,000 yuan. What do you have? Are you trying to trick people into buying cars out of patriotism just by using the three made-up Chinese characters CHN?

A series of combined punches made Mr. Fei and Director Zhang look like they were bringing their children to consult on how to get into Peking University or Tsinghua University. In the end, they were told to first figure out the high school admissions process and then go to a technical school or vocational college.

(End of this chapter)