Chapter 159: How Much Is This?

So beautiful.

In fact, since the design team of Ella Cat can come up with such beautiful designs of cute cats and retro cats, they can naturally make the cool cat perfect.

But it may be the feature discovered by Zi Xiaowei. Changjiang Automobile, which started out as an off-road pickup truck, seems to have used the small off-road vehicle chassis to make this series.

Slightly higher and slightly shorter.

It can look adorable when placed on a cute cat or a retro cat, but the cool cat really doesn’t fit the positioning.

It would be much better if it was stretched a little longer and pressed down a little.

But 4,000 vehicles have already been produced, so Zi Xiaowei, an outsider, doesn't waste any words.

Just make latte art based on his imitation of MINI, a famous brand loved by girls.

MINI, a hatchback originally from Britain, has nothing outstanding or leading in any aspect, and its popularity is entirely due to its good looks.

Among them, the classic black and red combination, the Union Jack combination, and the interlacing of black, white and red are all unforgettable.

So we arranged for the video team to collect and produce a bunch of beautiful photos of floats with film stickers.

Pink with black decals, matte black with golden patterns, or high-gloss black and white that looks like porcelain.

Light green, pink and green gradient colors, black and white camouflage and even various cartoon shapes.

One picture after another flashed quickly on the big screen.

Instead, the cool cats have become like cute cats and retro cats, with various down-to-earth and beautiful color combinations.

In fact, it is just a car worth hundreds of thousands of dollars. If you insist on imitating Pam's style, you will only end up with a feeling of trying to draw a tiger but end up drawing a dog.

Now we use film to restore the price level.

But netizens were excited: "Is this still possible?"

"Can I choose any pattern?"

"I want the black and pink one, it's a deal!"

"No need to discuss, I'll order this one, the one with an asterisk, right? Hurry up and open the live broadcast link channel!"

Anyway, this amazing operation was later studied and learned over and over again by many car companies and live-streaming hosts.

Those car companies that sell tens of millions of cars every year are a little dumbfounded. What kind of sales method is this?
Allowing consumers to change the color and apply film themselves after picking up the car?

What’s the point of the original paint produced by the car factory? Is it just to be covered up?

Besides, do you have the nerve to include this kind of three to five thousand yuan trick in the car sales contract to negotiate the price?

How many consumers would buy a car just for the car film?
Isn't this buying the casket and returning the pearl?

But if you think about Zi Xiaowei's logic, it's extremely simple.

It’s a service where you buy a phone and get a free phone case. You can also choose the pattern and style, and even attach photos.

Many people put screen protectors and cases on the front and back of their phones after buying them, and never take them off again.

I can't even remember what color my phone was originally.

Anyway, I keep changing my phone cases.

That’s pretty much the idea; fancy things are most in line with current personal freedom.

Young people nowadays can change their profile pictures at any time, but changing the color of the car body can touch their DNA.

It seems that when the prices were first announced, the excitement in the live broadcast room seemed to be focused on cute cats and retro cats.

As Zi Xiaowei explained what the * meant, netizens... maybe especially female netizens became excited, as their thinking of "I must be different from others" was aroused.

People are shouting everywhere to open the live broadcast link channel!

Old Chang was also a little scoffing at first, thinking what kind of trick was this.

But the live broadcast room on the phone my daughter handed me was almost full of messages saying, "I want a screen protector, I want to buy a car, I have to open the link channel quickly, otherwise I won't buy it..."

Just the kind that makes all kinds of noises, like rolling around and acting like a spoiled child.

It seems that it was indeed the two previous rounds of special-price cars that gave everyone a psychological hint.

The quantity is limited, if you miss it, it will be gone instantly.

And even if it can be delivered in seconds, if the time is later, the goods will be scheduled to be delivered very late.

So instead of waiting for the passage to suddenly open unexpectedly, it would be better for me to grab it now while everyone’s attention is focused.

The world has suffered for a long time.

What is most annoying is the instant sales activities on various shopping websites. There are too many tricks.

We want fairness now, right now!

Perhaps it is precisely this bunch of beautiful sticker pictures that completely ignited the mentality of female consumers that they must get what they see.

It's more likely that the foreshadowing made the car look really worth it... at least two hundred thousand.

The cute cat and the retro cat are indeed good-looking, and the cool cat's performance can actually compete with Padme for a few seconds.

Now everyone thinks this price is really cheap.

Unbelievably cheap.

I also think that the super low discount prices are only available in the live broadcast room, and you can’t buy them outside of here.

So everyone worked together to open the link!
Lian Yin and Taobao's account manager felt that the atmosphere was becoming extremely heated at this time, and they kept reminding the big customer: "Morale is good, you can lower the price and post the link, really!" It was not until this time that the account managers of the other two companies contacted them and asked if they could also put the products on the shelves in their malls.

What a joke! You said you didn’t use a condom when the arrow was already on the string.

It’s totally too late.

There was originally a live broadcast link channel for the third round of special-price cars.

But seeing the live broadcast room on the tablet in front of her was boiling with activity, Dai Anni could tell: "I think you should seize the opportunity to start selling now, otherwise the atmosphere will be wasted."

Zi Xiaowei made a quick decision: "It's 7:35 now. I was going to talk for another ten minutes..."

The whole screen was filled with all kinds of throwing tantrums and making a huge fuss.

In fact, Duoyin and Taobao have clearly discovered that a lot of traffic is flowing into the live broadcast room.

The number of people on the live streaming platforms that did not participate in the two special car sales promotions has been rapidly decreasing and shifting!
Because it is obvious that Zi Xiaowei has expressed in the live broadcast room that he had to announce the price in advance because netizens were too enthusiastic.

Now we need to open the sales link in advance.

If this happened at a company product launch, it would be a complete failure. How could a company that has invested tens of millions of dollars in a product and put so much effort into launching a new car change the order of its content just because of this kind of commotion?

Ordinary product launches don’t have such intense interactions.

It happens that the most powerful thing about selling goods in the live broadcast room is the interaction.

Why do those top live-streaming hosts love to bargain with manufacturers on the spot and help their families stab the manufacturers' brands?

It is to make netizens feel involved.

It will be easier to attract netizens to place orders.

Zi Xiaowei originally claimed that he could attract netizens with his literary talent and atmosphere, and that he wanted to take a unique path as a live-streaming host.

As a result, an interaction was achieved unintentionally at this moment.

Netizens really think that it was through their own participation that they were able to shake the market... The price cannot be moved, but the channel must be opened quickly!

Quickly!

Did Zi Xiaowei really confirm with the backstage that it could be technically enabled in front of nearly 20 million live broadcast viewers after such long-awaited calls?
Then he raised his finger to the camera and said, "Don't worry. Once you've made your choice, you have 72 hours to cancel your order unconditionally. But if you want to be the first to order, you must choose the right color and model..."

The whole audience booed: "You're so long-winded!"

"Hurry!"

"Xu..."

Boss Chang looked at his daughter holding up the mobile phone screen and swiping it quickly and frantically. The number of likes, reposts and replies all soared significantly.

The old guys behind him were muttering, "Did he return the money for the film to the store?"

"For this car, we only make money from wrapping the car window?"

I couldn't help but look back and said: "This is not just about this one car. If he succeeds today, every car company will want to learn from his model!"

Nonsense, by using live streaming, manufacturers can directly face consumers and save huge marketing costs!

Consumers will get a good deal, and manufacturers may even be able to sell the product at a slightly higher price than before.

But the consequences of skipping the middle link are disastrous.

Some people will definitely criticize this situation immediately, as it causes stores to close, employees to lose their jobs, and the entire sales market to shrink.

However, some people, as Zi Xiaowei just said, are trying to figure out how they can adapt to the changes.

What brings destruction is not ignorance and weakness, but arrogance.

Anyway, in just a few words, Zi Xiaowei finally pressed down the fingers under the bear paw one by one...

The background music played the trumpet climax of "Our Time" and laid the groundwork behind his words: "Prepare to simultaneously open the live broadcast link channel of Taoyin and Taobao.com. Three, two, one!"

It was really the moment when the trumpet sounded loudly. In the live broadcast room on the evening of December 2022, 12, host Xiong was forced to open the live broadcast link after only 9 minutes of broadcasting.

At this time, the whole scene was filled with music, and the advertising images of the three cars appeared side by side on the big screen.

The driving scenes between mountains, highways, and urban skyscrapers are even thoughtfully marked with their respective names.

All the people from the manufacturer were sitting in the back, watching host Xiong leaning on the car body and looking back at the big screen. It was actually a bit boring.

But all the other staff were busy.

The camera crew and anchor assistants were all around the camera checking the images, making gestures to Zi Xiaowei, and communicating with each other using walkie-talkies.

Then behind dozens of neatly arranged tables and chairs, everyone was busy working on their computers.

Several supervisors who were busy running around, all with expressionless faces, crossed their arms and reported to Boss Dai standing behind the DJ booth and a long row of computer control staff.

Chang Yueling was the first one who couldn't help it. She stood up and quietly walked over to the plastic flower sisters.

Then I was surprised to see the numbers on the monitor in front of Boss Dai flipping rapidly like a countdown!

Now maybe only a few minutes have passed, and it’s already 62874, 75, 76... It’s skyrocketing!
She couldn't believe her eyes: "Is this... an order number?"

Diane was used to it: "What else?"

Chang Yueling's voice trembled as she confirmed again: "Sixty thousand... more than three thousand have been sold?"

In just a short while, more than a hundred cars rushed out!
Dai Anni looked at the screen again: "Only more than 60,000. We sold 4 million pieces on Singles' Day..."

How can a pair of underwear worth two or three hundred yuan be compared with a car worth hundreds of thousands of yuan?!
(End of this chapter)

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