In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 144: Still doing gold medal teaching and training
The problem finally got stuck here.

Zi Xiaowei was so unassuming that he even dared to order Assistant Chang: "I've already asked him two or three times. Are you really not going to arrange for someone to put the pictures of those three cars on the big screen?"

Chang Yueling jumped up with an "oh oh oh" sound, pushed the door open, stuck her head in and ordered it to be done.

Zi Xiaowei took this opportunity to make eye contact with Boss Chang.

In fact, he was just doing it for the other party to see. Look, is this how a leader who is feared by all should look like?

If you dare to order Boss Dai like this in the company, I'll see if she doesn't give you a slap in the face.

In terms of successor training, you can either arrange for someone to do it before the meeting in a domineering manner, or arrange it now with a casual phone call.

Momentum needs to be condensed.

Old Chang didn't follow Zi Xiaowei's wandering gaze to look at his daughter. Instead, he looked at Zi Xiaowei more steadily: "How can you guarantee that the live broadcast can sell 10,000? If it fails, how will you explain it?"

Only if you have money can you be arrogant.

Zi Xiaowei was confident: "If I can't sell any of them, it only proves that there's something wrong with the product strategy. I've briefly experienced all three cars, and the car system they share with the 500 model is highly rated. So the only question left is how much is the price?"

At this time, the assistant's assistant came in respectfully, plugged a USB drive into the big screen to connect the picture, and switched it with the remote control panel.

In fact, Zi Xiaowei took several photos with his mobile phone, and he was used to connecting them for display.

It’s just that since they haven’t gone public yet and are very concerned about copyright and confidentiality, he won’t touch on them and pays great attention to details.

The funniest thing was Mai Dehui. After the photo appeared on the big screen, he kept twisting and turning as if he had eaten popping candy. He wanted to ask but had to pretend that he had seen it before.

Old Chang glanced at him and also saw it on the big screen: "What do you think the price is?"

This question was a bit funny.

What pricing power does the internet celebrity anchor have? He knows the production costs and so on.

The question is asked boldly, and the answer is given boldly: "Let's put it this way, the models in the Cat series are actually targeted at potential users of the Volkswagen Beetle and BMW MINI series. They have high demands for quality of life and a unique and stylish vehicle appearance. They may even be satisfied with a niche car, and would be dissatisfied if the streets were full of them. Corresponding to the price range of these two cars, the price should be between 150,000 to 220,000 or 230,000 yuan."

He was still a cunning guy and casually made up a range of 70,000 or 80,000.

Assistant Chang finally opened her mouth and wanted to say something, but her father spoke first: "Impossible, our models don't have so many configuration differences, which will also complicate the production process."

Having seen countless parents bringing their children for education and training, Zi Xiaowei thought to himself that this is how you silenced your daughter.

Strong parents often have a dull or even timid child.

So he habitually didn't respond to the boss, but encouraged the child first: "What do you think?"

Assistant Chang glanced at her father before saying, "This was originally the focus of our argument. The initial positioning was indeed around 160,000 or 170,000 yuan, but the brand marketing team wanted to set the price around 200,000 yuan. Too cheap doesn't fit the brand image."

Zi Xiaowei is accustomed to multitasking, trying to figure out the relationship between parents and children while maximizing his professional output.

This father's negotiation skills are indeed correct.

Forcefully cutting off the information transmission forced Zi Xiaowei to produce more content, which was equivalent to picking up information for free and taking advantage of his own position. Boss Dai also liked to do this in the early days.

But she is an individual, and what Boss Chang is doing now will only suppress the child who is not good at being independent.

As expected, Assistant Chang is much more naive and has exposed the company's internal information.

Zi Xiaowei still needs to act like a teacher and protect the children and do what is right, instead of immediately using pressure to force parents to buy courses.

This was the situation he was most familiar with. "Thanks for the reminder, Assistant Chang. That's why, at the last meeting, I focused my firepower on that brand CEO. There are two reasons for this..."

"First, there are countless ways to build a brand, but creating gender tension is the stupidest. Emphasizing that this is a feminine brand while secretly naming it "Forgive Green" will backfire, and the backlash from public opinion and traffic will be devastating, so I'm taking drastic measures to put the brakes on you."

When the beautiful green and white prototype car appeared on the screen, Lao Mai was surprised. Could anyone really play like this? But Zi Xiaowei noticed that Lao Chang's intertwined fingers had slowly moved to his mouth and nose.

Boss Dai also likes to do this hole, but she does it with one hand.

Often she subconsciously doesn't want others to see her expression.

However, Lao Chang's action showed that he was somewhat resisting.

After too much contact with parents, these body languages ​​are like written on their faces.

When mothers who push their children too hard bring their children to classes, the fathers often like to do this and silently resist on the side.

Maybe they don’t want to spend money, maybe they don’t want to see the child suffer so much, or maybe they think the child’s mother is fascinated by the handsome boy.

Anyway, I feel unhappy.

Zi Xiaowei seems to have some signs in his heart now, no way, no way?
Did you ask someone to use this meme?
Were you the one who ordered this sales tactic that was almost like a prank?

If this is the case, it can completely explain why there is such stupid marketing behavior.

Even if the boss just casually said he wanted to take an unconventional approach, haters are still fans, and the people below him might even swallow his shit.

Anyway, he was confident in his heart, and it didn't matter whether it succeeded or not. He just treated it as a practice of talking to the boss:
"The second question is the most crucial one. Throughout the history of the automobile industry, has there ever been a case of a car being discontinued because it was priced too low and sold too well, resulting in a loss? You keep saying you're building a brand, but you think it's basic morality to finish the sex you've arranged even on your knees. Is this still what building a brand means?"

Since he didn't care, he started to get more aggressive. "So, this rash demand for a price hike only benefits the brand team. Does it mean they'll gain face by not being a budget AO model? Does it mean the company's investment and the hard work of other teams will be wasted?"

"There's a famous saying among car reviewers: If you sell a car for 200,000 yuan, it's shit, industrial junk, but if you sell it for 100,000 yuan, it's the absolute queen of the automotive world, the pearl of industry. So now I only care about what kind of bottom line you can give me. As long as the price is right, I mean by bottom line, if it doesn't sell, I'll take it all."

Old Mai, who just took Zi Xiaowei to spend two million, was full of laughter, saying, "Young man, are you kidding me?"
One car costs tens of thousands or even hundreds of thousands, so one thousand cars would be one or two hundred million!

Are you so arrogant?
This time, even Lao Chang was moved.

Zi Xiaowei is no fool: "If you ask for a high price, I will definitely leave without a fight. What is a reasonable factory price? I am not trying to make money. What we want is to push this model and even this brand into the mainstream."

"We know very well that when we make underwear ourselves, we first have to build a good reputation with underwear for 99 yuan and 159 yuan per set to create market stickiness. It was only after the third live broadcast that we launched underwear for 349 yuan. Consumers no longer care about it, and we make a lot of money..."

"Isn't your argument the same? The Changpai 300 off-road model, priced at around 500 yuan, launched the product line, and then gradually introduced the model, priced at or yuan, and even other models. Why should this female brand cut off the opportunity of low-price entry? Female consumers are indeed not concerned with price-performance, but when it comes to major purchases, especially cars, men still make a high proportion of the decisions. I've been very subtle and don't want to provoke gender confrontation."

Assistant Chang nodded repeatedly, his opinion and attitude easily carried away.

You are indeed not fit to be the boss.

The real boss is not affected by these superficial factors: "Our price system does not have so many configuration differences, which will easily drive up production costs. This is not as simple as making underwear."

Zi Xiaowei simply stated, "There are only two or three models with real quotes. The cheapest ones are bare bones, with nothing but the car, no free shipping, no free maintenance, and so on. Above the two or three models, there are custom or co-branded models. For tens of thousands more, you get a pair of racing seats and two lights, and maybe even some free underwear. That's the ultimate indulgence for women."

Old Chang finally laughed. "You internet guys are full of gimmicks! Okay, I remember the minimum cost control price for this research product is 15.9 yuan. These two models are a little more expensive, about yuan. Let's sell them both for yuan. Is that okay?"

This is the style of a hero, 1.6 billion!
Just decided it casually.

Architects have seen many large-scale projects, but this 1.6 billion...

Unexpectedly, Zi Xiaowei immediately shook his head and said, "It's too expensive. I said when we arrived just now that anchors like me replace the entire 4S sales system. All I want is for the stores to cooperate with me in picking up the car, maintenance, and servicing. Other sales costs, including the advertising and promotion costs that should have been spent on this car, should be deducted from the price."

Lao Chang frowned.

Zi Xiaowei refused to give in. "In the past two weeks, I've reduced the staff of Annie Underwear's marketing center from over 240 to just 17. They're responsible for maintaining the hundreds of specialty stores and underwear stores that remain nationwide. Basically, we're gradually giving them up. The advertising planning department has been completely cut and split between the design center and the e-commerce center. Even the previous graphic and text e-commerce has been largely merged into the live streaming e-commerce department. This is a massive industrial transformation. You can use the automotive industry as an excuse to resist, but when it collapses, every hesitation will be felt."

Boss Chang frowned, the challenge in these words was naked.

Chang Yueling quietly straightened her waist several times, but was unable to open her mouth.

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(End of this chapter)