League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 45 Team Brand!

There is really no comparison between a personal brand and a future mature e-sports club brand.

Jiang Ming knew his own success better than anyone else. "JM" was just extremely lucky. He used his foresight to get ahead of others and became the pig in the center of the storm.

But this trend will eventually fade.

Whether you are the number one in the country, a LOL teaching video producer, or even a live broadcast room that seems to be in great glory now and has at least tens of thousands of followers every time it goes on, as time goes by, it will be crushed by the wheel of the times.

Haven’t you seen those video creators and anchors in the past who were ahead of the times and reaped the benefits? With the development of League of Legends, more and more competition, and more and more perfect rules, who knows how many of them disappeared in the torrent of history.

Yes, part of the reason can also be attributed to the fact that those who have benefited from the dividends of the times have low levels of education and culture, and their narrow vision leads to a lack of ambition after achieving certain results.

But who can guarantee that you will never be bored by the audience, and that you will be able to compete with the capital that comes later after the dividends of the wild era of e-sports disappear.

Furthermore, personal branding involves too much uncertainty.

Looking at those stars who have more traffic and attention, it is difficult for them to create their own fashion brands, and the number of failures is like a swarm of fish crossing the river.

In contrast, some corporate brands are able to survive at a very low cost, and they have their own set of operating rules behind them.

So Jiang Ming had already decided to leave at this step and he must leave in advance.

After all, the sooner you transfer, the more likely you are to attract new players while your market is still strong.

For current players, the difference between the letters JM and NXG is not left or right.

It is important for people to know themselves. If you know clearly that you cannot replicate the success of Faker in the field of professional players in the neighboring region, then you might as well make plans in advance.

From a game participant to a game rule maker.

Jiang Ming's behavior of providing blood transfusion to the NXG team in the early stage seemed extremely foolish, but only he himself knew that this situation would not last long. Not only that, NXG would repay him a hundredfold or a thousandfold.

Let me give you the simplest data: in 2013, the estimated value of an LPL seat was around 9000 or , but just four years later, the valuation of this seat was million!
It was obvious that Jiang Ming's explanation convinced Yu Qun.

"I'll go back and help you get some more resources. If we're going to do this, let's do it in a good direction."

"If we are so stingy, others will probably laugh at us."

During the remaining time, a group of senior executives from the School of Economics and Management learned more about NXG's operating model, the professional management of e-sports players, and its future development. Finally, they dug out relevant training ideas for the youth training system from Jiang Ming. After obtaining first-hand e-sports club operation information and related data, they left with satisfaction.

After seeing off the big guys in his own courtyard, Jiang Ming finally breathed a sigh of relief.

He was not worried that the teachers would leak the information or have other ideas. In the eyes of a group of professors and seniors at Jinling University who were twice his age, e-sports had certain economic prospects in the future, but the political achievements it could bring them could not compare to the research results of the emerging industry represented by e-sports itself.

In a word, at the level of teachers, entering the department is the most important thing.

Furthermore, you don’t really think that the big guys in the School of Economics and Management only have the job of a university teacher, do you?

Finally, let me be frank. If I don't have any cheats and no background and don't want to be eaten up by later capital after achieving success in S3, the right thing to do is to cling tightly to the school and the teachers in the college.

……

drop!drop!
On WeChat, Lin Jingyi sent a message: "The design draft of our team's first set of uniforms is out. Do you want to see it?"

So fast?
After saying goodbye to his teacher and seeing the message from Sister Lin Xue, Jiang Ming simply turned on the computer in the training room where the computer had just been installed.

"Send it to your email, the original picture should be clearer."

Soon, Jiang Ming downloaded an attachment called NXG team uniform design draft from his QQ mailbox to his computer.

Click to open.

Jiang Ming raised his eyebrows as he looked at the picture in front of him. The quality...was unexpectedly good.

On the other end of the phone, Lin Jingyi guessed that Jiang Ming had also seen the picture and typed back.

"So what do you think? This talented design student I hired is quite capable, isn't she? She's a freshman in college."

"Freshman??"

Jiang Ming was even more surprised. He thought it was exaggerated enough that such a trendy outfit came from a college student. Now, after hearing from his senior sister, he found out that the girl was actually a freshman.

"Hehe, it's surprising, isn't it? Let me tell you, when this version was sent to me, I was completely blown away. There was no need to even think about revising the second or third version."

"Boss, what do you think?"

Jiang Ming: "..."

In fact, as the evil Party A, he really wanted to revise one or two more versions and compare them to select the final product.

However, like Lin Jingyi, Jiang Ming was also captivated by the team uniform design at first sight.

The other party perfectly presented his own expression of the e-sports jersey.

The design of wearing a shirt inside and connecting the long-sleeved and short-sleeved jackets can attract the most attention.

At the same time, a little red is added to the black and white color scheme to avoid the embarrassing situation where the traditional ink painting style and e-sports elements are incompatible.

Not only is it refreshing and capable, but it also has a hint of luxury.

Compared with the uniforms of other LPL teams in the S3 period, it was simply a dimensionality reduction attack.

(I found a picture of an old OMG uniform. To be honest, it's still pretty cool.)
"OK, transfer the money, get the base image, and ask the manufacturer who provides the clothing for our online store to make a few sets first to see the results," Jiang Ming typed. "If it works, we'll use it directly in the next competition."

Lin Jingyi naturally had no objection: "Okay!"

The reason why Jiang Ming is so anxious is that he hopes that NXG can give e-sports audiences a brand new shock with its image as soon as it enters the LPL.

Refresh the inherent negative impression of domestic players and passers-by on e-sports players.

The first step has been taken successfully. As long as NXG maintains its performance, it will be able to launch the same seasonal clothing in its online store. This is the most basic way to monetize e-sports.

Today's professional teams are still in the exploratory stage and have no idea that they can put as much effort into the player's image as they do into celebrity promotion, and then evolve it into traffic-related peripherals.

You know, in the past, players bought those ugly and abstract LPL team uniforms just to support the team, not to mention this trendy style that he designed specially for later sales.

"Oh, by the way, let me ask this junior from the design institute if she's interested in long-term cooperation with us, specifically designing trendy clothing for our NXG club. Salary is negotiable."

"I'll go talk to her. This junior is a hot commodity at the design institute. I heard she's already been hired by a senior professor... If things don't work out, I can always go talk to the teacher (laughing)."

All I can say is that China does not lack talents at all. What most people lack is a platform to train and showcase themselves.

Under the leadership of Liu Bang, the small county of Pei was able to produce so many famous counselors and generals, not to mention the Jinling Academy that recruited students from all over the country.

"Once the team uniforms are finalized, everything will be ready."

Jiang Ming, standing downstairs, looked up at the team base that was being renovated and smiled brightly. "All we need now is the boost from the LPL professional league."

　From here on, the ratio of competitions to daily life will be adjusted, basically a distribution of 4:4:2.

　　For an e-sports writer, daily life is actually the most difficult to write.

　　
　
(End of this chapter)