League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 44 Traffic Transfer!

As time goes by, the preparations for NXG team to enter LPL are progressing step by step.

First of all, in the server selection competition, NXG continued to maintain its undefeated record. In the fifth game, when they met Huayi Spider, who had entered the LPL main competition in the previous life, they still crushed it with a big score.

Huayi Spider, the whole team is not top-notch. The original world track only played a spring game in LPL and then disbanded. The only person who left a trace was Bai Yueya, who transformed from a jungler to a coach.

However, NXG, a group of ordinary players who originally had only around 2 points in S2200 and whose innate talents were not outstanding, were able to perform at such a level.

All I can say is that in the 13-year era of e-sports, the players who were eager to prove themselves were still too motivated.

After Jiang Ming provided them with a sufficiently standardized and stable platform, the five members of NXG all displayed amazing self-control and potential energy.

In order to defeat the talented players with hard work, NXG's league-leading training method is certainly important, but it also requires these young people to put in enough effort in training.

……

Jiang Ming naturally noticed the efforts of the players. In addition to changing their contracts after they officially joined the LPL, he also arranged for the players to have a cook hired in advance. Although it will take some time for the players to move into the new club, compared to other Internet cafe teams that are still eating instant noodles, NXG's treatment of having meat every meal and full meals is already the best among the Internet cafe teams.

The team did not consume too much of his energy. Instead, it was the various chores prepared by the club that made Jiang Ming, who was getting married for the first time, very tired.

Lin Jingyi has to take care of the online store, so for the time being she has to do many things herself.

After the team base site selection, decoration, and purchase of internal facilities are basically completed, the next step is to register the e-sports club company and clarify issues such as the equity structure and contract template, so as to facilitate the connection with Tencent Sports for the information required by the LPL League after obtaining the LPL admission quota at the end of the preseason.

As for the seemingly complicated document preparation work such as team registration, qualification certificate, player contract, and base certificate, with the help of the college teachers, it did not take much time.

There was no big problem with the subsequent alliance deposit. Thanks to the success of the live broadcast during this period, the YY platform not only readily transferred the bonuses and sponsorship fees, but also added a lot of extra on the original basis.

In addition, I don’t know if it is because Jiang Ming’s online store has become a major wholesale customer of Youchen’s meat floss cakes, and because he objectively serves as a promotional ambassador, the person in charge of Youchen actually took the initiative to find Jiang Ming, hoping to become the second sponsor of the NXG team.

By the way, a few days ago, Jiang Ming’s first big move after successfully registering in the club was to change the name of his JM online store and hang it under the NXG e-sports club, making Tiangangxia the first peripheral extension of his e-sports industry chain.

It's not just online stores, Jiang Ming also adds the NXG prefix to social platforms like Weibo, YY accounts, and even QQ fan groups that he has accumulated for a whole year.

Use the already established high-traffic personal IP to feed back to a newly established e-sports club.

To outsiders, this big anchor on the YY platform, the rising business genius from Jinling University, seemed to be digging his own grave like a madman.

But there is no other way. Before the team has any results and attention, Jiang Ming can only use this method to help it grow.

……

weekend!

The NXG Club, which was still under renovation, welcomed his first guests - the dean of the School of Economics and Management of Jinling University and several professors from the school.

"Sure, it's small but complete. It seems your standardization and specialization are not just talk."

The three-story building wasn't very large, so the group toured it completely in just over ten minutes. The professors, feeling somewhat confident, smiled with satisfaction. One of the professors, who taught management, jumped ahead of Yu Qun and gave Jiang Ming a thumbs-up.

"Esports... this little club right here is really an eye-opener for us."

"Professional training, standardized time management, and even a pre-set coaching team. The logistical support is also very good."

The professors looked at the club management rules and the team members' daily schedules hung on the wall, and occasionally showed thoughtful expressions.

"Esports, competition, and to some extent, traditional sports also evolved from human games."

“It’s just that we added competitiveness step by step.”

"With the widespread use of the internet and the development of technology, it is foreseeable that the interaction between young people in the gaming world will far outweigh the real-world interaction."

Jiang Ming and Lin Jingyi followed behind the group of big guys, occasionally answering a question or two.

"Xiao Jiang, how do you plan to solve the biggest problem for you, which is how to connect the esports industry with commercialization?"

Unlike the professors who founded the Kuakua religion, Yu Qun showed a look of worry and looked at Jiang Ming and asked him.

He has to take care of his own students, and he knows better than anyone the little support the school gives him.

At a time when the domestic environment is still unclear, building an e-sports club of this scale is not a simple matter of simply copying successful foreign cases.

Jiang Ming expressed his gratitude, "Thank you for your concern, Teacher. Although the operation of NXG still requires a lot of investment, I can support it with the capital I have accumulated before."

The people present were not outsiders, and Jiang Ming, who needed the approval of many senior officials in the hospital, immediately introduced the achievements that NXG had made in the preparatory stage.

In addition to the sponsorship from YY live streaming platform and Youchen Food, Jiang Ming emphasized his idea of ​​integrating the NXG e-sports club with his own online store brand.

After all, we can't let the school cover the cost for nothing.

"At this stage, students are using their personal attention to attract traffic to the e-sports club brand, artificially bundling the live broadcast room and teaching video fans centered around "JM" that I previously operated with NXG."

"Wouldn't it be a shame to weaken the 'JM' brand that you've worked so hard to build?"

"It's true that we'll lose a lot of things in vain, but these are things that need to be done in the early stages. Compared to other clubs starting from scratch, I'm already a long way ahead of them."

"As long as NXG achieves success in the professional league, my three-tiered cycle of game live streaming and e-commerce will be closed again, and a long-term and stable fourth tier will be added."

"Compared to the future of NXG esports club, it is far from being comparable to that of anchors and video producers who have benefited from the times by being ahead of the curve."

"Moreover, going from JM to NXG is not just a brand change. In the internet age, audiences' awareness of individuals is actually far less than the latter."

(End of this chapter)