A century-old wealthy family that rose from Shanghai

Chapter 85 A Huge Sum of

That morning, only a handful of people successfully reached a signing agreement, two of whom were friends.

But when it was almost noon, a lot of people came at once, which made Chen Guangliang happy.

For a while, they were so busy that they didn't even have time to eat and started explaining to everyone.

Chen Guangliang also summarized the key points from these people:

First, they were lured to come by the promise of 'free housing', meaning the principal could be returned after twenty years.

Secondly, what made them feel trustful were the two guarantees from Jincheng Bank, namely, guaranteeing that the building would be completed on schedule and guaranteeing the return of the principal after 20 years.

Finally, what deepened their willingness to buy was the sales script prepared by Chen Guangliang, as well as the work on details such as the property brochure and sand table.

A small business couple asked, "We have a question. What if we want to withdraw the principal for special reasons during these 20 years?"

Chen Guangliang immediately said, "After one year, I'll refund you unconditionally. You can even get your principal back if you check out!"

He is not afraid at all!
First, there is only a small chance of encountering a customer who withdraws the principal early;
Secondly, once the house is built, even if the money is fully refunded, the next buyer can be found immediately;

Finally, given the scarcity of houses in Shanghai and the sharp increase in rents, no one would be foolish enough to withdraw their money early.

The middle-aged businessman smiled and said, "That's perfect! To be honest, I definitely won't return the principal early, but I just want your company to express its attitude!"

Chen Guangliang smiled and said, "This isn't a question of attitude, but a question of the contract. This clause was already in place when we signed the contract!"

The middle-aged businessman nodded and said, "You guys are good at business. I've decided. Take two sets!"

He had already thought about it: one house for himself to live in and one for renting out later. Maybe he could make back his principal in just ten years.

To put it bluntly, many people have already considered the "investability" here.

in fact.

Chen Guangliang also knew that Shanghai's "sub-landlords" would resort to extreme means, dividing houses into many small units and then renting them out at high prices. This was especially true in the concessions after 1937.

Therefore, he is particularly proud now because he invented the idea of ​​'renting land to build houses, selling them in sections, repaying the principal upon maturity, and the houses returning to the landlord'. Once this idea becomes popular in Shanghai, the housing conditions in Shanghai will be more or less improved.

Ten years later, the effect should be quite good. This can be considered as doing something good for the people, right?

To put it bluntly, 'renting land to build houses, selling them in sections, repaying the principal upon maturity, and the house returning to the landlord' has fully mobilized the enthusiasm of funds and improved the living environment of Shanghai citizens. The middle class is also Chinese, and even houses with partitions can attract low-end customers.

That's what 'capitalists' do.

First of all, it is certain that capitalists do things to make money, but this does not negate their contribution to society.

Chen Guangliang's move will be imitated by other real estate developers. In the period before 1937, many new houses will be added to the concession, and these houses will provide shelter for more people than in the past.
At night, three people from Changjiang Real Estate were holding a meeting in the sales office, with bodyguards and coachmen waiting for them outside.

In recent days, people have been seconded from car dealerships. Most of these people have studied for three years and can start work after some advance training.

Of course, Chen Guangliang, Guo Deming and Lu Yuantai are the core talents.

Guo Deming said happily: "Boss, we have completed the signing of 38 contracts today. The last one was signed at : in the evening!"

Chen Guangliang breathed a sigh of relief. Although he had predicted this number, he still breathed a sigh of relief.

Nearly 30% of the transactions were successful, which is quite remarkable.

After all, the advertisement is only available for 5 days, and there are still many people who haven't seen it, or who saw it today and are waiting to find time to watch it tomorrow. Basically, it can be sold out in 5 days.

In addition, the cost of 38 floors is basically enough for the construction costs!

"We'll continue tomorrow. Judging from the conversion rate of today's customers, we should be able to sell out in three days!"

There were about fifty groups of people who came to consult today, and the transaction rate was as high as nearly 80%; those who did not make a deal said they would go back and think it over carefully and raise funds.

So, it should be sold out in three days.

Guo Deming nodded and continued, "What about the contract with Wang Boyuan?"

Chen Guangliang waved his hand and said, "Don't worry. If you rush, it will only give them something to worry about. Besides, our first contract has already been signed. We can unconditionally renew the contract for the remaining twelve acres within two months. They won't do something so dishonest. The most urgent thing is to sell out all 135 floors."

"Ok"

He didn't even think of leaving a house for himself. After all, there didn't seem to be anything wrong with living on his own land. The only difference was that there was no electricity and no running water.

Of course, Changjiang Real Estate is not just developing this property, they can also keep one unit for themselves in the next property.

Day two.

Sure enough, there were many more customers coming to consult, and the transaction rate remained at 70~80%.

After all, in this era, not many people can afford to spend thousands of dollars. Once you are interested in a house in "Happy Home", you basically can't escape it and then sign the contract and pay the money.

On the same day, Shenbao also published news about the "Happy Home" at No. 608 Yuyuan Road, but the Shenbao only outlined the concept of "selling rooms in sections and repaying the principal at maturity."

Of course, the news did not mention how Changjiang Real Estate made a profit or that its land was leased, because they did not know these things.

Therefore, this model is unlikely to be imitated in the short term.

However, as the industry spreads, I am afraid that "Happy Home" will become a trend that Chinese real estate operators in Shanghai will emulate and will become a temporary trend.

In the evening, Chen Guangliang came to Jincheng Bank.

In the past few days, Changjiang Real Estate has set up an 'office' at Jincheng Bank, which is responsible for contract signing and debt collection;
Of course, Jincheng Bank also sent employees to participate as a third party.

This time, if all the properties of Changjiang Real Estate are sold out, Jincheng Bank will receive over 55 yuan.

Such a huge deposit is equivalent to 1.57% of Jincheng Bank (Jincheng Bank's deposits are 3500 yuan and its total capital is 700 million yuan).

"Boss, we sold 52 units today. Including yesterday's sales, we've already sold 90. It looks like we might be sold out by tomorrow morning!" said accountant Guo Deming happily. 90 units, that's equivalent to over 36 yuan in capital raised.

Chen Guangliang said with satisfaction: "Well, have you communicated with Jincheng Bank about the funds?"

Guo Deming immediately said, "It's all been deposited into our account at Jincheng Bank. The receipts are here!"

There is more than one employee here, so there is naturally no need to worry about him absconding with the money. What's more, there are Jincheng Bank staff to supervise. Every transaction must be recorded in the public account and subject to supervision.

"Boss Chen"

After a while, Cheng Zikang also came out to personally receive Chen Guangliang. At this time, his attitude towards Chen Guangliang was much better.

In the past, Chen Guangliang's good impression of him came from the fact that they shared the same ideals and were both planning to speculate in land; but now, Chen Guangliang has gained the trust of Jincheng Bank with his strength.

After all, "Happy Home" has been successful, which means that Chen Guangliang is a large savings user of Jincheng Bank and a major cooperative customer.

Thanks to this cooperation, Jincheng Bank has made more than one hundred middle-class people begin to know about Jincheng Bank and are very likely to become customers.

"Manager Cheng, thank you for your cooperation this time!"

Cheng Zikang smiled and said, "We are also partners, so cooperation is our duty. How about coming to my office and having a seat?"

Chen Guangliang nodded and said, "Okay."

Afterwards, the two sat down on the sofa in Cheng Zikang's office and discussed the work of "Happy Home".

Cheng Zikang asked, "Have you made any progress on your construction company?"

Chen Guangliang said, "In a few days, we'll send out letters inviting several construction companies to bid, and then select the most sincere one!"

Cheng Zikang said admiringly, "Changjiang Real Estate's operations are so well-organized and well-managed, it's hard to believe they're a new real estate company. By the way, could you please tell me how much you expect to spend on construction this year?"

Chen Guangliang said, "It's estimated to be 25 yuan, including construction costs, taxes, and initial investment. Furthermore, we'll need to spend 5 yuan immediately to lease the land and cover initial construction costs. I'll submit a formal application to your bank later for the specific details."

Even if we spend 25 this year, there will still be 30.35 left.

The annual interest on this savings fund is 2.43 yuan, of which 4500 yuan is used for rent.

Of the remaining 1.98 yuan, 1 yuan was deposited in Jincheng Bank for compound interest to make up for the loss of principal; and 0.98 yuan was used as the annual profit of Changjiang Real Estate.

In other words, Changjiang Real Estate will make a profit of more than 25 yuan from this project, but the remaining 20 yuan in profit will be paid over years.

Cheng Zikang nodded and said, "Yes, the first 20 yuan can be withdrawn at any time. As for the remaining yuan, it can be paid to Changjiang Real Estate Company in three installments. However, not only will we send someone to supervise your construction, we will also use your project as collateral. After all, we guarantee the repayment of the principal of over a hundred customers."

As long as it is real construction, there is no risk at all.

After all, no matter what happens, Jincheng Bank can take over the project and complete it on its own.

You should know that Jincheng Bank is also investing in land and real estate and has established its own trust department.

"No problem, the more formal the procedures, the better!"

Anyway, the profit that Changjiang Real Estate is going to make this year has already been included in the "construction costs".

Cheng Zikang is well aware of this, but after all, it is in line with the regulations.

In essence, the bank is only a guarantor, and the main responsible party is still the Changjiang Real Estate Company.

After chatting for a while and determining the next steps, Chen Guangliang left the office.

It is expected that the construction team will enter the site in March, and if it goes faster, they will be ready to move in by the end of February;
The houses will be delivered one after another at the beginning of next year. The construction process will not take a year, and they will definitely be delivered in time for next year's Spring Festival.

"Happy Home" was sold out in three days, which was slightly different from what was expected. The original plan was for a five-day advertising period, but it was withdrawn after only three days.

Even on the third day, some people were complaining and regretting because they had missed the opportunity.

The 135-story apartment, involving a capital of 55.35 oceans, was sold so easily - this news will soon become the first thing that major real estate companies in Shanghai will be eager to hear.

At Yufa Yongjin, Chen Guangliang brought Guo Deming and signed the remaining 12 acres of land with Wang Boyuan and paid the rent.

There are a total of 15 acres of land, with an annual rent of 4500 oceans. If you pay one year's deposit, it means you have to pay 9000 oceans this year.

However, Jincheng Bank has now approved the use of 5 yuan, and Changjiang Real Estate can withdraw this money from the account at any time, but it can only be used for the "Happy Home" project.

At this time, Wang Boyuan had already known that Chen Guangliang was a "speculator". He did not regret renting the land to Chen Guangliang, but asked with some concern: "Boss Chen, what is your construction budget?"

Chen Guangliang replied: "About 25 yuan."

Wang Boyuan was stunned and said, "If we spend the construction costs, won't Changjiang Real Estate have done nothing?"

He was not clear about the specific details of the cooperation between Changjiang Real Estate and Jincheng Bank, so he thought that if he were Jincheng Bank, after spending more than 200,000 yuan in construction costs, he would definitely not pay the remaining 300,000 yuan to Changjiang Real Estate. It would be right to quickly make up the principal through the interest on these deposits.

Chen Guangliang laughed and said, "How could that be possible? It's just that our profits are slow to come back, and it's a long process. Of course, in this cooperation, Boss Wang, your profits are definitely the best. After all, you can collect rent from the land every year, and the house will be yours in twenty years."

Although Wang Boyuan knew that he had indeed made a profit, he still did not fully trust Chen Guangliang as a speculator, so he said: "Okay, the construction warranty period is 30 years, we need to send someone to supervise it."

Chen Guangliang nodded and said, "Don't worry, we won't be irresponsible in this matter. Besides, the construction is said to last for 30 years, so theoretically there won't be any problems even in 50 years."

Wang Boyuan did not refute this point.

Then, the two began to sign contracts.

Rent is payable at this time every year, and the rules state that rent cannot be increased for twenty years.

After all, the price of Happy Home cannot be increased within twenty years.

(End of this chapter)