A century-old wealthy family that rose from Shanghai

Chapter 84 Advertise it widely

After returning to the Changjiang Car Dealership, Chen Guangliang threw the invitation letter aside. He had no intention of going to the appointment.

The dinner party hosted by the Zhabei Chamber of Commerce was not very attractive to him.

After all, it seems that Zhabei's business is booming now and it is close to the railway station, but the "First Battle of Shanghai" in January 1932 directly reduced Zhabei to rubble, and it has been difficult to develop since then.

Not to mention, Chen Guangliang wanted to avoid Gu Aizhen and didn't want to be too deeply involved with Gu Zhuxuan, so he naturally had to stay away.

on the other hand.

Regarding lobbying Han Yanbao and Wu Guangpeng, he only agreed to make a trip, but did not say that it would definitely succeed.

Anyway, Gu Zhuxuan will not really have a conflict with Chen Guangliang now. After all, the real estate company still needs him as a consultant. In addition, Gu Zhuxuan will not push someone like Chen Guangliang to the "Car Dealership Alliance".

Therefore, Chen Guangliang planned to adopt the strategy of "delaying".

On Tuesday, January 1, an eye-catching advertisement appeared in the Shanghai Newspaper:

Free accommodation in this villa, one of the first to be built by the Trust Department of Changjiang Real Estate Co., Ltd., located at Lane 608, Yuyuan Road (near Jing'an Temple). Enjoy a prime location with direct access from buses No. 1 and No. 9. Authentic Western-style construction, 14 feet wide and 50 feet deep, with gardens, steel windows, sanitary ware, and hot and cold water pipes. Cost: 3500 yuan per second-floor unit, with six rooms; 4100 yuan per third-floor unit, with eight rooms; and 8 yuan per third-floor unit, with nine rooms. Features: Delivery guaranteed by a major bank during the construction period; principal repayment guaranteed by a reputable bank after 4700 years of residency; and free running water.

The slogan of the advertisement is: Live in the villa for free.

This is the "clickbait headline" commonly used in later generations, and it should be the first of its kind in this period.

This title instantly attracted many people's attention.

The writer Zhou Shoujuan is the editor-in-chief of the supplement of Shenbao. He is also a writer and translator with a considerable fortune.

Today, Zhou Shoujuan habitually reads the newspaper to get more information.

"Is there such a thing as living in an apartment for free?"

Zhou Shoujuan was immediately attracted by the advertisement in the News. After all, he was still renting an old house and wanted to move into an apartment to improve his living environment.

"I see!"

After reading the advertisement carefully, Zhou Shoujuan finally understood one thing - this free accommodation was not really free, it was just a marketing strategy!

But this marketing method was very clever, and he was immediately attracted by it.

The meaning of this advertisement is: by paying 4700 yuan, you can obtain the right to live in a three-story house. After living there for years, the money will be returned to you!

Zhou Shoujuan called his colleagues to share this advertisement together.

After reading it, my colleague said, "That's strange. Could it be that this real estate company is doing charity?"

He doesn't believe it!
Zhou Shoujuan laughed and said, "Think about it again, are they really doing good deeds?"

My colleague immediately started thinking, and then suddenly realized, "I understand. They are using the customers' money to build houses on their behalf. In essence, they are using the customers' principal to deposit in the bank and making profits by collecting interest."

Zhou Shoujuan nodded and said, "That's smart. The annual interest on 4700 yuan is about 360 yuan, which is equivalent to a monthly rent of 30 yuan. But in fact, the rent for the same 9 rooms (including kitchen, bathroom, etc.) in the market is at least 50 yuan, and there is also a 500 yuan transfer fee. How can the customer not be tempted? At least I am tempted."

My colleague was surprised and asked, "You want to buy it?"

Zhou Shoujuan said, "Well, I plan to go take a look and collect some news materials!"

Zhou Shoujuan, a middle-class Shanghainese, is not the only one who is moved.

Originally, most of the middle class in Shanghai did not own their own houses and relied entirely on renting to make a living. The main reason was that the "stratification and unitization" of this era had not yet appeared, and how could the middle class afford to buy an entire property?
Therefore, this advertisement immediately attracted the attention of many people, and they planned to go to the site for consultation.

Lane 608, Yuyuan Road.

After nearly twenty days of preparation, a temporary sales office was built here, a one-story brick and wood structure.

In addition, preparations in all aspects have been completed:
First, the "property consultants" led by architect Lu Yuantai, four people seconded from the Changjiang Car Dealership, plus Chen Guangliang will help, explain to customers who come for consultation.

Secondly, a team of "financial consultants," led by accountant Guo Deming, was stationed at Jincheng Bank. Clients would go there for consultations and payments, and they would be the ones to receive them. (The funds would be deposited into Changjiang Real Estate's account at Jincheng Bank, but would be monitored.)
Finally, we prepared property brochures and simple sand tables to give customers a better idea of ​​the project and increase the transaction rate.

Although Changjiang Real Estate only leased the first phase of land at No. 608 Yuyuan Road, the object of this sale was the entire 45 villas, a total of 135 floors, involving a capital of 55.35 oceans.

As soon as they saw that sales were booming, Changjiang Real Estate would immediately sign the remaining land contracts with Wang Boyuan.

on site.

Chen Guangliang asked Lu Yuantai: "Are you ready?"

Lu Yuantai was a little excited at this time. He said, "Everything is ready, including the rickshaws, tea, and snacks at the door. The other four property consultants have memorized the script, and security is ready to maintain order."

The twenty rickshaws at the door have been on standby for the past week, ready to take customers to Jincheng Bank or home at any time.

In preparing the details, Chen Guangliang referred to many experiences of later generations.

As for the advertisements in the newspaper, they are published for five consecutive days, so this week should be the busiest time.

"If you are middle class, would you be tempted by this ad?" "Yes, after all, this is a win-win-win project, and for the customers, they earn more."

Chen Guangliang nodded. To put it bluntly, the client was using the interest on his 4700 yuan deposit to rent a house, and at this point he hadn't benefited from anything.

But the next part is the highlight: the annual interest on 4700 oceans is only 360, which is an average of 30 oceans per month, but now you can rent a "new-style house" with a transfer fee of 500 oceans and a monthly rent of 50.

In the first year alone, a total of 1100 yuan was saved.

It is also worth mentioning that there are 430 million people in Shanghai, but there are only more than 8 housing units. Therefore, even the middle class cannot say that they have an apartment to live in, and many of them are squeezed into a single room.

The demand is high and the supply is low, which is also a good opportunity.

"Boss Chen, congratulations!"

Zhu Guangsheng, the owner of the rice shop, bowed and congratulated from afar.

An opening ceremony will be held this morning, and Chen Guangliang has also invited many friends to attend.

"Boss Zhu, thank you for your presence."

Zhu Guangsheng was a plump, fair-skinned man with a tiny mustache. He looked like a amiable and blessed businessman.

He smiled and said, "Brother, since you're opening, I'll naturally come, rain or shine. But you said it was a sales ceremony, so why don't I see any buildings here?"

Chen Guangliang explained with a smile, and Zhu Guangsheng was surprised.

It happened that another friend came, so Chen Guangliang arranged for a property consultant to take Boss Zhu to have a look first.

"Mr. Zhuang"

“Congratulations, it will definitely sell well.”

"Thank you"

Soon, familiar friends such as designer Zhuang Jun from the architectural firm, Cheng Zikang, general manager of Jincheng Bank's Shanghai branch, Wang Boyuan, general manager of Yufa Yongjinhao, real estate agent Wang Zuoyi, Li Chao from the Transportation Department, Professor Zhang Qihua, rickshaw manufacturers, and commodity wholesalers all came to show their support.

This group of people is considered the first wave of visitors. Everyone is very curious about this model, but they are also concerned about whether it can be successful.

The guests who attended the launch were all amazed that this project named "Happy Home" had created so many "first-time events".

Grain merchant Zhu Guangsheng was the first to speak: "Boss Chen, I'm planning to buy one, but when will you be able to finish building it?"

Chen Guangliang explained, "Forty-five buildings will be completed within a year and ready for occupancy. But I'm curious, Boss Zhu, a wealthy person like you wouldn't want to live in our Happy Home, right? Honestly, Happy Home's target customers are the middle class!"

The positioning is very clear.

Zhu Guangsheng's face flushed, and then he said nonchalantly, "I think investing is not bad. For example, if I deposit 4700 yuan in the bank, the annual interest is 360 yuan. But if I put this 4700 yuan in your account and rent out this apartment, the annual interest will be over 600 yuan."

Everyone suddenly understood, it seemed to be true!

"Haha, welcome, welcome, Boss Zhu. Don't worry, we have Jincheng Bank as a guarantor. Whether it's the construction time or the guarantee of refunding the principal, there will be absolutely no problem."

If all of them can be sold this time, 55 yuan will be recovered. These funds will be monitored by Jincheng Bank and can only be used for expenses such as construction costs.

Even the profits of Changjiang Real Estate could not be spent directly, but the construction costs of each floor were overcalculated by 461.56 yuan.

In this way, while Jincheng Bank allocated construction funds, Changjiang Real Estate began to make profits.

By the time the accounts are settled at the end of the year, there will naturally be a very substantial profit, which is expected to be more than 50,000 yuan.

While everyone was talking, Zhou Shoujuan brought reporters to the scene. As a customer, he began to understand the project and it was obvious that he had a strong desire to buy it.

During this period, Zhou Shoujuan asked: "How can you guarantee that the house will be built on schedule, and how can you guarantee that our principal will be returned in 20 years?"

Chen Guangliang stepped forward and said, "Mr. Zhou, the client's funds will be directly deposited into our Changjiang Real Estate Trust Department's account at Jincheng Bank. Jincheng Bank will only approve Changjiang Real Estate's construction costs, and the funds can only be used to build the house. Therefore, the expected completion and delivery of the entire project to the client within 12 months is not only our guarantee to the client, but also a guarantee from Jincheng Bank. As for the repayment of the principal over years, this will naturally also be guaranteed by Jincheng Bank. They will freeze the remaining funds, as well as the annual interest and compound interest. In short, it is completely safe and secure!"

Zhou Shoujuan nodded, and his followers took notes, apparently preparing to release the news.

"In that case, everything is indeed seamless. To be honest, I'm not very satisfied with the house I'm currently renting, so I plan to buy one from you. How do I pay and sign the contract?"

"We have set up an office at Jincheng Bank. You can go there to handle formal business. Here you can only visit and consult!"

"Great, that's a great idea. This project will definitely be a success!"

Afterwards, some guests who knew Zhou Shoujuan introduced him to everyone, and everyone greeted him.

Chen Guangliang thought to himself, it turns out that the intellectuals of this era are all rich!

Although literati like Zhou Shoujuan didn't hold the same status in the literary world as Lu Xun or Xu Zhimo, their income was already on a different level. After all, the editor-in-chief of the Shenbao supplement was a senior executive, earning at least five hundred yuan.

Not to mention, Zhou Shoujuan is also a writer and translator, so his income is even higher.

(End of this chapter)