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Chapter 2585 Zhuangzhuang and Shen Ranran
Mingju Real Estate's first project has been named "Beijing No. 1 Community".
The planning scheme was completed quickly. The building is an eleven-story low-rise building with elevators, and there are two types of apartments: two-bedroom and three-bedroom.
There's nothing fancy about it; it's just a straightforward, well-ventilated layout with windows facing both north and south.
The project is progressing very quickly.
Ultimately, this project has never lacked money from beginning to end.
With its own funds as a base and bank loans to follow, the construction company settles its material and equipment payments monthly without any delays, and the construction site operates 24 hours a day without stopping.
After the foundation was completed, the main structure was built, and after the main structure was topped out, the exterior facade was constructed. Pipelines and greenery were simultaneously integrated into the structure, with the entire process proceeding at a tightly packed pace.
The project manager, Lao Zhou, exclaimed more than once, "President Su, I've been in the construction industry for so many years, and I've never seen a project go so smoothly."
"Since you have the ability, you don't need to pretend to be a coward anymore."
"Uh? Mr. Su, you're not modest at all?"
"Why be modest? This is a demonstration of ability."
……
The pre-sale permit was also issued very quickly.
On the day Suning obtained the pre-sale permit, it called all its sales team members to a meeting in a makeshift conference room.
Standing in front of the whiteboard, holding a pen, I wrote the number 5888 on the board.
After finishing writing, Su Ning turned around and said to the dozen or so people sitting below, "The opening price of Jingcheng No. 1 has been set at 5888 yuan per square meter."
The meeting room was silent for two seconds, then it erupted into chaos.
One of the team leaders in charge of sales is named Zhang Jie. He is in his thirties and has worked in real estate sales for several years. He is considered the most experienced person in the team.
Zhang Jie was the first to stand up, his expression a mixture of surprise and bewilderment: "President Su, are you kidding me? 5888? Do you even know what that means? These days, a typical apartment in Beijing is considered expensive if it sells for two or three thousand. We've doubled that price and even increased it by a fraction."
After she finished speaking, Suning nodded and said, "I know what the current market price is."
Zhang Jie got anxious: "If you set this price, who will buy it? This place isn't inside the Second Ring Road, how can you charge such a price?"
Su Ning put down her pen, pulled up a chair, and sat down. Looking at her, she said, "Team Leader Zhang, let me explain something. Market prices aren't set by anyone; they're determined by the quality of the product. Others sell for two or three thousand because they're building ordinary houses with mediocre layouts, lacking amenities, and with subpar community environments. That's all they're worth. Our Beijing No. 1 is different. All units are eleven stories high with elevators, with north-south facing layouts, living rooms that are half a meter wider than comparable units on the market, a green space ratio of over 30%, and dedicated parking spaces. You couldn't find another house like this in Beijing in 1994. Since we're selling a scarce commodity, the price must reflect its value."
Zhang Jie opened his mouth, but couldn't say anything.
Suning added, “There’s one more thing. Remember, there’s a mentality among homebuyers: they buy when prices are rising, not falling. If you set the price too low, people will think your product is subpar. By setting the price at this level, you’re essentially telling everyone that Jingcheng No. 1 is currently the most upscale residential community in Beijing. People who want to live in a good house will naturally come to see it. After seeing it, they’ll know whether it’s worth it.”
Zhang Jie sat down and thought for a moment: "That makes sense, but I still feel a lot of pressure. With such a high price, if customers walk in and hear that it's 5888, they'll turn around and leave."
Suning said, "That means he's not our target customer. Our target customers aren't people who wouldn't even dare to look at the house, but people who, after seeing it, feel that the house is worth the price."
"..." Zhang Jie was speechless.
Then, Suning stood up again, walked back to the whiteboard, and wrote a line of text next to 5888...
"The main apartment types are two-bedroom units of 68 square meters, with a total price of around 400,000 yuan, and three-bedroom units of 88 square meters, with a total price of around 520,000 yuan."
After finishing writing, he tapped the whiteboard again. "This total price isn't unaffordable for our target customers; it's just that no one has ever offered them this option before. What we need to do now is let them know that there are such luxury residences in Beijing, and only Mingju Real Estate offers them."
……
After the meeting, the pre-sale and opening of the project were fully launched.
But Suning didn't rush to start selling; first, it did one thing: recruit people.
They placed recruitment ads in several locations in Beijing, looking for saleswomen.
The requirements are clearly stated: female, good appearance, good temperament, strong communication skills, aged between 20 and 30, experience is not required, and the company will provide unified training.
The salary and benefits section is particularly eye-catching, stating a base salary plus commission, with the commission rate being almost twice that of the industry average.
The effect of posting this job ad was like throwing a stone into water.
Shen Ranran and Zhuang Zhuang saw the job advertisement on a bulletin board by the roadside.
Now they both live in that little hotel called "Winter Goes, Spring Comes".
Zhuangzhuang has a pure and attractive appearance, with soft and three-dimensional features, and a natural charm when she smiles.
Many people say that Zhuangzhuang has a face that looks like a first love, which is also her most attractive feature.
Shen Ranran, on the other hand, is beautiful in a different way. She is bright and elegant, with equally three-dimensional features, and can be noticed at a glance when standing in a crowd.
Both of them came to Beijing to find a way out. Before, they had only done odd jobs and had never been able to settle down.
That day, Shen Ranran passed by the bulletin board and immediately saw the recruitment advertisement of Mingju Real Estate.
Shen Ranran immediately read through the entire advertisement, then tugged at Zhuangzhuang's sleeve and pointed at it, saying, "Hey! Zhuangzhuang, take a look at this."
Zhuangzhuang leaned over to take a look, blinked, and said, "Saleswoman? Neither of us has ever sold a house before!"
Shen Ranran said, "They wrote that experience is not required, and the company will provide unified training. And look at this salary, the base salary is more than what we earn in a month doing odd jobs. If we sell one set, the commission will be enough for us to live on for a year."
Zhuangzhuang hesitated for a moment, bit her lip, and said, "They require a good image, are we good enough?"
Shen Ranran turned her head and looked her up and down, then laughed and said, "Don't be silly. If we don't look good, then this job posting isn't for people, it's for celestial beings."
Zhuangzhuang chuckled, her face flushing slightly. "Shall we give it a try?"
Shen Ranran said, "Let's go now, don't dawdle. If we wait for this kind of good opportunity, the spots will be gone tomorrow."
"it is good."
The two women changed into their best clothes that very day and found the office of Mingju Real Estate at the address in the advertisement. They were greeted by a female manager surnamed Chen, who was in her thirties, spoke crisply, and had sharp eyes.
Supervisor Chen led the two women into an office, asked them to introduce themselves briefly, asked them a few questions about their basic communication skills, and then had them simulate a customer reception script on the spot.
Shen Ranran went first. Standing there, although she had no experience, she was outgoing and generously pretended to introduce the apartment layout to the customer. Although she didn't speak professionally, her tone was natural and her attitude was enthusiastic. Manager Chen nodded after watching her.
Zhuangzhuang was a little nervous and spoke softly, but her appearance and temperament gave her an inherently good impression and made people feel comfortable.
Manager Chen asked the two of them to wait outside for a while while he went in to make a phone call.
A few minutes later, Supervisor Chen came out and said to the two of them, "Okay, you're both hired. You'll start training tomorrow. Training will be half-pay, and you'll officially start working after successfully completing the training. Any questions?"
Shen Ranran and Zhuang Zhuang exchanged a glance, then shook their heads simultaneously, "No problem!"
……
After leaving the house, Shen Ranran almost jumped up as she walked down the street. She patted Zhuangzhuang on the shoulder and said, "We've finally found a proper way to make a living. Let me tell you, I think I can handle selling houses. I'm a smooth talker."
Zhuangzhuang smiled and said, "You can definitely do it. I'll just learn from you."
Shen Ranran said, "Don't follow my example, you have to do it yourself. Let's have a competition later and see who sells more."
Zhuangzhuang nodded and said, "Okay, the loser treats me to hot pot."
The two chatted and laughed as they walked toward the Winter to Spring Inn, their mood even brighter than the autumn in Beijing.
However, unbeknownst to them, the owner of Mingju Real Estate had been considering how to find them.
After all, they are the female lead and the second female lead in "Winter Goes, Spring Comes," and are key characters in the main plot.
Suning is currently unaware that Shen Ranran and Zhuang Zhuang have become its employees.
If Suning knew, he would probably be stunned for a moment, then smile and say, "What a coincidence."
……
The training began on the second day.
Shen Ranran and Zhuang Zhuang arrived at the training venue designated by the company at the notified time. As soon as they entered, they were stunned.
Standing on the podium was a female lecturer who looked no different from an ordinary person. She was wearing a business suit, her hair was neatly tied back, her features were regular, and her expression was natural.
This "female lecturer" is an AI robot that Suning took out from the space world.
Shen Ranran whispered to Zhuangzhuang, "This teacher looks really energetic."
Zhuangzhuang nodded. "Looks very professional."
This AI robot looks exactly like a real person. Its skin texture, eyes, rhythm and pauses in speech are so realistic that even if you stand within a meter and look at it face to face, you can't see any flaws.
But her essence is AI. Her database contains all the real estate sales knowledge, customer psychology, sales scripts, negotiation skills, and Suning’s own positioning and requirements for the “Beijing No. 1” project.
After the training began, the AI instructor's first words were: "I suggest you start taking notes carefully from the first page of your notebooks. Because every point I teach you from here on out will directly determine whether you can sell the houses after the opening."
Shen Ranran subconsciously sat up straight and turned to the first page of the notebook in her hand.
The AI instructor continued, "The price of Jingcheng No. 1 is 5888 yuan per square meter. You don't need to hide this price, nor do you need to feel guilty in front of customers. Remember, we don't sell cheap shantytowns and brick houses; we sell the best luxury residences in Beijing right now. If even you yourselves think this price is expensive, then you definitely won't be able to sell anything. Because customers can see through your insecurity at a glance."
Zhuangzhuang quickly wrote down everything in her notebook, not daring to miss a single word.
The AI instructor continued: "The first thing you need to do after a client walks in is not to quote a price, but to build trust. First, show the client the model of the project and the floor plan, explaining each of the project's value points in detail. Elevator access, good ventilation, large living room, separate kitchen and bathroom, landscaping, and parking spaces—once you've explained all of these, then quote a price. When quoting, your tone should be steady, your eyes firm, as if you are telling the client a fact, not asking for their opinion."
Upon hearing this, Shen Ranran couldn't help but whisper to Zhuang Zhuang, "This teacher is amazing; every word he says is packed with valuable information."
"That's right! Our luck has finally turned around."
The training lasted for several days, with a full schedule from morning till night.
Every day after returning to the hotel, Shen Ranran and Zhuang Zhuang would practice their conversation techniques with each other.
Shen Ranran used her pen like a laser pointer, pointed to a hand-drawn floor plan on the wall, and said in a serious tone, "Hello, welcome to Beijing No. 1. Now I will introduce to you our main two-bedroom unit, with a building area of 68 square meters and a living room width of 4.2 meters, which is the largest in the same size range."
Zhuangzhuang sat on the edge of the bed as a customer, answering her questions.
After the practice, Zhuangzhuang said with a smile, "Ranran, the way you're doing it now, you really look like a seasoned salesperson."
Shen Ranran threw down her pen and flopped onto the bed. "Of course! I'm telling you, on the day the market opens, I'm going to win the top sales award."
……
In addition to using AI robots as instructors to train sales staff, Suning has also deployed these AI robots to various key departments of the company to perform crucial tasks such as supervision and process control.
One engineering department is responsible for monitoring the construction progress and material acceptance. All incoming steel bars, cement, and pipelines are checked one by one by the AI robot according to the standards in the database, and those that do not meet the standards are returned on the spot.
The finance department monitors every single inflow and outflow of funds. All approval processes, tax calculations, and sales revenue management are all recorded in the system, leaving no room for anyone to tamper with the data.
One person is assigned to the sales department to oversee customer data and deposit management. All subscription agreements and payment receipts are in triplicate, settled daily, and accounts are reconciled on the same day. Even a single penny missing must be investigated thoroughly.
It is precisely because of this arrangement that "Beijing No. 1" operates exceptionally smoothly from top to bottom.
Construction progress is fast and the quality is stable; financial accounts are clean and clear; sales team training is in place, sales scripts are consistent, and execution standards are followed without deviation.
Every component meshes together precisely like gears.
At the very center of this massive gear train, Suning is still unaware that within the sales team he personally built, there are two young women who have just emerged from the "Winter Goes, Spring Comes" hotel: one named Zhuangzhuang, and the other named Shen Ranran.
The two of them were frantically taking notes, practicing their sales pitches, and rehearsing with each other in the training room, determined to make a name for themselves when the market opened.
...(End of this chapter)
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