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What was Beijing like in 1994?
Later generations will naturally understand perfectly well that it was an opportunity to defy fate and change one's destiny.

At this moment, Su Ning has traveled to this era and directly entered the world of the TV series "Winter Goes, Spring Comes".

The name "Winter Goes, Spring Comes" sounds quite poetic, but it's actually just a small hotel for people who have moved to Beijing to stay temporarily.

This hotel doesn't actually have much connection with Suning himself; for someone of his current status, hanging around with those struggling migrant workers in Beijing would be too low-class.

Moreover, Suning personally felt that the plot of "Winter Goes, Spring Comes" was too bland, like a glass of tasteless plain water.

Now that he has been placed into this instance world by the system, he must inject a different kind of passion into this world.

Then Suning spent most of the day digesting the extra memories in his mind.

Without much deliberation, Suning quickly made a decision to do something big in Beijing in 1994.

Suning did not hesitate; the first step was to register a company.

I personally went to the Industry and Commerce Bureau, filled out forms, submitted materials, and waited for approval. Once the process was complete, a real estate company was officially established, named "Mingju Real Estate".

With the company established, the next step was to find land.

Suning contacted a unit with land transfer information through an intermediary, and the two parties arranged to meet in a conference room of the unit.

The person in charge was a middle-aged man in his forties surnamed Liu. He was wearing an old-fashioned jacket, made himself a cup of tea, sat behind his desk, sized up Su Ning, and immediately questioned, "Little Su! Your company was just registered, right? Have you done real estate development before?"

Su Ning sat opposite him and answered directly: "Director Liu, my company is indeed newly registered, but I have sufficient funds. I have seen the land we are discussing today, the location is good, and I am prepared to acquire it."

Director Liu smiled and said, "It's good that young people are energetic! But we also have to consider practical issues. Our unit originally planned to use this land ourselves, but due to planning adjustments, it has been idle ever since. If you want to take it, that's fine, but we have a bottom line on the price."

Suning asked, "Name your price."

"Forty million!" Director Liu announced a number.

After listening, Su Ning had already calculated it in his mind.

This price wasn't low in Beijing in 1994, but in retrospect, it was practically like picking up money off the street.

Suning nodded without changing his expression. "I can accept this price. As for the formalities, I hope to complete them as soon as possible. I will prepare the contract, and you just need to cooperate with the stamping."

Director Liu was taken aback by his quick agreement and asked again, "President Su, aren't you going to try to negotiate the price?"

Suning said, "I'm not returning it. I only have one request: it has to be done quickly."

Director Liu picked up his teacup and took a sip. "Alright! When will your funds arrive?"

Suning said, "After the contract is signed, the full payment will be received within three days."

Director Liu was genuinely surprised. He put down his teacup and said, "Full payment? Mr. Su, you're really capable! Okay, then I have no problem with that either. Let's get on with it as soon as possible."

The contract was signed smoothly.

Suning used the funds in its spatial world to pay the land price in one lump sum and obtained the land approval and related procedures.

This land has officially come under the ownership of Mingju Real Estate.

……

After acquiring the land, Suning didn't rest and immediately began to push forward with the project.

The direction was clear: to develop a modern residential community on this land.

In Beijing in the 1990s, the commercial housing market was just starting out, and most people still lived in housing allocated by their work units. Tent buildings, bungalows, and staff dormitories were the mainstream.

Residential housing complexes in the true sense are still a relatively new phenomenon in Beijing.

Suning recruited a few people to form a small team and also found a local design institute to do the planning.

He incorporated the apartment layout concepts and community amenities ideas from later generations into his design, and gave the design institute specific requirements: the apartment layout should be square, well-ventilated from north to south, the living room should be large, the kitchen and bathroom should be independent for each unit, and the community should be equipped with greenery and parking spaces.

The reason we chose to have indigenous people design the robot instead of using our own AI robots was to avoid attracting too much attention from the outside world.

Once things get going, I'll reduce my reliance on the spatial world; after all, cheating can't go too far.

After reviewing the requirements, an engineer from the design institute said directly during the discussion meeting, "President Su, there are very few projects in Beijing that use this standard. The cost will also be significantly higher."

Suning said, "I've calculated the costs, and they're manageable. Just produce the drawings according to this standard."

The engineer asked, "How do we determine the range of apartment sizes?"

Suning said, "The development will mainly consist of two-bedroom units of 60-70 square meters, with some three-bedroom units of 80-90 square meters. We won't make them too big or too small, catering to both first-time buyers and those looking to upgrade. In addition, all units will be developed into eleven-story low-rise buildings, equipped with elevators and property management services."

"Understood." The engineer nodded and wrote it down in his notebook.

……

While the design plan was being implemented, Suning led a team to the bank with the land approval document.

The person who received Suning was the head of the branch's credit department, surnamed Wang, who was in his early forties.

Section Chief Wang flipped through the land approval documents and related materials that Su Ning had handed over. "President Su, do you mean to use this land as collateral to get a loan?"

Suning said, "Yes."

Section Chief Wang adjusted his glasses. "You just acquired this land, and the paperwork is complete, but the land certificate was only recently issued, so our bank will be more cautious during the evaluation. How do you plan to use the loan?"

Suning said, "Development and construction. The design is already in place, and we are negotiating with construction teams. We will start construction as soon as the funds are in place."

Section Chief Wang pondered for a moment, then asked, "So, what's your source of repayment?"

Suning said, "It's about sales revenue. I plan to pre-sell this project as soon as the blueprints are ready."

Section Chief Wang frowned slightly. "Pre-sale in advance? President Su, according to regulations, a house can only be obtained after it has been built to a certain extent. You just acquired the land, and the blueprints are not even complete yet. Isn't it a bit premature to talk about pre-sale now?"

Su Ning said, "Section Chief Wang, what I meant was locking in potential customers in advance. The pre-sale permit goes through the proper procedures; I handle each step according to the required timeline. I won't skip any steps. But I can reserve the houses before construction even starts. Customers pay a deposit and sign a purchase agreement, and then we transfer it to a formal contract when the project reaches the pre-sale stage. This way, the cash flow can be significantly accelerated."

After listening, Section Chief Wang did not immediately express his opinion. He tapped his fingers lightly on the table twice. "Your idea is novel. However, our bank looks at collateral and repayment ability. There is no precedent for locking in customers in advance, so I cannot use this as a basis for approval."

Suning said, "Then you should look at the collateral. You can have an appraisal company assess the value of this land. My loan amount isn't large; it's just enough for me to start construction."

Section Chief Wang picked up the materials again and looked at them, saying, "The amount isn't really that big. Okay, I'll arrange for someone to go through the process. Once it's been assessed, I'll approve it if it's approved."

As they left the bank, Xiao Zhao, a young employee who had been working with Suning, couldn't help but ask, "Mr. Su, will the bank approve it?"

Su Ning said, "Yes, it's possible. The land is real, and the loan amount isn't high, so there's no reason for him not to approve it." Xiao Zhao then asked, "So, do we really want to sell the houses before construction even starts?"

Suning said, "Yes. Go back and prepare the promotional materials. Floor plans, renderings of the community, location maps—follow up on these as soon as the design institute comes out. Let's set up a temporary reception center at the project site first."

Xiao Zhao's eyes lit up. "President Su, we're going to get a head start!"

Suning said, "If we don't rush to sell and wait until the houses are built, how long will the money be tied up? In Beijing in 1994, we weren't the kind of people who could afford to wait."

……

A few days later, the bank's assessment came back, and the loan was approved smoothly.

Once Suning received the money, it immediately signed a contract with the construction company, and the project officially broke ground.

Meanwhile, Mingju Real Estate erected several temporary prefabricated houses next to the project site.

Mingju Real Estate hung up a huge banner with a line of large characters written on it...

“Mingju Garden, where modern life begins.”

Inside the reception center, there were sand table models and apartment layout display boards. Several sales staff were already in place, ready to receive people who came to inquire.

The first to be attracted were residents from the surrounding area and employees from some companies.

A woman riding her bicycle passed by, saw the banner, stopped, peeked inside, and came in to ask, "Are you selling houses here?"

The saleswoman immediately went up to her, smiling and saying, "Yes, ma'am, this is a residential building with an elevator. Would you like to come in and take a look?"

The older woman walked up to the model, bent down and looked at it for a long time, then pointed at the model and asked, "How big are these? How much do they cost?"

The salesperson said, "The main unit type is a two-bedroom apartment, 68 square meters, all facing south, with a balcony in the living room. Don't worry about the price. There are discounts for those who sign up now. Pay a deposit of 2,000 yuan, and you'll have priority in choosing your apartment when the sales open. You can also get a 5,000 yuan discount off the purchase price."

The older woman's eyes widened: "Two thousand yuan is enough to reserve a place? When will we be able to move in?"

The salesperson said, "The apartments will be ready for handover by the end of next year."

The older woman asked with a hint of skepticism, "You've only just started digging this building, right? You think we can move in next year?"

Suning happened to be watching the reception process nearby. Hearing this, he walked over and said with a smile, "Sister, don't worry about the construction progress. We are a legitimate development company with all the necessary permits and loans from the bank. You can come and see the progress at the construction site anytime. And to be honest with you, this price is for the first batch. Once the project is up and running, it will definitely go up."

The older sister looked at Su Ning, then at the sand table, bit her lip and thought for a moment, "Then I'll go back and discuss it with my husband."

Suning said, "Sure, you can come anytime. If it's convenient, you can also bring your family to come and see. But I suggest you don't wait too long, good floors don't wait for anyone."

How many floors are there in total?

"They are all eleven stories high! They are not only equipped with elevators, but also managed by a professional property management company."

"Property management company?"

"It is the company responsible for the sanitation and daily maintenance of the community, which can definitely provide the residents with the best service."

The older sister nodded and rode away on her bicycle.

Salesman Xiao Zhao then leaned closer and asked in a low voice, "Mr. Su, do you think this lady can come back?"

Su Ning said, "They can come back. I've surveyed the residents around here, and I know how many people are crammed into small apartments allocated by their work units. They're desperate to improve their living conditions. At our price, they can afford it if they grit their teeth."

……

Sure enough, a few days later, the woman arrived with her husband.

The man walked around the construction site, then went into the reception center to look at the floor plan again and again, repeatedly asking about the loan policy. Finally, he gritted his teeth and paid the 2,000 yuan deposit.

As the man signed, he kept muttering, "This is money our family has saved up for many years, it'll really work, right?"

Suning said from the side, "Don't worry, keep the agreement safe. When the time comes to choose a house, we'll notify you to come in the first batch."

Once there's a first one, there will be a second and a third.

The number of people at the temporary reception center increased day by day, and the list of potential customers in the sales team's register grew longer and longer.

Suning instructed its finance department to maintain separate accounts for each deposit, ensuring that the funds were used exclusively for subsequent construction projects.

……

Construction is progressing quickly on the other side.

Suning goes to the construction site almost every day to monitor the progress, and stands with Lao Zhou, the project manager from the construction company, by the pit to check the milestones.

Wearing a hard hat, Lao Zhou pointed to the foundation pit and said, "President Su, at this rate, the underground part can be completed in a month, and the main structure will be completed quickly after reaching ground level."

Suning said, "You'd better keep a close eye on the quality. No skimping on materials, no skipping of processes. You can rush the schedule, but if there's a quality problem, I'll come after you first."

Old Zhou patted his chest and said, "Don't worry about that. I've been in construction for so many years, I would never cut corners."

Suning said, "That's fine. The main structure should be completed by the end of the year, and the model rooms should also be finished so that customers can go in and see them before the Spring Festival."

Old Zhou calculated the construction period, nodded and said, "If we hurry up, it can be done."

As the two were talking, Xiao Zhao ran over from the reception center, holding a registration book in his hand, and said breathlessly, "President Su, we received twelve more deposits this morning, and two more were from company groups."

Su Ning took the notebook and flipped through it. "A company group?"

Xiao Zhao said, "Yes, it was employees of a nearby state-owned enterprise. They couldn't get a place in the housing allocation queue, so when they heard about our place, a few of them got together to come and see it. After seeing it, they all paid the money."

Su Ning handed the notebook back to Xiao Zhao, "Keep following up! For these kinds of corporate clients, take the initiative to reach out, don't wait for them to come to you. Bring all the materials and go to their companies to make your presentations."

"Understood," Xiao Zhao replied, then turned and ran back.

Old Zhou watched in amazement, "President Su, your move is really brilliant. The building hasn't even been built yet, and the houses are almost sold out."

Looking at the construction vehicles shuttling back and forth in the foundation pit, Su Ning said, "This is just the beginning. In Beijing, houses will only become more and more valuable in the future. What we are doing now is to secure our positions before everyone else realizes what's happening."

Now that I have come to this era where gold and wilderness coexist, I naturally want to leave my mark here.

As for future giants like Evergrande and Wanda, they will become the younger siblings of Mingju Real Estate.

...(End of this chapter)