Fooling Huayu for Thirty Years

Chapter 221: Fooling Chinese and American movie fans? Yang Xingbai Feifei?

"Let me guess, the response in Cannes was very good, but it didn't win any awards?"

As soon as Ma Xun said this, Sister Qing also laughed.

"Sure enough, nothing can be hidden from you."

That’s right, the so-called good response is actually a beautified way of saying that we didn’t win the award.

Director Li took this film to Cannes. He had originally had high hopes, but in the end he got nothing.

The great director must be very angry.

What's worse is that this fruitless trip to Cannes also dealt a heavy blow to "Crouching Tiger, Hidden Dragon".

You know, this movie is going to be released in the United States.

Now that it hasn’t won any awards, will Columbia Pictures still have great confidence in this film?
The fact that he didn't win the award fell on Director Li because he wanted to be with the bright moon, but the moon in foreign countries didn't shine on him.

Of course, we have to be fair and say that Director Li did not change his nationality in the end. He later became a big Hollywood director, but he is still a Chinese.

This is commendable.

But he does have an attitude of licking the West.

Also, he always thinks about integrating Eastern and Western cultures.

Ma Xun strongly disagrees with Director Li's mentality.

Because from a long-term perspective, American Hollywood movies will eventually decline.

This is inevitable.

Even if Ma Xun was not a time traveler, he could be sure of this.

He really had good reasons.

That is, movies are ultimately a form of culture, and when it comes to culture, the United States is actually a cultural desert!
There must be many people who don’t believe this, because at the moment, American culture is the most popular in the world.

But in reality, this is the fundamental reason why American culture is doomed.

This is even a perfect closed-loop logic.

The United States itself has no culture. This country has no history, so how can it have its own culture?

Therefore, American culture is, after all, an extension of European culture.

Later, it was mixed with cultures from other parts of the world.

If communication and integration continue like this, then this culture will be pretty good.

Unfortunately, the United States became too strong after World War II, and not only did its economy dominate the world, but its culture also followed suit.

Hollywood is the standard-bearer of its cultural offensive.

This leads to a very interesting consequence.

Hollywood is constantly homogenizing global films!
In the future, apart from our Chinese films, global films will basically be from Hollywood. Even if they are not funded by Hollywood, they will still have the flavor of Hollywood.

European cinema has been killed and almost disappeared.

Simply put, American culture has killed its own parent European culture.

Just like Hollywood killed French cinema.

France is the birthplace of human cinema, but later French cinema almost disappeared.

Then, the most horrifying result occurred.

Because the United States actually has no culture of its own, and it has killed its own motherland!
This is the result that Ma Xun saw twenty years later: Hollywood was in continuous decline, and the films released every year were becoming less and less watchable.

Even for the profitable superhero movies, Wang Xiaoer's New Year is getting worse every year.

Many people analyze various reasons, but most of them are superficial.

But in fact, the root cause is what is mentioned above.

The United States does not have its own culture, but it has dug up its own roots.

Isn't this the result in the end?

But our Chinese movies are different!
Because our Chinese culture has roots.

It's like in 20 years, we can still make "Black Myth: Wukong"! We can still make "Nezha"!
"Journey to the West", "Investiture of the Gods", etc...

Our lovely ancestors left us so many treasures!
The other party has no roots, but we have roots.

So we will definitely win!
Back to Director Li An, what he did... Ma Xun certainly didn't like it.

You are simply looking for fish in a tree!
American movies will kill themselves, what are you licking for?

Moreover, Li An's film level is very high.

Ma Xun also admitted this.

But unfortunately, he chose the wrong direction.

This is indeed a tragedy.

Ma Xun sighed in his heart, and soon he returned to the movie "Crouching Tiger, Hidden Dragon".

"Cannes was considered a failure, so joining the summer season like this will definitely be a lot of pressure."

"Ma Xun, do you mean that this movie will fail?"

Sister Hong frowned slightly.

This is indeed what Ma Xun meant, but he actually intended to say something else.

"We originally negotiated with Jiang Zhiqiang for the mainland copyright of this film, which means how to operate it in mainland China is our own business.

However, given the current situation, without the bonus of the Cannes award, it would be difficult for a film like this to win on its own.

Hopefully, this movie will be a hit in America.”

Sister Hong understood immediately, "You mean, you want to take advantage of the Chinese people's tendency to worship foreign things?"

"Hey, why are you saying it so directly?"

Ma Xun's words made Sister Qing couldn't help laughing.

“It’s just that when foreigners say a movie is good, some so-called film critics in China will also say it is good.

They write film reviews the way foreigners write them, and then many domestic movie fans will follow suit.

Anyway, that's the reality.

I have already seen through those pen-wielding film critics!"

Sister Hong’s words are very direct.

Ma Xun said directly, "Even if it's true, you can't say that."

What he said was very funny, and Sister Hong couldn't help laughing.

"Then what do you plan to do?"

Obviously, Sister Qing was very familiar with Ma Xun and knew that he must have a backup plan.

Ma Xun had no choice but to laugh and said, “This movie doesn’t have much halo, and it would be very risky to release it directly. So we have to use a trick, which is to let Ge Luming do something in North America.

Crouching Tiger Hidden Dragon got some good reviews from the U.S., so that made everything easier.”

"You are..." Sister Hong was a little confused.

Ma Xun simply interrupted her and said, “Let me ask you, if a movie was previously released and many fans didn’t see it or didn’t think it was good.

But after the movie was released, we heard that it received very good reviews abroad.

What will the fans think of this?”

It’s not difficult, Sister Hong immediately replied: “The fans must be regretting why they didn’t seize the opportunity when the movie was first released.

So, if this movie were to be shown again, a lot of people would definitely watch it!"

Ma Xun nodded and praised: "Sister Hong, you are getting smarter and smarter."

Sister Hong was so happy, but she immediately asked, "What about the good reputation in the United States?"

Ma Xun shook his head, "Why are you being stupid again now? The reputation from the United States must be very good."

understood!

Word of mouth and good reviews can all be manipulated!
Let Ge Luming do it.

But this brings up another problem.

"Is there any special benefit for Ge Luming to do this?"

Ma Xun gave a direct answer this time.

"This is a martial arts movie that we Chinese people approve of. Ge Luming can also use this to promote it."

This... wait a minute, if Ma Xun does it according to his method, wouldn't it be like the movie "Crouching Tiger, Hidden Dragon", fooling around between China and the United States?

On the surface, it looks like a commercial promotion, but in fact, it is simply taking advantage of the unfamiliarity between the Chinese and American people.

It can also be said that there is an information gap!

"This method... is too deceptive!"

Sister Hong was not complaining, she actually wanted to laugh.

"How can this be considered a scam? Both sides will be happy in the end, isn't that enough?"

What Ma Xun said... is simply fooling even Sister Qing.

But in fact, Ma Xun's "tactics" were just a copy of the marketing methods of "Crouching Tiger, Hidden Dragon" in the original time and space.

Regarding the movie "Crouching Tiger, Hidden Dragon", Ma Xun dares to say that many people have actually forgotten some details.

That is, when this movie was released in China, it was actually released twice!

This is not only true in mainland China, but also in Hong Kong, Macau and Taiwan!
In short, it was a summer hit, then quickly closed. Later, Crouching Tiger, Hidden Dragon became a huge hit in the U.S., earning $200 million at the box office.

At this time, our country is back on track.

In fact, it was not until 2001 that this movie became truly known to the majority of movie fans in our country.

It’s possible that the first release was not successful, but then it became popular in the United States, so we gave it another try.

But it is also possible that it is just a marketing strategy.

See, foreigners are the ones who know what’s good. You missed a good movie back then... Jiang Zhiqiang probably captured this mentality.

But it doesn't matter whether it is a marketing strategy or not.

Ma Xun might as well just copy it now.

Moreover, since he can copy it, he can also control the release time.

It’s just right for playing "The Legend of Zu"!
Ma Xun plans to give this movie more promotional resources during its release during the summer vacation.

After all, Crouching Tiger, Hidden Dragon can now be said to be his movie.

All copyrights in mainland China belong to him.

And wait for this movie to compete with "The Legend of Zu" for a few rounds.

By then, "My Sassy Girl" will be released again.

Reap the fruits of victory!

With this plan, Ma Xun can be sure that it will be foolproof!
Originally, the box office of "The Legend of Zu" was not very good.

Next, Sister Hong went to talk to Jiang Zhiqiang, and Ma Xun talked to Ge Luming.

There was no reason for either of them to refuse.

But when Ma Xun thought that I seemed to have fooled movie fans in both China and the United States this time... he felt inexplicably accomplished. What was going on?

Forget it, I won’t think too much about it.

After all, "Crouching Tiger, Hidden Dragon" is a good movie.

It had a positive impact on later Chinese films.

There are many classic scenes in it.

Moreover, this movie plays a very important role at present.

It has boosted the export of Chinese films!
"Crouching Tiger, Hidden Dragon" was indeed a huge success in North America.

After this movie, more Hollywood companies have indeed begun to pay attention to our Chinese films.

A box office of $200 million is no joke.

This is a real benefit.

This was actually the reason why Ma Xun originally planned to produce this movie.

Otherwise, he wouldn't have participated in this film at all.

Ma Xunke does not agree with Director Li's ideas.

And don’t forget, there’s also the American version of “The Aboriginal Story”.

The success of "Crouching Tiger, Hidden Dragon" is definitely due to the collaboration between Li Ma Xun and Columbia.

In addition, you can also catch the big fish Ge Luming even more deadly!

In the future, we will have a better chance of killing fish and eating meat.

At this point, I have finished discussing the matter of "Crouching Tiger, Hidden Dragon" with Sister Hong.

Sister Qing's eyes were full of charm, and it was obvious that she wanted to spend a night with Ma Xunhuan.

Unfortunately, it’s time to shoot a movie now.

Ma Xun is busy right now, he has his principles and won't mess around on the set.

Sister Hong had no choice but to give up.

Afterwards, Ye Quanzhen and Yu Feihong showed up, and everyone had to talk.

But this scene...these three beauties, it’s really good that they are now the three forces under Ma Xun.

Why does it feel like a Shura field?
It must be an illusion.

……

Sister Hong left with the mission.

Ma Xun is concentrating on filming "My Sassy Girl", so he will definitely have enough time.

But Yu Feihong has also taken on a new project.

"What's up with this Huang Haibing?"

"I met an actor before, and I have a feeling that he is the most suitable person to play Shen Lang."

"real or fake?"

"Trust my judgment. You'll understand once you call him over and take a look."

"Okay, let's not talk about him. What about the other characters in this "Wulin Waishi"?"

About the play "Wulin Waishi".

This is of course a project that Pumpkin Studio had planned to undertake a long time ago.

In fact, the script had already been written.

Zhou Ping and his wife now have the strong support of Ma Xun.

If not now, when?

After some consideration, Ma Xun handed the project over to Yu Feihong.

Our collaboration on The Legend of the Condor Heroes was such a huge success.

It would only be natural to make a costume martial arts drama next.

Yu Feihong must have understood what Ma Xun meant.

Well, let’s decide on the casting first.

Shen Lang and Ma Xun recommended Huang Haibing.

What about the female characters?

Where are Zhu Qiqi and Bai Feifei?

Ma Xun actually agreed that Qing'er's performance as Bai Feifei was indeed outstanding.

Unfortunately, Qing'er can't be the one I'm looking for.

This woman is very ambitious and she is determined to marry into a wealthy family.

Ma Xun is not planning to get married yet, so forget about Qing'er.

The original Zhu Qiqi was a classmate of Huang Haibo and Haiqing, the Sihuo sister.

Later, there was a rumor that she bullied her employees and had a messy private life.

But in fact, this girl has a very strong background, as her father is a professor at Beijing Film Academy.

Now this version of "Wulin Waishi" falls into Ma Xun's hands.

I don’t want this Sister Sihuo anymore.

In the novel, Zhu Qiqi is actually the most beautiful woman in the martial arts world.

You have to find a pretty one.

"What do you think of Jia Jingwen and Gao Yuanyuan?"

Ma Xun recommended them both, and Yu Feihong immediately shook her head.

"They are too busy now. They have just become famous. They should take more business opportunities."

What he said made sense, but in fact, Yu Feihong knew it very well.

Jia Jingwen and Gao Yuanyuan are Ye Quanzhen and Chen Hong’s people.

It is best to use our own talents in this play.

Yu Feihong thought for a while and said with a smile: "As for Zhu Qiqi, I think Yin Tao is also suitable."

As soon as she mentioned Yin Tao, she even told Ma Xun about her previous audition for Happy Girl.

Ma Xun naturally thought of Dong Jie, the white lotus.

In fact, there is a legend that her husband was in a car accident while filming and injured his penis, causing her to become a widow at a young age.

This led to the subsequent divorce scandal.

It's just a legend, not necessarily true.

As for Bai Feifei...

Ma Xun said: "This role is too important. There must be a huge sense of contrast so that no one can tell that this girl is actually a demon."

Who is suitable?
Actually, in terms of appearance, Gao Yuanyuan fits the bill, but her acting skills are not that good.

Yu Feihong thought of someone, "I have a student who looks harmless, but her acting skills should show that she can be ruthless.

Her name is Yang Xing."

Good guy!
The movie "Little Fish and Flower" instantly appeared in Ma Xun's mind. . .

(End of this chapter)