Fooling Huayu for Thirty Years

Chapter 222: Propaganda War, Seize the Opportunity! Meet Dong Qing Again

In the first summer season of the 21st century, global films are still in a state of flourishing.

Hollywood is indeed very powerful. Their summer season starts in May because that is when they have their summer break.

"Gladiator", "Mission Impossible 2", "The Perfect Storm", "X-Men 1" and other movies.

However, other countries also have some good movies, such as France's "Taxi 2".

This movie is really good, with a very unique French film style.

Of course, our Chinese film industry is also in an active period now.

Although the film market has not yet completed the reform of the theater system, the overall box office still seems to be relatively average.

But many people have also seen the huge potential, and a lot of capital is eager to try.

Strictly speaking, our summer movie season should start in June, but in fact, there is no such thing as a summer movie season for Chinese films.

The concept of the summer season originally originated in the United States. It was because a movie was a big hit at the box office that year that the summer season came into being.

This movie even changed the overall structure and scheduling logic of the entire American film market.

And this is Spielberg's "Jaws".

Many people may not believe it, but it is true.

What’s even more exaggerated is that this movie is only Spielberg’s second movie.

In fact, true geniuses always make a big splash at the beginning.

When we look at his resume, we feel our scalps tingling, as he wins easily from the start.

anyway.

According to the movie schedule, a blockbuster movie must appear in a certain period of time.

It’s just like the Lunar New Year box office in mainland China, when the movie “Party A and Party B” unexpectedly became a big hit.

So the schedule was confirmed.

And you should also know that the Lunar New Year box office in mainland China is different from that in Hong Kong.

The Hong Kong Lunar New Year holiday is during the Spring Festival, which is also because there was a movie that became a big hit during the Spring Festival.

In 1980, Big Brother Long’s "Young Master"

This is the first film in Hong Kong film history to break the 10 million box office.

So, let’s look at it according to this logic.

Our mainland Chinese movies have not yet sold well during the summer vacation.

Of course, there would be no summer blockbuster for Chinese films.

However, the summer season does exist, it’s just the summer season for Hollywood movies!
In 1995, The Lion King was released during the summer.

With a box office of 4100 million, it became the champion of the year.

This movie is indeed a plagiarism. Moreover, it was released in 1994, which is a full year in China.

But it still sells well.

Just like that, China now has a summer movie season, but this summer movie season belongs to Hollywood blockbusters.

This is certainly not a glorious thing for us Chinese filmmakers.

But the reality is that cinemas need to make money. Without cinemas, there will be no way for movies to survive.

It’s like, Titanic is still being shown now.

This movie has been shown in our mainland for a very long time. As soon as the cinema sees that business is not good, they will put this movie on the screen.

I have to say that there really was a young couple buying tickets.

Cinemas like to show Hollywood blockbusters, and this is a situation that is difficult to reverse at present.

This is the reality of our Chinese film summer season.

We Chinese filmmakers must, of course, work hard to change this reality!
But we have to admit that Hollywood movies are indeed amazing.

Not to mention China, Hollywood movies are also the leaders in the film industry all over the world today.

But, if our opponent is strong, should we do nothing?
Do not!
Do nothing and die even more miserably!
This year, our Chinese films will launch another attack in the summer season!

As we enter July, many fans can feel it.

First of all, a very special martial arts movie came into everyone's eyes.

"Crouching Tiger, Hidden Dragon? Adapted from Wang Dulu's novel?"

"I'm not really familiar with this author, but the cast of this movie is really strong!"

"There's Chow Yun Fat, Zhang Ziyi, and Yang Ziqiong? They seem really amazing."

"Hey, the key is Director Li An. Do you guys understand movies? Li An is the core!"

I don’t know when it started, but several movie clips have appeared on the domestic Internet.

In it, a man and a woman dressed in white were fighting and flying in a sea of green bamboo.

The most eye-catching!
I've never seen a shot like this before.

Director Li An is really good.

This scene is a fighting scene. As far as our domestic audiences are concerned, the martial arts action scenes they have seen are absolutely overwhelming.

But, this kind of fighting scene... is so special.

Beautiful!

In the past, fighting scenes were all about intensity, or beautiful movements, and a strong sense of impact.

You always have to use some powder when filming, and when you get hit, the powder will spray out.

In the industry, this is called power powder, which is used to enhance the sense of power.

But as far as this fight scene is concerned, it is completely different.

The beauty of this play is of a different kind.

You can even feel a strong literary and artistic atmosphere from it.

It feels weird, but very real.

Soon after, netizens found out.

This is a clip from Crouching Tiger, Hidden Dragon.

Naturally, this film became a hot topic on the Internet.

As for stars like Chow Yun Fat and Zhang Ziyi, everyone is actually already familiar with them.

Especially Zhang Ziyi, she is a female star who is rising very fast now.

Na Bo won the award with Zhang Yimou in Berlin wearing a bellyband, which really made her famous.

Moreover, it is rumored that she will also be working with big brother Long in a movie.

Wow, this is going to become a rocket-like success!

Netizens discussed a lot about "Crouching Tiger, Hidden Dragon", and it didn't take long for the hot topic on the Internet to spread to traditional media.

It is obvious that the pre-production promotion for "Crouching Tiger, Hidden Dragon" was very successful!
This movie is so successful that some people are anxious.

……

Beijing.

Longwu's nightclub.

Today, the house is full of guests.

The key is that several special friends came.

"Fifth brother, we can't just stand there and watch!"

"That's right, Jiang Zhiqiang is now approaching with a large force!"

"Based on the current promotional methods used for their Crouching Tiger, Hidden Dragon, I want to see it."

These people are mainly Yongsheng’s partners.

Nowadays, movies are made with collective funding from everyone, and the risk of independent production is too high.

From a global perspective, Spielberg is the most powerful.

Long Wu really doesn't know much about movies, so he always looks for people who know the business to shoot them.

Now several partners are a little anxious.

Long Wu knew that he had to come up with a solution.

However, he couldn't do anything about it and had to rely on others.

Finally, the Thirteenth Young Master came.

He did not come alone, he was accompanied by Old Monster Xu and Shi Nansheng and his wife.

These two have long been big names in the Hong Kong film industry, and now, they have decided to develop in the north.

This "The Legend of Zu" can be said to be a stepping stone.

Naturally, it is taken very seriously.

But the current situation really surprised them.

You know, our current domestic films have not performed particularly well in the summer season in the mainland market.

This period is mainly filled with Hollywood movies.

Therefore, Mr. Xu and his wife Shi Nansheng specially chose the end of August to release the film.

There are almost no Hollywood blockbusters at this time. There is a limit on the number of Hollywood movies that can be imported into mainland China each year.

In other words, Xu Ke and his colleagues deliberately avoid Hollywood blockbusters.

Who would have thought that Cheng Yaojin would suddenly appear out of nowhere.

Jiang Zhiqiang is here with "Crouching Tiger, Hidden Dragon"!
How to deal with this?

Before they discussed how to respond, Thirteenth Young Master spoke first.

“As for the current promotion momentum of Crouching Tiger, Hidden Dragon, it is not Jiang Zhiqiang’s doing at all.

I have received accurate information that the mainland copyright of this film actually belongs to Ma Xun."

At the mention of this name.

Long Wu frowned.

Xu Laoguai and Shi Nansheng were also a little uncomfortable. Apparently, they had heard the name of this big boss a lot. "In other words, this was done by Ma Xun?"

This question came from Long Wu’s partner.

Thirteenth Young Master nodded, and then continued, "Ma Xun is indeed a powerful figure. He previously announced a romance movie, but now he is vigorously promoting Crouching Tiger, Hidden Dragon.

And, judging by the public opinion, he has been very successful.”

That is to say, "Crouching Tiger, Hidden Dragon" now has the upper hand!

The Thirteenth Young Master didn't say this in order not to affect everyone's morale.

But everyone can understand it.

Old Monster Xu and Shi Nansheng frowned.

"Then let's take action too!"

What Shi Nansheng said makes sense.

Old Monster Xu added, "Let's also fight a propaganda war with them!"

There is nothing wrong with waging a propaganda war, but the problem is, how to fight it?
Thirteenth Young Master first said, "We all know that this will cost a lot of money.

But what is more critical is the method.

This Ma Xun used the Internet, and our understanding of the Internet..."

When he mentioned this, all the bigwigs present felt a little ashamed.

Indeed, it cannot be said that they do not understand the Internet, but they do not know how to make good use of it, just like creating the current popularity of "Crouching Tiger, Hidden Dragon".

I really don’t understand.

After all, the Internet is new, and these people are already quite old.

The older you get, the harder it is to learn the Internet.

What should we do?
"Let's go with the tradition!" Old Monster Xu is also a man of some substance.

"Don't be anxious." Shi Nansheng advised.

The Thirteenth Young Master understood that this was his time to show off.

“It’s true that we can leverage traditional media, but traditional media is very expensive.

I have a plan here.

Simply put, traditional media must do it, and we must practice well with TV stations. There is CCTV-6 in mainland China, and we'd better get in touch with them.

In addition, there is another way, which is to go offline. As we all know, movie fans in mainland China are very fond of Hong Kong stars.

So, we asked Gu Zai and Yi Mian to come to the mainland more often to hold activities.

Meeting with fans more often will definitely generate great publicity effects.”

Oh, so it’s such an offline thing.

After hearing this, several bosses were very satisfied.

He is worthy of being the Thirteenth Young Master, full of wisdom and strategies, worthy of being the White Paper Fan.

However, Old Monster Xu and Shi Nansheng looked at each other.

They understood.

Gu Zai was originally a Young and Dangerous guy, and Yi Mian is from your Yongsheng.

And Baizhi is also one of yours.

Let them both run errands and do all kinds of publicity.

In other words, you guys really use your people to death!

What’s more, it’s much cheaper than advertising!

But from the perspective of interests, the method given by the Thirteenth Young Master is indeed powerful.

"Okay! Let's do it! As for traditional media, I have a good relationship with Mr. Han Sanping from China Film Group, so he should give me some face."

When Old Monster Xu said this, everyone remembered it.

The movie "Once Upon a Time in China" was actually co-produced with Beijing Film Studio.

This film also utilized a lot of connections, and it was also the last film to be shot in the Forbidden City.

There was no such opportunity again.

The relationship between Old Monster Xu and Han Sanping is really good.

Many bosses praised me and gave me thumbs up, and they were very happy.

So, it’s settled.

Everyone had a clear division of labor and launched a counterattack.

But after Old Monster Xu and Shi Nansheng came out, the two of them couldn't help themselves.

"This Thirteenth Young Master is a very cunning guy!"

"Indeed, he must have figured out your relationship with Han Sanping long ago."

"That's right. It won't cost them much if they continue like this."

"Forget it, it's our own movie anyway."

He is indeed an old hand and saw through the Thirteenth Young Master's true colors at once.

But given the current situation, they have to take action.

I really didn't expect it to happen in July.

If we say that at present, the several parties are still in the stage of a propaganda war.

Well, the play "Crouching Tiger, Hidden Dragon" really produced a surprise effect!

It is normal that Long Wu, Shisan Shao and Xu Laoguai did not pay attention to this movie.

"Crouching Tiger, Hidden Dragon" did not win any prizes at Cannes, but another Chinese film performed very well.

"In the Mood for Love".

Yes, this film won an award.

But the film is confirmed to be released at the end of the year.

Other people’s movie “In the Mood for Love” won an award but they are not in a hurry to release it. Your movie “Crouching Tiger, Hidden Dragon” didn’t win any awards, so why are you in such a hurry?

It was understandable that Old Monster Xu and the others were caught off guard.

But right now, the propaganda war is already at a disadvantage.

Let’s counterattack quickly!
The next day, Xu Laoguai and Shi Nansheng and his wife came to China Film Studio.

Of course, this is still the Beijing Film Studio, the biggest change is the addition of a sign.

It’s not just a change of brand. The old Beijing Film Studio sign is still there.

Don't worry about these details.

They had already spoken to Han Sanping on the phone, so now they could go directly to his office.

It’s okay, we are all familiar with each other.

But something unexpected happened to Xu Laoguai and Shi Nansheng.

"Oh, Mr. Xu, Mrs. Shi, hello, haha... I didn't expect to see you here. By the way, let me introduce you, this is Mr. Ma Xunma."

"Hello, both of you."

what? !

Jiang Zhiqiang and Ma Xun had just come out of Han Sanping's office.

Ma Xun looked at Old Monster Xu's expression... He really perfectly interpreted what it meant: surprised or not?
You must also want to promote it through CCTV Channel 6.

Unfortunately, I am still earlier than you!

I have the upper hand over you in this propaganda war now!
The happiest person at this moment was not Ma Xun, but Jiang Zhiqiang.

This rich second-generation man was very excited.

Although Mr. Ma is young, he is very capable!
It’s now the end of the summer season and three movies are competing against each other.

We are leading here!

Of course, Old Monster Xu and Shi Nansheng also understood this point.

I was in a bad mood, so of course we just had a quick chat.

No matter what, let’s talk to Han Sanping first.

……

Ma Xun is in a good mood. Currently in the promotion period, he has gained the upper hand.

Everything is going well with the drama "My Sassy Girl".

He has absolute confidence that he can win this summer battle!
After coming out of the Beijing Film Studio, I talked to Jiang Zhiqiang about the details.

I also gave this guy some instructions on what to do next.

Jiang Zhiqiang had to obey orders, well, he had no choice but to obey orders.

The copyright for mainland China was obtained by Ma Xun.

So, let’s proceed according to this battle plan.

At least, at the moment we are one step ahead of our opponents!
But just when the two were planning to find a place to eat, a car suddenly honked at them.

Ma Xun took one look and said to Jiang Zhiqiang, "I have something else to do."

"Haha, I understand."

How could Jiang Zhiqiang not see that the driver in the car was a woman.

It’s just a problem of sunlight, I can’t see clearly for the moment.

It’s okay, don’t be too gossipy.

Of course Ma Xun turned around and got into the car, but the people in the car...

"Mr. Ma, this is the third time we have met."

It turned out to be Dong Qing.

(End of this chapter)