After the layoffs, I became a tech godfather

Chapter 124 Are you guys done yet?

Hao Cheng's idea was inspired by a piece of data from Han Zijie.

This data is: the comparison between the average customer acquisition cost of untargeted advertising and the average customer acquisition cost of current advertising push based on big data.

For example, a company that has no target customers may spend one million yuan on advertising, reaching 10 or 20 million people, but ultimately only acquires 50,000 customers, with the cost of acquiring a single customer being as high as 20 yuan.

However, if this task is left to Xiaosha, he only needs to push it accurately to 100,000 users and he can gain 50,000 customers.

If the advertising fee is also one million, it can be distributed like this: the platform charges 20% service fee, the application developer takes 50%, and the rest is evenly distributed among the users who see the advertisement.

By this calculation, each of the 100,000 users who saw the ad can get five dollars!
Even if the advertising fee is reduced by half, each person can still get two dollars and fifty cents.

At this time, will anyone still reject advertising? Definitely not!
Of course, there will definitely be people who deliberately post advertisements.

However, Xiaosha's role at this time is completely the opposite: he doesn't give the brush.

Even if you don't like it, it will be completely turned off by default and can only be turned on manually.

This is the basic logic, and it is just Hao Cheng’s initial idea. It not only solves the problem of information cocoons being formed too accurately, but also avoids the problem of too many advertisements affecting user experience.

The issues of specific data and proportions still require professionals to perform specific calculations to achieve a win-win situation for platforms, software developers, users, advertisers and other parties!
“So, it’s up to you to calculate the data accurately and ensure a win-win situation for all parties, so that software developers can make money, advertisers can be satisfied, and users can benefit.

"If you do this well, you will be the data manager of Xiaosha Functional Development Center." Hao Cheng promised: "Because similar data actuarial calculations are very important, your position is also very important, you must grasp it well."

"Okay!" Han Zijie was also excited.

"He is indeed a talent." After Han Zijie left, Hao Cheng flipped through the report he had passed on to him, sighed, and then created a task flow and transferred it to Cao Song.

【Develop Xiaosha Advertising Alliance Access Platform】

When Han Zijie saw this task, he just happened to walk over.

"Successful?" Cao Song also hoped that the person he would cooperate with would be someone familiar. He was not worried about Han Zijie's skills at all, but he was worried about his mouth. But now he can rest assured.

"We have to get this done, Brother Song, you have to help me!" Han Zijie said angrily, "A month's worth of food!"

"Get out of here!" Cao Song kicked him directly. "You are an expert in data matters. I can't help you much. Besides, I have my own tasks."

"Yes!" Han Zijie nodded: "This is a long-term job for me, because the data will definitely change constantly. But the tool development will definitely require the cooperation of Brother Song!"

"Just do business as usual, and distribute it." Cao Song shook his tablet and said with a smile, "Also, a month's worth of food!"

……

Hao Cheng's judgment was absolutely correct. Han Zijie's ability, especially his sensitivity to data, was very strong. In just a few days, the core of the entire calculation logic had been built.

On Cao Song's side, the construction of the platform was basically synchronized.

With Xiaosha, these basic tasks are almost not time-consuming.

Therefore, on the eve of New Year’s Day 2025, at 2024 noon on December 12, 31, the advertising system was officially launched.

This time, even after seeing the update of the agreement related to "targeted advertising", there was no ripple. People's trust in Xiaosha has risen to a new level!
……

[Hello user, a scallion chicken restaurant has just opened on Xiner Street, Xiaosha recommends it to you. (Advertisement, click this to earn 10 yuan)]

It was exactly twelve o'clock in the afternoon and the employees in the office building began to worry about what to eat for lunch.

As soon as Zhou Zixin picked up his phone, Xiaosha popped up this advertisement, and he liked Cantonese food.

"Scallion chicken? How about trying it?" Thinking of this, she clicked on the push notification directly, ready to see where the address was exactly on Xin Er Street.

The moment she opened it, Alipay Element Service sent a message: Xiaosha transferred ten yuan to you (PS: advertising share)!

Can you get paid for watching ads?
When Xiaosha updated the user agreement in the morning, he specifically marked "targeted advertising" and also indicated that it was closed by default and needed to be turned on manually.

As a loyal fan of Xiaosha, she chose to turn it on immediately.

But I never thought it would be like this. I have to pay for watching ads? And it’s as much as ten dollars?

"Xiaosha, what's going on?" Zhou Zixin asked Xiaosha directly.

Xiaosha introduced the relevant rules and said
[Since Xiaosha Advertising Alliance is just launched, the income is relatively high. It may return to normal in the future, depending on the investment budget and promotion effect.

[Relevant data can be viewed in detail through - My -> Advertising Income, or you can directly say to me: Xiaosha, check the advertising income details to view it. ]

Zhou Zixin followed the instructions and immediately saw the details of his income:

Where does the money come from - paid by the merchant;

How much money did I get? The total amount paid by the merchant, the number of people delivered, the share ratio, and all other data are clearly displayed.

Not only that, this advertisement also includes the products, merchant qualifications, relevant quality inspection reports, Xiaosha’s food safety scan related historical records, etc.

Zhou Zixin shook her head when she saw this: Xiaosha, you are always so unique, I love you even more!
When you discover something new, of course you will share it with others - and now sharing is extremely convenient, just use a small tool like Shasha to “turn” it, and hey, it’s done!

My friend’s Xiaosha received it, and Douyin’s element-level service was published, and even the original way of operating the screen was used, and the circle of friends also posted: "Hey, I made money!"

"Ah, Zixin, is this true? I saw the push notification this morning, but who wants to watch ads? I didn't open it, and I missed so much!" "Of course it's true!"

"How do you open the ad?"

"You're asking nonsense questions. Just call Xiaosha and she'll tell you!"

"Wow, I got it too! But they recommended the chicken nuggets to me, super spicy! But I only have three pieces!"

……

No one would do a business that loses money, but everyone would scramble for a business that is sure to win a prize, let alone just watching a few advertisements.

The relevant news spread very quickly. Within just one day, half of the people had activated the Xiaosha advertising platform service.

"Xiaosha is unique. Tomato is here to get beaten. Who paid for your advertising? How much did you pay? How much did you give to the author? Announce it now! Don't say you can't figure it out. It's very clear. Xiaosha even prepared the format template for you!"

“Why doesn’t Xiaosha create a writing platform?”

"It probably requires some special qualifications, but you can get an element-level service and do it yourself. However, the effect doesn't seem to be very good right now."

"Then keep urging Tomato to be more transparent. Here are the samples!"

……

Linzhou City, Xiner Street, Development Zone, Scallion Chicken Restaurant.

The boss was already grinning from ear to ear.

He was the first one to see Xiaosha’s advertising alliance. Of course, unlike ordinary users, the first thing that came to his mind was - Xiaosha is so authoritative, the advertising effect must be excellent, right?

He had thought of this, but what he didn't expect was that it was so good!

After he completed all the formalities, he directly invested six thousand yuan.

Xiaosha gave the two thousand yuan to three hundred people, and this morning, from twelve o'clock to two o'clock, there was no stopping for a moment, and there was even a queue.

Take a look at the conversion rate: 62%.

More than 180 users watched the ad and paid ten yuan!
More importantly, the feedback from more than 95 users: more than % of them gave positive comments and said they would come again tomorrow!

Where can you find such an effect? Accuracy is the only thing here!

"Invest another 5,000 tomorrow!" the boss decided immediately.

【Based on the regional information, the first delivery has the best effect. Currently, all users who have a probability of liking scallion chicken exceeding 85% have received the delivery. If the delivery continues, the scope can be expanded or the degree of user preference can be expanded to 60%. 】

I don’t know how Xiaosha calculated the number 85%, but it means that those who are likely to like scallion chicken have already voted.

The next step is to either expand the scope or not. If it is too far, customers’ willingness to come will decrease.

Or there is a medium probability that users who like scallion chicken will receive the delivery.

[Option 2!] The boss did some calculations and had confidence in his own products. Even if the conversion rate was lower, as long as the user came once, they would definitely come a second time and a third time. For a new store, this was definitely a good deal.

……

This is just a small shop. However, the overall business operation logic is the same.

We deliver ads precisely based on the level of accuracy to achieve the goal of maximum effect with the least amount of advertising, and allow all parties to make money.

As soon as this model came out, all parties were shocked.

Free things and paid things are originally two completely different tracks.

But with the launch of the Xiaosha Advertising Alliance, the two seemed to be combined again: watching ads is equal to making money, and using software services or subscriptions is consumption, the two are both separated and unified.

Advertising used to be a stubborn problem, but in the hands of Baiju Technology, it was transformed into something magical and became such an industry.

Many people are wondering: Can other companies do it?

Can't do it!
It can even be said that in the past, some platforms have introduced functions such as giving tokens for watching ads, but due to their own limited strength, the effect of advertising push was not good, advertisers could not see the effect and were unwilling to invest money, resulting in it becoming increasingly useless.

But Xiaosha is different. The effect of one advertisement it delivers is ten or a hundred times better than those on previous platforms.

It is accurate, safe, transparent and anti-fraud. It will be there when it should be pushed and will never be there when it should not be pushed. This business model has formed a circular ecology that is win-win for all parties.

"Why is it that Baiju Technology can do everything well? If other companies added an advertisement, they would have been criticized to death, but Xiaosha, go and see, they are all praising it!"

This is Tencent, and it exploded again - if the previous incentives were just temporary activities, then this alliance will exist for a long time.

Maybe after things stabilize, there won’t be as much money, but a healthy and win-win ecosystem can be maintained for a long time.

Can you imagine how sticky a platform would be if it allows many people to earn enough money for lunch, or even enough for a cup of Mixue Bingcheng, over the long term?

Even if it is a piece of garbage, many users will open it every day! What's more, it is such a powerful little sand!

Moreover, other people cannot learn from this model, so how can we compete next?
"Are you guys done yet?" Zhang Yilong was so angry when he saw Xiaosha today that he exploded!
(End of this chapter)