After the layoffs, I became a tech godfather

Chapter 123: Functions one after another

"Isn't this just a disguised way of spending money?" This is Zhang Yilong's evaluation of Baiju Technology's related actions.

Many giants have spent money, including Alipay's collection of five blessings, Pinduoduo's new customer acquisition, and various APPs spending money to acquire customers. Even WeChat itself has cooperated with the Spring Festival Gala to send red envelopes and has engaged in a five-year-long red envelope war with Alipay.

However, Baiju Technology is playing it differently this time. The single amount is much larger, more than 10,000 yuan.

However, users need to do some work, but with the help of Xiaosha, these tasks do not require much effort.

Zhang Yilong flipped through the comments of users on the social platform:

"This is much easier than the first year's Alipay lottery. It only takes a few sentences to complete, and you have a chance to win a prize of more than 10,000 yuan!"

What are the things that attract people?
Fun? Useful? High-quality? None!

For these good things, even Xiaosha, only has 400 to 500 million active users in more than two months.

what is that?
Just look at the scene where a large number of people can be attracted to take photos just by giving away a few eggs. People flock to something because they can make money, especially if they can get it for free.

Xiaosha’s current policy is so difficult that it seems like getting something for free in the eyes of many people.

But just hearing that "it can make money" has caused Xiaosha's user base to experience explosive growth on the basis of 400 million to 500 million in just two months.

Moreover, there is already a user base of 50 to million. If one person recruits half of them, the number of users will soar by %!
Although WeChat claims to have 1.4 billion users and almost every citizen in the country has an account, in reality, a large proportion of people use two or even three WeChat accounts. If we really count the number of people, the number of users is at most 700 to 800 million.

But Xiaosha is different. Although the basic version of Xiaosha is free, more than 80% of the users are paying users. It can be said that one account represents one person, and very few people open two accounts and become members of both.

By this calculation, Xiaosha's number of users per capita has almost caught up with WeChat.

"You have no moral principles!" Wang Yilong was so angry that he almost cursed: "You are so strong, but you still have to spend money to acquire customers!"

More importantly, WeChat’s so-called social moat is collapsing.

When Alipay launched the "Collect Blessings" activity, it controlled the probability to encourage people to add Alipay friends and exchange the word "Fu". The original purpose was for social interaction. But at that time, WeChat was not worried at all because the nature of the software determined that not many people would use Alipay to chat.

But Xiaosha is different. No matter how you look at it, this is the form of the future, the next era.

"Xiaosha, please transfer this report to the data center..."

Zhang Yilong took back his words halfway through his speech, chose to open Qixin himself, and joined the Qixin work group.

After all the operations, he just shook his head.

This process is so buggy that Zhang Yilong has used it several times in just a short while, and he is no longer used to dividing the files into three, four, five or six parts to transfer them.

"So, who can stop this thing?"

If you want users, you have users. If you want users to add friends, you have Xiaosha to help. You don't have to go to such a large circle and spend so much money like Alipay did in the beginning. As for functions, they are actually a generation ahead of us!
Zhang Yilong couldn’t think of any reason why “Quicksand” would fail, and if “Quicksand” didn’t fail, it would mean that he was finished.

"Of course there will be no problem with Tencent, as its main business is gaming." Zhang Yilong shook his head and suddenly thought of this:

Games are for human entertainment. No matter how powerful AI is, we can’t let AI play games, right? This is probably Tencent’s biggest consolation. It would be nice to be a game company in the future.

……

"Hehehe!" In Linzhou High-tech Zone, the office area of Baiju Technology, Cao Song's mouth was grinning to the back of his head.

It was a sudden decision that did not cost much. Up to this moment, there were less than a thousand services shortlisted by the authorities, and the cost was only in the tens of millions.

Even if they are not officially selected, users who provide creative ideas and services will receive a participation award badge.

This kind of project can even be written into your resume - after all, it is different from participating in the trillion-level projects of WeChat and Alipay. The latter was just pure participation, while this one actually did some work.

The drainage effect was unexpectedly good, with more than 200 million new users, and the activation rate of Liusha soared.

This operation can almost be called a classic case.

Just now, Hao Cheng officially appointed him as the R&D manager of Xiaosha Functional Expansion Center.

And Han Zijie was still in Hao Cheng's office at this time.

"What do you think?" Hao Cheng smiled, and now he looked quite presentable. It wasn't that he wanted to do this, but it was a formal occasion, and even if he relaxed, others wouldn't dare to relax, so it would be more comfortable this way. "I have some different opinions on Xiaosha's precise push notifications." Han Zijie said, "These are all based on the analysis of user data..."

"I received the data you just transferred," Hao Cheng said:
"But I haven't read it yet. If you have an idea, just raise it. Even if it's wrong, so what? Even if it's Tencent or Alibaba, they can't do anything just because their employees put forward unrealistic suggestions, let alone us, right?"

Han Zijie is still a little worse than Cao Song, not in terms of ability, but in terms of overall feeling.

"Xiaosha's ability is indeed very strong, but the precise push is still a bit far-fetched."

Han Zijie said: "For example, if I order takeout, I don't like spicy food, so I can do this every time. Xiaosha can record it very accurately.

"But, I like scallion chicken. I've ordered it for three days in a row. Will I eat it again on the fourth day? Maybe. For example, Cao Song has been eating the braised chicken in the restaurant for half a year.

"But maybe not. I want to change my taste today. People's subjectivity and possible changes make it difficult for Xiaosha to handle the current situation.

"Another point is that excessive precision can easily form an information cocoon. Xiaosha blocks out everything I don't like. Although this is my wish, in the long run, the lack of this information can easily lead to some information gaps."

"Then what suggestions do you have?" Han Zijie paused and Hao Cheng asked directly.

Han Zijie has the ability, but he is a typical technical geek who can do but not talk, or in other words, can do more than talk. Such a person is not suitable to lead a team, but Hao Cheng believes that he is at least better than someone who can only talk but not do.

"Start the advertising system." Han Zijie said.

"What does this have to do with what you said?" Hao Cheng asked deliberately. In fact, he had just roughly read Han Zijie's relevant data report. It was well-reasoned, well-organized, and detailed. In fact, Hao Cheng had already approved of his judgment.

However, if you want to take on big responsibilities in the future, you must definitely overcome this problem of being able to write but not speak.

"In fact, advertisements have been demonized now," Han Zijie said, "If you say a system has a lot of advertisements or a software has frequent pop-up advertisements, then it must be garbage.

“In fact, the original purpose of advertising was just to ‘make something known’, which is even where the word advertising comes from. It’s a neutral word, not a derogatory one.

"It has become like this now because manufacturers are overly pursuing profits, with product placements everywhere. Even for some apps, an ad pops up when you click on it, and four, five or even more ads pop up for one function.

“Is there a balance between our excessive pursuit of precision and this kind of endless push advertising?

“In other words, do users need ads? I think, to a certain extent, they do.

“Advertising is part of how users get information about products or services. In an era of information scarcity, people only have advertising as a way to get information.

"For example, when I was a kid, businesses often put advertisements above the TV channels: a clothing store has opened in XXX place. And this information is a demand for those who need it."

"What you said is far worse than what you wrote." Hao Cheng finally commented: "At the beginning, Xiaosha strictly prohibits advertising, and must be precise, because it is necessary to correct the wrongs. Otherwise, it will be abandoned halfway!

"Today, the entire Internet has taken on a new look. After Tencent, a giant, stopped its efforts in the social field, which was its core moat, almost all Internet and software manufacturers compromised and launched versions of element-level services.

“However, the Internet and software manufacturers only have two ways to make profits, one is payment and the other is advertising. This is definitely impossible to ban forever. And as you said, we also need a balance point to balance users and manufacturers.

"Do you think it's easy to strike this balance?" Hao Cheng asked.

Han Zijie shook his head. There is no limit to making money. If you follow the software developers, they would like users to keep watching ads. This is also the reason for the proliferation of ads.

“If it’s hard to strike a balance, then don’t strike it, and give the choice back to the user.”

"Let users set ads to be closed?" Han Zijie said: "In that case..."

"No, it's the other way around!" Hao Cheng shook his head: "There are no ads by default, but users can choose to turn them on!"

"How is that possible!" Han Zijie said immediately.

"No one would do a business that loses money, but they would do a business that would get them killed!" Hao Cheng said with a smile, "What if you can make money by watching ads?"

"Then there are people who can take advantage of advertisers and make them go bankrupt." Han Zijie had no doubt about this.

“So, that’s because of the precise delivery of Xiaosha.” Hao Cheng said with a smile.

"Is this a reverse precision?" Han Zijie turned his head, sorting out Hao Cheng's train of thought.

(End of this chapter)