Rebirth: My dad is too obedient

Chapter 68: Getting it done
Xinxia Bookstore is located in cities large and small across the country.

On the surface, it is selling books, but in fact, it does not make money just by selling books.

The real money-maker is real estate.

Xinxia Book City is just a bookstore on the surface, but it is also a hidden "commercial real estate king" in private.

It's just that few people know and understand this matter...

In a blink of an eye, Xu Chen had arrived at the book city.

The air was filled with the scent of ink and books, and there weren't many people around, so it was very quiet.

The first floor is the sales area, filled with books of various categories.

There is a spacious reading area on the second floor. There are several rows of large desks, but only two or three people are sitting on them.

Xu Chen found a bright seat by the window, put his schoolbag on the table, and then got up to look for a book.

The business and management books he was looking for happened to be in this area.

Xu Chen took out several books from the bookshelf, covering many aspects such as business, investment, management, and marketing.

They were all "general knowledge" books that were not too difficult, and were not difficult for father Xu Zhiquan to read and learn.

Just by going through all of them, you can help your father quickly establish a simple business management framework system.

Xu Chen walked back to his seat holding a few books, but just then he received a text message from his father.

"Son, Li Rui will drive to pick you up later..."

Xu Chen smiled.

Li Rui eventually went to the town and became his father Xu Zhiquan's exclusive driver.

My father really needs someone like this by his side.

In addition to helping his father drive, Li Rui is also quick-witted and good at dealing with people.

In addition, his "gangster" and difficult-to-trouble appearance may help his father Xu Zhiquan resolve some dangers in some extreme situations.

After all, he is called "Brother Rui" by a group of brothers. Although he is a little timid in front of Xu Chen, he is a ruthless person after all.

And the most important thing is that the people around father Xu Zhiquan must be worthy of Xu Chen's trust and entrustment.

As Li Rui is "Brother Bing's" man and has experienced those incidents with Xu Chen, Xu Chen still trusts him.

The phone vibrated again, and it turned out to be a text message from Li Rui.

"Brother Chen, I'm Li Rui. I'll be in the city in a bit. Where should I drive to pick you up?"

"In front of Xinxia Book City..."

……

Half an hour later, Xu Chen walked out of the bookstore and saw his father's black Honda Accord.

Li Rui stood in front of the car, having changed into a clean and tidy set of dark clothes.

He had one hand in his pocket and was sucking on a cigarette.

Seeing Xu Chen coming over, Li Rui quickly threw away his cigarette butt and shouted with a smile:
"Brother Chen!"

He bent over and opened the back door of the car.

Xu Chen laughed: "Don't be too polite to me!"

He patted Li Rui's shoulder, but did not go to the back seat. Instead, he went straight to the passenger seat.

Li Rui smiled, got into the car and started the engine.

"Brother Chen, Mr. Xu said he would send you home first."

"Is my dad home?"

"He's busy at the factory. He'll probably be back in the evening."

Xu Chen thought for a moment:
"Then just drive me to the factory, and I can go home with him in the evening!"

The black Accord left the city and headed towards the town.

Xu Chen, sitting in the passenger seat, couldn't help but say:

"Your driving skills are pretty good. Didn't you just get your driver's license?"

Li Rui held the steering wheel and smiled awkwardly:
"Before I got my driver's license, I had only driven a car for two or three years, but of course I had never driven in the city, and I was afraid of running into traffic police..."

Xu Chen smiled and nodded.

I was worried that Li Rui might not drive steadily because he just got his driver's license, but now he seems like an experienced driver.

The phone vibrated again. Xu Chen took it out and took a look. There was a new QQ message.

The avatar of “Golden Wheat Ear Fertilizer-Zhao Fengshou” is shaking.

Xu Chen set up a scheduled email for the "Jinkela" advertising plan, which was sent early this morning.

Unexpectedly, just after noon, I received a reply from Zhao Fengshou.

Xu Chen smiled and clicked on Zhao Fengshou’s profile picture.

"Teacher Xu Chen!

The advertisement proposal has been received and read.

Your creative proposal may seem unexpected at first glance, but upon closer inspection it turns out to be a big surprise!

It is easy to understand and very interesting, comparable to the skits in the Spring Festival Gala..."

Xu Chen watched with a smile as Zhao Fengshou sent a long paragraph of flattery, obviously unable to hide his excitement.

This did not surprise Xu Chen at all. After all, "Teacher Xu Chen" gave a standard answer.

"Teacher Xu Chen, this plan completely meets my needs.

I think it's very credible and interesting!

I just showed it to my colleagues at the factory, and they were all so happy that they all wanted to be actors...

I also asked a friend in an advertising company, and he said that the production and filming costs for Mr. Xu's plan would not be too high. I can just contact a production company in the provincial capital.

Or we can find a TV station in our city to shoot...

We just need two foreign models, and this production company can handle that..."

Xu Chen replied:
"That's great. I'm very happy to be able to help Mr. Zhao!"

“It’s more than helpful. To be honest with you, Mr. Xu, I have been worrying about this advertising plan for a long time.

Our products have been rolled out in various channels, but fertilizer additives are a new category and no one has heard of our factory, so few people buy them.

Only then did we consider doing a wave of publicity and promotion to quickly increase sales.

I contacted several advertising companies in the provincial capital and presented a bunch of proposals, but none of them seemed reliable.

I was really at a loss these days, and suddenly I remembered the advertisement of Shenbao, so I asked Guo Liang to contact you.

To be honest with you, Mr. Xu, I was also trying it out...

But I really didn't expect that the plan that Teacher Xu came up with in one night was so much better than those of the advertising companies in the provincial capital!

......"

A long series of messages came in, with a lot of praise and gratitude.

Xu Chen's fingers flipped quickly, but he didn't reply.

He had never met this Mr. Zhao, also known as "Zhao Fengshou", but the fact that he could accept Jinkela's advertising plan must have some demonic qualities about him.

At the node in 06, Mr. Zhao did not pursue the so-called high-end and pretentious, but took the initiative to choose a down-to-earth, funny and magical advertising idea. He can be said to be a rare talent.

"Teacher Xu Chen, according to our previous agreement, I will give you fertilizer worth 120,000 yuan as a reward!

Not sure what fertilizer you need?
Our fertilizer plant not only produces fertilizer additives, but also commonly used phosphate fertilizers, potash fertilizers, nitrogen fertilizers, etc.

We happen to have a local distributor and warehouse in Tiancheng, so I can arrange the transfer of goods directly!"

Xu Chen thought about it and he really didn’t know what kind of fertilizer his fourth uncle needed.

“I’m still unsure what fertilizer I need, could you give me the contact information of your local dealer?

I'll ask my family to go and take a look first."

"No problem. I'll make the arrangements over the phone and then have Tiancheng contact you."

"Besides, there are a lot of goods worth 120,000...

If it is inconvenient for transportation here, Mr. Xu, I can arrange free door-to-door delivery within 60 kilometers."

"That's great. I may have to trouble Mr. Zhao with the transportation..."

"No problem! I'll communicate with Tiancheng first, and someone will contact Teacher Xu later!"

After a while, Zhao Fengshou replied:
"Teacher Xu, I'm just curious!
I heard from Guo Liang that you are still in high school? Is he lying to me?"

"Yes, the college entrance examination is coming soon."

"The young are indeed promising, Mr. Xu has a bright future!
I have another curiosity.

Guo Liang told me that you wanted fertilizer worth 120,000 yuan, which I couldn’t understand either…”

Xu Chen did not hide it and replied:
"My family is in the nursery business and has leased some land."

Xu Chen thought about it...

This fertilizer factory owned by Zhao Fengshou might be a resource, so he deliberately replied:
"The nursery company at home has acquired some land, and the demand for fertilizers in the future will definitely be large and continuous.

That’s why I want this 120,000 yuan worth of goods…”

Zhao Fengshou on the other side paused for a moment, then instantly sensed a business opportunity and quickly replied:
“That’s such a coincidence!
This batch of goods is just for you to try out.

In fact, the fertilizers of different companies are basically the same and are all produced in accordance with national standards.

If you are satisfied with our 'Golden Wheat Ear' fertilizer, we can give you a more favorable quote later!

If you have any purchasing needs, please take care of our business!"

Xu Chen smiled, just waiting for this sentence.

When I was having dinner with my father Xu Zhiquan a few days ago, I heard him mention that my fourth uncle was having a headache about purchasing fertilizers.

I never thought that I could come up with an advertising plan and help my family buy fertilizers at the same time...

This batch of goods obtained from Zhao Fengshou may be able to help my family.

If I can get a preferential price in the future, it will help my father Xu Zhiquan save a lot of fertilizer costs.

After all, it would take money to consider purchasing a machinery factory, so every penny saved now is a penny earned...

……

……

At noon, the black Accord drove into the factory area in the town.

This factory building was the Xu family’s previous foundry factory.

In addition to this place, there are two factory buildings in the back, which contain lathes, milling machines, drilling machines and other equipment for processing. They should be temporarily idle now.

The spacious factory building, which was previously filled with finished and semi-finished agricultural machinery parts, has now all been cleared out.

Instead, there are pots of various seedlings and potted plants.

Of course, the seedlings here are all samples and "experimental products", and they are mainly tinkered with by my third uncle who graduated from the Agricultural and Forestry College.

Not long after the nursery company was launched, Xu Zhiquan used the factory as a temporary office location.

It just so happens that the village next to the factory is also preparing to lease a few more plots of land, so it’s not impossible for us to continue working here.

There were more than thirty permanent workers in Xu Zhiquan's original foundry. After the factory stopped working during this period, they all transferred to other factories.

Xu Zhiquan is a kind person, and he has managed all the factories that he took over.

As for the hired workers who are now taking care of the nursery, they are basically farmers from Beishan Lian Village. They were originally planters and are working under the guidance of my third and fourth uncles...

(End of this chapter)