Rebirth: My dad is too obedient

Chapter 446 What went wrong

Chapter 446 What went wrong
Wu Tianfu saw from afar that Mo Kangsun, the creative predecessor, had already stood up with a smile.

Although Wu Tianfu is full of confidence and is a creative leader in the industry, he still has to be respectful in front of the "legendary advertising man" Mo Kangsun.

Wu Tianfu had already stood up with a smile and walked quickly towards him.

……

But Mo Kangsun, who was walking quickly on the opposite side, seemed to have noticed Wu Tianfu at all.

Instead, he walked straight towards the three young men sitting on the sofa opposite.

……

Xu Chen had naturally stood up.

Mo Kangsun smiled and held Xu Chen's hand:
"Boss Xu! I didn't expect to run into you again today!
I just heard that you were here, so I came to say hello to you!"

Xu Chen looked respectful and polite:
"Teacher Mo, I should go find you.

I am so flattered! "

……

next to.

Wu Tianfu stopped a few steps away, stunned for a moment with some embarrassment.

He didn't expect that Mo Kangsun actually knew this seemingly very young boy.

Even Mr. Mok, the big boss, was so warm and polite to this young man?!

……

It was not until this moment that Mo Kangsun noticed Wu Tianfu standing beside him.

He smiled and then said:
"Tif is here too!"

Wu Tianfu quickly went up to greet him with a smile on his face:
"Mok!"

Mo Kangsun smiled kindly and shook hands with Wu Tianfu.

Wu Tianfu: "I didn't expect to run into Mr. Mok today. It's a great surprise."

Mo Kangsun: "Now the industry is full of young talents. I am an old man, so I will compete with you while I can still walk."

Wu Tianfu: "Mok, please don't say that. It makes us younger generations feel embarrassed."

When Mo Kangsun and Wu Tianfu were talking, Xu Chen just stood aside and listened quietly, with no intention of joining in.

After all, in front of Xu Chen, one is a legendary advertiser and the other is a rising industry tycoon, both of whom are considered seniors who need to be respected.

Mo Kangsun exchanged a few words with Wu Tianfu, then turned to look at Xu Chen and said with a smile:

"You don't know each other yet? Let me introduce you.

This is Tif, a smart and capable person, who is considered the youngest creative partner in the circle.”

"This is Xu Chen from Dongchen Advertising. Last month, Mr. Xu won the grand prize of the Great Wall Award!"

"..."

Wu Tianfu turned to look at Xu Chen, a look of great surprise flashing in his eyes.

I couldn't help but sigh in my heart: So this is Xu Chen from Dongchen Advertising...

After all, the "Great Wall Award" is the largest industry event in the country, so Wu Tianfu is naturally paying attention to it.

I had heard before that this year's "Grand Prize" was won by a little-known local small company, but I didn't expect to encounter it today.

Wu Tianfu thought to himself, “So that’s how it is.”

Mo Kangsun is also a judge of the "Great Wall Award", so it is no wonder that he knows this young man.

Xu Chen said very politely:
"Hello Mr. Tif, my name is Xu Chen.

I have heard a lot about you! "

Wu Tianfu then smiled and stretched out his hand to shake hands with Xu Chen:
“I happened to be overseas last month and missed the Great Wall Awards.

Otherwise, I should have known Mr. Xu a long time ago!

The 'fear of getting angry' project is really well done, combining product quality and effect.

To win the grand prize of the Great Wall Award is truly well-deserved.”

He couldn't help but look Xu Chen up and down again, and said:

"I didn't expect Mr. Xu to be so young..."

Mo Kangsun: “We were also shocked when we presented the awards on site!
It is true that the young are to be feared!"

……

At the same time, Wu Tianfu's subordinates nearby naturally heard what was said here.

The "Great Wall Award" was just announced not long ago and is still a hot topic in the industry.

Naturally, the young people had heard of Dongchen Advertising and Xu Chen.

"That boy is actually from Dongchen Advertising!"

"I didn't expect he was so young..."

“It’s quite remarkable that he became the chief creative director at such a young age.

I thought the girl with glasses next to me was the leader..."

"What director? He opened Dongchen Advertising and he's the boss!"

"I started my own company, and I have big clients like Jiaduobao...

I’m really envious! "

"Not only Jiaduobao, but also the latest Jeep commercial and the one with Xie Bingran and Wang Shi were made by them!"

"What? Isn't Jeep from BBDO?"

"We lost the competition to Dongchen Advertising!"

"hiss……"

……

……

Xu Chen was still chatting with Mo Kangsun and Wu Tianfu, and he and Wu Tianfu also exchanged contact information, which could be considered as a serious acquaintance.

One of Mo Kangsun's young subordinates reminded him to "hurry back for the meeting", and he then spoke:

"I have to go back first, you young people can chat first..."

At this moment, an assistant from Baidu came over and said to Wu Tianfu:
"Boss Tif, Blue Cursor is almost done with the report, you and your team can go to the waiting room!"

……

……

In the huge rest area, only Xu Chen, Sun Amy and Su Rong were left.

Su Rong went to get three cups of coffee, each with a layer of white and sticky milk foam.

She handed it to Xu Chen and said with a smile:

"Boss Xu is really amazing. He chats and laughs with industry leaders."

Xu Chen reached out to take the coffee and said jokingly:

"No matter what industry boss you are, they are not as important as our Miss Su!"

As they were talking, Amy Sun was sitting next to them, looking over the contents of the report she was about to submit on her laptop.

Xu Chen said, "Teacher Amy, how is it? Are you ready?"

Amy Sun: “We need to finish the report within 15 minutes, so I simplified the content of the proposal.

The strategic preparations above have been compressed, and the core is still on the creative concept and creative presentation. ”

Xu Chen nodded: "No problem, the strategy part itself is to increase persuasiveness, the core is still selling the creative part."

Sun Amy smiled and nodded, but she still felt a little scared.

After all, those competing today are the big names in the industry, Mo Kangsun and Wu Tianfu.

Xu Chen knew what the little girl was thinking, and smiled and said:

“The advantage of the advertising industry is that it relies on work and creativity, not qualifications and reputation.

There is no need to worry too much about the competition, Amy just needs to present her creativity."

Sun Amy nodded vigorously: "Yeah!"

……

……

About ten minutes later, the assistant Miao Xiaoyu came over from a distance:

"Boss Xu, you can go to the waiting room now."

Xu Chen nodded, and Sun Amy and Su Rong also stood up.

Miao Xiaoyu led Xu Chen and others to the large conference room in front, saying as they walked:
"The smart and capable team will finish their report soon, and when they come out, it will be Dongchen Advertising."

Xu Chen: "Okay."...

The door to the large conference room was tightly closed.

There was also a simple rest area outside the meeting room, and Miao Xiaoyu arranged for the three of them to sit down and rest.

Xu Chen couldn't help but joked:

"It seems that the meeting with Boss Robin is really time-limited." Miao Xiaoyu showed a hint of embarrassment:
“Yes, the boss’s time is very scarce after all.

Normally, the meetings he participated in were measured in ten or even five minutes.”

Just a minute or two later, the door of the conference room was pushed open.

A group of people came out. They were Wu Tianfu and his smart and capable team.

Miao Xiaoyu also spoke:

"Boss Xu, let's go in!"

Xu Chen and the other two then stood up.

Wu Tianfu naturally saw Xu Chen as well, but knowing that he was about to go in to report, he just smiled and nodded.

Xu Chen naturally smiled back.

……

Wu Tianfu and his team also took the elevator downstairs.

"Tif's report just now was amazing! I saw Li Yanhong nodding his head from time to time when giving feedback on the spot!"

"Our brother Tif has come here in person to propose the proposal, it will surely be successful!"

Wu Tianfu adjusted his sharp-looking glasses with gray lenses and said confidently:

“We are the third company to report, and judging from the feedback from Robin and Mr. Zhao just now, they clearly recognized our plan.

This at least shows that the two companies ahead of us, including Mr. Mok, may not have as good a plan as us!"

"Brother Tif is amazing! Fortunately, you made a wise decision in the end and changed to the current plan. It seems to be very much to Li Yanhong's liking."

Wu Tianfu smiled:

“You really hit the point!

Among the several plans we discussed, the one we put forward today is definitely not the most creative one.

But it is what Li Yanhong likes most!
Therefore, when making a competition proposal, it is important to know both yourself and your opponent.

Knowing who the decision maker is will help us find the right remedy..."

"As expected of you, Brother Tif. It turns out that traveling with you always yields great rewards!"

……

……

Large conference room.

There were at least seven or eight people sitting there, and sitting in the front row were Baidu founder Robin Li and Baidu's vice president of marketing Zhao Ling.

When Zhao Ling saw Xu Chen coming in, she stood up with a smile.

She was warm and polite, and first briefly introduced Xu Chen to the big boss Li Yanhong.

And deliberately emphasized one sentence:
"This year's Great Wall Award Grand Prize was won by Mr. Xu."

Li Yanhong looks gentle and elegant, and is indeed the most handsome one among all the Internet bigwigs.

He still stood up and shook hands with Xu Chen, but when he saw Xu Chen's rather young face, he couldn't help showing a hint of surprise.

Xu Chen simply greeted him and handed over his business card with both hands.

Sun Amy and Su Rong followed behind, both looking well-behaved and polite.

After a few simple greetings, Zhao Ling began to speak:

"Boss Xu, we have limited time for our report, so let's get started!"

Xu Chen briefly introduced Sun Amy, the "Creative Director", and thus began today's formal presentation.

……

Although Sun Amy was still a little panicked, she quickly got into the state as soon as she started to report.

Her words and logic are clear, and her speech is very fluent.

Su Rong looked up slightly at "Sister Amy" and thought to herself that she was really amazing, which could not be seen normally.

If I were reporting this myself, I'd probably be so scared that my knees would be shaking.

……

While Sun Amy was reporting, Xu Chen also paid a little attention to the reaction on the scene.

Li Yanhong sat in the front row, looking up at the projection screen.

He crossed his arms over his chest, frowned and touched his chin from time to time, as if he was thinking seriously.

But he never showed any expression of satisfaction or surprise...

Xu Chen, however, felt distressed.

As expected, he is a pure Silicon Valley technical guy, and it seems that he really finds it difficult to resonate with such unconventional ideas.

Li Yanhong reacted coldly and remained silent, while Zhao Ling and other colleagues who were listening to the report on the spot also remained silent.

Therefore, in the huge conference room, the only voice that could be heard was Sun Amy's report.

Sun Amy was still confident at first, but when she talked about some interesting and funny commercials, the meeting room was silent and no one responded, which made her a little panicked.

But Amy remained calm and did not show it outwardly, and continued speaking confidently and clearly.

……

It took exactly fifteen minutes for Sun Amy to finish her report.

The viral video of "Tang Bohu angrily scolding foreigners for not knowing" basically shows it clearly.

After Sun Amy finished her report, she turned and looked at her boss.

Xu Chen smiled and gave her a look of encouragement and praise.

But Sun Amy couldn't help but feel panic in her heart.

Judging from the unusually calm feedback in the report just now, I am afraid that I have messed up this report.

Thinking of this, Amy felt a little ashamed.

But she still managed to remain calm and kept a professional and restrained smile.

……

After the fifteen-minute report, there will be a five-minute question-and-answer session.

Miao Xiaoyu, the assistant sitting opposite, said:

"Thanks Amy for the tip...

Mr. Robin and Mr. Zhao, do you have any questions? "

Zhao Ling did not speak in a hurry, but glanced at Li Yanhong in front of her.

Li Yanhong did not speak either, but shook his head slightly, then lowered his head to write something in the notebook, as if he had lost all interest in the report.

Zhao Ling showed a trace of embarrassment and said:
"Thank you, Mr. Xu and the Dongchen Advertising team. We have no questions at all!"

……

……

A few minutes later, Xu Chen, Sun Amy and Su Rong were escorted out by their assistant Miao Xiaoyu.

After sending the three people to the elevator, Miao Xiaoyu quickly turned back.

Sun Amy finally relaxed and said:

"Boss...did I screw up?"

There was already a hint of crying in her voice.

Xu Chen turned to look at the pitiful Sun Amy and said with a smile:
"Don't panic, wait for the result!"

Sun Amy adjusted her round-frame glasses and felt like she was about to cry.

Su Rong still didn't quite understand the situation, so she said:

"Sister Amy, didn't you give a very good report just now?"

Amy Sun: "There was no feedback at the scene, and even the question-and-answer session was omitted...

This shows that they are not particularly interested in what I just reported. "

She paused, her tone revealing self-blame:

“It’s all my fault…

In the past, when Mr. Xu went to make proposals, the feedback on site was always very good! ”

Xu Chen smiled and comforted:
“Amy, don’t panic, and don’t blame yourself.

Today's idea was also mine. If we really can't get this project, it's because of my bad idea, not your bad report."

Sun Amy blinked her round eyes and felt like she was about to cry.

Xu Chen smiled confidently again:
"Besides, the results haven't come out yet!"

Although he said this verbally, Xu Chen still had some doubts in his heart.

The proposal put forward today is also the "standard answer" in the previous life, but judging from Li Yanhong's reaction when the proposal was just made, he is indeed not very interested in the "Dongchen Advertising" proposal.

Xu Chen frowned.

Something must be wrong...

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like