Rebirth: My dad is too obedient

Chapter 445 The Boss and the Legendary Advertiser
Early Friday morning.

Hotel, buffet breakfast room.

Xu Chen, Sun Amy, and Su Rong were sitting by the window, eating.

The hotel is right next to Zhongguancun and within walking distance of Baidu headquarters.

In early 2007, the construction of "Baidu Building" had not yet begun. At that time, Baidu was located in the Ideal International Building in Zhongguancun.

Su Rong was eating a long, thick, golden butter stick, and her cheeks puffed up.

She chewed the food with big mouthfuls while mumbling:

"The fried dough sticks in the north taste completely different from those in the south!"

Sun Amy was eating the soup dumplings and obviously liked them very much.

There was also a bowl of soy milk on the table, which Su Rong brought out of curiosity.

She and Sun Amy each took a sip with a spoon, and both almost vomited it out, but they frowned and put it aside.

……

Xu Chen was eating a bowl of wontons and laughing while holding a cell phone in his hand.

Su Rong: "What are you laughing at, Mr. Xu?"

Xu Chen: “I’m reading gossip about the boss of Baidu, which was compiled by Xinxin.

It’s more interesting…”

Su Rong: “What is it?”

Xu Chen: "I'll forward it to you."

This document compiled by Gu Xinxin was prepared for Xu Chen's report today.

The "little housekeeper" Gu Xinxin must have learned his lesson and turned over a new leaf after the Cadillac project was slightly "criticized". This document is really comprehensive.

The documentation is full of useful information.

It includes information on several companies participating in the project competition today, namely McCann-Erickson, Lingzhi Jingshi, and BlueFocus.

There is also background information on Zhao Ling, Vice President of Marketing at Baidu.

After taking a look, Xu Chen realized that Zhao Ling was the marketing director of Lenovo Group before joining Baidu as vice president of marketing.

Lenovo's headquarters is also in Zhongguancun, so Zhao Ling's job-hopping to Baidu is probably just a matter of moving up the building or visiting someone.

However, from the perspective of advertising and marketing alone, Lenovo can be considered a relatively "traditional" company and currently does not have any very innovative advertising promotions.

It is estimated that Zhao Ling, who came from Lenovo, would hardly have very innovative marketing ideas...

In addition to the above information, Gu Xinxin also separately compiled some information about Baidu founder Robin Li.

Gu Xinxin should have also learned from Miao Xiaoyu that Baidu founder Robin Li is also paying attention to this wave of promotion by the marketing department and will most likely directly participate in today's project meeting.

Then Li Yanhong will undoubtedly influence the outcome of today's competition.

In addition to some public information about Li Yanhong, the information compiled by Gu Xinxin actually contained some gossip and anecdotes about him, which was also the content that made Xu Chen laugh just now...

Su Rong flipped through her phone and swiped the document sent by Xu Chen.

She looked at the information and introductions of some advertising companies, but without reading them carefully, she felt that the text was too dense and a bit boring.

"You really work hard. You're still reading project-related materials while eating breakfast."

Xu Chen smiled:
"Teacher Amy is more hardworking and has been reading the report content."

Sun Amy has been looking at her phone since she sat down in the restaurant.

Xu Chen naturally knew that she was looking at the proposal to be submitted later.

Sun Amy then put down her phone, adjusted her round-frame glasses, and said somewhat embarrassedly:
“I’m still a little nervous about reporting the plan later.

I heard that the other companies competing today include McCann Guangming and Lingzhi Jingshi..."

Xu Chen: “Amy, don’t be nervous.

Didn’t Ogilvy lose to us in the Head & Shoulders project?

BBDO also lost the Jeep project to Dongchen Advertising...

There will be no problem today!"

After hearing what Xu Chen said, Sun Amy seemed to feel a little relieved.

Yes, they have both won Head & Shoulders and Jeep, and Baidu’s project is not more complicated than them.

Xu Chen naturally did not feel too much pressure. After all, what Dongchen Advertising came up with today was also the "standard answer" from his previous life.

Unless there are major unpredictable changes, this project will still belong to Dongchen Advertising.

Sun Amy nodded vigorously:
"I will work hard!"

Xu Chen smiled and said:
"Amy has been working very hard recently, working on several projects back to back.

You are in Beijing this weekend, so enjoy yourself, have fun and relax! "

Amy Sun: "Thank you, boss!"

Originally, after finishing the report today, Sun Amy was going to fly back to Shanghai.

But Xu Chen booked two more days of business trip for Sun Amy as a reward for her "travel vacation".

During this period, Sun Amy was indeed very diligent and hard-working.

As the boss, Xu Chen actually saw it all.

This is just the opportunity to comfort "Sister Amy" for her hard work.

After all, he is the core talent of the team and cannot be treated as a mere worker.

In his previous life, Xu Chen was considered a "low-level social animal". Although he later worked in some so-called "big factories" and earned a high salary, he still had a strong feeling of being exploited.

With empathy, he will naturally be nicer to his employees.

……

Su Rong suddenly spoke again:

"Is Brother Bing already in Tiancheng?"

Xu Chen checked the time:
“It should be on the way from the provincial capital to Tiancheng.

Brother Bing arrived in Tiancheng this morning and will attend commendation meetings and the like in the morning and afternoon.

By the time we get to Tiancheng later this afternoon, Brother Bing should be almost done with his work!"

Su Rong looked very happy:
"Great!"

She smiled evilly again:
"Can I go see your wedding room now?"

Xu Chen: "Ah? What wedding house?"

Su Rong: "I heard Feifei say last time that she would reward Brother Bing with a house."

Xu Chen: "That's not a wedding house yet..."

Su Rong: "I don't care! You have to send me a wedding invitation!"

Xu Chen: “Huh?!”

……

……

Zhongguancun, Ideal International Building.

Xu Chen and his two companions arrived ten minutes early. After contacting their assistant Miao Xiaoyu, they took the elevator directly to the 12th floor.

As soon as the elevator door opened, Miao Xiaoyu was already waiting in the elevator lobby.

"Welcome, Mr. Xu!"

The smile is warm and polite.

After exchanging a few pleasantries, Xu Chen briefly introduced Sun Amy and Su Rong respectively.

"I'll take you guys into the company first, Mr. Xu. We need to wait in the rest area!"

Xu Chen: "Okay, no problem."

……

Baidu's office is decorated in a simple style, very much in the "geek" style of an Internet company.

Li Yanhong himself is from Silicon Valley, and Baidu's initial technical team basically all have Silicon Valley backgrounds. Therefore, the overall company atmosphere has some of the style genes from there.

In his previous life, Xu Chen worked for a period of time in Tencent and Alibaba. Now, after a quick stroll around Baidu's office, he felt that the atmospheres of the three BAT companies were really very different.

……

Miao Xiaoyu led the three people to the "rest area" and whispered to Xu Chen:

"Mr. Xu, there is something I need to tell you in advance."

Xu Chen: "You go ahead."

Miao Xiaoyu: "Today, our boss Robin really came to participate in the meeting." Xu Chen turned his head to look at Sun Amy and gave her an "as expected" smile.

Sun Amy adjusted her round-frame glasses and showed a hint of fear in an instant.

Miao Xiaoyu: “Robin’s meeting schedule is always very tight.

So Dongchen Advertising only has 15 minutes to submit your report, and then 5 minutes to answer questions...

The same arrangement applies to the other three companies.”

Xu Chen frowned. With only fifteen minutes left to submit the report, he was indeed a little nervous.

But now that things have come to this, we can only follow the client's arrangements.

He thought about it for a moment and realized that fifteen minutes would be enough, but Sun Amy needed to simplify the content of her oral report.

Xu Chen didn't rush to respond, but turned to look at Sun Amy.

Sun Amy didn't say anything. Although she looked embarrassed, she still nodded to Xu Chen.

Xu Chen then spoke:

"Fifteen minutes is no problem. Let's streamline the content and speed up the reporting process."

Miao Xiaoyu showed an apologetic look:
"The meeting with Robin is like this. When we report to him, we basically have to keep it within 20 minutes."

Xu Chen nodded:

"Have the reports from other companies started?"

Miao Xiaoyu:
“The first one is McCann Bright, and their report should be out soon.

The second one is BlueFocus, which is already waiting in the wings.

The third one is Lingzhi Jingshi from Shanghai, and then there is Mr. Xu..."

Xu Chen turned around and looked at Sun Amy again: "Then we still have time, adjust the reporting rhythm according to fifteen minutes."

Sun Amy on the side nodded.

……

The lounge area is very spacious and is one big open space.

It is also divided into several small spaces with sofas and coffee tables, and is equipped with a bar that provides self-service coffee, tea, etc.

Several young people with Baidu work badges hanging around their necks were getting coffee at the bar.

……

"Mr. Xu, please wait here for a moment. I will come and call you later!"

Xu Chen: “Okay!”

Miao Xiaoyu smiled politely again:
"The smart and capable team should be here soon. Another colleague went down to meet them...

I guess he brought it here too."

Xu Chen nodded: "Thank you for letting me know."

Miao Xiaoyu didn't say anything more, just turned around and left with a smile.

As for the Lingzhi Jingshi team "will be here soon", Miao Xiaoyu just informed them of the fact, without mentioning "please help introduce them" or "Mr. Xu can get to know them" or anything like that.

This is also where this "little assistant" has high emotional intelligence.

After all, today Dongchen Advertising and Lingzhi Jingshi are in a project competition relationship, and the atmosphere is still a bit subtle.

And Miao Xiaoyu informing Xu Chen in advance was a gesture of goodwill.

……

Sure enough, after a while, a group of four or five people came over and were seated on the sofa area opposite by a Baidu employee.

Xu Chen recognized at a glance that one of them was a middle-aged man with a sturdy build and wearing gray-lens glasses, who had a habit of fitness. He was the smart and capable creative partner Wu Tianfu.

Wu Tianfu is also considered a "big shot" in the advertising circle. Xu Chen had heard of his name when he was in the advertising circle in his previous life.

Of course, in the previous life, only Xu Chen knew him, but he didn’t know Xu Chen, a little-known advertising man at the bottom of society…

At this time in the 4A advertising circle in the early s, the middle and upper-level positions were basically controlled by overseas creatives, and it was rare for mainland creatives to become directors.

A few years ago, when Wu Tianfu became the "creative partner" of Lingzhi Jingshi, it caused widespread discussion in the industry.

Wu Tianfu must have some outstanding qualities to have become a "big boss" in the 4A group controlled by people from Hong Kong, Taiwan and Southeast Asia.

Sun Amy seemed to recognize the other party and whispered:
"That's Tif Wu..."

Su Rong: "Is he a very powerful person?"

Amy Sun: “He is very impressive. He is a mainland creative person who is purely local in the 4A creative circle.

It is considered very impressive in the industry.”

Although Su Rong is a student majoring in advertising, she has not yet entered the advertising circle and knows very little about creative leaders in the industry like Tif Wu.

……

……

The four or five intelligent people on the opposite side naturally also noticed Xu Chen.

"The three people opposite should also be here to compete today, right?"

"I think so. I didn't bring my Baidu ID card with me! I don't know which company I work for."

"They all look so young. The girl with round glasses looks more senior, but the other two are just kids!"

"I don't know which company they are from, but they sent such a junior team to do the Baidu pitch?"

"Brother Tif, do you want to meet him?"

Wu Tianfu was looking around.

When asked by a colleague at this time, he turned around and looked at the three young men opposite.

When he saw that the three people opposite him were completely unfamiliar to him and all had very young faces, he instantly lost interest.

Wu Tianfu adjusted his cool glasses and changed the subject:
"McCann Guangming from Beijing also came to the competition. I heard that Mr. Mok led the team personally."

Mr. Mok refers to the advertising tycoon and legendary advertiser Mok Kangsun from Hong Kong Island.

Mo Kangsun is considered a "godfather"-level figure in the Chinese advertising circle. When Xu Chen was in Kuncheng before, he happened to have the opportunity to get to know him.

……

Upon hearing that Mo Kangsun would also be coming today, Wu Tianfu's young subordinates were obviously surprised.

"Mr. Mok? I've never seen him before!"

"The famous Mo Kangsun, the legendary advertising man in Hong Kong!"

Wu Tianfu crossed his legs and said with a smile:

"If we meet later, I'll introduce you to each other!"

"Great! Brother Tif has a wide network of contacts!"

……

A very considerate young female subordinate has already brought Wu Tianfu a cup of coffee.

Wu Tianfu took the coffee and said coolly, "Thank you, Sandy."

Sandy smiled and said:
"Brother Tif personally came out today and won the competition 100%!"

Several colleagues nearby immediately joined in.

Wu Tianfu was being flattered and seemed to enjoy it very much.

He took a sip of coffee and said:
“This Baidu project is very important, and our team also needs to open up new business lines.

There are many Internet customers now, let’s try to open up a market with Baidu today!”

He spoke with confidence, which attracted compliments from several of his subordinates.

Wu Tianfu paused again, then said with a serious expression:

“I still feel a little pressure to make a proposal to Li Yanhong today.

Besides, the opponents include McCann and Mok himself...

So it's not 100% certain, we still have to prepare seriously and stay cautious! "

As they were talking, a group of people came over from a distance.

"Is that Mr. Mok?"

"It seems so. Isn't it the big boss Mo Kangsun?"

The people walking towards us from afar were none other than the creative team of McCann-Erickson who had just finished their presentation.

The one walking in front was Mo Kangsun.

……

(End of this chapter)