Rebirth: My dad is too obedient

Chapter 411 The Fate of Father and Son

Regarding the advertising plan for Head & Shoulders, Mr. Xu put forward some specific and detailed suggestions.

After all, P&G is a major foreign client, and this endorsement is also very important to Xie Bingran.

The media placement budget for Head & Shoulders commercials starts at tens of millions, which is of great value to Xie Bingran in terms of image exposure.

……

Xu Chen didn’t actually raise many suggestions, mainly about a few inappropriate places in Sun Amy and Tang Xiaowei’s scripts.

At the same time, the story logic of the script was integrated with the creative concept of "help me win cleanly and neatly".

Tang Xiaowei tapped on the keyboard, carefully taking notes of "Mr. Xiao Xu's" opinions.

He said nothing, but couldn't help but sigh in his heart...

Today was the first time he had formally discussed a project with Mr. Xu, and it was also the first time he had witnessed Mr. Xu's professional abilities.

Previously, it was just some exaggeration and word of mouth from Sun Amy and Gu Xinxin, but today I finally saw it for real.

His slogan "Help me win cleanly and neatly" really adds the finishing touch to the topic.

In comparison, his and Sun Amy's words "refreshing and impeccable" seemed too mediocre and clichéd.

Moreover, the word "refreshing" is not clever enough to combine with the spokesperson's champion status.

"Help me win cleanly and neatly" is cleverly combined with the anti-dandruff product function, matching the identity of the Asian Games champion, and at the same time fitting Bingge's neat image and temperament...

Three birds with one stone.

It’s true. I have to admit it.

The several modifications to the advertising script proposed by "Mr. Xu" may seem insignificant at first glance, but they are all key points upon closer inspection.

Although Tang Xiaowei has only been in the industry for a short time, he has worked in foreign 4A companies such as Publicis.

By listening to Mr. Xu’s feedback, you can naturally understand his strategy and creative level.

Even though he is not the "boss", he is not inferior to the foreign creative directors of international 4A companies.

No wonder...

My senior sister, Sun Amy, would recognize and admire Mr. Xu so much.

It is no wonder that Dongchen Advertising, a little-known advertising company, was able to win project orders from Jeep, Vanke, Kunlun Mountain and other companies.

That puzzled question once again surfaced in Tang Xiaowei's mind:

Mr. Xu, you are obviously just a college student who has not graduated yet...

……

Su Rong was also listening to the feedback from "Mr. Xu".

She pursed her lips and felt a little discouraged.

Xu Chen, who is the same age and in the same class as me.

Amazing.

Su Rong even couldn't understand some of the opinions Xu Chen had just said.

Am I not paying enough attention in class?

She turned her head and looked at "Brother Bing" again...

Ok.

No wonder Brother Bing likes Xu Chen.

They are both...so amazing.

……

Sun Amy called Gu Xinxin to the office.

Xu Chen said:

"Xinxin, please arrange a reporting time at Head & Shoulders.

The plan is almost ready. Amy can make some adjustments in the next two days and then report it."

Gu Xinxin nodded:
"Boss, you will be back after New Year's Day, right?

What time is available?"

Xu Chen thought for a moment:
“I won’t go…

Xinxin, Amy, Tang Xiaowei, just the three of you can go.

When the time comes, check Sister Fei’s schedule. If she’s free, she can take charge of the situation for you.”

Sun Amy blinked her round eyes:
"Boss, aren't you going?"

It was obvious that Sun Amy was a little nervous when reporting to a large foreign client like Procter & Gamble.

Sun Amy was still unaware of what happened to Xu Chen, Fei Jie and Gu Xinxin at Procter & Gamble.

Xu Chen: "P&G is a bit annoying, I don't want to ruin my mood..."

Sun Amy was stunned and turned to look at Gu Xinxin.

Gu Xinxin whispered:

"I'll tell you later..."

Xu Chen paused, then smiled and said:
“Don’t worry about the report, the plan is already complete.

Moreover, they have reasons why they cannot refuse our report this time..."

Sun Amy and Tang Xiaowei looked at each other, not understanding what the boss meant.

Xu Chen looked at Gu Xinxin:
“Remember our terms.

First, do not compare drafts; second, do not bargain.

If they have any suggestions for changes to the plan, don't agree to make the changes on the spot.

Just say you'll come back and report to me."

Gu Xinxin: "I understand, boss!"

……

……

After the meeting, it was already dark.

Xu Chen quickly asked Gu Xinxin, Sun Amy and others to go home after get off work.

Jiang Yuze and Sun Lingfeng were still busy in the company. Xu Chen went over to chat with them and asked them to "work less overtime."

……

……

night.

In the reception room, Xu Chen opened a bottle of red wine and drank it with his father Xu Zhiquan.

Fang Jun and Xie Bingran had already returned to the hotel and sent Su Rong back to the dormitory on the way.

Xu Zhiquan came back with Nie Fei.

As soon as he arrived at the company, Xu Zhiquan asked Nie Fei and the two boys who were still working overtime to go back and rest.

With only the father and son left, Xu Chen took Xu Zhiquan to the wine cabinet on the eighth floor and asked Mr. Xu to pick out a bottle of wine he wanted to drink.

Lao Xu squatted down and took a closer look, then took out a bottle of red wine:
"No meat dishes, just drink red wine."

Xu Chen: "Mr. Xu has good taste. The bottle of 8-year-old Penfolds you picked up is the most expensive bottle of wine in the collection."

Xu Zhiquan laughed:

"I'll make it up to you later!"

Xu Chen: "Mr. Xu, you are too kind.

Dad, try it. If you like it, I'll buy a few bottles and send them back to you."

……

The father and son drank red wine and chatted leisurely.

Xu Chen talked about school and academic matters in the past six months, while Xu Zhiquan talked about family matters.

The topic went around and around, from life and studies, to business again.

Xu Zhiquan smoked a cigarette and said with a hint of happiness:
"Outside during the day, Nie Fei told me about the situation of 'Ranbing Sports'.

If my son does this business well, there is still a lot of room for imagination...

Nie Fei is quite knowledgeable and told me about the brand management of Anta, Li Ning and Jordan.

Only then did I realize that Ranran’s name was so valuable!

I actually didn’t expect that I could make so much money by selling shoes and clothes…”

He looked at his son with a doting smile:
"My son is the one who has vision and decision-making!"

Xu Chen: "I still have to rely on President Xu as my big backer.

There is also the investment of Lifeng Shoes...

If it weren't for President Xu's wisdom and bravery in handling this matter, Ranbing Sports wouldn't be so successful now."

Xu Zhiquan laughed heartily twice:

“There was also an element of serendipity.

Behind closed doors, I now believe more and more that my father and I are blessed with good fortune.

Starting a business is difficult, there are always bumps and bruises, and there is no shortage of competition and even people who try to hinder you.

But we, father and son, can both turn danger into safety..."

Lao Xu paused, as if he had some emotion:

“When we acquired Guangming Factory, we had overcome a great difficulty.

Since we got over that hurdle, everything has been going smoothly.”

Xu Chen naturally knew the "obstacle" that his father was talking about.

The initial acquisition of Guangming Factory was complicated and even involved life-threatening dangers.

When Xu Chen thought about the time when Lao Xu was stabbed in the parking lot, he still felt a little scared.

But just as Xu Zhiquan said, since he successfully took over Guangming Factory, everything has been going smoothly. In Xu Chen's eyes, his father Xu Zhiquan's pattern and mentality have also undergone a huge change after the establishment of Morningwind Technology.

What the ancients meant by "spirit, energy and vitality" may be this meaning.

Lao Xu took a puff of his cigarette and continued:
“When your grandfather was alive, he said that to accomplish anything great, one must overcome three major hurdles.

We may have other difficulties and obstacles in our future...

But I still have absolute faith that nothing can stop the fortunes of you and me, father and son!"

This sounds a bit hot-blooded and overconfident.

But when it came out of Lao Xu's mouth, it was spoken with great sincerity and heroism.

Perhaps it was the effect of alcohol, Xu Chen couldn't help but be moved.

He raised his wine glass and clinked it with his father.

The father and son looked at each other and smiled, then drank the whole drink in one gulp.

……

Xu Zhiquan talked more about the current situation of Morningwind Technology.

Production, technology, distribution, promotion...

He said "please ask my son to give me more lessons", but after hearing this, Xu Chen knew that Mr. Xu's business level was already very high.

There is no need for Xu Chen to go to "class" anymore.

"Morning Wind Technology" has completely got on the right track in production and operation.

We are still continuing to expand our production capacity, and even introducing more advanced technologies and production lines...

Relying on the support of Wu Yongming and the city, there is also a good entrepreneurial environment and external resources.

Xu Zhiquan took a puff of his cigarette and continued:
"The biggest challenge at the moment is with Guo Liang.

The next step is to develop the entire northern market, mainly by establishing a distribution system and building a large sales team.”

Xu Chen thought for a moment:
“Guo Liang has solid basic skills, but he has no previous experience in this industry.

Now that the company is on the right track, it is becoming more attractive to talent...

If that doesn’t work, then we’ll hire someone else.”

Xu Zhiquan shook his head:
“It’s not a people issue.

Guo Liang is more than enough. He has excellent abilities and understands distribution and sales.

As for the distribution of electric vehicles, he has already figured out the situation in the past six months..."

Xu Chen poured some wine for his father and waited for him to continue.

Xu Zhiquan exhaled white smoke:

“Ultimately, it’s a question of competition.

Currently, there are two or three major electric vehicle manufacturers in the northern market.

We want to squeeze into other people's territories and eat up their market share, but others will not sit idly by.

Especially their base camp..."

When Xu Chen first persuaded Lao Xu to make electric cars, he also did some desk research on the industry.

He naturally knew that the two major electric car manufacturers that Lao Xu mentioned were both located around Jinshi.

In addition to their scale and market position, manufacturing companies based in the imperial city may also have some unexpectedly strong power.

Lao Xu continued:
“The good thing is that these two big manufacturers also rely on dealers to distribute their products.

If we can deal with those big distributors, we can also distribute the products.

As long as the goods can be sold, with the current competitiveness of 'Morning Wind Ice Power', there is no need to worry about no one buying it."

Xu Chen thought for a moment:
“So these dealers…

Not exclusive, right? "

Xu Zhiquan smiled and clinked glasses with Xu Chen:
"My son is really capable. He can see the crux of the problem at a glance."

Xu Chen picked up the cup and took a sip, but just smiled.

Xu Zhiquan put out the cigarette in his hand and said:
“You will also have winter vacation at the end of the month, so when the time comes, we should bring Guo Liang along and discuss this together.

Now Guo Liang is out to market, and the details will only become clear after he comes back."

Xu Chen nodded:

"Okay!"

……

……

It wasn't too cold at night.

Xu Chen accompanied his father for a stroll around the campus before sending him to the door of "Tonghai University Guesthouse".

After watching his father go upstairs, Xu Chen walked around downstairs twice before taking the elevator to the top floor.

……

He gently pressed the doorbell.

When he opened the door, he saw Xie Bingran, who had just taken a bath and looked fragrant, soft and tender.

Xu Chen entered the room and looked at the bed.

"I was worried that you brought Su Rong back again."

Xie Bingran blinked her big eyes and said softly:
"I want to sleep with you..."

Xu Chen's heart softened instantly.

Perhaps it was because he drank some red wine, his eyes looked a little dazed.

He didn't care that his body was dirty because he hadn't taken a shower, and hugged Xie Bingran who was wearing a white bathrobe.

Seeing Xu Chen bullying and kissing her, Xie Bingran shrank back and said softly:

"You didn't take a shower..."

Xu Chen: "I'll hug you first, I'll kiss you first!

Wait till I’ve hugged you, kissed you, and been tired of you…

I'll wash with you again..."

Xie Bingran heard the ambiguity and abruptness in the words, and her face showed innocence, helplessness and embarrassment.

Xu Chen smelled the sweet and soft scent in his arms, and he couldn't hold back any longer, so he kissed her soft little mouth.

Xie Bingran shrank back and pushed Xu Chen's chest with his arms.

But in the end, he surrendered...

……

Tender and sweet.

The lips and teeth separated, but the tips of the noses still touched.

Xie Bingran touched Xu Chen's handsome jawline and could hear his heavy breathing:
"You've been drinking." Xie Bingran said softly.

Xu Chen: "I've been drinking, and now I want to eat you even more."

Xie Bingran huddled in Xu Chen's arms and hugged him tighter:

"I am afraid of you."

Xu Chen: "Brother Bing is fearless..."

Xie Bingran: "I'm just afraid of you."

Xu Chen: "You don't even miss me, you spend every day with Su Rong.

Xie Bingran was silent for a while, then hugged him tighter:
"If you don't like it, I'll ignore her."

Xu Chen smelled the scent of Xie Bingran's hair, then hugged her tighter:
"I was just kidding."

"Oh."

……

……

Xie Bingran remembered something and said happily:

"I bought you clothes yesterday!"

Xu Chen: “Ah?”

Xie Bingran turned around, opened the wardrobe, and took out two large bags.

She took out a long, pure white down jacket from one of the bags.

"Sister Fang Jun said that it is still very cold to go to the Yunnan-Guizhou Plateau, so I bought two down jackets.

This one is yours!"

She handed the clothes to Xu Chen.

Blinking his big eyes, like a child waiting for praise.

Xu Chen took off his coat, took the long down jacket and put it on.

He looked at the large mirror next to the wardrobe:

"nice!"

Xie Bingran pursed her lips and smiled.

She took out another piece of clothing from another bag and put it on.

They turned out to be two identical pieces...

The two stood side by side in front of the mirror, and Xu Chen put his arm around Xie Bingran's waist.

Xie Bingran looked at the two people in the mirror, blinking her big eyes in a daze.

She suddenly moved closer and kissed Xu Chen lightly on the cheek again.

……

(End of this chapter)