Rebirth: My dad is too obedient

Chapter 410: Brother Bing’s Circle of Friends
Tuesday morning.

Xu Chen got up from the bed, went to the bathroom to wash up, and sent a message to Xie Bingran.

[How were you three last night? ]

Soon I received a reply from Brother Bing:
【It's fine……】

[Uncle Xu just picked up Wu Feifei and drove her back to school.

Su Rong just got up, we will go to class together later. 】

Xu Chen shook his head helplessly:
[It’s time to have breakfast!]

See you in the cafeteria later, or I'll come to the hotel to meet you first. 】

Xie Bingran: [Let’s meet in the cafeteria. We’re almost done here.]

Xu Chen thought for a moment:
[Is Sister Fang Jun still here? Call her up. ]

……

……

Fifteen minutes later.

At the entrance of Xiyuan Canteen, Xu Chen met Xie Bingran, Su Rong, and teacher Fang Jun.

Xie Bingran wore a baseball cap and a mask, with his hands in his pockets, looking like a cool and domineering boss.

Su Rong stood next to Brother Bing and had two small braids.

She yawned slightly and stood there with her feet turned slightly inwards in a cute way.

Perhaps because of the hangover last night, the girl looked a little sleepy and even swayed slightly...

Teacher Fang Jun looked normal, with an expressionless face and her high ponytail swaying gently in the wind.

She actually drank quite a lot yesterday. It seems that she has really developed her drinking capacity.

……

Xu Chen walked up to the three of them and looked at Su Rong:
"Is everything okay?"

Su Rong puffed out her cheeks and exhaled:
"It's okay, I'm going to have some red date millet porridge!"

"Walk……"

……

Window seat.

The breakfast for four people was not very big and they all looked unappetizing.

Xu Chen looked at Fang Jun and said:

"Sister Fang Jun really wants to go to class with me?"

Fang Jun chewed a boiled egg expressionlessly:

"Of course! Since I'm here, I'm studying at a 985 university."

"..."

Su Rong blinked and thought for a while:
"There is advanced mathematics class in the morning. It seems to be very suitable for Sister Fang Jun."

"Advanced mathematics?"

Fang Jun narrowed his eyes, actually seemed to be interested, and nodded slightly.

Xu Chen: "Sister Fei is taking Mr. Xu for a walk around Shanghai today. Isn't Teacher Fang Jun coming along?"

Fang Jun: "This is your father's first time in Shanghai, I have been here many times.

Not particularly interested.”

Xu Chen: “…”

Fang Jun: "Besides, your dad went to Wu Feifei's school and won't be back until noon. Then he will go out with Nie Fei in the afternoon."

Xu Chen: "Ah? Aren't you just going to see Wu Feifei off?
What takes till noon?"

Fang Jun: "Your father said he wanted to buy some daily necessities for Wu Feifei, so he can help the boss take care of his precious daughter."

Xu Chen: "I don't even have this kind of treatment."

Fang Jun: "Yesterday, Mr. Xu said that he wanted to visit Brother Bing's training base.

Also help Brother Bing buy some four-piece sets and the like...

But it seems too late.”

Xie Bingran blinked:

"Don't worry about me. I actually live a very simple life."

Xu Chen smiled:
“Mr. Xu is still very thoughtful.

I'll take care of this...

I will buy it for her when I send Brother Bing back."

……

……

North Building classroom, advanced mathematics class.

On the two desks in the back row near the back door, Xu Chen and Fang Jun sat on one side, and Xie Bingran and Su Rong sat on the other.

Brother Bing still looked as cool as ever, wearing a baseball cap and a mask, with his hands in his pockets.

She didn't move, but looked like she was listening attentively.

Su Rong on the side was trying to "keep herself together".

It was obvious that she did not sleep well last night. She held her cheek with one hand and her eyelids were blinking, indicating that she was sleepy.

Of course, Miss Su might be sleepy simply because this is boring and difficult calculus...

Teacher Fang Jun sat upright and worked meticulously, looking like a good student indeed.

She frowned slightly and nodded from time to time. She actually listened to the explanation of the advanced calculus.

Xu Chen turned his head and took a look, and couldn't help but feel awe.

……

And at the same time.

The girls in the front row and the boys in the back row would turn around from time to time to glance and whisper something.

"Who is that fair-skinned girl with a high ponytail? Why is she sitting with Xu Chen?"

"Could she be Xu Chen's girlfriend? Why haven't I heard of her before?"

"It doesn't seem so. This girl seems to be older."

"Eh? Could it be the rich sister?"

"Not really, Xu Chen himself is a rich man, his family is well off.

There’s no need…”

……

The boys in the back row also started to wonder.

Qian Xin, the "Little Prince of Jiangsu and Zhejiang," glanced over here several times and whispered:

"What's going on? The mysterious Boss Xu and Goddess Su Rong are becoming more and more confusing..."

Hong Xiaoqiang, who was standing by, had already recognized Fang Jun. She was the "sister" who had come to the dormitory on Sunday:
"That girl is Xu Chen's 'sister'...

So the boy next to Su Rong must be Xu Chen's 'brother'!"

Pei Qian turned his head and looked:
"Then isn't Xu Chen's 'sister' also a wealthy woman?"

Several boys looked at each other and narrowed their eyes, but they felt that it was inappropriate to be so concerned about their good brother's rich "sister".

……

……

After class at noon.

Xu Chen sensed the potential desire of several boys to come over and talk, so he quickly took Fang Jun, Su Rong and Xie Bingran out of the teaching building.

"I'll take you to the international students' cafeteria!"

Su Rong: "Great! I've only been there once!"

……

Behind the "Sanhaowu" of Tonghai University is the cafeteria for international students.

Since the prices are relatively high and the food is not Chinese, I seldom come here to eat.

Fang Jun put his hands behind his back, "inspected" the dining line, and said expressionlessly:

"Let's go have grilled steak, and there's grilled cod for us to eat.

The guy who cooked the food was of Latin descent and looked very handsome. ”

Xu Chen: “?!”

……

Xu Chen brought four people and sat near the gate, where ventilation was good.

Fang Jun: "Don't you like sitting by the window the most?"

Xu Chen: "It's well ventilated here, and it's facing the warm air of the air conditioner."

Fang Jun: "Ventilation?"

Xu Chen: "Many international students wear strong perfume."

Fang Jun said, "Oh," "I see."

Steak, cod, grilled shrimp, and vegetable and fruit salad.

Xie Bingran was holding a knife and fork, and was actually sharing the same piece of cod with Su Rong, which made Xu Chen speechless.

"You two are too close!"

Xie Bingran chewed the fish and ignored Xu Chen.

Su Rong's cheeks were also puffed up:
"What does 'tie tie' mean?"

"..."

……

Fang Jun was browsing his phone when he suddenly said in surprise:

"Brother Bing is so awesome now..."

"What?" Xu Chen looked at Fang Jun's phone.

Found out it was a news article...

I didn't read the text content carefully, but the picture accompanying the news was a photo of Xie Bingran with a group of sports stars.

NBA star Yao Ming, national table tennis player Wang Liqin, diving star Wu Minxia, former national football team captain Fan Zhiyi...

Su Rong, who was sitting across the table, also looked curious, so Fang Jun handed her the phone.

"Wow! Brother Bing is so handsome! They are all sports stars!"

Xu Chen: "Brother Bing is now an Asian Games gold medalist, and he is a sports star himself."

Su Rong still felt surprised and delighted:
"This is Yao Ming, Fan Zhiyi, Wu Minxia...

So Brother Bing is friends with them!"

Xu Chen looked at Xie Bingran:
"When was the event? I didn't see it on the news before!"

Xie Bingran was eating a piece of purple cabbage and said:

"We attended a dinner event together two days ago, but I didn't expect the news to be released today."

Xu Chen took the phone and flipped through it again, and couldn't help but sigh.

Brother Bing’s circle of friends is getting more and more awesome.

In the sports career, Brother Bing has indeed reached the top.

He looked at the people who took photos with Brother Bing:
"Are these all local athletes from Shanghai?"

Xie Bingran: "It seems to be..."

Xu Chen: "It seems that the Shanghai Sports Bureau is openly trying to compete with the Wenzhou Sports Bureau!"

Fang Jun: "How can we fight for this?

Brother Bing is still with the Wenzhou Provincial Sports Bureau, right? "

Xu Chen: "In domestic competitions, Brother Bing is registered in Wenzhou and he also competes on behalf of Wenzhou.

But the international flag-raising competition is a little bit unclear...

Now Brother Bing is studying at university in Shanghai and training at the Shanghai Sports Center, which is backed by the Shanghai Sports Bureau.

The fact that Brother Bing was invited to attend this dinner, and that all the guests are famous locals in Shanghai, shows that Shanghai is also interested in blurring this sense of boundaries. "

Fang Jun: "Not very authentic, right?"

Xu Chen smiled and said, "It's not very authentic, but it's a good thing for Brother Bing.

Under the domestic environment and system, the Shanghai Sports Bureau's voice and resources are still much stronger than those of Wen Province... even to a certain extent, it can compete with Beijing."

Fang Jun frowned, as if he thought of something:
“Is there always some tug of war between Beijing and Shanghai?

There is often competition and poaching between the various Beijing and Shanghai bureaus...

It won't affect Brother Bing, right? "

Xu Chen remained silent and really thought about it seriously.

Xie Bingran had actually mentioned before that her training base in Shanghai was far away from some of the "troublesome things" in the team in Beijing.

However, what Xie Bingran mentioned at the time was mainly things like "old team members bullying young team members", which did not involve more complex relationships that are more difficult to handle.

He looked at Xie Bingran:

“Brother Bing, don’t pay attention to this. This is an external competition for you, and it will only benefit you at the moment.

You just train and compete...

As long as you perform well on the track, all resources will surround you.”

"Oh."

Su Rong couldn't help but sigh softly:

"Brother Bing is so awesome...

He is only one month older than me, but he is already such an amazing person. "

Xu Chen: "I'm a few months older than Bing Ge, but I'm not as good as her at all."

Fang Jun narrowed his eyes, looking very unhappy:
"I'm several years older than all of you!"

Su Rong was startled, staring at him with innocent eyes and said:

"Huh? How much older?

I thought Sister Fang Jun was only one or two years older than us..."

A very happy smile broke out on Fang Jun's expressionless face.

She reached out and pinched Su Rong's cheek:

"Sister, what do you want? I can buy it for you!"

Xie Bingran: “…”

Xu Chen: "Ah? How much older?

I always thought Sister Fang Jun was two months younger than me..."

Fang Jun: "Too fake, negative points."

"..."

……

……

In the afternoon, in the computer room of Xiaohuang Building, we had “Computer Graphic Design Class”.

Fang Jun still didn't go back and followed Xu Chen to class.

The two of them were huddled in front of the computer in the back row, while Su Rong and Xie Bingran were in the row behind that.

Xu Chen opened the design software CoreDraw and was perfecting his design assignment for the final exam.

Fang Jun also seemed to find it interesting. He manipulated the mouse and fumbled around with a random design, seemingly drawing an ugly panda...

Xu Chen glanced back and saw Brother Bing and Su Rong "stuck" together, tinkering with the same computer.

Intimate appearance...

Su Rong: "Brother Bing, please give me some advice. This is the final assignment!"

Xie Bingran lifted the brim of his baseball cap and took a look:
"Talented."

Su Rong:

Xu Chen: (―)…

……

……

After class in the evening, the four of them went directly back to the company from the South Campus.

Sun Amy has made an appointment with Xu Chen to discuss the advertising plan for "Head & Shoulders" today.

It just so happened that the spokesperson Xie Bingran was also present, so she was pulled over to listen along.

As Brother Bing's "pendant", Su Rong naturally followed closely.

What's more, Brother Bing is leaving tomorrow, and the little girl looks like she is reluctant to let him go.

……

Gu Xinxin ordered pizza in advance.

This was arranged in advance by Xu Chen because the "God of Wealth" Fang Jun's sister asked for a bite in the afternoon.

"Mr. Xu and Sister Fei haven't come back yet?" Xu Chen asked.

Gu Xinxin: “I just asked Sister Fei.

She said that they happened to be stuck in a traffic jam, so Sister Fei took Mr. Xu out to eat, so we didn’t have to wait for them.”

Xu Chen nodded:

“Come and eat, everyone!

For those of you who have meetings, let's go to the conference room and eat while we're at it, and we can get off work early."

……

The spacious conference room is much more comfortable than the one on the 8th floor.

In addition to Xu Chen, Sun Amy and Tang Xiaowei in the project, Xie Bingran, Su Rong and Fang Jun also came in.

Su Rong clung to Brother Bing, but said, "I want to come and learn."

Teacher Fang Jun acted very domineering and said that he would come on behalf of the head office to "supervise the business development."

……

Xu Chen chewed a piece of seafood pizza with big shrimps hanging on it:

"Be more casual and start going through the plan!"

Sun Amy didn't stand up, but gave Tang Xiaowei an encouraging look.

Tang Xiaowei cleared his throat. It was his first internal "formal report" and he was obviously a little nervous.

"According to the general direction set by Mr. Xu, it still needs to conform to the fixed creative framework and routine of P&G advertising..."

"Sister Amy and I have also studied all the Head & Shoulders advertisements over the past few years, and they all have basically the same formula and content..."

“The good thing is that the selling point is clear, which is to focus on ‘dandruff removal’.

The creative form is basically fixed..."

“So there’s not a lot of room for creativity in this commercial.

Basically, we just need to find a point of convergence with the spokesperson, and then implant the selling point of Head & Shoulders' anti-dandruff into it..."

Tang Xiaowei spoke neither hurriedly nor slowly, and although he sounded nervous, he still showed the expected professionalism.

The strategy logic is clear and the creative analysis is reasonable.

Among the three people who were listening, Su Rong was obviously listening more attentively.

After all, she is a student majoring in advertising, and the topic involves her professional field, which still touches the girl's deep thinking.

It's just that her sweet and tender appearance often gives people the illusion that she can't think deeply...

Tang Xiaowei shared several past commercials of Head & Shoulders.

It covers the conventional selling point display type, as well as some advertisements of previous spokespersons, and summarizes the creative ideas.

Then he took out the script of the plan he and Sun Amy had worked on together.

Xu Chen drank a cup of Coke and listened attentively.

Just as Tang Xiaowei analyzed earlier, there is not much room for creativity overall.

The main selling point of the product is still to convey the core product selling point of "dandruff removal".

The connection with the spokesperson is mainly Xie Bingran’s “refreshing” short hair image.

The main concept is called "refreshing and impeccable".

The script consists of two major scenes: Xie Bingran's track scene and the scalp laboratory display.

The image of Xie Bingran with “refreshing short hair” is used to highlight the “refreshing feeling” brought by the product after “removing dandruff”.

……

Tang Xiaowei spent more than ten minutes to roughly explain the script.

He was obviously a little worried. He looked up at Mr. Xu, then turned around to look at his "Sister Amy".

Xu Chen smiled and nodded, still giving the newcomer plenty of encouragement.

He turned to look at the three people who were listening:

"What do the three bosses think?"

Teacher Fang Jun spoke first:

“I think it’s great, I was able to make Bing-ge look very handsome!

'Fresh and crumb-free'.

The slogan is also good.”

Su Rong thought about it seriously and said timidly:

“I’m just a student and I don’t have much advice.

But overall, I think it’s pretty good.”

When Tang Xiaowei heard the two say this, he instantly felt relieved.

Xu Chen looked at Xie Bingran again and smiled at her.

Bing Ge still looked cold, but she still looked at Tang Xiaowei kindly:
"I don't understand these things, and I have no opinion."

……

So everyone looked at "Mr. Xu" again.

Sun Amy adjusted her round-frame glasses, but she felt a little nervous.

Xu Chen smiled gently and said:

"The plan is great, congratulations to Amy and Xiaowei!"

Tang Xiaowei showed a hint of joy: "Really, boss?"

Xu Chen: “Of course it’s true.

The creative idea you came up with is completely in line with the framework of Head & Shoulders.

If we report it according to this plan, they won’t have much reason to refuse.”

Hearing this, Tang Xiaowei was delighted and turned to look at Sun Amy.

Sun Amy adjusted her round-frame glasses:

"But boss, you should have a better plan, right?"

Xu Chen laughed twice:

“It’s not a better option, let me give you an alternative.

When the time comes to propose it, consider it as an option.”

Hearing this, Tang Xiaowei sat down and opened a document to take notes.

Xu Chen: "No need to record it, it's just a sentence..."

“The connection with Brother Bing can be even more subtle.

'Refreshing and impeccable' is mainly due to Bingge's 'refreshing short-haired appearance', but not closely related to her status as a champion.

I have come up with a concept for your reference, which is roughly...

[Head & Shoulders, help me win cleanly. ”

……

Everyone paused and pondered this sentence carefully.

Help me win cleanly...

Su Rong blinked her eyes with joy:
“This is good!
It can remove dandruff cleanly and neatly..."

Fang Jun: "It's quite good, the combination is really clever."

Sun Amy turned her head and looked at Tang Xiaowei:
"I said, the boss still has to take action."

……

……

(End of this chapter)