Rebirth: My dad is too obedient

Chapter 351 Challenges of Midsole Materials

At noon, Dongchen Advertising.

Just after finishing the "Kunlun Mountain Mineral Water" conference call, Sun Amy said:

"Boss, I've made several proposals for Vanke. Please pick one first!"

Xu Chen: “Okay!”

Coming to the computer at her workstation, Sun Amy opened several documents.

“I created five visual styles, and they are quite different.

Boss, take a look..."

Xu Chen took the mouse and flipped through it carefully:

"Amy, how did you do so much?

We are just discussing the proposal for the first time. Once we have finished the preliminary communication with Wang Shi, we will move on to the real creative draft stage..."

Sun Amy adjusted her round glasses and said seriously:

"It's mainly because of your creative copywriting...

I really like it, and I feel that it would be a disservice to these words if I didn’t do it better.”

Vanke's "Rancho Santa Fe" copy was also widely circulated in the advertising circle in Xu Chen's previous life.

It has profoundly influenced the creative direction of domestic real estate advertising and has become one of the most classic real estate advertising cases.

At this moment, Xu Chen took out this set of manuscripts in advance, which was equivalent to letting this set of creativity "shock" the real estate advertising circle in advance.

As a creative person, it is no surprise that Sun Amy was moved by such a manuscript.

Although the target users of this set of manuscripts are top wealthy people, the creative ideas are universal and even ordinary people can probably empathize with them.

This is a set of seven graphic drafts, with tonal copy as the core.

The most popular titles are these seven:
[Without a certain height, it is not suitable to be so low-key. 】

[If you are used to walking on red carpets, you will dream of cobblestone roads. 】

【Lifelong leadership is not easy to follow. 】

【Not seeing the glitz is where the value lies. 】

【There are no CEOs, only neighbors. 】

【Only with traces can perfection be achieved.】

[The rough temperament is worth savoring. ]

……

Especially the first few sentences, which deeply empathize and describe the psychology of top billionaires.

The "sense of superiority" is accurately described in natural and stylish terms.

This kind of creative and copywriting ideas was a unique creative path in the domestic real estate advertising circle in 2006.

No wonder it has been talked about in the industry since it went online.

In the following years and even decades, a large number of imitation real estate advertisements appeared, so that whether the advertising copy was "heartfelt" became an important criterion for Party A to judge the proposal.

……

Xu Chen carefully looked at the several creative directions proposed by Sun Amy, and finally chose a set of "simple and advanced" manuscripts.

“That’s it!
It doesn't have to be too fancy; rich people pursue style.

The most advanced high-key, simple visual style.”

Sun Amy nodded:

“I actually like this direction as well.

Then I will finish the revision tonight and send it to my boss tomorrow."

Xu Chen thought for a moment and said, "It's done. Let's go to the printing shop downstairs and have it printed out.

We discussed the proposal with Wang Shi during the break in filming, so it was more convenient to just take the printed draft.”

Amy Sun: "Okay boss, no problem!"

Xu Chen: "We will arrive in western Sichuan tomorrow night, and go to the plateau the day after tomorrow.

Do you have jackets and down coats?"

Amy Sun: “I’ve already bought it.

The night before yesterday, Feifei and I went shopping together."

Xu Chen smiled and said, "That's good!"

Actually, Xu Chen didn't want to go to the snowy area.

Mainly because it’s too hard.

Working is completely different from sightseeing, not to mention the travel and altitude sickness.

But after all, I received nearly 2.5 million in project service fees from Jeep, so I still have to do my job conscientiously.

……

When Xu Chen was about to leave, Gu Xinxin came over to synchronize the situation.

“I have discussed the Yichun project with Director Lou Ting and Teacher Fang Jun.

A service contract will be signed within this week. Teacher Fang Jun has arranged for the legal department to handle it, and it will be sent to Director Lou for review today."

Xu Chen pondered for a moment and then spoke again:
“We still need to work on this project with Jiao Tianbo, especially he can help with some communication issues.

But when it comes to some business outputs, such as specific event planning, news planning, etc., you still need to do it yourself.

Jiao Tianbo can be allowed to participate, but the things he gives must be checked."

Xu Chen was naturally still worried about the business ability of the "academic master".

After all, I am just a freshman and have not had any actual work experience.

This project is also a commercial cooperation with a formal contract, so we still have to pay attention to Dongchen Advertising’s reputation in the industry.

Gu Xinxin understood and said with a smile:

"Don't worry, boss. I understand!"

……

……

During the afternoon break, I happened to receive a call from Director Feng Siliang.

Director Feng was still very enthusiastic on the phone and showed great concern for Xu Chen's work and life.

I also took the opportunity to show concern for Xie Bingran's situation.

In addition, Feng Siliang also mentioned something that Wu Feifei had mentioned before:
"The city is planning to set up a special scholarship in Xie Bingran's name.

It is mainly aimed at outstanding sports students in Tiancheng City...

The Education Bureau and the Sports Bureau will take the lead, and our Propaganda Department will also need to cooperate in doing some work.

Xie Bingran probably doesn't know about this yet. I guess I will discuss this with Xie Bingran through the Sports Bureau.

It is expected to be after the Asian Games...

By then, Xie Bingran will definitely go back to the province to participate in the event.

The city leaders meant to take this opportunity to officially announce the "Xie Bingran Scholarship" and invite Xie Bingran to participate in some activities and publicity in Tiancheng...

I guess I'll have to trouble Teacher Xu Chen when the time comes."

Xu Chen: "No problem, Director Feng!

I will definitely do my best to cooperate and help as much as I can...

However, Xie Bingran still needs to communicate formally through the national team.

Although I am very familiar with her, all her public schedules are still under the unified control of the national team and the General Administration. "

Feng Siliang: "I understand! I will contact the Sports Bureau about this..."

The city naturally wanted to use Xie Bingran's popularity to promote Tiancheng again.

The demands behind this are actually the same as those of Yichun City.

Tiancheng has produced Xie Bingran, who is indeed worthy of proper publicity.

Xu Chen and Feng Siliang exchanged pleasantries for a while before finally getting the topic down to business.

Naturally, it is the listing of "Morning Breeze Power", hoping to gain some local media publicity resources through Feng Siliang.

"Don't worry, Mr. Xu! Leave this matter to me.

It just so happens that this quarter, our Publicity Department is still lacking a special planning project.

Taking the launch of the first product of Morning Breeze Technology, a famous technology company in Tiancheng, as an excuse...

I'll help with this, the city's TV stations and newspapers can all use it!"

Xu Chen: "That's great, thank you so much Director Feng!"

Feng Siliang: "Mr. Xu, you are too polite. This is my job.

At a recent meeting in the city, it was also said that our propaganda department should also make economic construction a propaganda focus. The launch of 'Morning Wind Ice Power' is a very important milestone..."

Feng Siliang is worthy of being a propaganda worker within the system. Once he starts talking, he has a lot of things to say.

He elaborated for a long time and then asked:
"Mr. Xu is still in Shanghai, right? Then give me a contact person at Morningwind Technology...

Let me communicate with you first to see if we can arrange for a group of media to visit your park in the near future!"

Xu Chen: "Thank you so much, Director Feng. I will ask our marketing director Guo Liang to consult with you this afternoon!"

Feng Siliang: "Sure, I'm free in the afternoon!"

……

After hanging up the phone, Xu Chen sent a message to Guo Liang and synchronized the situation with him.

I immediately received a reply message from Guo Liang:
[Received, Mr. Xu! I will contact Director Feng immediately.]

……

……

In the evening after class, Xu Chen finally got through to Nie Fei on the phone.

Sister Fei is on a business trip and has been visiting material suppliers during the day. She only has some free time now.

Xu Chen went straight to the point and gave Nie Fei feedback on yesterday's interviews with Jiang Yuze and Sun Lingfeng.

"Sister Fei has checked it out. These two people can indeed be used..."

"Each has its own advantages and characteristics. Jiang Yuze is more comprehensive, but he may not be familiar with Taobao's resources.

Sun Lingfeng himself came from Taobao, and he has strong resources and connections, but his overall quality is a little lacking..."

"If we simply want to develop the online distribution of 'Ranbing Sports', these two people are indeed capable of doing it now..."

Nie Fei smiled and said, "What about choosing one of the two?"

Xu Chen was still a little hesitant: "It's really hard to choose...

That's why Sister Fei threw the difficult problem to me, right? "

Nie Fei: "I am also a little confused."

Xu Chen: "If we recruit two people at the same time, can the personnel budget cover it?

Also, can these two people communicate?

After all, under the current circumstances, only one main leader is needed.”

What this means is that one of the two people will be the supervisor and the other will be a soldier.

This would naturally give rise to some resistance from the soldier...

Nie Fei paused and said:
“In fact, I have the same thought.

The recruitment budget is acceptable. In fact, Sun Lingfeng’s base salary is not high.

The main thing is to let Sun Lingfeng be Jiang Yuze's subordinate, and he might have resistance.

This is different from the initial job communication.”

Xu Chen: "Although Sun Lingfeng is very familiar with Taobao's resources and has strong execution capabilities, the overall growth ceiling is still there...

In the future, if Ranbing Sports continues to grow, Sun Lingfeng’s basic abilities may not allow him to assume the position of supervisor.”

During yesterday's interview, although each person only had half an hour, Xu Chen still made a clearer judgment.

A person's ability and potential can generally be seen.

In his previous life, Xu Chen had managed a team of more than 20 people in a large Internet company, so he had some experience in judging people.

Although Jiang Yuze's words were sharp and direct, and even slightly offended Xu Chen yesterday, Xu Chen still recognized his overall abilities.

As a boss, Xu Chen’s core considerations are employee value and company development.

From these perspectives, Jiang Yuze is indeed a talent for "Ranbing Sports" and has the opportunity to grow into a good supervisor in the future.

Sun Lingfeng has resource advantages, but he is still too focused on execution. If he wants to become a supervisor in the future, he will need to pay a huge price for growth.

In fact, Xu Chen had already made a judgment about Sun Amy and Gu Xinxin.

Both of these girls have great potential, and it won't take long for them to be able to stand on their own.

Xu Chen's plan is that once he has managed to run the business with them, he can consider building a team under them.

By then, "Mr. Xu" will be able to extricate himself from the situation and live a more relaxed life as a boss.

……

Nie Fei thought for a moment and said:
“In fact, our considerations are the same.

If I have to choose one between the two, Jiang Yuze might be more suitable.

We don't have many people to begin with, so the people we recruit need to be good enough and have potential...

As for Sun Lingfeng, I'll try to communicate with him.

If we can recruit them at the same time, at least operating the store on Taobao will be much easier.”

Xu Chen: "Okay, thank you for your hard work again, Sister Fei!"

Nie Fei: "It's our job, so let's not be polite!"

Xu Chen smiled and said, "How was the business trip?"

Nie Fei: "I arrived in Su Province today...

This company's TPU foam is a new technology developed in cooperation with Harbin Institute of Technology's Materials Science Department.

It is still in an "exclusive" status and has not been used in any company's mass-produced shoes.

It is also the best material solution among the several suppliers we have contacted so far.

If it can be used in the midsole of the ‘Burning Ice 001’, it will create a great competitive advantage.”

Xu Chen: "It sounds great!"

Nie Fei: "But there is a big problem...

Currently, Nike and Li Ning are in contact with this company.

I have made an appointment with the other party's boss and will have a formal chat tomorrow.

But at the moment, we don’t have much room for negotiation…

Even if we can give a good purchase quotation, the other party will still consider the overall purchase volume.

Ranbing Sports cannot make any promises in this regard.

But Li Ning and Nike have strong negotiating advantages given their expected sales volumes.”

Xu Chen: "If it is really a good and competitive material, we still have to think of a way to see if there is a chance to negotiate it."

Nie Fei: “That’s what I mean.

At present, the chances of us talking about 'exclusive' are slim.

I hope Nike or Li Ning won’t negotiate exclusivity with the other party, so that we still have a chance to get a batch of orders...

I will talk to the other party tomorrow, and I will update you if there is any progress.

Don't worry too much, there are two suppliers as alternatives.

The material is not as competitive as this one, but it is also a better foam material in the industry.”

Xu Chen: “Okay!”

He thought for a while and asked again:

"Is that 'young vice president' Zhou Junjun with Sister Fei?"

Zhou Junjun is the "junior vice president" of Lifeng Shoes, a factory in Fujian Province in which Xu Zhiquan has invested.

Nie Feila joined "Ranbing Sports" and was responsible for product development and production.

Nie Fei: “Yes, together.

But he is currently in the manufacturer's laboratory, watching their demonstration materials.

We will go to Shanghai together next week, and I will introduce him to Mr. Xu."

Xu Chen: “Okay!”

Nie Fei thought of something else:
“Another important thing is that we have reached a preliminary cooperation intention with the British design company Pearl Cat.

I have scheduled a conference call for next Wednesday so that both parties can review their needs.

Because of the time difference, the meeting was scheduled in the evening.”

Xu Chen: "No problem, Sister Fei just needs to tell Gu Xinxin and she will arrange the meeting.

Regarding the specific design requirements, I will think about it in the next two days. "

Nie Fei: “That’s right…

Zhou Junjun and I have also discussed this.

I will be back from my business trip next week, so let’s check it out internally.”

(End of this chapter)