Rebirth: My dad is too obedient

Chapter 350 Taking Advantage of the Asian Games
Thursday noon.

Chen Wenyi arranged a dinner party to apologize to Qian Xin, the "Little Prince of Jiangsu and Zhejiang".

The protagonist is naturally Qian Xin, and several "witnesses" who occurred on the day of the conflict were also invited.

Xu Chen, Hong Xiaoqiang, Pei Qian...

Chen Wenyi seemed to have finally confirmed that Qian Xin and Su Rong had no ambiguity or even unclear involvement, and finally plucked up the courage to take the initiative to break the ice with the "Little Prince of Jiangsu and Zhejiang" to ease the relationship.

Qian Xin still showed his cheerfulness and magnanimity. He did not deliberately make things difficult for Chen Wenyi. He just put on a slight expression and then happily reconciled with Chen Wenyi.

He even said shamelessly:

"Should we invite Su Rong to join us for dinner?"

Chen Wenyi was embarrassed for a moment and didn't know how to respond.

Xu Chen was also happy for them, but he had to turn down the dinner invitation and rushed to the company quickly after class.

……

There are a lot of things to do at noon today.

First, the first sales time of "Morning Breeze Ice Power" has been finalized, and a telephone conference will be held with Guo Liang at noon.

Second, at 1:30 p.m., there was a conference call with Kunlun Mountain Mineral Water to deliver the print advertising proposal endorsed by Xie Bingran.

……

As soon as Xu Chen arrived at the office, Sun Amy and Gu Xinxin were already waiting in the conference room.

Gu Xinxin ordered pizza. Compared with the meeting in Tiancheng, there were less rules, so they could eat while holding the meeting.

When the call was connected, Guo Liang and two of his young classmates were on the other end.

Since we were all very familiar with each other, we quickly got to the point.

“The first sale is scheduled for the 28th of the month.

Mr. Xu looked at the date and said it was a great fortune!
Tiancheng’s directly-operated stores and the provincial capital’s cooperating dealerships have all been arranged, and the first batch of cars will be delivered to the stores two days in advance.

We will adjust the distribution of goods based on the sales and production line conditions later..."

Guo Liang talked about it leisurely and gave a rough summary of the current situation of the first sale of "Morning Breeze Ice Power".

Two of his colleagues also posted some information about the current store preparations in the group for "Mr. Xu" to review and check.

The poster materials of Xie Bingran and "Morning Wind Ice Power" are basically in place in Tiancheng's direct stores, and they look quite decent.

In addition, Guo Liang also arranged some "down-to-earth" video materials, which will be placed in local TV programs in Tiancheng and the provincial capital.

The overall cost is not high, but it is sufficient based on the current trial marketing scale.

Xu Chen took a look at those videos and found that they were indeed very "down-to-earth", but they were very consistent with the current sales environment and target users.

Selling electric bicycles in the provincial capital and Tiancheng does require some such simple and unpretentious materials that can be used by local consumers.

“In addition to the direct sales stores in Tiancheng and the cooperative distribution stores in the provincial capital, we also plan to do roadshow sales in some surrounding counties and cities.

Everything has been communicated and arranged in advance..." Guo Liang added.

Xu Chen: "So there's no pressure on our first sales target, right?"

Guo Liang said in a very confident tone:
“No pressure!
Mr. Xu, you haven't been to the market with us, so you may not know the current situation in electric vehicle stores...

Putting all the electric cars together, consumers will basically be attracted by the "Morning Breeze Power".

If they had asked about the price, they would have placed the order right away!"

Xu Chen: "I feel relieved when Mr. Guo says that!"

Guo Liang: "But I have something else to trouble you, Mr. Xu..."

Xu Chen: “What?”

Guo Liang: "Mr. Xu, are you familiar with Director Feng Siliang of the Municipal Propaganda Department?
See if you can help me get some publicity resources. I have transferred 150,000 yuan from my side.

But if it is used purely for purchasing, the amount of resources is not large..."

Xu Chen: "Leave this matter to me. I will talk to Director Feng Siliang on the phone this afternoon.

Morning Breeze Technology has received a lot of support from the city, and the launch of 'Morning Breeze Ice Power' should be accompanied by a wave of publicity.

Director Feng is very familiar with the directors and editors-in-chief of various media in Tiancheng. He doesn’t even need to use your budget to provide some promotional and exposure resources.”

Guo Liang: "That's great. I'm still very tight on cash, so any savings counts."

Xu Chen: "I'll let you know once I've made the contact...

In addition, I have also arranged for Xinxin and Amy to create an official website for Morning Breeze Technology and Morning Breeze Ice Power, and they have already started working on it.

But the current stage is still mainly for display purposes, and the target launch date is the 26th, two days earlier than Mr. Guo’s first sale! ”

Guo Liang: "Great! It would be better to have an official website!
Today’s young consumers still prefer to research online before purchasing! ”

Xu Chen has arranged for Sun Amy to design the official website of "Morning Breeze Technology" and the display page of "Morning Breeze Ice Power".

I originally considered asking my roommate Hong Xiaoqiang to build the website, but after asking him to build the official website of "Dongchen Advertising", I found that he still lacked some technology...

In the end, only Hong Xiaoqiang was asked to help with the domain name application, and some budget was allocated for website construction, so that Gu Xinxin contacted a website construction supplier.

It just so happened that I also needed to create the official website of 'Ranbing Sports' later, so I packed them all together and placed an order.

According to the node on the 26th, the official website of "Morning Wind Technology" will be launched in time.

As for Hong Xiaoqiang, Xu Chen still treated him to a big meal and expressed his gratitude sincerely.

Originally, he was going to give a red envelope as a reward, but Hong Xiaoqiang refused to take it, so Xu Chen didn't force him to give it.

……

On the phone, the two sides simultaneously discussed some implementation details, mainly from Guo Liang's side. Xu Chen listened carefully and also felt that it was very reliable.

"Morning Breeze Ice Power" is finally going to be on the market, and Xu Chen still can't hide his excitement.

Sun Amy and Gu Xinxin, who were sitting nearby, also looked excited.

Especially Sun Amy, who has invested a lot of energy in the "Morning Breeze Ice Power" project.

In fact, one of the important reasons why Sun Amy was willing to join Xu Chen’s company was that she valued that behind "Dongchen Advertising" there was a technology company called "Chenfeng Technology" that was engaged in industry.

Teacher Amy also contributed some effort to the current design of the "Morning Breeze Ice Power".

Not to mention that Xie Bingran’s endorsement poster was entirely designed by Sun Amy.

When it comes to projects that involve a lot of involvement, one will unconsciously invest more subjective emotions.

Teacher Amy couldn't help but ask:

"When will our electric cars be sold in Shanghai?"

Xu Chen: "You have to ask Mr. Guo!"

Guo Liang smiled on the phone:
"I believe it won't be long!"

Xu Chen: "Where is my dad?"

Guo Liang: "Boss Xu and Director Yang are watching the production!
During this period, Mr. Xu basically lived and ate in the company, hanging out with the workers every day, which was very hard!"

Xu Chen felt sorry for his father, but he also smiled and said:

"My dad also enjoys it. He likes to be busy at times like this."

……

……

After hanging up the phone with Guo Liang, Xu Chen sent a message to Director Feng Siliang of the Municipal Propaganda Department.

After a few polite greetings, he said he had something to consult.

After a while, I received a reply from Feng Siliang:
[Hello, Mr. Xu! I am accompanying my leader at noon. I will call you around 3 pm...]

[Okay! Thank you Director Feng! ]

Whether it was the previous project cooperation or the private communication, Xu Chen was deliberately maintaining his relationship with Feng Siliang for scenarios like this.

……

……

At half past one, Chen Xinyi from Jiaduobao called.

This is the delivery report of the print advertisement of the "Kunlun Mountain Mineral Water" spokesperson, which is very important.

The decision maker on the other end of the phone was Gong Ming, a vice president who took over Nie Fei's job after Nie Fei left Jiaduobao.

Xu Chen had already had two telephone conferences with him, but they had never had the chance to meet.

In fact, theoretically speaking, if the boss of such a client changes, Xu Chen should take the initiative to fly to Yangcheng to visit him.

But after completing the projects of Wang Laoshun and Kunlun Mountain on the Jiaduobao side, Xu Chen actually didn't want to continue to be involved.

The reasons are complex, including factors related to the Jiaduobao Company as well as personnel factors related to Chen Jinru and Nie Fei.

Of course, Xu Chen will still get involved when it comes to relevant materials involving Xie Bingran.

Even if Jiaduobao does not contact Xu Chen, Director Li Yue of the national team will ask Jiaduobao to inquire about Dongchen Advertising first.

But that's all for later, no rush...

Naturally, Teacher Amy was in charge of project submission in this conference call.

Sun Amy's design expertise is impeccable and she is also able to come up with proposals with ease.

What's more, the current draft has been revised twice, and Xu Chen has also checked it, so there won't be any major problems.

Vice President Gong Ming on the opposite side raised a few questions, and then made one or two minor suggestions for revisions, which were not complicated.

There are also some design requirements for size extension, which Sun Amy will all complete within next week and then officially deliver to Jiaduobao.

After that, the advertising project was closed and the client had to wait for the other party to pay the balance.

……

As for Jiaduobao, it is currently preparing for the official launch of "Kunlun Mountain Mineral Water" in mid-to-late December after the "Asian Games".

All aspects of the work are proceeding in an orderly manner.

Naturally, they also want to take advantage of the popularity of spokesperson Xie Bingran after the Asian Games to hype up the popularity of "Kunlun Mountain".

This was also the marketing strategy originally decided by Xu Chen and Nie Fei, and Gong Ming is still executing it according to the original plan.

In fact, it’s not just “Kunlun Mountain Mineral Water”. Jeep’s commercials are also being pushed forward to meet the deadline for a launch in mid-to-late December.

The purpose is naturally the same, which is to take advantage of Bing Ge's high exposure and high discussion at the Asian Games.

This also means that in another month, "little rich woman" Xie Bingran will become famous.

Not only is there discussion on the track, but there is also a large amount of advertising for Kunlun Mountain Mineral Water and Jeep brands.

In Xu Chen and Nie Fei’s original plan, “Ranbing Sports” and “Ranbing 001” also hoped to take advantage of this wave of popularity.

The biggest challenge now is whether "Ranbing 001" can catch up in terms of operation time.

However, even if the first limited batch of "Ranbing 001" is not available in time, there is still a chance to warm up with the heat of the World Asian Games...

Nie Fei is on a business trip now, so let's wait until she comes back next week and then think about it carefully.

(End of this chapter)