Rebirth: My dad is too obedient

Chapter 275 This game is very important

Yangcheng, Baiyun Airport.

Xu Chen sat in the lounge area next to the boarding gate and sent a message to Fang Jun:
[Teacher Fang Jun, I have two things to ask you.]

After a while, Fang Jun called directly:

"whats the matter?"

Xu Chen: "I have negotiated a new project here, and I need help reviewing the contract. I also need Mr. Fang Jun's help with the subsequent contract payment."

Fang Jun: "Okay, just send the contract to my email, and I'll ask Si Daqing from the legal department to review it together.

How much is the contract price?

Xu Chenyun said calmly: "One million and five hundred thousand."

Fang Jun: "Okay, then I'll wait for your email."

Xu Chen: “…”

Fang Jun: "What's wrong?"

Xu Chen:

"I just casually signed a contract worth 1.5 million and you don't even praise me?"

Fang Jun paused, and said emotionlessly on the phone:
"you are awesome."

"..."

Fang Jun: "You mentioned two things?"

Xu Chen: "Dongchen Advertising has a new employee who is about to join the company. We also need to prepare a labor contract and follow up onboarding procedures."

Fang Jun: "Congratulations! Your Dongchen Advertising has finally doubled in size."

Xu Chen: “…”

Fang Jun: "I'll contact the legal and HR department at Morningwind and coordinate with them.

You can create a group, or just give me the other party’s contact information.”

Xu Chen: "Okay, then I'll create a group. She can start work in Shanghai at the end of September. I've already negotiated the salary."

Fang Jun: "Do I know him?"

Xu Chen thought for a moment and said, "You have indeed seen her. Last time in Yangcheng, she was the little girl with round glasses and a round face, Sun Amy."

Fang Jun: "You are really good. You killed a supervisor of Heiju and now you are trying to poach their employees."

Xu Chen: "Li Fengfeng's matter is related to me, don't mention it to Sun Amy."

Fang Jun: "Don't worry, I know what's going on."

She thought for a moment and said, "Weren't you thinking about that girl from Renhe Pharmaceutical before? Her name is Gu Xinxin..."

Xu Chen laughed and said, "Let's recruit Sun Amy first, and then see if we can get more projects. I'll consider Gu Xinxin later. There's no rush."

Fang Jun: "Guo Liang talked about her a few days ago."

Xu Chen: "She was Guo Liang's former apprentice, so Guo Liang can help to talk to her when the time comes."

Fang Jun: “Oh…”

Xu Chen: "Sister Fang Jun, why do you sound unhappy from the tone you speak?"

Fang Jun: “I’m not very happy.”

Xu Chen: "Who dares to bully you? Tell my dad, he will help you."

Fang Jun: "You are going to Osaka to watch Bing Ge's game...

There are too many things going on in the company recently, so I can’t go.”

"..."

Xu Chen laughed and said, "I brought you some souvenirs from Osaka."

……

……

Xu Chen looked at the time and turned on his computer to do some work.

Today is the final submission deadline for the "College Student Advertising Competition".

The manuscript for "Strengthening Toothpaste" was submitted on Monday night.

But Xu Chen was still a little hesitant about what "Baidu knew".

In the previous life, Baidu's most successful advertising slogan was "Just go to Baidu and you will know."

But this sentence is used for Baidu's parent brand, Baidu's search engine, not Baidu's Q&A product...

Theoretically speaking, this sentence is of course also applicable to "Baidu Knows".

But considering it purely from the perspective of "competition", this sentence may not be appropriate.

There are still some differences between the competition selection and the actual advertising release.

When it comes to competitions, one still has to consider the judges’ preferences and the nature of the competition itself.

As with the previous "teeth-strengthening toothpaste" solution, there needs to be some unrealistic and showy elements.

In real life, some advertisements that are selected by clients or even have good promotion effects are unlikely to qualify for the competition...

Xu Chen pondered for a while and remembered a promotional theme that Baidu had used in his previous life.

This promotional theme is often not very effective in actual promotion, but from the perspective of pure competition submission, it has a better chance of winning an award than "You'll know it after searching on Baidu".

……

Xu Chen opened the "Advertising Contest" page and entered the "Baidu Knows" topic submission page.

【Copywriting category: Baidu knows the advertising slogan selection】

[Slogan: Baidu knows that everyone can achieve success equally]

【Creative ideas:

In the past, the barriers to knowledge acquisition became a huge obstacle to individual self-growth and achievement, and also caused social injustice.

Baidu knows that it is important to allow everyone to share knowledge equally and freely, and to allow everyone to obtain knowledge equally and freely...

It also allows everyone to equally arm themselves with knowledge and achieve self-improvement.

Baidu knows that everyone can achieve success equally. 】

……

Xu Chen carefully compared and compared, from the perspective of competition submission and campaign, this advertisement is indeed more suitable and has a better chance of winning awards. Xu Chen knows those "self-proclaimed" judges too well.

Sometimes, they just look down on words that are easy to understand and catchy.

Slogans like "Washing makes you healthier", "He's good, I'm good", "Snow Mountain Mineral Water"...

Those "professor judges" will only think it is superficial and low-level.

They just have to do something obscure, profound, and impressive, and they think it is thoughtful and creative.

In fact, in a certain sense, this is also one of the reasons why advertising teaching in colleges and universities is very separated and out of touch with the actual advertising industry.

……

……

It was already past 9 o'clock in the evening when we landed at Hongqiao Airport.

When I turned on my phone, I actually received a text message for a transfer of three thousand yuan.

The text message only stated that it was a transfer, but did not include the information of the transferor.

Xu Chen was puzzled. Who would transfer three thousand yuan to him?
The money from my biological father Xu Zhiquan would start at 30,000 or 50,000 yuan...

These days, bank apps don’t have Symbian systems yet, and you can’t check them on your phone.

Just when Xu Chen was puzzled, the deputy monitor Huo Dashan sent a message in the "class committee" QQ group.

[@Xu Chen, the bus fare for the last autumn outing needs to be refunded. The monitor has transferred it to you through the account you registered at the college! ]

Xu Chen smiled, he didn't expect it was this money:

[How can there be 3,000 yuan? This is too much. How much would those seven or eight cars cost even if they were metered?]

Huo Dashan: [@Xu Chen, the box of cigarettes you bought alone cost more than three thousand yuan...]

Xu Chen: [You guys are really capable. You actually got the money back.]

Huo Dashan: [In addition to the original fare, I also gave compensation, so it was only three thousand yuan.

The main reason was that the class monitor was very capable. After a few phone calls and arguments, even seniors from the school's law school brought up the issue, and the other party immediately backed down. 】

"..."

Huang Qiqi: [@Min Siyi, class monitor, you are so handsome! ]

Xu Chen: [@Min Siyi, you are indeed a Sichuan girl, awesome! ]

……

……

The next day at noon, Xu Chen received a message from Chen Xinyi of Jiaduobao.

Nie Fei's Japanese visa just happened to be approved.

It was a coincidence that Nie Fei had originally planned a trip to Japan within the year and had also applied for a visa in advance.

However, she needs to go to Tokyo to visit friends first, and then take the Shinkansen from Kanto to Kansai on the day of the game.

[Teacher Xu Chen, can you arrange the tickets for the competition in advance? Also, can you make an appointment with the leaders of the General Administration of Sports in advance? ]

[No problem. Regarding the tickets and appointments, I will discuss this with the national team today and expect a reply later today.]

[OK, thank you Teacher Xu Chen! ]

Xu Chen also immediately contacted Coach Cheng Hong to discuss the tickets and make an appointment with Director Li Yue.

Cheng Hong called directly.

"Texting is too slow, let's communicate directly over the phone!"

Xu Chen smiled and said:

“The last time Director Li Yue came to Tiancheng, I verbally promised him that I would help Xie Bingran get a business cooperation.

Now it's basically settled. The client is Jiaduobao, a beverage brand in Guangdong Province. They will launch a new high-end mineral water product...

For the Osaka match, a senior leader from their side will come and watch Xie Bingran's match.

By the way, I would like to meet Director Li Yue in person and have a preliminary chat. "

Cheng Hong: "I didn't expect you to actually do it!"

Xu Chen: "I won't joke about Xie Bingran's affairs."

Cheng Hong: "No problem. Li Yue and his leader are both going to Osaka this time. They are also accompanying another business client."

Cheng Hong was obviously a little excited and said with a smile:

"Your Xie Bingran is very popular now. Since the National Games, several brands have come to him and want to discuss cooperation.

But Li Yue and his team still have control, and they rejected some manufacturers who were not of the right level, even if they offered a lot of money. "

Xu Chen laughed and said, “You can rest assured about the brand I recommend. It is now a first-tier beverage brand in China.

The mineral water products they are going to make will also focus on the high-end market and high-end image, and will not bring shame to the national team."

Cheng Hong: “This competition in Osaka is indeed very important.

The two potential partners that have been shortlisted both want to see Xie Bingran's performance in Osaka...

In fact, everyone has the same mentality, betting that your brother Bing will win the championship in the Asian Games.

This competition in Osaka is just a small competition in East Asia.

But as long as Xie Bingran can win and achieve a result similar to that in the National Games, he will have completely proved his ability.

Then we will be almost certain to win a medal in the Asian Games, and we will be able to sign those endorsement deals that are still on the sidelines.”

Xu Chen: "Bing...are you okay now?"

Cheng Hong smiled and said, "Don't worry, she's in good condition."

Xu Chen: "Thank you, Coach Cheng, for your help and care."

Cheng Hong: "Don't give me that crap, I'll just get busy if I have nothing else to do.

Please send me the client's information and I will communicate with Director Li Yue today.

Tickets for the game are easy to get, just contact me when you get to Osaka."

Xu Chen: "Okay, thank you Coach Cheng!"

……

(End of this chapter)