Rebirth: My dad is too obedient

Chapter 208 Ask for advice
Xu Chen turned off the screen of his mobile phone, but still couldn't help but smile.

He was quite happy that Xie Bingran was willing to go out with Wu Feifei and Huang Qianqian.

Although she is "Brother Bing", she is a girl after all. It is also good to make friends with a few girls of the same age besides Li Rui, Zhao Feng and Fang Tao.

Fortunately, although Wu Feifei and Huang Qianqian have different personalities, they are both optimistic and kind girls. Xie Bingran should be able to get some warmth and nourishment by getting along with them.

And the nourishment of relationships with girls of the same age may be something that the previous "Brother Bing" never had.

Xie Bingran, my deskmate in junior high school, was not liked by girls of the same age because of her personality and family background, let alone making friends with them.

Even encountered indifference, exclusion, and oppression...

After she became "Brother Bing", she became even more alienated from ordinary girls, and was surrounded by a group of fierce and rough brothers...

In Xu Chen's inner feelings, Xie Bingran's image was indeed torn into two people.

One is the fierce and righteous Brother Bing, a seventeen-year-old cold-blooded big sister.

The other Xie Bingran, however, still seemed to be the same as when he was my deskmate in junior high school, introverted, self-abased, pitiful, and had never grown up...

In front of others, she usually still looks like Bing Ge.

But only in front of Xu Chen, the cowardly and pitiful classmate Xie Bingran would often appear.

For example, the little girl who secretly ran to his room in the middle of the night just to "stay with him for a while longer" reminded Xu Chen of the poor classmate who didn't have enough food in junior high school.

And yesterday evening, the little girl who was standing alone outside the gymnasium with red eyes, obviously having just cried...

As for the second Xie Bingran, Xu Chen would be more cautious from the bottom of his heart.

Perhaps it was the three years of estrangement between junior high school and high school that made him feel very guilty, and he was afraid of disappointing and hurting her again...

……

……

The knock on the door outside the meeting room interrupted Xu Chen's thoughts.

"Come in!" Xu Chen said.

A bun-haired girl popped up. It was Sun Amy, who had a round face and wore round-frame glasses.

"Teacher Xu Chen, I have some professional questions and would like to ask you..."

Amy Sun said softly, holding the laptop in her arms.

Xu Chen smiled and said, "You're welcome, Teacher Amy. Just say whatever you want."

Sun Amy came over with a computer and sat down next to Xu Chen.

“We at Heijue Marketing also participated in the competition for Fuyanjie’s project.

I was also in this project team, but I didn’t go to Shanghai for the bidding, so I didn’t get to meet Professor Xu Chen at that time.”

Xu Chen nodded and waited for Sun Amy to continue.

Amy Sun continued:
“I think our project plan at that time was pretty good.

For example, the slogan we proposed was, 'Wash once, feel refreshed for the whole day'.

This also includes our recommended spokesperson, host Yang Lan.

I actually thought it was quite suitable and thought we could get this project.

But I didn’t expect that I still lost the competition…

The client finally chose Mr. Xu Chen’s solution, which must have been after comparing and weighing all the options.

As a participant in the competition, I am still confused and there are still some things that I cannot understand, so I would like to ask Mr. Xu Chen in person.

How did you come up with the slogan 'Washing is healthier' and the choice of Ren Jing and Fu Disheng as spokespeople, and...how did you convince customers?"

Xu Chen glanced at Sun Amy, smiled and nodded.

No wonder when Xu Chen joined Black Duke in his previous life, Sun Amy was already a senior design director and was soon promoted to creative director.

She is indeed very curious and enterprising in her business.

Xu Chen shared all the strategic ideas of this project with Sun Amy almost without reservation.

In addition, comparative comments were also made on Heiju’s advertising slogans and spokesperson selection.

The brand also asked the above questions on the spot during the proposal process to Renhe Pharmaceutical, and Xu Chen responded one by one on the spot.

Sun Amy listened carefully without saying a word.

After Xu Chen finished speaking, she remained silent for a while.

“Thank you, Mr. Xu Chen, for your guidance. I have benefited a lot from it.

I was actually a little unconvinced at first, but after listening to Teacher Xu Chen’s explanation just now, I can now understand the customer’s choice.

Indeed...Teacher Xu Chen's plan is much better."

Xu Chen continued:
"The advertising slogan you submitted may be better in terms of expression, and the spokesperson you chose is more well-known and professional...

But in the advertising industry, there is never the best solution, only the most suitable solution.

What I proposed in the competition were all the most suitable ones for Renhe Pharmaceutical and Fuyanjie product under the current overall circumstances.

In addition, slogans, spokespersons, advertising copy, commercials...all of these are a whole, and you cannot consider any one of them separately.

Especially when it comes to persuading customers, we need to make them accept the overall solution rather than just an advertising slogan.”

Sun Amy thought about it carefully again and said:

"Although I still don't fully understand it, I have taken note of what Teacher Xu Chen said."

She smiled shyly:
"Thank you again, Teacher Xu Chen!"

Xu Chen: "You're too polite, Teacher Amy. I may have some design questions later and will bother you to help me!"

Sun Amy was stunned for a moment, but then smiled and said:

"It's an honor. Teacher Xu Chen, please contact me anytime!"

She paused:

"I just heard that your company is in Wen Province?"

It's not surprising that Sun Amy asked this question. After all, the outstanding advertising companies in China are basically concentrated in Beijing, Shanghai and Guangzhou, and there are very few even in Shenzhen.

What's more, it's Tiancheng in Wen Province, a northern county that no one has ever heard of...

Xu Chen: "We are considering moving to Shanghai! The new company has already been registered."

Sun Amy: "Is that so? Then next time I go on a business trip to Shanghai, I will come to visit you in person."

She put away her computer and said, "I won't bother you anymore. Thank you again, Teacher Xu Chen."

Having said that, she stood up, bowed, and turned to leave.

Fang Jun looked at Xu Chen expressionlessly:
"Why are you so patient and explain it to her in such detail?"

Xu Chen: "This girl is good. We can consider recruiting her to Dongchen Advertising in the future."

Fang Jun: "Is it still possible to do this..."

Xu Chen suddenly remembered something and took out his phone to send a message to Gu Xinxin from the marketing department of Renhe Pharmaceutical:
[Teacher Gu, Heiju has two cost quotations, and they said they need my signature to confirm. But Dongchen was not directly involved in the purchase, so it is not clear about the details of the quotation.

Is this signature confirmation inappropriate? 】

After a while, I received a message from Gu Xinxin:

[Teacher Xu Chen, don't worry. This is just a procedural signature confirmation. After all, the production execution is the primary responsibility of Heijue.

Mr. Xu's signature confirmation only represents the confirmation of the content items. We will review and confirm the specific amount with Heiju Marketing. 】

[Okay, I understand.]

……

The two stayed together for a while and then wandered out together again, mainly to take a look at the changes to the set.

The director and the people from Black Lord were busy, so Xu Chen didn't bother them.

Fang Jun said, "Can we go down and take a look?" Xu Chen: "Of course."

He sent a message to Li Fengfeng and went downstairs with Fang Jun.

Coming out of the studio, I looked around.

"So this is a cotton mill." Fang Jun said, looking at a sign erected nearby.

There is some text information on the sign, which roughly says that the two rows here were converted from two workshops of the original cotton mill.

The two of them strolled around casually, and Fang Jun still found it somewhat novel.

Design studios, exhibition halls, and romantic cafes...

I never thought that a state-owned cotton mill could be transformed into such a creative park.

Fang Jun thought for a moment:
“Was Xixi Culture and Tourism’s original acquisition plan to transform Guangming Factory into this kind of creative park?”

Xu Chen shook his head:

“This kind of creative park can only survive in first- and second-tier cities.

In Tiancheng, there are not so many small and medium-sized creative companies willing to rent offices.

I remember that Xixi Culture and Tourism’s plan was to build an amusement park. If it was only in Tiancheng, it would be difficult to support long-term operation and profitability…”

The two came to a coffee shop and Fang Jun ordered a flat white.

She knew Xu Chen didn't drink coffee, so she ordered him a glass of lemonade.

"I'm going to take a photo of those two stars tomorrow. Can you help me get an autographed photo?" Fang Jun said.

Xu Chen smiled and said, "I didn't expect that Teacher Fang Jun also likes Teachers Ren Jing and Fu Disheng?"

Fang Jun: "My parents like it. Every time I go to KTV, I sing their songs."

She took a sip of coffee:

"Does your dad like any celebrities or songs?"

Xu Chen thought for a moment and said, “My dad took me there twice for social events a long time ago.

At that time, he was holding a microphone and singing "Tears Behind Bars"..."

Fang Jun: “???”

……

The two sat for a while, and Xu Chen received a message from Li Fengfeng.

"Let's go, upstairs."

The two stood up and walked out quickly, heading towards the "Wu Jian Film and Television Studio"...

As soon as I returned to the meeting room, I saw Li Fengfeng was already there.

He held a few documents in his hand and forced an ugly smile:

"Teacher Xu Chen, these documents need to be signed and confirmed."

Xu Chen responded and reached out to take it.

He roughly flipped through it and found that there was quite a lot of content:
"I'd better take a closer look. We're going to shoot tomorrow, so if there are any omissions, there's still time."

Li Fengfeng blinked his eyes and said with a smile:
"Then Teacher Xu Chen will take a look first. I'll be busy for a while!"

Xu Chen smiled and nodded, and Li Fengfeng went out first.

After closing the door of the conference room, Xu Chen flipped through the documents in his hand again, pulled out two separate cost quotations, and handed them to Fang Jun.

Fang Jun took it without saying a word, sat down and began to read it carefully.

Xu Chen carefully flipped through the several copies in his hand, all of which involved the specific shooting plan for tomorrow, as well as some minor changes for today.

There was no big problem, so Xu Chen picked up the pen on the table and signed his name in the "Producer Review" column.

Fang Jun, who was still reviewing the documents carefully, shook her head.

“I can’t see any problems, they are just some relatively detailed purchase quotations.

It includes a relatively large amount of spokesperson cooperation fees and advertising film shooting fees, which are also broken down into relatively detailed amounts...

It even includes spokesperson reception, catering, art set design procurement, modification, labor, etc. ”

She thought about it, took out the mobile phone from her pocket, opened the cover of the Motorola Razr with a "click", then took a few photos.

"There is a note about the purchaser at the back. I can go back and check it."

As he said that, he handed the two lists back to Xu Chen.

Xu Chen nodded: "After the filming of the commercial is finished tomorrow, there will be a list of closed cases. We can compare and look for them then."

He took a quick glance and indeed at first glance there seemed to be nothing wrong.

But can this profit-seeking Li Fengfeng really resist the temptation?

Xu Chen picked up the pen and signed his name in the "Supervision and Review" column of the two cost quotations.

After a while, Li Fengfeng came back with a big belly.

The way he walked was a little strange, as if he had fallen on his butt that morning and still had some hidden injuries.

Li Fengfeng glanced at the documents signed by Xu Chen, squinted his eyes and smiled:
"If the two teachers are busy, there is no need to waste time here.

Some on-site modifications have been completed. Anyway, I will take photos and send them to the group for confirmation. "

Xu Chen nodded: "Thank you, Mr. Li and the director, for your hard work."

Li Fengfeng: "It's my job. I'll arrange a car to take the two teachers back!"

"Thank you, Mr. Li!"

Xu Chen went to say hello to the director again, and then came out with Fang Jun.

Li Fengfeng still did a good job on the surface and sent the two of them downstairs. A white Honda Odyssey was already parked at the door.

The person in charge of driving was still the young account manager Chen Xiaolong.

"Teacher Xu Chen, are we going back to the hotel directly?" Chen Xiaolong asked.

Xu Chen: "Sun Yat-sen Memorial Hall."

The reason for going to the Sun Yat-sen Memorial Hall was naturally because Xie Bingran and others were there.

……

During the trip, Fang Jun was flipping through his phone, probably still looking at the two quotations.

She wanted to discuss something with Xu Chen, but Xu Chen made a "silence" gesture.

Fang Jun was stunned for a moment before realizing that the driver in front was from Li Fengfeng's side, so he stopped talking.

More than half an hour later, the car stopped in front of the Sun Yat-sen Memorial Hall.

Chen Xiaolong politely escorted the two people out of the car:
"Teacher Xu, Teacher Fang, I will pick you up at the hotel tomorrow morning."

"Okay, see you tomorrow then."

……

The Sun Yat-sen Memorial Hall is actually a fairly large "park", with the memorial hall being just the building in the middle.

This was also the location of the "Presidential Palace" at a certain period...

Xu Chen had been here many times in his previous life and had watched several drama performances in the memorial hall.

It was obviously Fang Jun’s first time here, and he still felt it was quite new.

The two entered through the main entrance and walked around first.

Xu Chen looked around and saw Xie Bingran sitting alone on a bench under a big tree a few dozen meters away, holding a brown backpack in his arms.

(End of this chapter)