Rebirth: My dad is too obedient

Chapter 207 Anyway, You Seem to Know Everything

The pool in the shooting scene was obviously a decision made by Li Fengfeng on his own, and he had not confirmed it with the "producer" Xu Chen.

Xu Chen was somewhat aware of Li Fengfeng's character. Given his stubborn personality, it was not surprising that he would do such a thing.

In fact, Li Fengfeng does have certain professional abilities, but he is too stubborn and self-willed, and deep down he looks down on everyone.

However, the changes to the pool scene did go against the original intention of Xu Chen's plan and must be corrected.

But Xu Chen didn't want to act like he was "deliberately finding fault". He still needed to try his best to make the people in front of him, especially the director, understand and accept the original plan, so that it would be easier to promote the project later.

After all, Xu Chen was on this business trip just for the sake of convenience and didn't want to spend too much time and energy on it.

……

He opened his original plan, which had also been confirmed with the client.

I opened the browser on my computer again, entered the official website of Renhe Pharmaceutical, and linked to the brand page of Fuyanjie.

Xu Chen explained:

“The Fuyanjie brand has not yet undergone large-scale marketing promotion, and user awareness is still very low.

The most basic purpose of our promotion this time is to make users recognize and remember the Fuyanjie brand.

And 'remember' is divided into three levels.

Mentally, understand the product and know what it does.

In terms of hearing, remember the brand name Fuyanjie and its catchy slogan.

Visually, you need to have a perceptual understanding and association with the brand logo and product image...

"

He pointed to the pool plan on the screen:

“This pool may seem like a background element at first glance, but it is a very prominent and key visual symbol in this commercial.

The pool is the core scene where the two spokespersons appear. Of course, it cannot be wasted casually. It needs to carry some key functions!
The 'leaf' shape of the pool in the design is actually the leaf-shaped brand symbol in the Fuyanjie brand logo."

Xu Chen pointed to the Fuyanjie brand logo on the screen, which had a striking "leaf" shape on it.

“The leaf-shaped pool and the mint-leaf-shaped boat are designed to create an intuitive understanding and association of the Fuyanjie logo visual image in the minds of users…

Therefore, this shape is not something that comes randomly, nor can it be changed casually. "

After Xu Chen finished explaining, Director Zhu Xiaoming was silent for a while before he spoke:

"Teacher Xu Chen, now I understand what you said!
If the shape of the pool still carries this communication purpose, it cannot be changed."

He thought for a moment and continued:
“I’ll arrange the change now, it’s still in time.

Fortunately, Teacher Xu Chen came to see it this morning, so there is still time to revise it. "

As he spoke, he stood up and walked to the group of staff who were still busy in the front to give instructions and make arrangements.

Li Fengfeng blinked his eyes and didn't say anything else, but his expression became a little ugly.

Sun Amy adjusted her round-frame glasses and couldn't help but glance at the back of "Teacher Xu Chen".

It turns out that he was not deliberately finding fault, and what he just said was quite reasonable and very convincing.

Li Fengfeng was thick-skinned enough, he smiled and said:
"Luckily, Teacher Xu Chen came and pointed out the key mistake!"

He turned to look at Sun Amy and Chen Xiaolong:
"You two should study hard. Can Teacher Xu Chen's plan be changed casually?"

Sun Amy: “?”

Xu Chen had a blank expression on his face and ignored Li Fengfeng at all.

After a while, director Zhu Xiaoming came back.

"It has been arranged. The layout of the pool will be rearranged and it will be ready this afternoon."

He looked around at the set and said, “Teacher Xu Chen, please see if you have any other questions. If so, let’s hurry up together.

Let’s shoot early tomorrow morning, don’t delay the schedule.”

Xu Chen: “At first glance, there aren’t many problems with the set.

But let’s go over other plans and progress together.

The final storyboard, costumes, props, special effects, etc...."

Zhu Xiaoming nodded: "Then let's go to the meeting room next door!"

As he spoke, he brought Xu Chen and others to a large conference room with windows on the east side of the studio.

Two subordinates from the director's team came in, quickly connected the projector, and began to "review" the current plan and progress with Xu Chen.

Xu Chen listened carefully and frowned several times.

These plans have been confirmed by the director team and Black Duke Marketing.

Li Fengfeng was indeed stubborn and self-righteous, and he gave a lot of advice that seemed professional and reliable, but actually did more harm than good.

Fortunately, they are just some minor details and it is not difficult to modify them.

Xu Chen pointed them out one by one, and Zhu Xiaoming recorded them one by one in the notebook.

He adjusted his tortoise-shell glasses, turned around and looked at Li Fengfeng with a very bad look on his face.

If I had known earlier, I should have found a way to directly contact the "producer" Mr. Xu Chen. Heiju Marketing and Li Fengfeng are really too unreliable.

The most important thing is that the modification suggestions given by Xu Chen are all well-founded and you can tell at a glance that they do need to be modified.

While Xu Chen was giving his feedback, Sun Amy and Chen Xiaolong exchanged glances.

Teacher Xu Chen is much more professional than Mr. Li!

In terms of professionalism, logical ability, problem-solving methods and attitude, he is many times better than Mr. Li.

But he is clearly less than 20 years old. How did he do it?

Recalling their experiences this morning, the two became more curious about this "Teacher Xu Chen".

……

Xu Chen carefully confirmed some more, and after answering all the key questions, he asked again:
"How's the situation here, Advocate?"

Li Fengfeng turned his head and looked at Chen Xiaolong.

Chen Xiaolong said, "I am the one who is in charge of the spokesperson. We have discussed the script plan several times over the phone. The two teachers have no problem. We will start filming tomorrow morning."

Xu Chen thought for a moment and said, "I don't think I've seen the spokesperson's clothing and makeup plan yet?"

Chen Xiaolong: “The two teachers will bring their own makeup artist, mainly Teacher Ren Jing, who has some special requirements for her own makeup.

As for the costumes, the director has already prepared them..."

Zhu Xiaoming: "The costumes are ready, let's go to the dressing room and take a look!"

……

The director brought a few people to the dressing room.

On the two hangers are clothes for the male and female spokespersons respectively.

"The sizes are chosen by the two teachers. I also checked with Mr. Li. Currently, these two sets of clothes have been selected."

As he spoke, Zhu Xiaoming pointed to two sets of blue and white clothing on the hangers.

Xu Chen frowned, feeling speechless.

He walked to the clothes rack and pointed at two sets of pure white clothes:

"Let's just use these two sets. The pure white clothes are also in the plan we decided on earlier."

Zhu Xiaoming didn't say anything, but turned and looked at Li Fengfeng.

Li Fengfeng smiled and said:
"Then I'd better listen to Teacher Xu Chen...

But let me explain that when we were discussing it, we felt that pure white was too monotonous. We showed it to the spokespersons, and they also felt that blue and white would be better looking and more eye-catching.”

Xu Chen also explained: "The color of the clothes in the plan has also been considered.

Elements such as pure white clothes, white columns and ribbons are all intended to imply the advertising message of "clean and refreshing".

I want to explain this to the spokespersons, and they can totally understand it.”

Li Fengfeng smiled awkwardly:

"Yes! Let's go communicate with the spokesperson teacher!"

Xu Chen smiled and said nothing more.

Li Fengfeng: "That's enough, let's go to the conference room and take a rest!"

……

In the conference room, I don’t know whether it was arranged by the director or Li Fengfeng, but there were some fruit plates and lunch on the table.

Director Zhu Xiaoming had already gone to work, so Li Fengfeng came over to accompany "Teacher Xu Chen".

After Xu Chen and Fang Jun sat down, Li Fengfeng said:

"Teacher Xu Chen, there are two more confirmation documents that need your signature, mainly today's plan and revisions.

In addition, there is a cost quote...

Due to the rush to make today’s revisions, some costs will increase, and this also needs to be confirmed by Mr. Xu Chen.”

Xu Chen nodded and said slightly deliberately:

"I accept the client's assignment as the project supervisor. My main responsibility is the content. As for increasing the production budget and costs, you just need to confirm it with the client."

Li Fengfeng smiled and said, "Okay, but you still need to take a look at the cost list when the time comes. The client also requires you to sign it."

Xu Chen didn't say anything else, just nodded.

Li Fengfeng: "After the two documents are confirmed, if Teacher Xu Chen is busy, he doesn't have to keep watching here.

For some modifications to the on-site scenery and special effects, I will take photos and send them online for your confirmation. "

Xu Chen: "That's fine too!"

Li Fengfeng: "Teachers, please have lunch first. We are going to get busy now!"

Xu Chen: "Thank you for your hard work, Mr. Li!"

……

Only Xu Chen and Fang Jun were left in the meeting room.

Xu Chen took the takeaway lunch from the table, which consisted of four stir-fried dishes and two servings of rice.

He opened the lid and handed a portion of rice to Fang Jun.

"Teacher Fang Jun, have dinner!"

Fang Jun unpacked the chopsticks, revealing a hint of doubt:
"It seems that my presence is not really needed here, right?"

Xu Chen smiled: "Of course it is necessary..."

Fang Jun thought for a moment and asked, "Is there any problem with the cost quotation he just mentioned?"

Xu Chen took a big bite of rice and said, "Based on my understanding of Li Fengfeng, there is a high probability that there will be a problem."

The problems he was talking about were, of course, some shameful tricks.

In his previous life, Li Fengfeng often made some money from some of the client's projects.

The advertising industry in the early 2000s was still an industry with very high profit margins, and many cost quotes were inflated.

This also gives people like Li Fengfeng many opportunities to take advantage.

Xu Chen remembered it very clearly. In his previous life, he had executed two small projects with Li Fengfeng. The total project cost was several hundred thousand yuan. He alone embezzled more than 100,000 yuan. It was an eye-opener for Xu Chen, who had just entered the workplace.

Unfortunately, although Xu Chen knew it at the time, he had no definite evidence.

For the sake of self-protection in the workplace, I can only pretend not to know.

Although the filming and production of Fuyanjie's commercial was relatively simple, the overall production cost was still relatively high because it involved a celebrity spokesperson.

Based on Xu Chen's understanding of Li Fengfeng, he would definitely not be able to resist taking away some of the benefits.

This is also the reason why Xu Chen invited Teacher Fang Jun to come along when he took on this business trip.

After all, when it comes to checking accounts, Mr. Fang Jun is an expert...

Xu Chen still has some resentment towards Li Fengfeng, his leader in his previous life.

It’s not just Mr. Li’s bossy attitude and workplace bullying…

In his previous life, two advertising projects of Xu Chen were plagiarized by Li Fengfeng and won advertising awards. As the main creator, Xu Chen did not even have the right to be credited, let alone the advertising bonus.

This was also the direct reason why Xu Chen resigned from Heiju Marketing in his previous life.

Since they met again after his rebirth, Xu Chen didn't mind helping to "purify" the advertising circle, clearing this "Mr. Li" out of the advertising circle, and preventing him from harming fewer young people and Party A clients.

Fang Jun was eating when he suddenly asked:
"You just said that based on your understanding of him... do you know him well?"

Xu Chen was stunned for a moment, and explained casually:
"I know some people in the advertising industry, and they told me about Li Fengfeng's past..."

Fang Jun chewed the rice and whispered:

"Well...anyway, you seem to know everything."

The two quickly finished their lunch, packed up their lunch boxes together, and put them into the garbage bag next to them.

Xu Chen took a box of sliced fruit and handed it to Fang Jun.

Fang Jun said, "It's nice to work on a project with you. I have food and drinks to eat and be served."

Xu Chen smiled and said, "I am the 'producer' sent by Party A, so they treat me as Party A.

I will be connecting with other clients soon, and I will probably have to serve them too.”

Fang Jun: "With your abilities and personality, it should be difficult for you to serve others."

Xu Chen smiled and said, "I really don't like to serve and please others. I can only take projects that don't require pleasing others.

Besides, I can also recruit people to come in and serve others for me..."

Fang Jun: "By the way, Dongchen Advertising has almost been registered in Shanghai. You can use it when your university starts."

Xu Chen: "Teacher Fang Jun is awesome. He got the job done remotely."

Fang Jun had a blank expression on his face: "If there are any projects in Shanghai in the future, can I participate? I'm here on a business trip to see Brother Bing!"

Xu Chen: “???”

Xu Chen's cell phone vibrated. He took it out and saw that it was a message from Xie Bingran.

The message contained a photo, which was probably taken at a dessert shop, selling desserts such as ginger milk and double skin milk.

[I'm eating local dessert, it's quite delicious. It would be even more delicious if you took me to eat it. ]

[You eat first, I'll come find you after I'm done here. ]

【Oh. 】

Where are you now?

[With Wu Feifei and Huang Qianqian, this seems to be the old city, but I don’t know where it is exactly. ]

Then, Xie Bingran sent another photo.

Xu Chen took a look and saw some quaint Lingnan arcades, which were obviously the old town areas of Liwan or Yuexiu.

[You guys go shopping first, Brother Bing, eat less, I'll take you to eat something better tonight. ]

【Oh. 】

……

(End of this chapter)