The Wolf of Los Angeles.
Chapter 585 New Scheme
News Corporation is headquartered in New York, but the Murdoch family, who are the real controllers, reside in Manhattan year-round.
As chairman of Fox Television and a close associate of Rupert Murdoch, Roger Ailes would set aside time each year to work and live in New York, while also managing his relationship with Rupert.
Rupert has publicly praised Roger Ayers on more than one occasion, calling him his closest comrade-in-arms.
Mr. Dong has worked in Hollywood and participated in the production of some programs, so he knows the importance of propaganda platforms.
Currently, there are two non-print mainstream media outlets that lean towards the Elephant Party: Fox News and Twitter-based social media.
Since the latter had no channels available at the moment, Mr. Dong naturally turned his attention to Fox Television Network.
In the past, when he was on the Donald Party's side, he often mocked and criticized the Murdoch family, who were on the Elephant Party's side, and even joked that Rupert would be cuckolded sooner or later for marrying a wife so much younger.
During this period, Mr. Dong's relationship with the Murdoch family was not good.
But what determines a cooperative relationship is never words or personal likes and dislikes, but whether the cooperation can bring enough benefits.
Instead of rushing to Rupert, Mr. Dong first contacted Roger Ayers.
The two had arranged to play golf together.
Roger Ayers wasn't feeling well and only played for a short while before returning to the lounge.
Mr. Dong naturally followed, and they chatted casually about some interesting things that happened in New York before the topic turned to Fox Television.
As a seasoned cynic, he started his speech with a provocative tone: "I looked at the list of supported networks released by the Congressional Budget Committee in February, and Fox News was ranked rather low."
Roger glanced at him and said, "Eating too much food at once will burst your stomach."
“But some people have an exceptionally good appetite and can digest it.” Mr. Dong gradually revealed his purpose, seemingly chatting casually, but actually steer the conversation toward another media outlet: “Hawker’s Twitter is a social media network, and among all the media outlets that have helped Tom Emmer, it is the only one that has benefited from it and is in the top tier.”
Roger lowered his eyes, as if he were exhausted.
Before Mr. Dong came, he did a lot of research. Hawke had a lot of dealings with James Murdoch, who controlled 20th Century Fox, in a series of events. He even participated in the investment of James Cameron's blockbuster "Avatar" through the latter's introduction.
This film has now surpassed "Titanic" in both North American and global box office revenue.
James Murdoch was Roger Ayers's arch-enemy within News Corporation.
Mr. Dong added, “Hawk has an excellent appetite, and it’s huge. He wants to eat anything that looks delicious. As a media alliance, you will always benefit him.”
Roger picked up a cigar, cut it open, lit it, took a puff, exhaled the smoke, and said, "Don, I've always heard that you're very good friends with Hawke and Brian."
Mr. Dong did not shy away from the topic: "In terms of personal relationships, we are friends, and we also have many business dealings. I specifically arranged for my eldest daughter, Inee, to serve as the CEO of the Los Angeles branch, which is also for the purpose of communicating with the Hawke Group companies."
He abruptly changed the subject: "But personal relationships and political ideologies are two different things. The LGBTQ movement has created chaos across the United States, and the whole society has become obsessed. Those monsters have even entered schools and poisoned America's new generation. Does America have a future like this?"
If someone else said this, it would make them seem like they have a strong sense of social responsibility.
But when it came out of Mr. Dong's mouth, Roger always had a particularly strange feeling, like a rapist mocking a voyeur.
Mr. Dong said, "I can't stand this. I've tried to persuade Hawke many times, but he's gotten too much benefit from it and doesn't want to stop."
Roger exhaled the smoke from his mouth and said, "I think you've overlooked one thing. Don Hawke has always been hiding deep behind the scenes. He has never directly participated in any LGBTQ affairs or activities, nor has he made any statements related to them. He also controls the media discourse. Even if you reveal to the outside world that all of this is his conspiracy, he can still clean himself up completely."
Mr. Dong spoke with great enthusiasm: “I’m not targeting Hawke, but the uncontrolled demonization of the LGBTQ movement, which is destroying our society.”
He looked at Roger: "Would you like to see a man or a woman suddenly appear among your children and grandchildren?"
Roger was horrified when he thought of this possibility, and he thought of his grandson.
The LGBTQ movement is gaining momentum, impacting not only the happiness education in public schools but also some high-end private schools.
Roger's grandson, who is in junior high school, suddenly grew his hair long recently, attended makeup training, and even started wearing women's clothing.
If he hadn't worked in the media for many years and been very sensitive to this issue, promptly noticing something was wrong, contacting the school, and hiring a psychologist for guidance, the consequences would have been unimaginable.
Just imagine, a grandson becomes a granddaughter, no... becomes neither male nor female, and the entire Ayers family will become a laughing stock in high society.
Roger said in a low voice, "These demons and monsters have started to influence high society from the lower and middle classes."
“That’s right, that’s exactly it. It’s even affected the military, and the Pentagon has established diversified departments.” Mr. Dong seemed particularly serious: “If our tools for seizing interests around the world have become a bunch of sissies and Walmart shopping bags, can they still continue to seize resources around the world for us as before?”
This involves the interests of the entire social class, including Roger and Mr. Dong.
There is no doubt that Roger, with his traditional views, doesn't particularly like the LGBTQ movement. The media outlets under News Corp. that reported on these freaks were not actually Fox Television, but rather the print media controlled by James Murdoch.
The so-called diversity, like Cthulhu, disgusted Roger.
Roger preferred beautiful women like Gretchen.
Mr. Dong said, "Twitter played an important role in the rise of the LGBTQ movement. Fox News has been giving this matter the cold shoulder. Can we do more to push back the tide little by little and let the right values return to the mainstream of society? Even if we can't go back, we can still confront the demons and monsters head-on!"
Roger didn't say much, mainly observing Mr. Dong's performance from the sidelines.
Someone like Mr. Dong could naturally see through it, but he could only try to persuade the other party, since his side lacked media influence.
“Social media is incredibly powerful, capable of directly influencing hundreds of millions of users and generating astonishing profits.” Mr. Dong has specifically inquired through numerous channels: “Twitter is not publicly listed and has not released financial reports, but there are reliable sources indicating that Twitter’s net profit in the first quarter of this year exceeded $4 million.”
This figure is quite astonishing in the media industry.
Roger's calm heart was stirred up by a little storm.
Rupert Murdoch values him so highly, praising him as a close ally on numerous public occasions, simply because Fox Television, under his control, generates astonishing profits every year. From a net profit of $7000 million in 1999, it reached a peak of $4.3 million in 2005.
Due to the rise of new media and the decline of traditional media, Fox's profits continued to decline in the following years, but Roger was still able to maintain between $2.5 million and $3 million.
Within the vast News Corporation, Fox Television is the Murdoch family's most profitable company.
But compared to Twitter, which has been around for less than ten years, the gap is widening.
Mr. Dong went even further, saying, "I heard you're planning to oversee the acquisition of a social media company called 'Full of Stories,' which would allow Fox Television to launch its online social media platform."
The talks were almost over, and Roger saw no need to deny it, saying, "You're very well-informed."
Mr. Dong smiled and said, "If you want to develop in the social media industry, Twitter is an insurmountable obstacle. Hawke's company not only holds an absolute market advantage, but also acquired LinkedIn, the second largest company in the market. If I may be frank, it will be difficult for you to attract users after acquiring this company with a large sum of money and investing heavily in its operation."
Roger said, "Fox's strategy will be significantly different from Twitter's operations, targeting Twitter's vulnerable customer base."
Mr. Dong was waiting for this very question, and seized the opportunity to ask, "Why not consider users who are against the LGBTQ movement?"
He racked his brains, breaking through his established facade, all in an effort to win over an ally who could help him gain the upper hand in media opinion.
Roger disliked monsters and ghosts, but he also didn't want to be at the forefront, because Fox Television Network's most important asset was commercial profit.
Everything else arises from this foundation.
Mr. Dong opened his briefcase and took out a series of documents, all of which were data: "One of my teams conducted a series of surveys on families in multiple states across the United States, especially the majority of ordinary families. The data returned showed that more than 60% of them were tired of the LGBTQ movement and hated the idea of figuring out the other person's gender before interacting with them in order to avoid discrimination and other adverse situations."
Roger took the document and began to read it carefully.
Mr. Dong continued, “The number of truly registered diverse individuals in the United States is less than eight percent. With such a small percentage of the population, they suppress the vast majority of people and even control the discourse, leaving ordinary people angry but unable to speak out! Roger, do you think ordinary people have no grievances?”
As he gestured with his hands, demonstrating the action of pressing down and then springing back up, he said, "Ordinary people are like powerful springs that are unable to speak and can only remain silent. They have been bent over by the demons and monsters. When the pressing force reaches a certain level, they will definitely rebound. The greater the pressing force, the greater the rebound force will be. That is the opportunity!"
Roger understood what Mr. Dong meant: to transform the “Storyteller” social media platform, which Fox Network was about to acquire, into a platform for public opinion against the LGBTQ movement.
This sounds quite tempting, because no matter how magical American society may seem, ordinary families still make up the majority.
Roger looked at the statistics in his hand, but what came to mind was a series of risks.
He didn't trust the documents in his hand.
Roger didn't trust Mr. Dong, who was a morally bankrupt old rogue who would throw away even the most basic sense of decency for profit.
As a seasoned veteran of the business and political arenas, Roger knew what doing this meant and wouldn't make a decision lightly.
Roger put down the documents and looked at President Dong: "I will seriously consider what you have said."
Mr. Dong did not expect to easily persuade the emperor of Fox Television with just one meeting and a few conversations. He smiled and said, "The acquisition has a story to tell. My company is willing to provide some funding so that the two sides can cooperate more deeply."
Roger raised his hand to stop him from continuing: "Let me think about this before we talk about it. Don't rush me."
Mr. Dong suppressed what he was about to say and took his leave, saying, "If you need anything, just give me a call."
Roger stood up, shook hands with him, and saw Mr. Dong out the door.
When he returned, he thought for a moment, then called his assistant over and said, "Notify the acquisition team to conduct a new round of market research on social media 'full of stories,' focusing on the gender and orientation of users... Oh, and also, secretly conduct a survey on the stance of the LGBTQ movement in the most populous states in the United States. I need to see real, first-hand data."
The assistant quickly replied, "Yes, I'll go and inform them right away."
Roger Ailes was able to maintain his position thanks to the high profits that Fox Television Network brought to the Murdoch family every year.
In recent years, the development of new media on the Internet has been accelerating, while traditional media has been gradually weakening, and Fox Television Network's profits have been declining every year.
If this continues for a long time, problems will inevitably arise.
Moreover, the Murdoch brothers, James and Lachlan, have long coveted control of Fox Television Network.
Roger was well aware that as long as he remained in that position, he could not avoid the Murdoch family's asset dispute.
Meanwhile, Mr. Dong returned to his own building and immediately summoned his trusted confidant, Weisser.
The latter asked, "Boss, is everything going smoothly over there?"
"It's about what we expected," Mr. Dong said briefly, then asked, "Any news from James Murdoch?"
Weisser has someone keeping an eye on things: "He went to Japan with James Cameron and is there promoting Avatar."
Mr. Dong frowned slightly: "Avatar just premiered there? It's not even generating any buzz here in North America."
Weisel thought for a moment and said, "The Japanese film market has always been exclusive. Popular Hollywood movies often have to wait several months to be shown there. For Hollywood companies, the release of a movie in Japan means that the movie has basically ended its global screening tour."
Mr. Dong understood and then got back to the main point: "Can the people we've bribed influence James Murdoch?"
Weissell replied confidently, "Leaking some information is no problem."
Mr. Dong touched the tuft of golden hair on his forehead and said, "In this way, the news is quietly leaked to James Murdoch, saying that Fox Television Network is preparing to acquire a social media company in order to promote traditional family values."
Weissell immediately understood that James Murdoch and Roger Ailes were mortal enemies and would inevitably intervene.
For the latter, what their mortal enemy vehemently opposes is precisely what they themselves are trying to do. (End of Chapter)
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