I just want to deliver express, but you insist on recruiting me?

Chapter 313: One Cake, Two Paintings

“Isn’t that specific enough?”

Chen Chen looked at Yu Donghui in surprise, thinking to himself, I'm almost feeding the food into your mouth.

"I mean substantive expectations, when will the brand be established, when will the technology be mass-produced, when will the vehicle be launched, etc.?"

Hearing this, Chen Chen couldn't help but look up to Yu Donghui.

After making promises for too long, the partners you meet are always flashy and unrealistic guys.

Yu Donghui is different, he has some potential to get things done.

Although he also eats bread, he also cares about when to eat the bread.

This is better than half of the entrepreneurs on the market.

"The technology we have is already very mature. If we develop it according to the drawings, we can start mass production at any time. But drawings are just drawings after all."

Yu Donghui once again looked down at the finished drawing that looked like a workshop blueprint: "You still think this isn't good enough?"

“Technically it’s good enough, but the brand is not good enough.”

When Qi Mang was drawing the blueprints in the early stage, he mainly considered the technical limitations and did not consider the market demand.

But once it comes to going public, technology is only one aspect.

Marketing is also important.

If you take the construction machinery to the market to sell.

At the beginning, maybe a few cars can be sold because of the novelty.

But in the long run, it will be difficult to attract incremental customers without superficial things such as appearance and configuration.

"Mr. Yu, branding is a very mysterious thing. You are a veteran in the automotive industry, so you must know this."

Yu Donghui looked a little embarrassed: "I really don't know. If I knew, my van would have been better than Wuling a long time ago."

"That makes sense..."

Chen Chen was amused by Yu Donghui's frankness.

"In short, this engineering machine is definitely not what will be on the market. As a new product, the flying car must be more expensive."

“Since the price is high, the product positioning must also keep up.”

"In this case, our design and configuration will be closer to luxury cars."

"You car makers should know more about leather seats, Burmester sound and so on than I do, so I won't teach you how to do it."

“Most importantly, the exterior design is luxurious.”

Because the technical cost of flying cars is there.

It is impossible to sell too cheaply.

If you sell it at a high price, the market may not buy it.

Therefore, the value attached to the product must be high.

A Mercedes Benz that costs RMB 1.5 and is equipped with a t engine, would make a louder noise than eating a pound of soybeans or farting.

But there are still countless complaints rushing to buy it.

Because out of the 300,000 miles, 250,000 were used to buy the Three-Pointed Star.

The word "luxury" may seem illusory, but once this personality is established, the product's premium will naturally be established.

Yu Donghui understood what Chen Chen meant, but he found it difficult to implement. "Hey, Mr. Chen, let me be frank with you. We make low-end cars, so how can we understand luxury cars? Look at our Xiaokang products, they look like they only sell for 30,000 or 50,000 yuan. I can understand what you said, but I can't do it."

"Then let's give it another try." Chen Chen continued to guide. "When you mention luxury cars, what's the first thing that comes to your mind, Mr. Yu?"

"Porsche Range Rover, probably."

"Very good. The characteristics of Porsche are nothing more than a wide front face, fastback shape, and a strong sense of sportiness. This is a good reference."

Yu Donghui understood immediately: "You mean the tape measure department?"

"I mean reference. We made the car into frog-eye headlights, fastback shape, and gave it a Tiffany blue color. Who dares to say that this car is not luxurious?"

“Isn’t that still plagiarism?”

Yu Donghui has a straightforward personality.

Operations like what Chen Chen described were also done by friendly competitors in the early years.

The result was a complete death.

Since then, there have been fewer cases of blatant copying in the automotive industry, and most of the copying has been done covertly.

Regardless of right or wrong, it does have an effect.

Because if you look at these luxury brands that have built a reputation for luxury cars over decades, once the family-style design appears, it represents the word luxury, which easily makes consumers associate it.

"Your idea is feasible, but it's easy to get sued."

Chen Chen smiled slightly: "Why should I be afraid of a lawsuit? I built an airplane, what does it have to do with his car?"

"Hiss..." Yu Donghui suddenly felt that this idea was somewhat unique.

"Besides, Shunfeng's legal department has never encountered a rival."

"Oh? Now that you put it that way, I really don't have any concerns."

The risk of plagiarism is high, especially for small factories.

If you have a strong legal team, you won’t have to worry.

The company’s legal department is weak, and the tape measure department is just the tape measure department.

The company’s legal department is strong, and the tape measure department is the design department.

"With this design idea, the appearance and overall tone of the vehicle are determined. The next step is marketing."

Yu Donghui was still a little embarrassed: "This is also our weakness."

"Mr. Yu is too modest. I saw the commercial you invited Xu Sanduo to be the spokesperson. It was very catchy."

"What? Do you mean to invite Xu Sanduo to be the spokesperson?" Yu Donghui didn't understand Chen Chen's idea.

"I'm just being polite, don't take it seriously."

"..."

Chen Chen went on to explain: "If we want to hire an endorsement, we have to let Porsche endorse us."

"How is it possible to copy others and let them be the spokesperson?" Yu Donghui said without any belief.

“Passive endorsement.”

"..."

Yu Donghui was confused by what he heard and thought that young people are really good at doing fancy things.

Is there such a thing as passive endorsement?
How to replace?
Kidnapping a Porsche?
Even Wei Xiu who was standing by couldn't understand it and looked at the young boss in a daze.

Chen Chen explained again: "If you insist, we are making airplanes, which are inherently a higher level industrial product than cars."

“Putting these two products together is like me and A-Zu standing together.”

"We look alike, so people will only say I am A-Zu, and no one will ever say A-Zu is Little Chen Chen."

——?
——!
Everyone present was thinking hard, and after going around in circles for several times, they finally grasped Chen Chen's logic.

Don't tell me.

Don't even say it.

What they say makes sense.

If I build a car that looks like a Porsche, that would definitely be plagiarism.

The plane I built looks like a Porsche, so it’s hard to say who copied whom.

Wei Xiu got the idea and seized the opportunity: "Little Boss, I think you are much more handsome than A-Zu."

"You should know the situation before you flatter me." Chen Chen looked at Yu Donghui with an invulnerable look: "Once this is established, we will have a logic. I can buy a few ads for Porsche, saying that they are us in the automotive industry, and advertise everywhere to let users have this concept. In this way, our bloodline will be established."

That’s all I have to say.

Those people from Xiaokang Group were scared out of their wits.

The words of tiger and wolf!

Divine logic!

What a marketing genius.

First copy Porsche, then use your own money to buy advertising for Porsche.

It takes a lot of brains to come up with this kind of trick. It's simply amazing!

The most important thing is that this trick is not only harmful, but also effective.

Comparing a Porsche to an airplane is like flattering Porsche.

With just this one move, the issue of plagiarism has been completely dispelled.

Yu Donghui feels that if he were a Porsche owner, he would probably feel that he is out of his league.

Then use the concept of Porsche luxury cars to position your own products, and users will definitely have the concept of luxury.

And this set of operations is not difficult at all.

It's just buying some soft promotions for Porsche.

It seems that they are trying to scam Porsche, but in reality, users will definitely think that Porsche is scamming them.

Thinking of this, Yu Donghui's thumbs almost went up to the sky: "Mr. Chen, you are a unicorn in the industry. You really have a good brain."

Chen Chen waved his hands, indicating that this was not over yet.

"Of course, luxury cars are only auxiliary benchmarks for establishing the brand's tone."

"In the later stage, we still have to rely on mass production to make a living."

"In this case, a car is useless."

"For high-volume models, we have too many targets to choose from."

"Just sort by the current car sales charts and learn from the most popular ones."

"After completing this system, the models we make will be enough for us to rely on for ten to eight years."

Once you follow Chen Chen's logic.

Everyone learns super fast.

We build airplanes, what does that have to do with you building cars?
Even if there are some similarities, it is the car manufacturers who copied us.

After establishing this concept, Wei Xiu felt that there were simply too many cars that could be built.

Flying Qin L, Flying Hongguang mini, Flying Passat, Flying 300...

There are so many cars with high sales and unique features.

Moreover, with the concept of the previous flying Porsche as an anchor, by borrowing the tones of these brands, it can achieve the effect of surpassing the original.

Even Wei Xiu, his own man, was completely confused.

Not to mention Yu Donghui and others on the opposite side.

Chen Chen's marketing concept opened up a new world for them.

Anyone who follows this will be confused.

The key is.

Chen Chen is not just bragging and making empty promises.

The technical reserves behind the Morning Shield system are real.

Everything Chen Chen said, he has the ability to achieve.

Therefore, Yu Donghui had already forgotten his fundamental position at this time, as if he had already become a disciple of the Chendun faction.

Chen Chen also keenly grasped this point and took advantage of the situation: "The strategy and direction are clear."

"As long as your company is willing, we can join forces to form a joint venture."

"Xiaokang will provide the money and license, and we at Chendun will be responsible for the technology and brand control."

"And I can promise Mr. Yu that during the cooperation period, we will not engage in technological monopoly."

"Whatever you can learn, it's all yours."

Yu Donghui took a deep breath: "But... this will put a lot of pressure on our cash flow..."

"Mr. Yu, do you know Jin Investment Capital?" Chen Chen suddenly asked.

"I know. Mr. Chen, why do you suddenly ask this?" Yu Donghui felt that the two were not relevant.

"If you agree to cooperate, our cooperation partner will not be Shunfeng and Chendun, but Chengjian Technology."

"???"

Yu Donghui's mind suddenly went blank.

Of course he knew Jin Investment Capital, and the name of Chengjian Technology was also well-known.

Because the news of the cooperation between these two companies has been widely circulated in the circle recently.

In addition, the grievances and hatreds between Chengjian Technology and Chendun have been interpreted, which has become the top traffic in the capital market.

After several rounds of hype, Chengjian Technology has become a new unicorn.

Yu Donghui immediately looked up and asked, "Didn't Cheng Jian break up with you guys?"

"Whether it's a break or not, you'll know when you sign the contract."

"What do you mean I'm working with Cheng Jian?"

"Yes."

Yu Donghui felt like it was a piece of cake.

At the beginning.

He came for Shunfeng and Huawei, the companies behind Morning Shield. After all, these two companies represent resources.

But now.

Here comes another financial investment capital with full financial attributes.

In other words, just cooperate.

In terms of technology, he can get help from Chendun; in terms of resources, he can get help from Huawei; in terms of capital, he can get help from Jintou.

Various buffs are super doubled.

You know, these are the companies that I would never have dared to get involved with in the past.

"Mr. Chen, what you mean is that if we pay 10 billion yuan and build a joint venture factory, we can reach a cooperation agreement?"

Chen Chen nodded.

"So is this 1 billion included in the capital for the joint venture factory?"

"No, these 1 billion are given to me as protection money."

"Ah?" Yu Donghui was a little surprised. Chen Chen was a little too straightforward.

"You have to pay some entrance fee to enter the high-end game, right? Ask Mr. Wei, how much did Fei Niu pay when he entered the high-end game?"

Hearing this, Wei Xiu immediately began to perform, nodding mysteriously, as if he had paid a heavy price.

Seeing this scene, Yu Donghui actually already had the answer in his mind.

But he still said he wanted to study it.

Wei Xiu personally saw the people from Xiaokang Group out the door. After waving goodbye, he leaned alone in the corridor, lit a cigarette, and recalled what the young boss had just done.

He knew the game was won.

Not only did the young boss get 1 billion yuan from Xiaokang Group, but he also finalized the joint venture to set up a factory.

This is like going out to buy oranges and ending up moving someone else's orange tree back home.

It's simply turning decay into magic.

The most terrible thing is.

The young boss took a piece of cake and drew on both sides repeatedly.

On the side of financial investment capital.

Use the qualifications for car manufacturing and the grand plan of flying cars to lure them into the game.

On the side of Xiaokang Group.

Talking about the matter involving financial investment capital made Yu Donghui feel at ease.

Both sides came for each other's face, but in the end they didn't even meet.

The more Wei Xiu reviewed the situation, the more excited he felt. He thought he had learned something useful again, and he couldn't help smoking the butt of his cigarette for a long time.

"Who researched this thing, little boss?"

(End of this chapter)