Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 872 The Man Behind Lei Jun

Imagine a laptop with comparable specifications to a top-tier model, but priced at only one-third or two-thirds of the cost.
Lei Jun's pricing shocked everyone. How could they possibly compete? How could they possibly win?
In their view, this price was a stroke of genius, even more precise than Cook's knife skills.

This move directly hit the throat of competitors. They can already foresee that as long as the Xiaomi laptop doesn't have any quality issues, it will basically dominate the market just like the first generation Xiaomi laptop, thanks to Xiaomi's well-established after-sales service and brand strength over the past few years.

The only thing that can defeat Xiaomi in the laptop market is probably production capacity!
During the break, these journalists began calling their colleagues on the other side to inquire about the situation.
"Don't even mention the uproar here! Xiaomi has actually released a laptop, priced at 6299..."

"Is there a stir over there too? How much is the Mate 10? I thought it would be in the 5 yuan range, 3899 or 4499. It seems Xiaomi is putting a lot of pressure on us."

Outside the venues of the two press conferences, scalpers watched the live stream on their phones, silently abandoning their plans to buy Apple products and turning their attention to the new products from these two companies.

This press conference has only just begun.
Within minutes, the "intelligence agents" scattered across the two venues had already exchanged information in a WeChat group.

Huawei unveiled its Mate 10 flagship, while Xiaomi launched its first performance laptop. No one expected the showdown to start so fiercely.

At that moment, on the stage of the Beijing International Convention and Exhibition Center, Lei Jun suddenly raised his voice: "Next up is the long-awaited Xuanjie O1!"

The audience erupted in cheers, and the live stream chat was flooded with a white waterfall of comments.

“I saw some netizens say before, ‘Xiaomi’s self-developed chip seems to have appeared out of thin air.’”

Lei Jun smiled and waved his hand, "I must clarify here: the developer of the Xuanjie O1 is Mianxinsheng, not Xiaomi. Now, please welcome Mr. Zhang Rujing, Chairman of Mianxinsheng!"

On the other side, "Let's welcome Mr. Hu, the brand ambassador for Mate 10, to the stage to share his thoughts on being an ambassador and his views on the new product."

The audience burst into applause.

This elderly man, who founded SMIC and is known as the "Father of China's Semiconductor Industry," did not retire and enjoy a comfortable life with a pension of tens of thousands of yuan like other elderly people in the city. Instead, he is still fighting on the front line of chip manufacturing. His dedication alone is enough to inspire awe.

The spotlight shifted to the side stage, and Zhang Rujing, with his gray hair, slowly walked onto the stage. When he took the microphone, he was still full of energy despite being nearly seventy years old.

"The transistor density of the Xuanjie O1 reaches 9600 million per square millimeter, a 40% improvement over TSMC's 16nm process..."

Zhang Rujing introduced the specifications as if displaying a treasure, and a comparison chart with Apple's A11 and Samsung's Exynos 8895 popped up on the big screen. "To give an example, it's like a warehouse of the same size. We can put 30% more goods in it and make the retrieval speed 20% faster."

He also frankly pointed out the gap: "Compared with the top level, we are still a generation behind. But Mianxinsheng has never been a follower, but a peer."

After introducing the chip, the old man suddenly looked down at the audience: "'Mi'an Xinsheng' has a story behind its name - 'Mi' is millet, 'An' is the other shore, and 'Xinsheng' is the Chinese people's expectation for domestically produced chips."

I would like to take this opportunity to thank two people, one of whom is Mr. Lei Jun, who was too modest just now.”

The screen switched to a shot of Lei Jun waiting in the wings, where he smiled shyly, revealing his dimples, which sparked another round of cheers.

"There is another person who, without whom we could say there would be no Xuanjie O1, is President Chen Mo of the Other Shore Group!"

When the camera turned to Chen Mo, he was clasping his hands in a gesture of respect, while Pony Ma and Robin Li beside him were smiling and clapping. However, a complex look flashed in his eyes—672 billion yuan, a continuous investment over 5 years, such boldness is truly astonishing and makes one admire his own.

"The support they have given for years is almost selfless. It can be said that without President Lei and President Chen, there would be no Mi'an Xinsheng today, and there would be no Xuanjie O1 today!"
We engineers just did what we were supposed to do, nothing more.

Mi Anxin is still in the role of a pursuer.

But we're always on the road!

The Mystic Ring O1 has arrived, so how far away can the Mystic Ring O2 be?

Thanks! "

Zhang Rujing bowed and left the stage, leaving the audience with a long and enthusiastic round of applause.

Lei Jun took over the stage and pulled out tonight's star product from his pocket: "This is the Xiaomi MIX true full-screen phone equipped with the Xuanjie O1!"

The 91.3% screen-to-body ratio makes the phone look like a perfectly translucent ceramic tile, thanks to its excellent screen display technology and the hidden under-display camera technology accumulated over many years in previous Xiaomi G series gaming phones.

The "Lei-style comparison method" places the parameter table side by side with the iPhone 8 and Samsung Note 8, and from benchmark scores and battery life to photo samples, every data point is so good that the opponent has no chance.

Lei Jun's half-hour presentation gave everyone the impression that he wasn't talking about the product.

Instead, I want to explain all aspects of this product to you and compare it with other products on the market.

After hearing this, people will naturally make their own choices.

“.18:9的真全面屏、搭载最新玄戒O1芯片、轻薄四曲面陶瓷、4轴光学防抖相机、3D环绕双扬声器、全球频段.
So, how much should such a comprehensive and incredibly powerful Xiaomi Mix cost? This has actually been a question that has been bothering me for a long time.

Just last night, I worked through the night to persuade our company's senior executives, and then late at night I called Chen Mo, a senior advisor at Xiaomi (who was sitting in the audience), to ask for his advice, and we finally came up with a price.”

Lei Jun suddenly walked to the side, picked up a bottle of mineral water from the ground, and took a sip, eliciting sighs and groans from the audience. This made Chen Mo's lips curl into a smile; this guy doesn't learn the good things, but he's certainly learned the bad things quite well.

Seeing that the emotional tug-of-war had subsided, Lei Jun finally revealed the answer.
"Finally, let's look at the same configuration. How much does the Apple iPhone 8, which was just released a couple of days ago, cost? Five or six thousand."
How much does the Samsung Galaxy Note 8, released last month, cost? The same configuration with 6GB RAM and 256GB storage costs 7988 yuan.

Ultimately, we felt that this price conveyed our sincerity!

The familiar sound effects rang out again.

A loud crash.

The price of 3499 yuan suddenly appeared, and the corresponding configuration and price were subsequently announced.

“4GB+128GB 3499元，6GB+256GB 3999元！”

In an instant, countless exclamations of "Holy crap!" and "Awesome!" were heard both online and offline.

With nearly identical configurations, excellent appearance, and almost double the price, the choice is obvious.

Reporters frantically sent out messages: "Xiaomi has gone crazy! Half the price of Apple for the same configuration!"

Lei Jun then followed up by introducing the Redmi H8.

"As always, we're sticking to our tradition with the Redmi H8. Tell me what it is, everyone!"

More for the same price!

"That's right, so our price is 999 yuan!"
Strive to become a mobile phone brand that ordinary people can afford!

This phone, comparable to those from other brands costing nearly 2 yuan, brought the atmosphere to a climax.

"This time, we have also specially launched a Porsche-customized Mate 10 for high-end users, with all top-of-the-line features, priced at only 9999 yuan."

I know that after the press conference, some people will definitely say it's expensive, but let me tell you—good things are always worth the price!

Would those phones that sell for 3,000 yuan dare to use Porsche design language?
Would you dare to collaborate deeply with Leica? The principle of "you get what you pay for" is a fundamental business rule!
We don't compare ourselves to any other manufacturers; we only compare ourselves to ourselves!

As he left, he uttered his final, resounding words:
"This time, our Mate 10 is not just a mobile phone, but the confidence of Chinese intelligent manufacturing!"

Those brands that rely on gimmicks, hype, sentimentality, or ridiculously high prices will not go far in the end!
Huawei lets its technology speak for itself and proves its quality – this is what a true national brand should look like!
Now available online at our flagship store, Taobao Live, and offline specialty stores. Welcome to purchase!

This concludes the press conference. Thank you!

The audience erupted in applause, while on social media, the topic of "Yu Dazui subtly mocking competitors" instantly climbed to the top of the trending searches—this press conference ultimately became a battleground for the two giants to compete.

Viya and Li Jiaqi, who were already prepared, sounded the charge for this digital war ahead of time.

"Hello, family, Jiaqi is here~~ Today is a special event for Huawei Mate 10."

"Good evening, I'm your host Viya. It's a pleasure to welcome each and every one of you home."

The Xiaomi Autumn Product Launch Event is drawing to a close at the China National Convention Center in Beijing.

The lights in the entire venue suddenly dimmed, and a huge, glowing letter "X" appeared on the large screen, standing out prominently in the darkness.

Lei Jun took a deep breath, his voice trembling slightly with excitement: "Next, please allow me, with immense excitement, to unveil our strategic project codenamed 'Project Rifle'—the 'Surge' mobile operating system, entirely developed in-house by Xiaomi!"

The audience gasped. Developing their own chips is already difficult enough, but now they're challenging a mobile operating system? If it weren't for the precedent set by the Xuanjie chip, this bold statement would likely have been dismissed as pure fantasy.

After all, in the duopoly of iOS and Android, even a powerful system like Nokia's Symbian system faded into history, let alone Xiaomi, which was only established seven years ago.
But at this moment, no one dared to disregard this promise.

With Lei Jun having already invested in and developed domestically produced chips, how far away can an independent operating system be?

As Lei Jun gradually revealed details, the history of this system became known to the world.

The project was launched at the end of 2014, with 100 core MiOS engineers selected to form an independent OS R&D department, with an initial budget of 50 billion yuan.

In 2015, the company invested heavily to bring in dozens of core Google OS developers, expanding the team to 200 people. They successfully developed the "Surge" microkernel and achieved compatibility with Android apps.

Breakthroughs were achieved in key technologies in 2016.
In 2017, the team size exceeded 500 people, and the cumulative investment exceeded 200 billion yuan.
"In fact, the Surge system is also a redevelopment based on the MiOS system."

As you can see, internally we call this project the 'Rifle Project'.”

(End of this chapter)