Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 840 Seeing the Big Picture from Small Details: A Grand Game of Chess
In his view, Taobao's creation of its own super IP is of extremely important strategic significance to Alibaba:
The battle for traffic: As a traditional e-commerce platform, Taobao needs to compete with short video platforms through live streaming, which is a defensive battle to prevent user churn.

The "live-streaming variety show-ification" of super IP anchors can inject entertainment attributes into e-commerce scenarios and intercept user time on Douyin and Kuaishou.

Traffic restructuring: The traffic costs of traditional search e-commerce continue to rise, while live streaming creates a new traffic entry point that can restructure the traffic allocation mechanism.

The "catfish effect": Supporting top livestreamers to become industry benchmarks, stimulating merchants to transform into livestreaming through demonstration effects, forming a pattern of "first-come, first-served" livestreaming leading to subsequent livestreaming, and ultimately achieving the long-term goal of nationwide livestreaming sales.

But Jiang Fan was also aware that while this approach could quickly scale up production, it would lead to an ecological imbalance due to excessive resource allocation.

But this is something we can't help. Every choice comes with a price. How can we have it all? There's no such thing as being able to hold the king while reciting scriptures.

Only by conquering the country can one be qualified to govern it.

That night, after reading the news that Jia Yueting was about to enter the live-streaming e-commerce arena, Jiang Fan began to write a plan for Taobao to fully support top live-streamers.

The next day, he brought the proposal and knocked on Lao Ma's office door.

A few hours later, Lao Ma agreed to the plan without changing a single word!
The rise of live-streaming e-commerce in China is already beginning to take shape.
In early November.

"What do you mean no one is willing to take it... Such a good business is being offered at a 20% discount and no one wants it? Are those foreigners blind?"

You continue to keep in touch with them... I'll try to think of something else too.

After hanging up the phone, Jia Yueting rubbed his temples, feeling a bit of a headache.

After the press conference, he was busy preparing for the establishment of the new company and assembling the core team.

The company name has been decided: "Letu Culture".

He has always had a deep affection for LeEco and wants to use this new track to let "LeEco" embark on a new journey in a different way, just like him.

He has detailed plans for everything from company setup and sales operation to supply chain integration. He expects to lead Letu on its journey in his new role by September.

As for the overseas car manufacturing business, Jia Yueting has no time to attend to it now. Since leaving it idle is a waste anyway, he might as well sell it while it still fetches a good price and cash out, at least to pay off some of the debt and alleviate some of the current pressure.

Back in January, FF (Faraday Future) unveiled its first concept car, the FF 91, at CES (Consumer Products Show), touted as the "world's fastest electric car," with an overall valuation of $3 billion at the time.

However, with LeEco's collapse, FF's valuation plummeted.

Even now, with asking prices of $10 billion, overseas businesses are still hesitant, fearing they'll be taking on a bottomless pit, and some are even unwilling to conduct due diligence...

Jia Yueting was well aware that these overseas assets would become increasingly worthless over time because the cash flow had already dried up.

His current mindset is like that of a stock investor who is trapped in a losing position, only wanting to "cut his losses" and leave the market as soon as possible.

Perhaps it was a habit of dependence, but whenever he was in trouble, a certain figure would always appear in his mind...

Will it work this time if I contact him?
But apart from that, Jia Yueting really couldn't think of any other way.

If this drags on any longer, all his previous efforts will probably be sold off as "scrap metal".

"So what if he looks down on me? It's not like it's the first time he's looked down on me. In this state, what does face matter to me?"

Jia Yueting gritted his teeth and dialed Chen Mo's number anyway:
"Hello, Mr. Chen, is this a convenient time to talk... It's like this, I also have a car company overseas called Faraday Future..."

I know that the other side currently has a lot of investments in the intelligent driving and new energy vehicle industries...

Look... Yes, Mr. Chen is right, that's exactly what I meant...

...Is this the address?...Okay, I'll send it to you via WeChat!

"Hey hey... waiting for your contact..."

One week later, at the Beyond Science and Technology Park.

"...3 billion RMB...Mr. Chen, this isn't just a 50% discount, it's a complete rip-off! FF's current market valuation is at least 1 billion USD..."

Chen Mo remained expressionless as he listened to Jia Yueting sighing and complaining on the phone.

After receiving the call a week ago, he immediately instructed Shou Zi Chew to send a professional background check team from the North American branch to Faraday Future to conduct due diligence.

In Chen Mo's memory, Lao Jia's car manufacturing was better than those later PPT car manufacturers. At least it could actually run on the road. But it was still limited. The concept was hyped up year after year, and money was raised wave after wave.

However, he was quite surprised when he saw the due diligence results of Faraday Future (FF) a few days later.

Unexpectedly, Jia Yueting's car factory is quite impressive: it has more than 380 patents related to new energy vehicles, and many of the technical staff on the team come from Tesla, BMW, and GM. In addition, there is the Hanford factory in California...

The report's valuation, while not as high as the $10 billion that Jia mentioned, is still $8 million.

Clearly, Chen Mo wouldn't quote that price, which is why he offered 30 billion yuan.

"It's not a question of how much it costs, but whether anyone will buy it."

If you think it's too cheap, you can wait... In six months, I might be able to acquire it for 30 billion instead of 20 billion.

"30 billion is today's price; tomorrow, my price might change. Of course, you can think it over before you reply... I have to go now."

"Sell! Sell! Mr. Chen... I'm selling!"

“That’s a smart choice. I’ll have someone coordinate with you on the follow-up matters.”

Chen Mo paused for a moment, then added, "I can feel Mr. Jia's passion and dedication to car manufacturing. Perhaps after you pay off your debts, we might have the opportunity to build cars together again..."

After saying that, Chen Mo clearly felt the breathing on the other end of the receiver become heavier...

It seems that the promises he made to Jia Yueting have worked.

After hanging up the phone, Chen Mo continued looking at a work report submitted by Lu Qi.

He was aware of the competition between WeChat Pay and Alipay in the electronic payment market;

He knew that WeChat Pay launched micro-loans and Alipay launched Huabei and Jiebei.

What he didn't know was that recently, Alipay's Huabei series of advertisements had been popping up all over the country.

After watching the related videos and posters about Alipay online, Chen Mo's face instantly darkened...

He could see something deeper from just the first advertisement:
The construction foreman (or contractor) in the advertisement is actually a misconception about this profession. The public thinks it is very lucrative, but this is actually a survivor bias.

To put it bluntly, being a construction foreman is a tough job. You lead a group of workers around, trying to find work and make a living. Often, you're not much richer than the workers themselves.

In this context, it likely refers to a broad group of people whose income is barely enough to make ends meet.

Then the advertisement says, "Give your daughter a proper birthday celebration."

But what does "looks decent" mean?
For ordinary families, celebrating a child's birthday is simply a matter of cooking a home-cooked meal that the child likes, buying a cake, lighting candles, and singing a song.

However, the scene clearly shows a birthday celebration held in a restaurant.

Even if there are no conditions, we should create them and push forward; this is how we encourage consumption upgrading.

What if you want to experience upgraded consumption but don't have the money?
Try contacting Alipay!

This is the formula used in this advertisement.

More importantly, this concept of advance consumption is completely contrary to the ideas passed down from our ancestors.

Ordinary people are the best at saving money because they have experienced too many hardships in the past and have long developed the habit of "having food in hand and not panicking".

Putting aside everything else, according to Chen Mo's current information channels, even after the Shaolin Temple became commercialized, relying on the towering trees within the temple and the abbot's constant chanting of "Amitabha," the abbot, despite being in a place rife with corruption, did not allow anyone to make advance purchases.

Where is the concept of advance consumption most popular?
Look across the ocean, and it seems familiar.

For some reason, the first thing Chen Mo thought of was a scene at a press conference where a female leader broke down in tears in front of countless media outlets because she had missed her daughter's 18th birthday celebration due to her dedication to her post...

Chen Mo could see the extremely ugly faces of certain groups hidden in these four advertisements!
"That bastard Lao Ma!"

Not only did they take advantage of the situation, but they also loved to smack their lips. And that wasn't enough; they set their sights on the very bottom!

Chen Mo knew that what Lao Ma was doing now was to pave the way for what was to come.

Moreover, the timing was extremely precise. If it were during an economic downturn in the economic cycle, people would not know whether tomorrow's sun or unemployment would come first, so who would dare to pursue consumption upgrades?
Don't you have to pay it back? Are you rich?
These ads will only be met with widespread condemnation.

But now, the economy is still in a stage of rapid development, and people feel that "we will definitely earn more tomorrow than today," so it seems reasonable to experience life in the future in advance.

Besides, there are no handling fees!
The shadows hidden in the light appear even darker!
From public opinion to perception and then to the economy
A clear picture formed in Chen Mo's mind: if this series of actions were to succeed, the entire business market would undergo a dramatic transformation, no less significant than a local financial crisis.

If Chen Mo's goal is to reverse the business ecosystem of China, then Lao Ma (or the group he represents) wants to overturn the entire economic structure—to put it bluntly, even the model on the other side could be completely distorted and destroyed...

Alipay's Huabei service, coupled with the younger generation, represents a deeply ingrained value system of overspending. This, combined with an economic downturn...

Wow, what a grand strategy, what a far-sighted plan!

Even Chen Mo had to admit that Lao Ma was truly formidable.

Fortunately, he seized the initiative and was able to see these things clearly.

Perhaps there are experts at higher levels who can detect some signs.

Of course, there are even larger areas, such as real estate and mortgage loans.
Unfortunately, some things are beyond his control; Chen Mo can only keep an eye on the internet.

Therefore, both for public and private reasons, he had to quickly close this newly opened "Pandora's box".

Thinking of this, Chen Mo picked up the internal phone on the table that connected directly to the company secretary, Li Duanfa.

"Pass down the message: Dr. Zhang, Zhang Xiaolong, and Chen Tong, come to the conference room next to mine for a meeting in half an hour. Immediately!"

(End of this chapter)