Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 839 Lao Luo & Jiang Fan: What the hell?
"This time, the 50 billion is not just for LeTV. Its copyright value is only a few billion. Why would Chen Mo do something that would be a loss?"
The real value lies in the land plots registered under LeEco's name, which are prime locations for future car manufacturing plants.

Although various businesses on the other side have begun to take shape, scientific research and innovation have declined, but Chen Mo still hasn't given up his obsession with selling shovels and being a landlord.

Why did Sun Hongbin decide to drown Jia Yueting that night? Besides money and being deceived, the land issue was probably a major factor.

But you have to eat one bite at a time, and walk one step at a time.

The first step, however, is to help Jia Yueting tell his tragic tale of a tycoon and pay off his debts before they can even begin to discuss the future.

At this moment, Chen Tong's phone call interrupted his train of thought.

"Moss, the article is ready."

Has it been approved?

"I've already reviewed it, there's no problem."

"Then send it!"

"Yes!"

That evening, media reports emerged one after another, appearing on various platforms and media outlets across the other side of the strait.

"A 250 Billion Yuan Debt May Make World History: Jia Yueting's Tragic Declaration, Can Live-Streaming Debt Repayment Change the Fate?"

"China's 'Weightlifting Champion'—Jia Yueting: A Real Man Never Runs Away!"

From the eye of the storm to facing debt: Jia Yueting's 250 billion yuan debt reflects both courage and responsibility.

Instead of fleeing, Jia Yueting has embarked on a desperate 'northern expedition'.

"A Livestreamed Debt Repayment Journey Witnessed by the Whole Nation; A Communication Meeting Gains Jia Yueting Millions of Followers on Douyin"

Among them, a 36Kr in-depth report on the rise and fall of LeEco, titled "A Tycoon on the Road: Jia Yueting's Heartfelt Farewell to LeEco," particularly its last paragraph, resonated with many netizens.
What is a ruthless and powerful figure?
A tyrant is different from a hero, and also different from a villain.

A ruthless leader is someone with extraordinary insight and disruptive thinking, who dares to challenge the existing order and expand their territory using unconventional means.

Among the prominent business figures in China, there is such a person...

He was not content with developing within the established rules; he wanted to redefine the rules of the game!
Every step he takes is controversial, yet his foresight is always proven in hindsight!
Every move he makes can shake up the entire industry!

He is a legendary figure!
Not bad!

He is Chen Mo, the chairman of the Beyond Group!

Jia Yueting is also a person with this kind of quality.

From LeEco's seven ecosystems to his dream of building cars, every step he has taken has subverted everyone's perception. Some people think he is crazy, and others think he is a madman.

But he never cared!
"With unwavering resolve and a do-or-die spirit, we dedicate the best years of our lives to a great dream."

'Things that 99% of people don't believe in have the potential to cause upheaval.'

These words are still regarded as guiding principles by countless entrepreneurs.

People say that being half a step ahead is genius, while being a full step ahead is madness, and Jia Yueting is such a madman.

If he could calm down and work steadily, perhaps China's technology sector would present a different picture.

Unfortunately, it was all due to timing and fate.
The most heartfelt farewell Jia Yueting left for LeEco was to wave goodbye and take away 251 billion yuan in debt, leaving behind a clean LeEco and enabling it to reach the other side.

This is truly a ruthless and powerful figure!

The article ended with a photo of Jia Yueting smiling and waving goodbye as he left the communication meeting, which seemed to be both a farewell to everyone and a complete break with the past LeEco.

His past and the challenges he is about to face evoked a flood of emotions among netizens.

After reading this article, Luo Yonghao let out a long sigh.

Years ago, after watching Chen Mo's speech at Xiaomi's first product launch event, he made up his mind to devote himself to the mobile phone industry.

Subsequently, he witnessed the Xiaomi phone emerge with a price of 1999 yuan, shocking the entire industry with its sweeping momentum in the Chinese mobile phone market.

This led Luo Yonghao to enter the field without hesitation and found Smartisan Technology.

Back then, he naively thought he would become the second Chen Mo and the second Lei Jun.

A mobile phone? What's so difficult about that?
Isn't it just like assembling a computer, putting together the parts, and then mass-producing it on an assembly line?
Besides, Xiaomi has already found a successful path, so it's not difficult for Smartisan to simply copy it.
Xiaomi started with the Android-customized system MiOS, while Smartisan entered the market with Smartisan OS;

Xiaomi has its Mi Fans, and his fans are no less impressive.

Chen Mo and Lei Jun are good storytellers and marketing experts. As the youngest of the first generation of internet celebrities, he has already given countless speeches across the country, all of which are sold out and have no seats available. He believes that in terms of speaking ability alone, he is even better than Lei and Chen.

May 2014: The first mobile phone, Smartisan T1, was released and won the iF Design Gold Award. At the launch event, he was in high spirits and called it "the best mobile phone in the Eastern Hemisphere". After the launch, orders poured in, making Luo Yonghao even more famous.

Back then, he was arrogant and disrespectful to everyone, not taking Xiaomi's Lei Jun or Chen Mo of Bi'an seriously. Even Steve Jobs could only be considered a half-rival.

Some media outlets even reported that Luo Yonghao rejected Xiaomi's acquisition offer, stating that he "disdained cooperating with low-end manufacturers." However, things backfired; subsequently, Smartisan experienced numerous supply chain problems and severe production delays, leading to a backlash from public opinion.

August 2015: The Smartisan T2 was released, but its release was delayed due to the bankruptcy of the OEM manufacturer, resulting in poor sales.

In 2016, Smartisan faced a cash flow crisis, Alibaba's investment negotiations broke down, and the company was on the verge of bankruptcy. Luo Yonghao took out his personal savings and lent the company 9600 million yuan to barely keep it afloat.

This year, Luo Yonghao finally realized that making mobile phones... is really difficult.

He only truly understood the hardships involved when his obsessive design philosophy clashed severely with that of his suppliers.

Small sales volume and high demand for customization make it difficult to find suitable suppliers, ultimately leading to a severe shortage of production capacity.

It's like a popular online celebrity wearing a mask and holding a concert; who knows if you're playing a pre-recorded video on stage or secretly counting money backstage?

Even with his massive fan base, Luo Yonghao couldn't withstand such a drain.

From the Smartisan T1 and T2 to the Nut, their design philosophy is full of idealism, user reviews are polarized, and fewer and fewer fans are willing to pay for the sentiment.

Fortunately, the Nut Pro launch event at the beginning of the month saw impressive sales, giving Smartisan a much-needed breather and allowing them to relocate their headquarters to Chengdu and secure investment.

After years of struggling, Luo Yonghao was helpless to find that he hadn't even seen Lei Jun or Chen Mo, let alone their clothes or shadows.

At worst, he's just a low-budget version of Jia Yueting.

So at this moment, seeing the news of Jia Yueting's story with LeEco coming to an end and his forced debt repayment, Lao Luo felt deeply empathetic and sighed with regret...

If this investment in Chengdu can't revive Smartisan, then what's the point of having Smartisan at all?
Who knows, he might really have to rely on Jia Yueting to cross the river.

When dealing with the same thing, different perspectives will always lead to different viewpoints.

Jiang Fan missed the live broadcast, but watched the replay late at night.

He sees things more clearly than the media can.

Jia Yueting is well aware that he will face formidable challenges, but he is even more aware that Taobao Live will soon face an even stronger competitor.

Moreover, there are already extremely successful examples. When Douyin live-streaming e-commerce first emerged, Chen Mo helped Bi'an promote games and helped Xiaomi sell mobile phones.

Later, Chen Mo, Lei Jun, and Liu Qiangdong even teamed up on a TV show to sell chili sauce, creating a legendary story in the industry of selling Lao Gan Die chili sauce's production capacity until next year.

To be honest, Jiang Fan was very glad that Chen Mo stopped because of his identity.

Otherwise, he really doesn't dare to imagine what Taobao Live would look like now.

Now, although Chen Mo has withdrawn, Douyin has welcomed Jia Yueting, who has some similarities to Chen Mo.

An entrepreneur known for hyping up concepts and telling stories, condescending to sell goods—that's just shameless!
What the hell are you doing?!

This made Jiang Fan feel like he was facing a formidable enemy!

Within Alibaba, live-streaming e-commerce, enterprise office solutions, and Ant Financial have become three key areas of focus for Jack Ma, in addition to Taobao and Tmall, the two core pillar businesses.

The "battle for the crown prince" between him, Chen Hang (Wu Zhao), and Peng Lei (Lin Daiyu) has long been an open secret.

Whoever achieves the best results in the business they are responsible for will be directly admitted to Alibaba's highest core organization—the Partners.

Old Ma is old, while he is still young.

Being young means having opportunities.

His current reputation as the "young leader" within the company is the best proof of this.

According to his sources, Alibaba's DingTalk and WeChat Work have moved beyond the initial exploratory phase in the enterprise office field and entered a more advanced stage, engaging in fierce competition.

WeChat Work has already begun integrating with Kingsoft's cloud WPS; as far as he knows, Wu Zhao has already contacted Microsoft to prepare for embedding the Microsoft Office suite into DingTalk.

As for Alipay, Peng Lei has already taken action – Jiebei and Huabei have launched a new round of publicity and promotion in major cities across the country, attempting to instill the concept of advance consumption in people's minds.

Jiang Fan was somewhat aware that General Manager Ma's major incident subtly echoed this, which often caused him worry and hesitation.
His worry stemmed from the fact that he was not yet qualified to participate in this feast of capital, so he hesitated, because even if he truly became the 'Crown Prince,' he would only be a 'Crown Prince'!
Whether facing external competition from Douyin and Kuaishou, or internal competition from DingTalk and Alipay, Jiang Fan's situation is far from optimistic; it's no exaggeration to say he's beset by internal and external difficulties.

We must find a way to break this deadlock. Looking at the media analysis, Jiang Fan felt somewhat fortunate: thankfully, Jia Yueting didn't really see himself as a livestreamer; otherwise, if he had directly partnered with Douyin for the premiere and caught them off guard, that would have been truly troublesome.

The other party needs at least three months to set up an MCN agency—this time difference is an opportunity that can be taken advantage of.

Currently, he has top livestreamers under his wing, including Viya, Li Jiaqi, and Zhang Dayi, but when choosing key supporters, Jiang Fan crossed out the last name to avoid unnecessary trouble.

Today, Viya and Li Jiaqi's live streams have shown the potential to create new traffic entry points, with these two alone contributing 50% of Taobao Live's GMV (Gross Merchandise Volume).

But that's not enough; it needs to account for at least 80% to conform to the Pareto principle.

It seems that Taobao Live is not only making a bet this time,

We need to place a bigger bet!
(End of this chapter)