Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 568: The Real Story Off the Field

After everyone left, Chen Hongbing sat alone in the empty studio and did not get up for a long time.

As the general director of the program, he was originally full of confidence and thought he could control everything and make a fair and just commercial reality show with high ratings.

However, after the first episode was aired, although the ratings exploded, things developed far beyond his expectations.

The program he had envisioned seemed to lack the necessary soil and deviated somewhat from its original intention.

As an old man in the station, he should have thought of this earlier - after all, this is neither the first time nor the last.

He originally thought that this time would be different, but now it seems that he thought too simply. When various forces got involved, he could only become a puppet.

Half an hour later, he arrived at the director's office as promised.

"The Red Soldiers are here, please sit down~" Qi Zhuquan still had a smile on his face, his tone as gentle as a spring breeze.

“I’ve just given instructions that the preview trailer for this episode will be released the day after tomorrow.

Although it's a pity that Chen Mo didn't really withdraw from the competition, with this episode, editing it into the trailer will definitely ignite the audience's emotions again." Qi Zhuquan said enthusiastically.

"But is this really a good idea?" Chen Hongbing asked in a low voice, with a hint of hesitation in his tone, not sure whether he was asking the other person or asking himself.

Qi Zhuquan didn't seem to notice his strangeness, and continued to explain patiently: "How can it be bad? Look, our program has good ratings, has huge sponsorship, your salary has been raised, and the people below have also received bonuses. This is a win-win situation for all parties.

You don’t know that after the first episode became a hit, many well-known companies came to sponsor our program, and their offers were higher than each other. The station is still negotiating now.

You are also an old man in the station, but you still don't understand this. Wait until I take another step forward. Who do you think will take my place now?"

Chen Hongbing was silent for a moment, and finally nodded: "Thank you for your appreciation and cultivation, Director. I understand. I will go to work now."

He stood up and left, his back slightly bent and looking a little heavy.

Since the program was recorded in the afternoon, it was around 9 o'clock that night.

The sky was covered with thick dark clouds, lightning flickered faintly between the clouds, and thunder rumbled low and distant, as if brewing a storm that was about to pour down.

There is a damp smell in the air and a storm is about to come.

On the top floor of the main building of the Other Shore Technology Park, members of the Subversion Team Preparatory Group gathered together.

Everyone present here is the core of the core of the three companies, but there is a new member on the other side - Zhang Yiming.

After Zhang Yiming finished introducing himself to everyone, Chen Mo said to him, "Yiming, tell everyone about the plan we discussed before."

While Zhang Yiming was explaining, Chen Mo walked to the spacious floor-to-ceiling window and looked down at the Tencent building opposite, which was shorter than the previous one but still brightly lit.

Although the two sides were separated by a street and several hundred meters away, Chen Mo could not see the specific situation in the building opposite, but he guessed that the other party should also be having a meeting in a conference room at this time.

Chen Mo’s guess was correct. It was Pony Ma’s office on the top floor of the Tencent building.

The three members of the Guardian Team were also in a meeting to further improve their plans for the show.

After all, what was shown on the show was just a castrated version that was meant to show weakness to the enemy, and there was still a lot of content that was not put on.

In fact, even if Chen Mo did not mention the changes, they would have taken the initiative to propose them.

However, Xiao Ma's reaction was so intense that it was beyond Lao Ma's expectations.

Inadvertently, Lao Ma caught a glimpse of a high-power astronomical telescope in the corner of the office, and the telescope was facing the direction of the main building of the other side.

He immediately became interested and walked over to study it.

"Pony, your astronomical telescope has a very good clarity. Not only can you observe the night sky, but you can also understand the actions of our competitors and even see the working conditions of the building opposite clearly." Lao Ma joked.

Xiao Ma Ge explained with a smile: "It's just a toy used for occasional stargazing."

In the telescope's image, there are still many employees working overtime in the other side building, and the lights shining through the windows appear particularly clear.

Lao Ma snorted coldly: "Who said that Bi'an doesn't work overtime? Although the lights on most floors are off, there are still many employees working.

Chen Mo is a typical hypocrite who says one thing in public but does another behind the scenes."

Li Yanhong nodded in agreement: "It's useless for us to know. We have to expose his true colors through this program and make his image collapse!"

Lao Ma slowly adjusted the angle of the telescope and the lens slowly moved upwards.

Suddenly, an extremely familiar figure appeared in his field of vision—his eyes seemed to be looking this way.

At this moment, thunder was roaring in the clouds and a flash of lightning cut through the night sky. Chen Mo's face, as if carved by a knife and an axe, appeared and disappeared in the reflection of the lightning, as if he was looking down at himself from a high position.

Although he knew that the other party could not possibly detect him from such a long distance, Lao Ma's body still shook involuntarily. He subconsciously covered the telescope with his hand, and the next moment he was secretly angry at his cowardly behavior just now. Damn, why should I hide?

When he gathered himself and looked again, the figure by the window had disappeared.

Due to the height difference between the two buildings, even with a clairvoyant eye, one cannot see more details.

Lao Ma's mood suddenly became extremely bad, but the progress of things was not necessarily related to his good or bad mood.

He took a deep breath, turned around and joined the discussion between Pony Ma and Robin Li.

In fact, on the way back from the program, he already had a general idea in his mind. After listening for a while and finding an opportunity, he began to give advice.

"I think Baidu search can put up keyword ads for 'Laifeng rattan tea' and associate them with labels such as 'health and wellness' and 'intangible cultural heritage' to attract potential consumers.

Then, we use Baidu Index to analyze users’ search preferences for tea categories and identify target groups, such as those who care about health and traditional culture enthusiasts.

Then mark the Laifeng County rattan tea planting base on Baidu Maps and display real-life pictures of the tea garden to enhance user trust.”

Li Yanhong hesitated: "There is no conclusion yet on whether rattan tea can maintain health, and research takes time, which may not be possible in one month. If we rashly promote and market it like this, I'm afraid..."

Old Ma glanced at him and gave an example: "This is bullshit, just like those brainwashing health products launched by Old Shi before, as long as they don't cause problems to consumers' bodies, don't you see those health products on the market that add sugar to flour and Chinese medicine, or sell some sugar water, they are also selling well?
As for whether the effect is good or not, it is not important. The psychological and emotional effects on consumers are the key.

Besides, don't you guys do this kind of thing? Don't pretend in front of us, otherwise, what's the difference between you and the guy named Chen across the street? "

Li Yanhong touched his nose and said helplessly: "Okay, leave it to me."

Lao Ma continued to talk: "I will launch a charity store on Taobao with the same name as the program team, and the name is 'Laifeng Tengcha Official Flagship Store'.

The homepage recommends unsaleable tea, highlights the label of "helping farmers with charity", and bundles rattan tea with programs and charity.

Then Cainiao Logistics will carry out targeted delivery and open a dedicated line from Laifeng County to the regional logistics hub to reduce transportation costs, which will also shorten the logistics cycle.”

Pony Ma also offered suggestions: "Tencent can shoot a documentary about rattan tea culture, and then put it on the media matrix of our three companies for broadcast and promotion.

At the same time, a QQ group of "Rattan Tea Lovers" was established through the QQ community, and tea tasting parties and micro-chat social circles were organized to spread social word-of-mouth.

I think what Jack said just now about bundling with charity is a good idea. Tencent Charity Platform can launch the "Aiding Farmers Rattan Tea Plan". For every tea purchased by a user, the platform will donate 1 yuan for local road repairs."

Li Yanhong reminded: "Didn't the program crew forbid us from spending money?"

Lao Ma waved his hand and said disapprovingly: "Hey, how can charity be about spending money?
The program team even asked us to change the plan, maybe the judging criteria can also be changed. Even if it cannot be changed, it can still be discussed.

I think Pony's idea is good. The documentary shows how miserable and poor the tea farmers are, which can inspire consumers' overflowing sympathy and maximize the public welfare attribute. The popularity of the program is a natural entrance for traffic, and with the help of our plan, it will be a natural success.
I just thought of another one. Recently we have been planning Rural Taobao, and we can use this as a pilot. As long as we remember one thing, the popularity of the program and its public welfare attributes will be stimulated."

"I think it's better to send some people to keep an eye on the other side. After all, you and I three have suffered at the hands of this guy named Chen, so it's a good idea!" Brother Xiao Ma still reminded.

"I agree. After all, we know each other well," Li Yanhong seconded.

Lao Ma thought about it and said, "Okay, let's find a few smart people to watch the door."

Afterwards, the three of them supplemented and improved the LOGO design, product packaging and utilized their group purchasing resources.

The plan was ready, and the only thing left was for the people below to execute it. At this moment, Lao Ma showed a mysterious smile on his face, "I think we can split our forces into two groups. One group will prepare for this promotion, and the other group will promote the joint efforts of Meituan, Nuomi & Baidu Takeout, and Dianping."

Xiao Ma frowned, "Why do you suddenly bring this up?"

"Be prepared for a rainy day. This is the content of the third episode, the group buying takeaway war!"

The heavy rain outside the window finally hit, hitting the window glass and making a ticking sound.

Across the street, the conference room of the Bian'an Science and Technology Park was brightly lit.

"The above is the plan for selling goods through live streaming on Douyin. Does anyone have any opinions?" After Zhang Yiming finished explaining the overall plan, he looked around and found that everyone was looking at each other. No one spoke for a while.

Finally, Liu Qiangdong was the first to break the silence: "Well, although live streaming is common now, the 'live streaming with goods' model that combines live streaming with e-commerce is still too new.

How is the market acceptance? It has not been verified yet. Isn’t it a bit risky to use it directly? "

His words resonated with everyone present, and everyone nodded in agreement.

Seeing this, Chen Mo smiled and explained: "Although live streaming is relatively new, if you still remember my last live broadcast on YY during the National Day flagship event last year, you should be able to feel its potential."

"Last November?" Chen Mo's reminder awakened everyone's memory.

At that time, the other side of "The Legend of China" was in public beta, and Chen Mo broadcast live on YY every night, which was unprecedentedly popular.

The last live broadcast raised hundreds of millions of donations for employees.

From a certain perspective, this is also a kind of "live streaming with goods".
(End of this chapter)