Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 564: Second Round 1: Tea and Chili
“Well, it’s already in preparation, probably by the end of the year.

However, this time, the E round will be skipped and the Pre-IPO round will be carried out directly.

This should be Xiaomi's largest round of financing to date, and it is expected to raise more than US$10 billion to be used for smart hardware research and development, IoT ecosystem construction, and further expansion of the global market. "

"Tsk, tsk, tsk, tsk, now millet is really going to become rice. Maybe it will turn into popcorn directly after it goes on the market."

"I think it would be best to bring the State-owned Assets Supervision and Administration Commission in in the next round and have it acquire some shares, for example, you and I could contribute 5% in total." Chen Mo suddenly said seriously.

Lei Jun narrowed his eyes when he heard this, "What's the reason?"

"We have in-depth cooperation with China Mobile and China Unicom in smartphone sales and 4G technology, right?
On the other hand, Xiaomi is now a leading company in the technology industry and enjoys national policy support in areas such as scientific and technological innovation and intelligent manufacturing.

With the support of the SASAC, it will be a great help in the subsequent listing and business development. These are far more valuable than 5%, and will give us even more power. "

Chen Mo paused, "As for the share transfer, it is unrealistic to let those investment institutions do it. Let's share it, you pay 3%, I pay 2%, and we will get 5%. The benefits far outweigh the disadvantages. For Xiaomi's future, even an IPO will be beneficial.

This is the unspeakable change that we, Bi'an, have clearly felt after receiving the investment from the State-owned Assets Supervision and Administration Commission. Brother Jun, you really need to consider this carefully. "

Lei Jun pondered for a moment and nodded: "Yes, I understand. But Xiaomi is not like Bi'an. You are arbitrary and I have to think about it carefully. I will tell you when I have a clue."

“When Xiaomi goes public, I, the second-in-command, will be able to take advantage of the opportunity and become a pig in the wind…” Chen Mo laughed.

"SF Express? Are you looking for Wang Wei? What are you talking about? You look so happy. Look at how excited Xiao Mo was just now..." Liu Qiangdong pushed the door open and came in late.

"I won't wait for you. Let's chat for a while." Lei Jun smiled and shook his head. "Since Qiangdong is here and everyone is here, let's talk about tomorrow's recording. We should also communicate with each other in advance so that we can be prepared."

"This is what I have compiled from JD.com's perspective based on the topic from the previous episode. Let's speak freely and learn from each other..."

Liu Qiangdong closed the door of Lei Jun's office and the sound gradually disappeared.

Three hours later, the door was opened again. Under the fiery gazes of Xiaomi employees on both sides of the aisle, the three giants gradually walked away.

Chen Mo's voice could be heard faintly from afar: "Hey, this time the program team added a BGM for the show, which one did you two choose..."

On August 8, the second episode of "Win in China 23" was recorded.

CCTV Studio No. 1 was packed with people.

The host Chen Weihong stood on the stage. After seeing the director's gesture, he smiled at the camera and spoke in a clear and powerful voice:
“Dear guests and dear audience friends, hello! I am the host Chen Weihong.

Welcome to the second episode of "Win in China 2014"!
In the last episode, we witnessed a fierce battle between the Guardian Team and the Subverter Team. Adhering to the concept of "marketing is more important", the Guardian Team won the first victory with a 1-point advantage with their profound insights.

In this rapidly changing era, the game between marketing and products has never stopped.

The last debate made us deeply realize that both the "marketing first" insisted by the guardians and the "product is king" advocated by the disruptors are indispensable elements for the success of an enterprise.

Today, we will face a new challenge, and the two camps will once again compete with each other in wisdom and strategy. Now, please welcome the Guardian team to make their debut! "

In the second episode, the program team added a contestant entrance ceremony, and each contestant can choose the background music according to personal preference.

Then, strong drum beats and rapid pipa sounds rang out on the scene, quickly catching the audience's ears.

Accompanied by the song "Facing the waves with pride...", Baidu's Robin Li was the first to appear on stage and made a good first impression.

He was wearing leather shoes, trousers and a white shirt, with the first button of his collar unbuttoned. He looked handsome and graceful, worthy of being the "second most handsome man" in the Internet industry.

The second contestant appeared on the stage with the melody of "The waves are running, the waves are flowing, the waves are surging for thousands of miles..." Wearing a windbreaker and walking calmly, the Xiao Ma Ge from Shenzhen has transformed into the "Xiao Ma Ge from Shanghai".

Lao Ma, the captain of the Guardian Team, wore old Beijing cloth shoes and a grandmaster's robe this time, and still held a folding fan in his hand.

He slowly came onto the stage as the chorus of "Tie Xue Dan Xin" sang: "Shooting the Eagle and drawing the bow, galloping across the Great Wall, laughing and proud in this life without getting tired..."

I saw the folding fan in his hand suddenly open, and the three words "Sweeping Monk" were faintly visible.

He bowed slightly to the audience and walked calmly to his seat.

"Next, please welcome the member of the Disruptor Team—Lei Jun, Chairman of Xiaomi Technology!"

As the host introduced the speaker like a boxer entering a boxing match, the chorus of "Chasing Dreams with a Childlike Heart" rang out in the hall.

Lei Jun emerged from the red passage on the other side of the stage, smiling and waving warmly to the audience on both sides with his hands.

He walked onto the stage in time with the music, bowed slightly to the camera and the audience, then nodded to the jury and returned to his seat.

The second person to appear from the Disruptor Team was Liu Qiangdong. He chose the song "Serve the Country with Loyalty", which is quite consistent with his usual style.

Although it was Liu Qiangdong who appeared, Chen Mo, who was waiting backstage, was still thinking about Lei Jun. He thought to himself that it was still early and Lei Jun's exclusive song had not yet been released.

Moreover, due to his intervention, Xiaomi’s international development did not include India, and it is very likely that the famous scene of “Are U OK?” would have been lost.

How can this be possible? Chen Mo has been thinking about how to make Lei Jun recreate this famous scene. He has been racking his brains for this. Wait for Xiaomi's international press conference to dig a trap? It seems that this can be possible.
Just as Chen Mo was distracted, the music suddenly changed.

The next moment, the chorus of Beyond's classic song "Glory Days" sounded, and he knew it was time for him to perform.
"Today only the remains of the body remain, welcoming the glorious days..."

Chen Mo slowly appeared, with one hand in his pocket and the other hand waving to the audience on both sides of the aisle.

"Holding on to freedom in the storm, a lifetime of hesitation and struggle..."

He stepped onto the stage, greeted the audience and judges in front of the camera, and then looked at each member of the Guardian team, and looked at them one by one. When it was Lao Ma's turn, the two of them snorted and their eyes crossed.

“Confidence can change the future, but who can do it…”

Accompanied by the music, Chen Mo walked towards his position with firm steps.

After Chen Weihong introduced several professional guests as usual, the program quickly got to the point:
“The theme of this episode is “Internet Empowers Rural Revitalization – Saving Related Industries in Poverty-stricken Areas.”

Next, please watch two VCRs of our reporter's actual visit and inspection, please look at the big screen..."

The big screen above starts playing the picture:
Case 1: Wild rattan tea in Laifeng County, Enshi Prefecture

Laifeng County, located in a remote mountainous area, has a history of more than 500 years of growing rattan tea.

However, due to inconvenient transportation and lack of information, a large amount of tea is unsold every year, tea farmers have meager incomes, and their enthusiasm is dampened.

This year, the rattan tea grown by tea farmers is once again facing the crisis of unsalable products.

The village chief asked the program team for help, hoping to find a market for their rattan tea through the power of the Internet. Otherwise, the tea farmers can only switch to growing some fruits and vegetables...

Case 2: Unsale of peppers in Jiaoyuan Village, AK City, SX Province
Jiaoyuan Village is rich in peppers, which are famous for their unique spicy flavor and pure natural ingredients. Despite the high quality of the products, a large number of peppers are unsold every year due to the lack of effective marketing channels and brand awareness.

Mr. Yan, a farmer who was unloading goods at the purchasing and sales point, told reporters with a worried look on his face that he had planted a total of 10 mu of peppers, with a yield of several thousand kilograms per mu. He had to sell each kilogram for 7 to 8 cents to break even, but the current purchase price is only 3 cents.

This year, the village is once again facing a serious crisis of unsalable peppers. Staff at the supply and marketing cooperative's pepper purchasing and sales point said that the point collects an average of more than 4 kilograms of peppers every day and cannot digest more.

Although we are also promoting the purchase of peppers with companies inside and outside the province, there are still a lot of peppers piled up in cold storage. If this continues, it will cause serious economic losses to pepper farmers...

The VCR video has finished playing.

On the Guardian Team's side, the two Ma's and one Li exchanged a tacit look, with a faint smile on their lips.

The three members of the Subverter Team were also whispering about something.

In the center of the stage, Chen Weihong continued to introduce the rules:

“The objectives of this issue:
By using the Internet e-commerce model, we can revitalize the local unsaleable tea and pepper and solve the problem of unsaleable products.

Bring sustainable revenue growth through innovative marketing methods.

Whether to establish long-term sales channels or brand effects for local tea and pepper farmers to enable their sustainable development will become an important indicator.

Claim:

Both teams provide support by using their own resources (such as JD.com, Taobao, WeChat, Baidu and other platforms) and leveraging their own resources and advantages.

But please note that it is forbidden to provide financial support or directly invest in procurement, which is not what the program team wants. It is better to teach people how to fish than to give them fish. The starting point of this program is to allow the assisted objects to have the ability to be self-sufficient and self-produce and sell through this program. Both teams must pay attention to this.

If such behavior is found, it will be treated as cheating and will be considered a loss.

time:

From now until the day before the next recording day, it will be one month.

Winner:

Business plans in the program are scored by expert judges, accounting for 20% of the total.

At present, both places have sent statisticians from the notary offices. The one with the higher sales volume will win based on the deadline! This accounted for 80%.

Program flow:

Both teams choose who to help.

Enter the preparation room to discuss and draft a support plan, with a time limit of 40 minutes.

The captains of both teams will give their presentations to the expert judges and the audience based on their proposed plans within 20 minutes.

"Okay, let's move on to the first part of today - choosing sides! Since the Guardian team won the last episode, they have the priority to choose this time..."

Before Chen Weihong finished speaking, Liu Qiangdong raised an objection: "According to common sense, shouldn't the losing party choose first? That would be fairer? If the winning party chooses first, wouldn't the strong always be strong?"

Now the situation is very clear. Anyone with a discerning eye can see that there are significant differences between the two cases.

If we put tea and chili in the same dimension, can their sales be the same?

Especially when the products are unsalable, the tea can be easily sold for hundreds or thousands of dollars by simply packaging and endorsing the product and hyping up the concept.

No matter how hot the chili peppers are fried, how much higher can the price be other than being spicier?

Liu Qiangdong sees these things clearly, which ordinary people can understand. The more so, the angrier he gets.

Ma smiled faintly: "The Internet world has always been a winner-takes-all world. There has never been any fairness. Liu Qiangdong, you have also been an old man in the Internet industry for many years. Don't you understand this principle?"

Liu Qiangdong frowned when he heard this and tapped the table hard with his fingers.

He didn't hide anything and spoke frankly: "Lao Ma, can tea and chili be the same thing? Tea has a cultural premium and can be sold tenfold if packaged as a gift, but chili is just an agricultural product!
It's like putting an elementary school student in a boxer ring - it's no longer a question of fair or unfair.

How about we make a deal? We choose tea leaves and you choose peppers. This way, your Guardian team will look more sophisticated. Isn't this a great opportunity to show off your ability to save the world? You must seize it!"

Ma responded calmly: “When I first founded Alibaba, eBay was at its peak, and Taobao was just like the elementary school student you mentioned just now.

But where is eBay now? In Internet history books, in my memory, but unfortunately not in the current Chinese Internet market.

If I were to participate in the competition alone today, no problem, you can choose whatever you want.

But now I represent the entire Guardian team. I can't just think about myself, I have to think about Pony and Robin. We are a team.

As the captain, I need to consider the interests of the entire team. The Internet is not a charity, the market is so cruel, this is the essence of business.

Now you are talking to me about fairness, it’s ridiculous…”

As the tension grows, the two sides seem to be returning to the debate.

In the last game, Xiao Sa suffered repeated setbacks due to the hot tempers and domineering styles of these big guys. Chen Weihong had seen this before, so he must not let the situation get out of control again when he is the host of this game.

Chen Weihong found an opportunity and immediately spoke up, his voice shaking the whole audience and interrupting both sides:

"Mr. Ma and Mr. Liu, you have the right to reserve your opinions. The final right of interpretation belongs to the program team. OK? Next, please welcome the captain of the Guardian Team and Mr. Ma, the chairman of Alibaba. Please choose the person you want to help."

Old Ma looked at Liu Qiangdong and laughed happily, then glanced at Chen Mo and Lei Jun one by one, and slowly said: "Let's choose rattan tea..."

"Okay, then the remaining peppers from Jiaoyuan Village will automatically belong to the Subversive Team."

This is too much! You can just withdraw from the competition. I won’t tolerate your cheating!

Liu Qiangdong was furious because according to the business plan he had previously presented, there was no way he could win.

"You guys are just kidding..." Liu Qiangdong was so angry that he was about to slam the table and stand up, but Chen Mo, who was quick-witted and quick-handed, held him down by the shoulder.

"Brother Dong, don't be impulsive. Even if it's Chili, we still have a chance..."

"Qiangdong, believe in Chen Mo!" Lei Jun nodded at him.

Since there was a portable microphone on his collar, Chen Mo could not say much, so he just said,
“Extreme marketing works wonders!
Brother Dong, do you believe in light?"

(End of this chapter)