Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 562 Awakening Little Brother Ma
This major version update is no less than an expansion pack.

In addition to various optimizations within the game, the biggest content is the joint launch of voice packs, new portraits, new skins, and new character cards for characters that have appeared in "China World".

Bi'an's IP strategy of "animation-linked game" not only caused a stir among its peers in the industry, but also created quite a stir in the investment circle and the entire Internet market.

Subsequently, a series of analytical articles were published, exploring the far-reaching significance behind this style of play and the ambitions of the other side.

As an established gaming media, 17173 published an article that represents the views of the current mainstream industry media:
"The Other Shore: The Drunkard's Intention Is Not in the Wine, but in the Entertainment"

“As the first animated series in the Beyond China trilogy, the significance of China World goes far beyond the scope of a fan-oriented work.

It marks that Bi'an Games has officially started the commercialization journey of the Huaxia series IP universe.

With its excellent production, gripping plot and deeply rooted character creation, the series has successfully broken through the circle and attracted the attention of a large number of players and non-game players, bringing unprecedented exposure and topicality to the Huaxia IP.

From a commercial perspective, the success of "China World" has laid a solid foundation for the expansion of the China IP universe.

Firstly, the popularity of the series attracted many new players who did not originally play the game. It also reconnected old players with their emotional ties to the game, prompting many former players to download the game again.

Especially with this major update of the related mobile game, it can be foreseen that the sales of hero skins and props in many animations will surge, directly boosting the game revenue.

Secondly, the rich characters and fascinating storylines created in the series provide rich materials and possibilities for the subsequent development of derivative games, peripheral products, offline activities, etc.

To put it in a broader sense, this animation is not just an animation, it is an attempt to establish the IP of China World, connecting the past and the future, and linking many fields such as games, comics, music, and peripherals to form a matrix.

Finally, the success of "China World" also verified the huge commercial potential created by game-linked animation, and established confidence for Bi'an Games to create a larger IP universe in the future.

Chinese IP has already appeared, so will mythological IP and ancient IP also be on the way? This is unknown.

All in all, "China World" is not only an excellent animation work, but also an important milestone in the commercialization process of the IP universe of the other side's entertainment industry.

Its success indicates that it is feasible for Bi'an Games to link up with Bi'an Entertainment to create a platform spanning multiple entertainment formats. In addition, Bi'an also owns Qidian Literature and Bi'an Animation, which was established after the acquisition of Zhiyin Manke. It owns a large number of IPs, such as "Fights Break Sphere", "Douluo Dalu", "Xian Ni", "Dragon Clan", "Ninety-nine Eighty-one", etc. Its commercial value is immeasurable.

The author did not expect that while the Bi'an Group was fighting in other fields, it was still making a second effort in its core field. Sharpening the knife does not delay the chopping of wood. It can be seen that the group has a clear and definite plan for its various businesses, which is not easy for a large-scale group enterprise.

Finally, the author has to mention that the launch of "Huaxia World" made a fatal mistake.
One episode a week is too slow, can we update twice a week?"

After reading the relevant reports, Brother Ma sighed.

He couldn't remember how many times he had sighed today.

Since "King of Glory" and "Honor of Kings" were launched last month, the results have been quite encouraging, but these two games not only have to compete with each other, but also with "Glory of China".

However, coincidentally, NetEase also quietly launched a MOBA mobile game called "Chaos in the West".

Relying on the huge heritage and player base of "Fantasy Westward Journey", "Chaos Westward Journey" has been loved by many players after its launch and has achieved certain success in the mobile game market.

Although Ding Sanshi smiles all day long, he is actually a mean type, like a Maitreya Buddha who loves to raise pigs.

The two sides have fought many times in the online game market in the past, but now a stronger opponent has emerged. Both sides have temporarily put aside their past grudges and are working together to deal with the situation.

Currently, the market share of these four mobile games on the market is 5:2:2:1, with "Glory of China" firmly in first place and "Chaos in the West" at the bottom.

In other words, the three games of the two companies combined are still not as good as one of the other. The competition pattern of other types of mobile game markets is basically the same.

It can be seen that Bi'an has a dominant position in the mobile game field. More than half of the revenue from China's mobile games flows into the pocket of that man named Chen.

Who wouldn’t be jealous when seeing this, but Xiao Ma Ge can do nothing about it.

He could only silently comfort himself: first, his product was launched late and there was still room for improvement; second, it was not as good as the best, but better than the worst.

Here, through the sales of skins and value-added props for its two games, it can contribute nearly 5 million in revenue every month, and the investment can be recovered in two months, which is much more profitable than investing in movies.

However, he did not expect that after the PK between the two sides, the "subsidy" announcement, and the ice bucket challenge at the end of last month, this man named Chen would make another move.

The speeches made at the Xiaomi press conference had already been compiled into a report by his subordinates and placed on his desk.

He had a bad feeling after reading it, and it turned out that his feeling was correct, so he urgently convened an internal meeting of "King of Glory" and "Honor of Kings" to analyze the impact of "China World" on the two games.

“.As you can see, judging from the current data, the broadcast of “China World” has caused the data of our two games to drop sharply, with a drop of more than 30%.

The launch of the other party’s animation and major version update did have a great impact on us.

In addition to the just-agreed cancellation of the effect of increasing the attack power attribute of the skin, as well as the 8% discount promotion and VIP level plan for existing mall products (the more you top up, the bigger the discount), do you have any better response plans?"

Xiao Ma looked around and everyone was silent. After all, the analysis just now had covered all aspects and there was really no particularly good solution.

Comparing the number of players? There are more of them!

Comparing game quality? The other party is stronger!

Than the launch time? The other party is earlier!

Whether it is the number of heroes, the number of skins, or other dimensions, they are at a disadvantage.

After some analysis, everyone suddenly realized that the Penguin Factory, which was once in its heyday, has now fallen into such an embarrassing situation. It even gave people an illusion that Tencent has become a small factory, and Bi'an has become the new Tencent.

As a boss, Pony Ma feels this even more deeply. The other side is now like an iceberg standing in front of Tencent, the penguin, making him feel powerless that he cannot shake it no matter how hard he tries.

In the past few years, they have always played the role of the pursuer who followed closely and tried to overtake. Just like doing a test paper, every move of Chen Mo seemed to solve a problem that he didn't know how to solve before, but after reading the answer, he suddenly realized: "So this is how to solve this problem, it's simple, I can do it too."

But every time he solved a problem, he looked up and found that Chen Mo had already solved the next one or even several problems, and handed him the answer sheet with a smile: "Haha, come and copy it..."

The competition between WeChat and Wechat was like this before, and it is also like this now with the competition between mobile games. Essentially, there is no change.

I can't go on like this, I have to find my own way!
At this moment, Yao Xiaoguang, the person in charge of "Honor of Kings", proposed an idea, interrupting Xiao Ma Ge's thoughts: "Pony, maybe we can also launch a derivative animation..."

Before Yao Xiaoguang finished speaking, Gong Wei, the person in charge of All People's Super God, interrupted him disdainfully: "You are not going to say that you want to copy others and make a derivative animation of King of Glory, right?

Don't be childish. The animation of "China World" started a year ago. Don't you think it's too late for us to do it now?
By the time the animation is done, it’s unclear whether your “King of Glory” will still exist…”

"Did I say I wanted to make a spin-off animation of "Honor of Kings"? " Yao Xiaoguang responded coldly.

"I think you are just taking this opportunity to propose this motion..." Gong Wei was unwilling to be outdone.

Xiao Ma frowned and glanced at Gong Wei: "Let Xiaoguang finish."

Yao Xiaoguang snorted and continued, “What I mean is that we can refer to the model of the other side and compete in a staggered manner.

Everyone should remember that shortly after the public beta of League of Legends, some players spontaneously produced a short animation called "Lalalal Demacia" with a budget of only 3000 yuan. Two seasons have been updated in the past two years, and the cumulative number of views of the three seasons has exceeded 10 billion. It can be said that League of Legends is still very popular, and this short film has made a significant contribution.

So I want to use "League of Legends" as a basis and let Riot Games create the official "League of Legends" animation of the same name, and at the same time start the development of mobile games, launching a counterattack from online games to mobile games.

With the player base of League of Legends combined with the advantages of Glory of China, even if we fail to beat Glory of China, we can at least get a piece of the pie from it.”

After Yao Xiaoguang finished speaking, many people present nodded in approval, thinking that this plan was feasible.

“Besides, I think we have the technology, resources, and team, so why do we always have to follow the other side?
Just like what they say in the game, 'Heroes, let's go beyond together!'

We can completely abandon the existing market thinking and develop a brand new mobile game to test the waters.

Just like starting a business, as long as one is successful, the benefits brought to the company will be huge.

Maybe it's time for us to make a change, boss!"

Brother Xiao Ma looked at Yao Xiaoguang's burning gaze and was deeply moved by his words.
“In addition to the previously agreed plan, I will add two more: First, Steven (Chen Yu), you will communicate with Riot (Rio) to promote the animation and mobile game projects of League of Legends;

Second, in addition to Tianmei and Photon, we will establish the new Magic Cube and Northern Lights game studios, which will be temporarily managed by Yao Xiaoguang for the development of innovative mobile games. Do you have any objections?"

Gong Wei was about to speak when he saw Xiao Ma Ge's cold eyes and swallowed the words.

"If it's okay, Xiaoguang, there's no upper limit to the funds needed for the new studio in theory, and there's no mandatory requirement for the period. I only have one request: to create quality products, to meet the standards, no! To surpass the quality of the other side!"

"Yes, Boss!" Yao Xiaoguang received the military order.

"The meeting is adjourned. Xiaoguang, please stay for a while."

After the others left, Pony Ma made a promise to Yao Xiaoguang, raising his rank and salary. After all, Tencent is short of talent and cannot afford to lose a general like Yao Xiaoguang.

After chatting with Yao Xiaoguang, Xiao Ma Ge took the time to find Gong Wei in person to encourage him, and the latter was deeply moved.

Back in the office, he took off his glasses and rubbed his brows. It was easy to make a verbal promise, but this time it was an adjustment at the strategic level and needed to be synchronized with the board of directors.

Pony Ma gradually realized that Tencent used to be an advanced version of Bi'an, but now the enemies have been switched, and Bi'an's layout in mobile Internet is ahead of Tencent.

He must adjust his mindset. Although Tencent's market value is about 1.5 times higher than that of Baidu, it is still living off its past success. Although the online gaming business is developing well, it cannot be sustained. The future will still be dominated by mobile Internet.

If the current trend continues, within two to three years, Bi'an's comprehensive leadership in areas such as food delivery, group buying, taxi-hailing, games, and videos will give birth to a behemoth that surpasses the current BAT.

“How did Bi’an catch up with and surpass Tencent step by step?” Pony Ma muttered to himself, flipping through the records of his fights with Bi’an and lost in deep thought.

From business development and layout to company management, from team building to company welfare, he listed them one by one through the "Marxist comparison method" and wrote furiously. The notebook on the desk was full of keywords: innovation, welfare, employees, users...

Three hours later, Xiao Ma wrote down a few points in his notebook that he thought were key and could be adjusted:

1. Promote the animation and mobile game projects of "League of Legends"; (Steven Chen)

2. Established Magic Cube and Northern Lights Game Studios, focusing on the development of innovative mobile games; (Yao Xiaoguang)

3. Reduce work intensity and prohibit overtime after 9 pm unless under special circumstances;
4. Conduct internal investigations into corruption, tighten funding, and suspend support for unprofitable projects.

Although "Win in China 2014" is about to start, our chances of winning are quite good, especially with some resource support behind Lao Ma, we only need to be a good supporting teammate.

In fact, Xiao Ma Ge calls himself a "positive pessimist". He is used to making the worst-case scenario plans and making preparations for both situations.

This is also the reason why this parallel plan is listed. We cannot place our hopes on others. Only what we have in our own hands is an opportunity.

If the Guardian Team wins in the end, it would certainly be gratifying, as it would greatly undermine the momentum and brand image of the other side and its allies. This is the effect of "momentum" and will be a huge boost to subsequent business competition.

This is also why Lei Jun always talks about "going with the flow". At that time, BAT will go with the flow, while the other party will go against the flow.

Just as he was thinking about this, Xiao Ma Ge received an email on his computer, which was a "RJP Phase II Business Plan".

After reading the content, he smiled. This old Ma really put a lot of thought into the program. He even divided it into two lines according to the acting on the show and the actions off the show, and then listed the division of labor and boundary lines of the three BAT companies.

All right, let's continue playing with that "black dog".
(End of this chapter)