Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 561: China World begins broadcasting

The Other Shore Technology Park, the Other Shore Pictures work area, and the Liudaowuyu Studio.

"Hi boss."

"Hello, principal"

Hearing the sound, the busy staff stopped their work and looked in the direction of the sound.

"You guys continue, don't bother me." Chen Mo smiled and waved his hand, signaling everyone to do as they please.

He walked straight towards director Lin Hun and Sun Ziwei.

Normally, the premiere of an animation does not require his personal attention, he just needs to wait for the reporting results.

However, Chen Mo seemed particularly excited today.

This is not only because he has nothing to do, but also because the significance of this animation is extraordinary - it marks a milestone in the self-produced IP of Beyond Pictures.

He felt it necessary to be there in person to express his condolences and encourage the team.

The first broadcast platforms of "Chinese World" this time, Bi'an Video and Bilibili themselves have a VIP membership system, but this membership is divided into gold and platinum levels like iQiyi, Youku Tudou and other platforms, and there is no mandatory 90-second, 120-second or longer opening advertisement.

Of course, this does not mean that there are no advertisements on these two platforms at all, but that a separate advertising area is set aside on the playback details page.

Viewers will naturally see ads while browsing, thus achieving the exposure effect. If users are satisfied with the content, they may click on the ads on a whim to show their support.

The difference between Bi'an Video and Bilibili is that the former mainly focuses on movies, TV series, variety shows and official event sources, while Bilibili focuses more on content created by UP hosts such as animation, ghost animals, music, dance and games.

The profit model is simple and clear: become a member to enjoy the highest-definition playback, non-members can enjoy the second-lower definition, but it is still high-definition quality, and the bit rate is not compressed, which is very practical. In addition, some films with purchased copyrights will adopt a pay-per-view model. For example, "Knife of the Assassin" will be available on these two platforms after it is taken off the screen.

However, this time "China World" is an exception. Although this animation cost as much as 3000 million yuan, in fact, some people have previously proposed that the first three episodes be free and the subsequent on-demand broadcasts be charged because the two video platforms are not currently profitable.

Chen Mo directly rejected this plan at the time because the loss was much less than he expected, and the return of "China World" did not necessarily have to be directly recovered from the animation itself, which was similar to the logic of WeChat and was a unique business model of Bi'an.

Therefore, an order was issued for the series to premiere simultaneously on both platforms, with all 12 episodes of the first season being free of charge.

In fact, everyone involved in the project at Bi'an knew that last month, when Tencent launched "Heroes of Supernatural" and "Honor of Kings", it was the best time to launch this animation.

It has been delayed until now, and although the timing is not too bad, it is indeed a bit late.

At that time, Lin Hun took the initiative to find Chen Mo for the first time and requested an extension. The reason was that he had recently drawn inspiration from Zhang Daqian's traditional Chinese paintings, and several improvement plans for special effects and lenses emerged in his mind. He firmly believed that he could present more stunning results.

The only difficulty was that the construction period needed to be extended by one month and the budget also needed to be increased. Chen Mo did not hesitate at all. With a wave of his hand, he gave Lin Hun full creative freedom and authority.

The reason why Chen Mo was so supportive was that he had witnessed the team status of Liudao Wuyu Studio during an accidental visit.

Everyone in this studio is working like crazy for animation and it's impossible to stop them.

In particular, director Lin Hun took the lead, took on multiple roles, and devoted almost all his efforts to this work.

They are so focused and dedicated, as if they are not making an animation but polishing a work of art.

One sentence by Lin Hun touched him deeply: "We make animations not to serve directors, bosses or capital, but for the general audience."

A few days ago, at the film review meeting, when Lin Hun played the finished film, Chen Mo saw the familiar ink-splashing style of landscape painting. Although it was a little immature compared to "Fog Mountain Five Elements", it was enough to shock the world at the time.

When he came to his senses, Chen Mo had already walked up to Sun Ziwei and Lin Hun, and asked with a smile: "How are the preparations going?"

"Just waiting for your order, boss." Lin Hun replied.

Chen Mo looked up at the clock on the wall. The time showed 20:05.

"Then let's go online and give everyone a surprise." He said decisively.

“Online!” “Online!”

As the order was issued, the technical team responsible for Bi'an Video and Bilibili took quick action.

At 20:06, the playback page of "China World" appeared in the center of the homepages of both Bian'an Video and Bilibili.

The first episode of the first season of the mobile game-linked animation "The World of China" of the Other Shore China Trilogy officially premiered simultaneously!
Since the player base of the China Mobile Game Trilogy is close to 100 million, most of the audience waiting to watch are game players, including many anime fans.

"Damn it, why is it released before 08 minutes?"

"I just like the fact that Bi'an Video is not punctual, it's an old routine"

"These days there are companies that not only develop fun games for us, but also make animations for us to watch for free. This is so true, I am crying my eyes out."

"I won't say any more. As long as the quality of "Chinese World" can catch up with "Blade of the Assassin", I will be satisfied. I will broadcast it first as a token of my respect. Gogogo!"

As countless people clicked the play button, "Chinese World", which had been carefully polished for nearly a year, was finally presented to the audience.

The grand narrative unfolds from the details of Di Renjie's investigation, and the plot progresses layer by layer, gradually revealing the conspiracy and enemies hidden behind.

After watching the first episode, the audience discovered that this animation cleverly placed historical figures from different periods on the same timeline. Although the characters are familiar, the story is a brand new original plot.

An episode of an ordinary animation usually lasts about 20 minutes, but the first episode of "China World" is 56 minutes long.

Even so, the first wave of viewers still felt that time flew by and were still not satisfied after watching the film.

Many people were so engrossed in the show that they even forgot to post comments, so they started watching the show again, looking for more details while contributing comments.

"Fuck, the fight between Di Renjie and Li Bai is absolutely amazing. This is the oriental aesthetic that belongs to us. The movements are as graceful as a startled swan and as graceful as a swimming dragon. Add to that the ink painting style that caught my eye. It's really amazing."

“Congratulations on discovering the treasure of the town station!!!”

"The script is very well-polished. The wise Di Renjie, the wild and unrestrained Li Bai, the domineering and powerful Wu Zetian and Shangguan Wan'er in palace dress team up to uncover the secret. The scene that always comes to my mind is 'there is one more mid-lane, but the support and top-lane are missing', haha."

"I declare that "China World" is the best TV series this year! It is of movie-level quality, but it is free for us to watch on video websites."

"Really, really, some of the screenshots can be used as wallpapers." "Damn, let me tell you about a horror movie, look at the progress bar"

"Hold on to the progress bar, you have to learn to grow up on your own"

"Damn it, why does the first episode end here? No, the next episode will be a week later. How am I going to survive for the next week? Bi'an~ Chen Mo~"

As the barrage of comments exploded, the number of views also climbed rapidly over time.

"Huaxia World" was released at 20:21 and became a hot search after :, which was exactly the time when the first wave of viewers started to recommend it crazily after watching it. As word of mouth spread, the number of views and the number of online viewers hit new highs.

One hour later, the number of views exceeded one million, the number of comments exceeded ten thousand, and the number of online viewers reached more than 1.

Two hours later, even though it was past 2 p.m., the number of simultaneous online viewers increased instead of decreasing, exceeding 22+.

However, this is just the limit of what the website can display and is far from reflecting the enthusiasm of the audience.

An animation accounts for nearly one-third of the traffic on Bi'an Video, as shown by the real-time data in the background.

Even in the early morning, the data dropped somewhat, but it was still much higher than the website load on normal days.

In the monitoring rooms of the technical centers of the two platforms, the screen curve is like a huge reservoir. The water level rises rapidly as if a flood is pouring back into the reservoir after a sudden rainstorm.
That night, many technical staff of Bi'an Video and Bilibili were destined to be sleepless.
On August 8, the number of views of "Huaxia World" exceeded 19 million, and the number of comments exceeded one million.

Since the upper limit of the barrage capacity is only 5000, even after clearing round after round, it is still like "wildfire that cannot be extinguished, spring breeze blows and it will grow again", and it is impossible to completely eliminate it, which shows how enthusiastic the audience is.

From then on, the names of Liudao Wuyu Animation Studio and Lin Hun spread quickly in the industry.

On the third day, "China World" scored 8.6 on Douban.

This score even includes some 1-star reviews maliciously given by water armies of other competitors. Even so, it is still enough to prove the public's love for this animation.

At the same time, professional film reviews have also been released.

“The smudges on the characters’ clothes, the layered textures on the mountains, the sparks and energy that burst out during the fights all demonstrate the digital deconstruction and reconstruction of traditional painting techniques.

This animation is based on traditional Chinese ink painting, and through rough brushstrokes and ink-splashing color rendering, it constructs a 'Chinese world' full of oriental fantasy.

2D special effects superimposed on ink style and landscape paintings perfectly combine the skills handed down by ancestors with modern technology. This innovation is no less than a technological revolution in the field of animation.

Director Lin Hun seems to be trying a completely new way of expression, or in other words, he is playing with something new."

“Bajiquan, Fanziquan, Tai Chi—no wonder the fighting moves in the film look familiar to the audience.

Many enthusiastic UP hosts even released videos disassembling some fighting moves.

It is reported that the production team also invited Hong Kong's famous martial arts instructor Yuan Baye to come out and personally participate in the action design.

This undoubtedly demonstrates the sincerity of Beyond Pictures."

"The voice acting line-up is also luxurious. The outstanding performances of domestic first-line voice actors such as Shan Xin, Ji Guanlin, Jie Da, Bao Mu Zhongyang, Jiang Guangtao, and Qiao Shiyu have greatly enhanced the quality of the film. Friendly reminder, these voice actors are also the original voice actors of the Hua Xia Trilogy mobile game."

“As a music critic, I must say that all the music in China World is original.

Judging from the first episode alone, the opening song has a brisk and passionate rhythm, especially the addition of suona in the middle section, which is the finishing touch.

If the opening theme is 'hard', then the ending theme is 'soft', just like a story being told, the background music and the plot complement each other.

Judging from the band lineup, it is a combination of Chinese and Western elements, just like the interweaving of Eastern silk and Western velvet, which not only displays the depth and elegance of Eastern culture, but also incorporates the passion and romance of Western art, weaving together a musical picture that transcends culture and integrates the East and the West.

From a music perspective alone, I can give it a high score of 90!"

“In terms of the plot, there is no lengthy background at the beginning, and it goes straight to the main storyline, which is refreshing. Each character is very recognizable, and the foreshadowing left at the end of the first episode hints at the grand layout of the subsequent plot.

Judging from the name of the first season, Liudao Wuyu Studio is obviously planning a big game, and there will definitely be a second and third season in the future.

As long as it maintains the quality of the first episode, "Huaxia World" will surely become a milestone in the history of domestic animation."

"I can only say that this 30 million investment, even with multiple additional budgets, has been spent wisely. The Chinese World deserves everyone's praise, and Liudao Wuyu Studio deserves this honor. With such a Chinese comic, why worry about its rise?"

"China World" received rave reviews after its broadcast, which aroused the audience's herd mentality and enthusiasm for watching.

Seeing that the time was ripe, Chen Tong asked his internet trolls to provide some guidance, tying the rhythm of comments to the label "the rise of Chinese comics", adding fuel to the flames and further creating a frenzy of word-of-mouth.

You know, Chinese animation has gone through a difficult period in the past.

The market share is largely occupied by foreign animation (especially Japanese animation), and domestic works find it difficult to gain sufficient attention and profits, resulting in severe limitations in funds, technology and talents, and it is difficult to improve production standards.

Many animation studios are unable to make ends meet and rely almost entirely on "generating electricity with love". More importantly, the industrial chain of domestic animation is imperfect, with deficiencies in all links from creation, production to distribution and marketing, making it difficult to form a virtuous circle.

Although the government has introduced many supportive subsidy policies, these resources have been occupied by people with connections who produce shoddy products and defraud subsidies, such as "The Story of Lei F" and "High-speed Rail Man".

There are also some producers who are eager for quick success and quick profit, and they will take advantage of the hot spots as soon as they see them, and try to deceive people as much as possible. For example, after seeing Disney's "Cars", they made a "Autobots" movie, not only copying the modeling, but also deliberately covering the word "人" with car tires on the poster, in an attempt to confuse the audience.

What's worse, after seeing the huge success of "Nezha: The Devil Child Comes into the World", some people directly concocted a "Nezha 2", making countless fans mistakenly believe that it was the genuine sequel. As a result, the audience found out that they were cheated when they walked into the theater. This "fake Nezha" made by a few people easily defrauded tens of millions of box office revenue and made a fortune.

Even so, there are still some domestic animation works and creators who, like martyrs, persist day after day for years, working silently and trying to break through the difficulties.

Even if they fail in the end, their efforts will become a stepping stone for those who come after them and lay the foundation for the future of Chinese animation.

Against this backdrop, the emergence of The Other Shore was like a ray of light that dispelled the haze that had shrouded many anime studios.

Bi'an not only established a special assistance fund, but also broke the originally fragile and unhealthy industry cycle with its strong capital stance by investing in and supporting animation studios, acquiring animation platforms and signing creators.

Therefore, when "China World" came out, it undoubtedly injected a shot in the arm for Chinese animation.

This is not only an excellent animation work, but also an important symbol of the rise of Chinese animation. As a film critic said before: "With this kind of Chinese animation, why worry about the rise?"

Just three days after the premiere of "China World", on Thursday, August 8st.

The Beyond China Trilogy Mobile Games - "China Legend", "China Showdown" and "China Glory" have received a major version update.
(End of this chapter)