Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 558 Why does he have so much work?

"Members of the Disruptor Team, Chen Mo of Bi'an Technology, Lei Jun of Xiaomi Technology, and Liu Qiangdong of JD Group, have completed the Ice Bucket Challenge and donated $100 to the "ASL Association". At the same time, the three companies plan to jointly establish a rare disease care center fund, each donating 1000 million RMB.

I want to call out Tencent's Xiao Ma Ge/Baidu's Li Yanhong/Alibaba's Lao Ma. Within 24 hours, if you are a real man, come and challenge me! "

Attached below the Weibo post were short videos of each person’s ice bucket challenge and related links to [ALS Popular Science] and [Disruptor Rare Disease Care Center Foundation Website].

A few minutes later,

The three terms #陈默冰桶挑战#, #雷军冰桶挑战#, and #刘强东冰桶挑战# rushed to the hot list with icy water vapor, triggering heated discussions across the Internet
You should know that the Ice Bucket Challenge was introduced from abroad to China at the end of last month and caused a lot of discussion among the public, but no domestic celebrities have yet joined in. I don’t know whether they are too proud to admit their status or they just can’t stand the cold water during their period.

Today, some real warriors finally stepped forward, and they are three big names in the technology industry, which is a first in the country.

Moreover, these three people are none other than the protagonists who just announced the product subsidy a few days ago. The target of the challenge is exactly

Chen Mo VS Xiao Ma Ge, Lei Jun VS Li Yanhong, Liu Qiangdong VS Lao Ma, the team battle also contains a one-on-one duel, which once again exposes both sides under the scorching sun.

Previously, the three leaders of BAT turned a blind eye to the subsidy measures and did not respond. So how will they respond to the challenge made by name on Weibo this time? This has attracted the attention of countless media and netizens.

"The Subverters are going to freeze the Guardians to death! The three giants are all going to fight, will Lao Ma and the others accept it?"

"Others poured ice water on him, but Xiao Mo poured hormones on him. This is a wet marketing campaign. It's awesome! Mr. Lei's actions were decisive, and Brother Dong was full of momentum. I give this operation full marks!"

“A 1000 million rare disease fund! This is the true responsibility of an entrepreneur, much more ambitious than those who can only shout slogans!”

"Subversive Team: Hurry up, the three of you! Don't be scared! The 24-hour countdown has begun!"

"Lao Ma said in a previous show that we shouldn't compete with Chen Mo in marketing. Looking back now, it was really far-sighted. If he had let the other party get the marketing topic before, there would have been no suspense."

"Looking at the time of posting, Xiao Mo is the first person in China to take the Ice Bucket Challenge."

"This wave of operations directly forced the opponent into a corner, and now the Guardian team is in a dilemma as to whether to return or not."

"I suggest that Xiao Mo hold an ice bucket in his hand and launch a co-branded ice bucket called 'Subverter No. 1'!"

"To be honest, I really want to watch Jack Ma's ice bucket challenge"

"Don't be like Mr. Ma. He didn't even dare to say a word about the subsidies in the past two days. He just hid away like a grandson. Let's see if he can be tough this time!"

The media also began to report positively, not wanting to miss any hot spots.

"Financial Weekly": "The Ice Bucket Challenge of the Disruptor Team has set off a storm on the Internet, and the establishment of a rare disease fund demonstrates corporate social responsibility."

"Technology Frontier": "From marketing to charity, Chen Mo once again demonstrated the Internet thinking of 'winning without spending money'."

Southern Metropolis Daily: "The business game behind the Ice Bucket Challenge: How do the disruptors use charity to 'freeze' their opponents?"

“RJP” WeChat Chat Group
Pony-Ma: "This time Robin was able to obtain first-hand information in Enshi, including data surveys and specific conditions of the tea gardens."

Jack-Ma: "Well, once we have specific first-hand information, we can prescribe the right medicine, gather the strength of the three companies, connect the upstream and downstream chains, and form a set of combined punches. Maybe this model can form a separate track for replication."

Robin: [picture][picture][picture]
Jack-Ma: "Speak of the devil, Robin is so efficient."

Jack-Ma: ".I thought you were sending information about the tea plantation. What are you sending here?"

Pony-Ma: "Looks like the dog has started barking again. Where did you get this?"

Robin: "My people just reported that Baidu's hot searches have exploded. Were you two chatting on 2G network just now?"

Jack-Ma: "Ice bucket challenge? No, it's just one wave after another, and it's different? Why is this B so active? It's endless?"

Pony-Ma: "You'll get used to it. This kid is used to grandstanding. These are just basic operations. We just need to do our job well and not let him interrupt our original rhythm."

Robin: "You can tolerate it, but I can't. I don't care about him. If I don't respond, you really think I'm afraid of him. No matter what you think, I accept the challenge anyway. It's just a bucket of cold water, it doesn't matter."

Pony-Ma: "Wtf, Robin, don't be impulsive. If you accept the challenge, what should we do?"

Jack-Ma: "Hey, come back, don't you look at where you are now. @Robin"

After a while, no one responded in the group.

Da Ma and Xiao Ma complained in private chat: "Fk, are these technicians so stubborn?"

"It's still less of a loss. Oh, damn, how could this guy go to the other party's house to send it"

Just two hours after Lei Jun’s call, Li Yanhong posted a Weibo on Weibo, responding to Lei Jun’s challenge.

Oops, wrong place, the picture below is
Li Yanhong's response was not over yet. He directly expanded the scope of the attack on Weibo, calling out to subsequent challengers, naming @New Oriental's Yu Minhong, @SOHO's Pan Shiyi, and @360's Zhou Hongyi.

As the president of Baidu, Robin Li was able to respond quickly and accept challenges in person, and netizens' comments were mostly recognition and encouragement:
"I didn't expect Mr. Li to look so cute in this way in private, like Mario who ate mushrooms, so adorable~"

"I'm on Baidu's side this time. In at least two hours, they picked up buckets of water and poured it over their heads. It's absolutely efficient. From this point of view, even though Baidu is the weakest of the three major families, it is much stronger than the big and small Ma as the leader."

"Am I the only one who is paying attention to the surrounding scenery? The view is wide and the environment is beautiful. Is this the Dabieye where the president lives? It seems like the whole mountain belongs to him."

"For the current Ice Bucket Challenge, it's clear that there are 4 missing 2. Whoever is missing will be embarrassed~ @小马哥, @农村教师老马, stop hiding in the corner, netizens have seen you two."

The next day, with nearly 24 hours left, the big and small ponies finally responded to the challenge.

Rural teacher Lao Ma directly posted a video.

When netizens clicked on it, they saw Lao Ma, dressed in a Zhongshan suit, sitting in an antique house, talking to the camera:

"I prefer to see the youthful side of young people playing the ice bucket game, but an 'old comrade' like me won't join in the fun! I've taken a look at this foreign ice bucket challenge, and it's very meaningful.

I think everyone should see the public welfare nature behind this hot event. I believe that doing charity is not about who has the loudest voice, who splashes the highest water, or who waters the most buckets.

If this is the case, it would be ugly to lose sight of the main point. We need to see the essence through this activity and let more people pay attention to the ALS group.

Just now, Alibaba Group donated 1000 million US dollars to the American ASL Association to be used for technological research on this global disease.

As long as it can attract everyone's attention, I think both Alibaba's donation and Baidu CEO Li's challenge are meaningful.

Everyone has fun, certain groups get attention, and the world becomes a little better. This is what I want to see. That's it. I wish the Subverter Team has fun."

After reading Lao Ma’s Weibo, Chen Mo sighed inwardly, it turns out that old ginger is still wise.

In fact, when he first launched the Ice Bucket Challenge, he had already thought about how to end it, which was that excessive marketing would inevitably backfire. After the Ice Bucket Challenge had been going on for more than half a month, it would definitely cause some people's criticism, such as putting the cart before the horse, entertainment to death, and a waste of water resources. He would then post on Weibo to set the record straight.

Imagination is beautiful, but reality is cruel.

Lao Ma used a move of Tai Chi, and in a Weibo post of only a few dozen words, he chose to overcome hardness with softness, and resolved the crisis by combining defense and attack. He also subtly pointed out the essence of this activity, and directly helped him to reward the patch.

However, Chen Mo still found some points to criticize from the other party's reply, such as how come people abroad are people, but people in China are not people? Didn't you see that their team only donated 100 US dollars to foreign countries as a token of appreciation, while Alibaba donated 1000 million US dollars, which is tens of millions of dollars. I just donate it as soon as I say it. I'm just not confident. Doesn't Alibaba have ready-made ones?

This is equivalent to, if I go to report a stolen bicycle, you tell me to go back and wait for notification, and then the matter is left unresolved; but Heige reports the case, and the bicycle is returned to the owner a few hours later.

Then let Chen Tong's team start to lead the pace. Now only Xiao Ma Ge is left. Will he respond to the challenge? Or will he donate directly?

He was looking forward to it.

After much anticipation, Xiao Ma Ge's Weibo post finally came out. In the video, Xiao Ma Ge's figure was seen, surrounded by company employees holding umbrellas and watching. It was really that the weather in Shenzhen was not very good that day. It was sunny yesterday, but today it was cloudy and it was raining heavily.

Originally, he wanted to say a few polite words in public, but the environment was limited, so he quickly "poured it on". For a moment, he couldn't tell whether there was ice water in Xiao Ma Ge's bucket, but he poured it on him anyway.

After completing the ice bucket challenge, Pony Ma announced that Tencent will donate 1001 million to its charitable organizations, and follow the rules to @WeChat Zhang Xiaolong, @Ele.me Zhang Xuhao, and @Bian Shore Games Sun Ziwei.

The media looked at it and thought, huh? Pony Ma actually used the other side of Weibo? What's going on? The sun is rising from the west?
When these people saw the three people chosen by Xiao Ma Ge, they immediately realized that if he posted on Sina Weibo, he would not be able to @ these three people.

But he is not allowed to come to Bi'an Weibo, and Zhang Xiaolong, who was once Xiao Ma's favorite, has now become a close aide to Bi'an; the businesses of the other two have also had many frictions with Tengxun.

#The first voice of Xiao Ma Ge on Weibo#
#1 more than you is my last stubbornness#
A single Weibo post from Xiao Ma directly made it to two trending searches.

Then, under the media's hype, a new story of love and hatred was staged again.
As more and more people were @ed, challengers also responded positively. The Ice Bucket Challenge gradually spread from the technology industry to the business world, and finally to the entertainment industry, becoming more and more popular.
The Ice Bucket Challenge is in full swing.

After completing the challenge, Chen Mo, Lei Jun and Liu Qiangdong have been following the data performance since the implementation of the "peak subsidy" policy.

Thanks to the fact that three brands have long been popular:
The other side: Monthly revenue hit a new high, and user stickiness increased significantly.

Xiaomi: The destocking effect is significant, and the popularity of the new product launch conference has been ignited ahead of schedule.

JD.com: Sales of all categories increased, especially home appliances and digital products.

They found that the sales data of each company increased instead of decreased, and the results were even better than the normal marketing in the past.

This is the correct way to open the world.
In the following days, Chen Mo, who was busy in his spare time, finally got to experience his own product - he was playing his own "Glory of China" to gain points.

The account "I am the Boss" has long been known to the world because of the previous live broadcast of Huaxia Legend. He dare not use it again, mainly because he is afraid of trouble.

The account currently playing in the game is his smurf account, nicknamed “I am Employee A”.

Due to the shorter playing time, although he has all heroes and skins, this game skin does not add 10 attack power. So with Chen Mo's skills, although he has now escaped from the quagmire of the bronze league, he has fallen into the abyss of the silver league.

The team battle was in full swing. Chen Mo controlled Wu Zetian and protected his teammates in front of him majestically. He used his skills whenever he could. Just when the situation became increasingly intense, the Xiaomi Founder Edition X1 next to the desk rang.

Chen Mo took a glance and the two words "Fei Fei" were very eye-catching.

Normally, she wouldn't call me during working hours. Maybe something happened to her, so I have to hurry up.

Thinking so, Chen Mo commanded his teammates to fight the opponent, and then pushed down the high ground and the crystal. Under his command, they finally lost the game.

Throw away G4, pick up X1 and call the girl back:
"Well, why did you miss me today? What happened? It's only been a short time. So fast?"

"Let's not rush it. Let's wait a few days. I'll go with you two in a few days. Okay, be good."

After hanging up the phone, Chen Mo looked at the date and calculated the time. It was really strange. He thought this matter would take a long time, but he got busy and it was here in the blink of an eye.

He then made an internal call, made some arrangements, adjusted his subsequent schedule, and turned down a few social engagements so that he could spare half a day.

On August 8, the movie "The Blade of the Assassin" premiered.

"The Bride with White Hair", which was released at the same time, seized the martial arts film market with the star effect of Huang Xiaoming and Fan Bingbing and the IP sentiment, while "District 2" attracted audiences with Hollywood hardcore action and the gimmick of Paul Walker's posthumous work.

In comparison, the "cold weapon realistic martial arts" positioning of "The Blade of the Assassin" seems to be relatively niche.

According to the original timeline, "Knife of the Assassin" went against the public opinion that "martial arts is dead" because of its unpopular subject matter. The box office on the first day was only 930 million yuan, and the box office in the first week was 5400 million yuan. In the end, the total box office did not exceed 9300 million yuan, only million.

This time, "Knife of the Assassin" has the investment from Bian'an, and there are certain resources to help with the early promotion. In addition, in addition to the original Zhang Zhen, Wang Qianyuan, and Jin Shijie, the cast also includes guest appearances by Liu Yifei and Jing Tian.

But even so, the screening rate of "The Blade of the Assassin" in theaters is still lower than the previous two, 25% and 18%, at only 15%.

Thanks to the endorsement of Bian'an Films and the extremely high attendance rate, the audience's enthusiasm for watching movies is still relatively high, even with such a scheduled schedule.

Still won the box office champion of the day: 2800 million RMB
(End of this chapter)