Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 557 If you are a man, take the ice bucket challenge!
Do you want to follow?

this is a problem.

This is an extremely serious problem facing the leaders of the three BAT companies.

After some discussion, the answer was no.

First, even if you follow up immediately, the marketing effect of the second place is far less than that of the first place, and the loss outweighs the gain.

Second, how can the scale of BAT be compared with that of Miandong? Similarly, the marketing expenses of both parties are not at the same level.

If our side follows suit, it would be equivalent to forcing both sides to be compared on the same level, which would be a huge loss.

Third, although the other party's announcement was transparent, the content inside was worth talking about and was very sophisticated. The other side did not say whether the products included subsidiaries such as Ele.me and Taxi Travel. The right of interpretation belongs to the other party. If they followed it, they would be fooled.

The most important thing is that after so many years of development, the equity structure of the BAT three companies has become complicated.

Even if the three of them agree, the institutions and consortiums behind them may not agree. The time and energy costs of communication and lobbying alone are extremely horrific, and it may not be accomplished in even a month.

I guess the "black dog" saw through all of this and that's why it dared to bark so loudly in front of the media.

Brother Xiao Ma is right, this guy has evil intentions and evil ambitions.

In the market game, the worst thing to do is to fall into the opponent's rhythm. However, the opponent's move gave Lao Ma an inspiration.

Afterwards, he began drafting a plan to heavily increase the marketing of the Guardian Team in the second half of the year.
Two hours later, Lao Ma looked at the freshly-made plan, laughed, and then sent it to the "RJP" WeChat chat group.

Since you are not doing marketing anymore, we will gladly accept your marketing resources.

The last day of July, a working day.

All the plans that needed to be made have been made, and Chen Mo took some time out of his busy schedule to experience his own products, such as Bi'an Weibo, Zhihu, Zhiyan, etc.

On weekdays, he would also post some content on it when he was not busy, sharing some industry views, life and work experiences, which attracted comments from many fans.

The Internet has memory, but not much.

No matter how popular a hot topic is, it will fade away with the passage of time.

So the announcement two days ago only said that marketing expenses were cut, but it didn’t say that they would not do marketing - there’s nothing wrong with marketing without spending any money, right?
While Chen Mo was surfing the Internet, he was also looking for inspiration that could be used for marketing.
Just like this, wandering ~ wandering ~
Chen Mo saw a comment from a fan named "Yi Hai Zhi Hai" in the comment section of his Weibo: "Xiao Mo, the ice bucket celebrity challenge is popular abroad now. Do you dare to challenge it?"

"Hmm, ice bucket challenge?" Chen Mo's eyes lit up. This is a good idea!

He then responded to this fan's comment: "Arrange!"

Chen Mo looked at the comments from netizens and thought that this matter had potential, so he looked up the specific information about the Ice Bucket Challenge on the Internet.

Ice Bucket Challenge: is a public welfare activity aimed at raising public awareness of amyotrophic lateral sclerosis (ALS, commonly known as "Lou Gehrig's disease").

The challenge was initiated by the ALS Association in the United States some time ago. It aims to increase public awareness and donations to ALS through celebrity participation and social media dissemination, causing quite a stir locally.

In the past few days, many netizens have been discussing this challenge abroad, both on Sina Weibo and Bi'an Weibo, and they find it very interesting.

But there is a requirement - it will only be interesting if celebrities participate in the challenge. It will not be interesting if the public just entertains themselves.

This is why many netizens left messages on the Weibo accounts of various celebrities, asking them to initiate an ice bucket challenge, but basically all of these messages fell on deaf ears.

Among the celebrities who have been in the limelight recently, Chen Mo and Lei Jun are the most adept at playing memes with netizens and have no distance from them. Therefore, the comments under their Weibo posts are the highest.

First of all, there is no need to worry too much about health.

It is the end of July now, which is the middle of summer. For an average person's healthy body, pouring cold water on his head is harmless.

Chen Mo suddenly remembered a video he had seen before. The girls from the north would run around naked in the snow and take baths in ice water in the middle of winter, as if they had never had their period, just like Westerners don't observe confinement after childbirth. No wonder they came up with the idea of ​​the ice bucket challenge.

ALS? He had heard of it. It was a rare and fatal neurological disease that caused the muscles to gradually atrophy and weaken, eventually leading to paralysis and death. It was very scary. There was no cure yet, and the only way to improve the patient's quality of life was through drug treatment and supportive care.

Chen Mo vaguely remembered that JD.com had a vice president who later developed amyotrophic lateral sclerosis. He spent 10 billion yuan trying to solve the world's medical problems, but ultimately failed. Just like Shanda's Tianqiao brother, he had a headache and thought of spending money on brain science research, investing tens of billions or even hundreds of billions at a time.

Only after getting sick can one realize the value of health!

The disease is mild, and the scar heals and the pain is forgotten;
As I get older, this feeling becomes more profound.
In fact, the rules of the Ice Bucket Challenge are simple and easy. Participants need to accept the challenge within 24 hours, complete the Ice Bucket Challenge tasks, record videos and share them on social platforms, and then designate three new challengers.

The challenger who is @ can choose between completing the ice bucket challenge or donating $100 to the ASL Association.

First of all, this activity is simple and fun;
Secondly, it’s very participatory;

Third, it utilized video and social media, two of the most suitable ways of communication on the Internet, to achieve the goal of making more people aware of this rare disease. It also provided support for ALS research and patient assistance through donations. This alone is already very successful.

Fundraising activities such as charity dinners, celebrity charity performances, and sporting events have relatively limited participating populations and dissemination effects, and have even become a pretext for organizers to make money.

However, Chen Mo does not intend to copy it as it is, just like foreign Internet products need to be localized, iterated and optimized even if they are transplanted.

To this end, Chen Mo made some modifications based on the current actual situation.

Now everyone knows that the Disruptors and Guardians are at loggerheads, so how can we miss this free marketing opportunity?
Then I'll be the initiator and start with the team battle. Isn't that a bit of bullying the old man?
Half an hour later, Chen Mo sent an email to Chen Tong and called to explain that at least Bi'an Weibo should launch this event. Then he called Lei Jun and Liu Qiangdong respectively to seek their opinions.

On August 8, the sun was shining brightly in the sky, scorching the square of the Bi'an Science and Technology Park, and distorted air currents could be vaguely seen.

Such hot weather still couldn't stop the enthusiasm of the crowd.

The large square of the Bi'an Science and Technology Park was bustling with people, and the giant LED screen in the square played the slogan "Xiao Mo's Ice Bucket Challenge - Supporting Patients with Rare Diseases" in a loop.

The Ice Bucket Challenge has been hyped up online for a few days, but no matter how popular this activity is among the general public, it will not have the desired sensational effect without celebrities.

Under such circumstances, their boss dared to be the first one in the world, which immediately aroused the curiosity of all the employees on the other side, and they came to show their support.

Everyone was chattering, waiting for the boss to appear.

On one floor of an office building, an employee of the Other Shore ran up and shouted, "Come down quickly, the boss is doing something new, it seems to be called the Ice Bucket Challenge."

"Damn, the boss is really good at finding the right time. I was just about to take a lunch break."

"Sleep your ass off and get up! Don't you want to see the boss' wet challenge? This is a once-in-a-century opportunity. If you miss it, you'll never see it again."

"Yes, let's go and take a look." Most of the employees on this floor dropped the work at hand and rushed out to show their support.

After all, this is not like the CCTV program they could only watch on TV before. The event in which the boss personally participated is now being broadcast live.

As a result, when they went out, they found that the square had already been surrounded by three layers of walls, and those who arrived late could not see the situation inside at all.

"Hey, you can see it on the second floor over there."

Then a group of people ran to the corridor on the second floor and opened the window. Although it was a bit far away and not very friendly to some nearsighted students, they also had a solution. They just took out their Xiaomi mobile phones, turned on the photo mode, and enlarged the picture.

There was only a circular vacuum zone with a diameter of about ten meters left in the middle of the dense crowd.

There is an extra-large anti-slip mat at the center of the circle, and next to it are three buckets of ice water filled with ice cubes, which are emitting crystal cold air and cool mist in the sunlight.

Soon, there was a commotion in the direction of the main building, accompanied by shouts of "The boss is here".

The crowd originally in one corner of the circle spontaneously made way for an aisle.

Chen Mo took the lead and appeared in front of everyone with the camera team and several staff members.

He was wearing beach pants and flip-flops, and tugged at the collar of his cardigan. He didn't look like the boss of a group entrepreneur in charge of tens of thousands of employees, but more like a traveler on vacation on the beach in Sanya.

Chen Mo greeted loudly, "Wow, there are quite a few people here, over here, over there, and all the students from the other side in the distance, how are you?"

"Good~"

"Oh? And the students on the logo ship and in the tree over there, how are you?"

"Okay~!!"

"Although the fall is considered a work-related injury, you can still enjoy the fun, but don't joke with your health and pay attention to safety."

People around turned their heads and saw many people standing on the big boat with the logo statue on the other side of the square, and even a few "monkeys" climbing up some trees, and then laughter broke out.

"Well, students in the first row can squat down, because you can't see the back."

As Chen Moyan made his move, the people in the inner circle not only squatted down, but some even sat directly on the ground.
"It's so hot, I won't say anything, just get started. I just ask you to be kind and not post my ugly photos online."

It would have been fine if Chen Mo hadn't said anything. After he said that, colleagues who had originally not planned to record the video all took out their cell phones and started filming.

"Boss, don't worry, the emoticons I made will definitely look good."

"Haha, I figured it out. When I get back, I'll make a WeChat emoticon package about my boss's challenge and propose it to him."

"Well, I have to say, the boss's outfit is so sexy, I like it so much"

"I finally understand. It turns out that good looks don't depend on clothes. Even a boss like me wearing a big flowered coat from Northeast China would be a supermodel."

"Eh? I saw on the Internet that Xiaomi and JD.com are also doing the Ice Bucket Challenge. Is this a team challenge?"

Hearing the discussions around him, Chen Mo sighed and said, "Whatever."

Then he saw the cameraman making an OK gesture to him.

Chen Mo looked at the camera and said, "I, the chairman of Bi'an Technology Group, initiated the Ice Bucket Challenge to speak up for patients with rare diseases."

After saying that, without any hesitation, Chen Mo picked up the ice bucket that was higher than his knee with one hand, and used the other hand to assist, tensing his muscles and easily lifting it above his head.

The next moment, after adjusting the angle, accompanied by screams and cheers from the surrounding crowd and the sound of shutter clicks, water mixed with ice chips in the ice bucket poured down from above the head.

Hiss. Is this the feeling of being chilled to the bone? It felt more stimulating than drinking a bottle of Sprite. Only Chen Mo could hear the sound of his own gasps.

In an instant, Chen Mo's originally loose clothes were turned translucent by the ice water, and stuck tightly to his well-proportioned body that he kept fit through regular fitness. The water droplets rolled along his jawline into his collarbone, causing countless screams, especially from the female employees.

Why are there three barrels instead of just one in the square? Chen Mo's motto is to do it to the end.

In one go, the second and third buckets came down one after another, and the atmosphere on the scene reached its climax.

The icy water flowed downstream and eventually seeped into the cracks between the tiles in the square, moistening the thirsty earth.

Chen Mo stopped the staff member next to him from handing him a bath towel, and used both hands to push his hair back, but there were still a few unruly bangs hanging in front of his forehead.

The wet version of Chen Mo raised his head slightly and looked at the camera lens. "Next, I call Mr. Ma from Teng Xun. Do you dare to challenge me? You don't look like you exercise often, so you don't need to do three buckets like me. One bucket is enough. If you don't dare to challenge me, you can choose to donate.

If you don’t relay within 24 hours, you are this.”

As he spoke, Chen Mo stretched out his hand, gave the camera a thumbs up, and then slowly pointed downwards.

At the same time, the square under Xiaomi Wucai City Tower.

When Ali poured a large bucket of ice water on Lei Jun, the latter was soaked from head to toe, and Lei Jun was almost turned into Fan Zhiyi.

The boss was having fun with the people and was willing to make a fool of himself. Everyone had a smile on their face. Warm cheers were heard all around. The scene was plunged into a sea of ​​joy. Everyone was truly happy.

".Next, I call on Mr. Li from Baidu. Do you dare to challenge me?"

"Next, I call on Alibaba Group's CEO Ma. You have to choose between ice bucket and donation. Do you dare to take on this challenge? Ah~~Ah~~"

Liu Qiangdong wrapped himself in a bath towel and rubbed his nose. The weather was so hot and the water was so cold that his nose could hardly bear the stimulation.

After waving to the employees watching the excitement, Liu Qiangdong returned to the company and told the cameraman, "Remove the sneezing part just now."

Then I said to my assistant, "Is the Weibo content ready?"

"Well, it's already been prepared."

“Wait until the video comes out and post it directly!”

"Good boss!"

One hour later, the other side posted on Weibo.

Chen Mo, Lei Jun, and Liu Qiangdong all posted their latest Weibo posts almost simultaneously.
(End of this chapter)