Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 552 Group Battle: Thunder God's Wrath, Dong Zi's Protection

Someone was so angry that he was fuming, and the Internet crowd loved it.
"That really hits the nail on the head. What the hell is BD these days? If you search for a question, you have to go to the second page."

"Ten thousand people signed a blood letter, Chen Mo set up a search for the other side."

"The above person said it's useless on Sina Weibo. Go to the other side and leave a message under Xiaomo's Weibo. He really reads the fans' messages."

"I don't know if the production crew has prepared an automated external defibrillator (AED) outside the venue. I'm afraid if we continue to debate like this, the people on the other side will have to report to the ICU."

"I seriously suspect that Chen Mo came up with the name 'Bi'an' for today's use. Isn't Bi'an the same as the word 'debate'?"

"I unilaterally declare that Xiao Mo is the god of debate!"

Seeing Chen Mo's rapid-fire attack, battlefield observer Xiao Sa's heart was pounding, and he shouted in his heart: My brother, take it easy.
Xiao Sa tried to interrupt the casting: "Please be patient, contestants. We will follow the procedure."

Normally, the halo of being a famous CCTV host is very useful, but at this moment, he is nothing in the eyes of these big guys. The gap in status is too great, which makes it impossible for Xiao Sa to get a word in.

Seeing this, the captain, Lao Ma, clapped his hands and supported him. Xiao Ma understood immediately and ignored Xiao Sa. He pointed the finger at Chen Mo and spoke frankly: "TX's products are obvious to all in the industry. QQ was in its heyday before, and there are many shadows of QQ on WeChat. I didn't say anything. Now you are making innuendos on the show. What is your intention?"

Chen Mo scratched his ear: "Oh, what did I say? Did I say it right? Otherwise, why is Mr. Li so angry? Since you, Xiao Ma, are doing this for a good cause, then I will..."

He wanted to continue speaking, but a hand held him down, and then he heard a voice from the side: "Brothers fight tigers together, Chen Mo, I'll take this turn!"

It was rare to hear Lei Jun call him by his full name. Chen Mo looked up and found that the dimples on his face had disappeared. He was startled. The last time he saw Lei Jun with such an expression was when he was educating Xiao Zhou in Chaoyang Park.
Chen Mo immediately sat down quietly, put his hands on his legs, and looked across without looking away.

Even Liu Qiangdong, a teammate, felt a little numb when he saw this scene and couldn't help but mourn in advance.
Thundergod's wrath, blood splatters five steps away, I wonder if you three brothers can withstand it.
The next moment, Lei Jun looked across with a murderous look in his eyes, then slowly stood up.
At this moment, Lei Jun exuded an aura like thunder and lightning. He stared directly at Lao Ma with a sharp gaze, completely ignoring the existence of Xiao Ma.

He spoke in Mandarin with a slight accent and a firm tone:

"Just now, Mr. Ma said Xiaomi only knows how to market, and I didn't say anything; he also said I was a monkey trainer, and I didn't say anything either.

But Chen Mo mentioned you a few words. As young people, it is inevitable that you may speak a little harshly, but what did you say was wrong?

You guys are taking advantage of your seniority and bullying me, your 'younger brother'.

What? Only you can say it, but Chen Mo can't? I don't quite understand this.

When they see a good project, they will try every means to invest and acquire it. If the other party disagrees, they will copy a similar project and then destroy the other party through capital. This kind of bullying is like bullying others with power and bullying the weak. What is the difference between this kind of enterprise and the bandits who robbed women in ancient times?
Ma X, Ma XX, Li XX, well, I am about the same age as you three, so today I want to have a good talk with you."

As he spoke, Lei Jun unzipped his shirt, revealing the words "Friendly Companies" on his T-shirt. He then pulled out an orange Genesis Edition Xiaomi X1 phone numbered 1 from his inner pocket, held it high and said to everyone present:

"When Xiaomi was first founded, we had no say. The Xiaomi X1 was sold for 1999 yuan, but I honestly think it was not profitable.

At that time, the marketing expenses were not even a drop in the bucket compared to the investment in making mobile phones!
It was enough to hold a press conference, and I hired Chen Mo for free.

At that time, the company was poor and had no money for marketing. I thought, I will just invest 100 million yuan personally, and if I lose, I will just forget about it.

Fortunately, those investors, including Chen Mo who is standing here, are willing to believe in me, Lei Jun.

Why do people call me a model worker? Because I am afraid of disappointing them. I have to work hard, just like I am afraid of disappointing the vast number of consumers who trust Xiaomi.

That year, Xiaomi X1 sold a total of 3112 million units. In my eyes, this is 3112 million pieces of trust!

Why do people like Xiaomi products so much?

Because good products speak for themselves!
Moreover, good products can enable everyone to enjoy the fun brought by technology!
If we talk about marketing, this is Xiaomi's marketing approach!

Today I am putting my words here. Everyone present here is a witness and can supervise. Which of the three companies dares not use marketing and advertising? Compare with Xiaomi and see who can survive longer?"

Lei Jun called out the names of the people on the other side one by one and asked, "Do you dare?"

Lei Jun's voice was as loud as Thor's hammer, echoing throughout the studio.

Xiao Ma Ge's face was uncertain. He stroked his chin with his hand and remained silent.

Mr. Li seemed to be in a trance and ignored the other person's gaze.

Ma's face was gloomy, his eyes narrowed, and he stopped fanning himself. In private, they didn't mind talking nonsense, after all, who knows if it counts, but it was obvious that they couldn't lower themselves to argue with Lei Jun, a "madman", in such a public occasion. It was not worth it, let alone necessary.

None of the three dared to respond for a moment.

On the professional judges' panel not far away, some nodded after listening, while others frowned, seeming dissatisfied.

The next moment, the whole audience burst into applause, and comments flashed across the screen like lightning.
The support rate for Team Subversive soared to 87%, the highest since the show started.

The world is overturned, the situation is reversed
Lei Jun had finished his big move, and was ready to leave. Suddenly, he seemed to remember something, turned around and looked at Lao Ma, smiling coldly:
"Oh, by the way, it seems that TB's return rate is three times that of JD.com, so I guess the marketing expenses here must also be three times as much, right?

No wonder Mr. Ma chose marketing as more important. If that’s the case, then I have to admit that marketing is more important! ”

At this time, Lei Jun was like a triumphant general of thunder and lightning. He returned to the camp and high-fived Xiao Mo and Dong Zi to celebrate.

This scene seems to confirm the saying "When an honest man gets angry, blood splatters five steps away."

Liu Qiangdong did not intend to miss this good opportunity, and immediately launched an attack: "I checked, TX's marketing expenses last year were 50 billion, which is times that of Xiaomi! But what is the result? Is it useful? Isn't it still beaten by the other side? Is there any need to discuss who is more important?"

Li Yanhong finally recovered and deliberately ignored Liu Qiangdong's words, saying coldly: "It is said that Mr. Lei is good at marketing, and what he said just now is indeed nice to hear. However, the business world is not a game of house, and it is meaningless to argue over personal feelings.

Data doesn't lie. Baidu Index shows that the search volume for 'smartphone' increased by 2013% in 380, but the search volume for 'Xiaomi mobile phone' increased by 890%!

Without paid ranking and SEO optimization, do you really think you can dominate the screen with your so-called "products" and "feelings"?

I still have the marketing fees from Xiaomi that are used for paid ranking.

Liu Qiangdong was talking about data just now. Okay, let me tell you some data too. Google, which ranks first in market value, had a marketing budget of 180 billion US dollars last year, which is exactly twice its product R&D expenses. Isn’t that enough to explain the problem?

If product was everything, you'd be googling it now!

I ask everyone to remember: the essence of business is a cognitive war, and marketing is to reshape user cognition! "

Liu Qiangdong sneered disdainfully: "Come on, don't be so ungrateful. How did Google get out in the first place? Didn't you have some thoughts in your mind? Last year, 360 wanted to do search, and you guys teamed up to form a big alliance. How was Lao Zhou bullied?
In less than a year, you forgot (angry voice)?! "

Old Ma crossed his legs, fanned himself, and said leisurely: "Taobao used 'Double Eleven' to turn Singles' Day into a shopping festival, relying on marketing hype, not the products themselves!
Xiaomi's 1999 yuan price tag is not about sentiment or trust. It's too empty. To put it bluntly, it's marketing psychology. Chen Mo's Bi'an press conference is about marketing behavior. Isn't your product theory just a marketing trick to 'cheat' users under the guise of a product? "

Liu Qiangdong sneered and hit back bluntly: "Bah! When JD.com was burning money to build its own logistics, you all said I was - beep beep (idiot) -!

But now, JD.com's 211 delivery service covers first- and second-tier cities nationwide, and the delivery time for third- and fourth-tier cities is no more than 3 days, which is much better than Taobao's 5 to 7 days, right? Is this something that can be solved by marketing?

Last year on Double 1, our return rate was only 3/ of Tmall's! Consumers cannot feel the speed of logistics, but they can feel the package delivered on the same day and the "sincerity" inside!
Now looking back, who is the real Forky? "

Lao Ma smiled slightly, not getting angry at all, and said calmly: "I saw Chen Mo talking about products just now, and Liu Qiangdong you talked about JD Logistics, I think this phenomenon is very good.

I believe that my duty is to help those of you who dare to imagine the future build an ecosystem, help you grow, and get rid of negative emotions. My greatest pleasure now is to make your hearts peaceful through my words.

Therefore, I hope that no matter how much wealth you gain, when you eventually find that the environment around you is getting worse, the most essential things for us should be that the water is clean, the air is breathable, and our lives are comfortable.

If these are not available, and even food is not safe, then Lei Jun, no matter how good your Xiaomi mobile phone is; Liu Qiangdong, no matter how fast your JD logistics is; Chen Mo, no matter how innovative your Bi'an products are, what is the point? "

After Lao Ma finished his speech, the whole audience nodded, moved by his far-sighted and comprehensive remarks, and burst into applause.

The support rate of the Online Guardian Team quickly exceeded half to 63%, and the situation was reversed again.

The three members of the Subverter Team looked at each other with smiles in their eyes. It’s finally here.

When faced with language conflicts, people often choose to escape.

But there is a type of people who are just the opposite. They are strong in words and giants in actions, and they like to face challenges head-on.

At this time, someone in the room said, "Air won't work, water won't work, so what else can TB do?"

Chen Mo's words of defeating magic with magic caused the whole audience to burst into laughter.
In an instant, the leading advantage that the Guardian Team had just established was wiped out.

The support rate is basically the same, and both sides are back to the same starting line again.
(End of this chapter)