Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 551: Confrontation: Fierce Debate

The background music faded, and Xiao Sa came on stage to introduce the rules.
“The following debate will be divided into three rounds:

In the first round, the contestants will present their arguments; in the second round, the two sides will engage in offensive and defensive battles; in the third round, there will be free debates, and finally the judges will give their scores.

Next is the affirmative side, 'Marketing is more important'. Please welcome the captain of the Guardian Team: Chairman of the Board of Directors of Alibaba Group, Mr. Ma, to present his views."

Upon hearing this, Jack Ma stood up, brushed off the corner of his clothes, walked around the table, and slowly walked to the center of the stage.

He was in no hurry to speak. He looked around first and nodded slightly to the judges.

Then with a "bang", he threw away the folding fan that he had gotten from somewhere. The three big characters "Feng Qingyang" printed on the fan were extremely eye-catching against the landscape painting.

As if showing disdain, Lao Ma did not look at his opponent, but looked at the camera and spoke slowly:
"Everyone! The Yangtze and Yellow Rivers have been flowing for thousands of years. Is it because of the river channels? No! It is because of potential energy!

What is marketing? It is to give products wings of dreams!

In the past, I might have said that products are important, but what era are we in now? It is the era of mobile Internet.

Nokia fell from several floors and was broken into pieces, but it was still usable after being put together. Isn't that a good product? But who remembers it now?
Why did Xiaomi sell more than 1 million mobile phones last year?

Does Mr. Lei dare to say that holding a press conference has nothing to do with marketing? Moreover, he has taken hunger marketing to a higher level and has mastered it to perfection. What’s the term on the Internet? "Old Ma deliberately left a gap.

"A monkey trainer." Xiao Ma Ge added at the right time.

On the other side, Chen Mo cursed inwardly: "You fucking!" and was about to explode, but was held down by the quick-eyed and quick-handed Lei Jun next to him, who shook his head slightly at Chen Mo.

On the stage, Lao Ma, who was performing a double act, pretended to be in a daze and tapped his fan in his hand like this:
"Ah, yes, at this point, the art of marketing has been accomplished, and Mr. Lei is also the founder of the Internet juggling industry. Isn't it ridiculous that such a rival chose products as more important?

If Xiaomi didn't have marketing, it's unclear whether it would still exist.

In summary, nowadays, competition in all walks of life is fierce, the market is extremely saturated, and product homogeneity is also very serious;
The wide variety of similar products gives consumers a lot of choices, and they are less likely to actively search for a company's products. It is difficult to ensure business development and profitability just by making good products. After all, good wine needs to be marketed.

I'll throw a brick first, Mr. Chen, please!"

Lao Ma made a tentative move and then stopped at the right time. Swoosh, he retracted the fan and pointed the tip of the fan directly at someone. He paused for two seconds, looked at the 83% support rate on the screen, and nodded secretly. I have the advantage in this round.

He then turned around and walked back to his seat amid applause, strolling leisurely and with ease, showing the demeanor of a master.

After Xiao Sa finished his introduction, Chen Mo took a deep breath and said to Lei Jun beside him: "Brother Jun, please step back a little."

Although Lei Jun had a lot of question marks on his head, he still subconsciously moved to the side and kept a distance of one body length.

The next moment, he saw Chen Mo didn't show any sign of building up strength. He just slightly pushed forward with one hand, and swung his two long legs freely according to inertia. He jumped across the stage in front of him, and reached the center of the stage in a few big steps.

The movements are clean and neat;

Image, chic and handsome.

This caused a burst of exclamations from the audience, followed by thunderous applause.

Oh, it’s great to be young!

Damn, this is so pretentious!
Lei Jun and Liu Qiangdong looked at each other, both feeling helpless when faced with this younger brother who didn't play by the rules.

In the center of the stage, Chen Mo smiled slightly:
"Hello, audience, judges, and leaders. I am Chen Mo from the other side.

Actually, I’m not very good at marketing, but I do have some experience in product development.”

Before he finished speaking, the whole audience burst into laughter and comments were flying everywhere. With just one opening sentence from Chen Mo, the support rate for the Subverter Team instantly increased by 5 points, which shows how popular they are.

“Before we start, I would like to ask you to understand two concepts: what is a product? What is marketing?

I just searched Baidu on my phone, and found that what I clicked on was an advertisement."

The whole audience laughed knowingly, and the director was considerate enough to give a close-up of Li Yanhong's facial expression, and his smile looked a little stiff.

"Of course, Baidu is definitely very useful. I found a related concept in the third item, which roughly means:

Products are the carriers of value, solutions to user needs, and the core competitiveness of an enterprise.

Marketing is the transmission of value, the shaping of user cognition, and the bridge between enterprises and users.

So you can see that the essence of a product is to meet customer needs, and the essence of marketing is to increase user demand for the product.

Products are the foundation. Only good products can truly meet consumer needs, provide high-quality experience, and ultimately build consumer loyalty, improve the company's reputation, and move the company into a virtuous cycle of operation. This is what Bi'an, Xiaomi, and JD.com are currently doing, and it will also be what they will continue to do in the future.

We believe that a company with "first-rate quality and third-rate marketing" is far better than a company with "third-rate products and first-rate marketing".

Consumers may be fooled once, but they will never be fooled a second time. Well, of course, it may be possible if they encounter Baidu's paid ranking.

From a marketing perspective, products are the premise and foundation, and publicity is to promote the contact between consumers and products.

1 is the product, 0 is marketing. Excellent marketing is made up of multiple zeros, but without 0, all the zeros are meaningless.

It is rude to only talk about marketing without talking about products. Marketing is just sweet talk from a scumbag, and products are the true meaning of life.

Mr. Ma just mentioned Xiaomi as an example by name. It is too one-sided to only talk about the press conference and marketing. Why don't you mention that the Xiaomi X4 phone, which was priced at 5 or 1 yuan at the time, was only sold for 1999 yuan? Why don't you talk about the after-sales service of Xiaomi and JD.com, which only replaced the phone but did not repair it?

This time I will use TB as an example. This platform is actually a product. If there are no consumers to buy your products, what do you eat? If there are no consumers to buy your products, what do you drink?
You don't even have anything to eat or drink, and you're still fanning yourself with a fan, what are you doing? "

Such classic words made the whole audience burst into laughter, and Lao Ma didn't know whether to put down the fan in his hand or not.

On the big screen, the support rate for the Subversive Team soared by 10 points again.

“It is precisely because consumers trust your products that you are here to debate with me today, but you ignore the products and only talk about marketing.

This is like a company launching a conceptual semi-finished product. Regardless of its quality, it spends money to find the media to brag about its product. It creates a hot phenomenon of supply exceeding demand through internal testing, but be careful not to suffer from marketing failure.

Maybe you have heard it, yes, I am talking about the product launched by a player of the other team two days ago."

Chen Mo's words instantly activated the memories of netizens, and they complained in the live broadcast barrage.
"Damn, Xiao Mo really understands me. Previously, the publicity for "King of Glory" and "Honor of Kings" was overwhelming, claiming to be the strongest MOBA mobile games in history. An internal beta activation code was bid up to more than 300 yuan on second-hand game websites, and there is still no demand for it. How can he be so shameless?"

"One of my friends actually bought it, but when he played it, it turned out to be a copy of "Glory of China". Even the official Weibo of the game was banned by Weibo, and the reason given for the ban was excessive marketing."

"The game market is too chaotic now. Don't release a game if it's not ready. There are all kinds of names for internal testing, such as pioneer testing, non-delete testing, balance testing, stress testing, ultimate testing, and limited closed testing. Some games fail before the public beta.

Can't they learn from Bi'an? Except for the internal testing of large-scale mobile games, they will increase the number of code issuance when scalpers are found. Other games are basically launched as public testing, which is great. If nothing else, I have to vote for Chen Mo. "

"This company's products will only follow my lead. What can I do if I don't market them? Actually, I understand. After all, it's better to live a miserable life than to die.

Forget it, time is almost up, I’ll let you go for now.”

Chen Mo challenged three companies in one sentence, causing a huge uproar online, but there was complete silence at the scene.

After a while, the judges on the stage began to discuss something in whispers.

He caught a glimpse of the three people opposite him with livid faces. Chen Mo's speech caused the support rate for the subversive on the screen to soar from 17% at the beginning to 64%, suppressing the other side.

Chen Mo bowed slightly and saluted towards the camera like a gentleman, with the corners of his mouth slightly raised, smiling.

Then, like a triumphant general, he returned to his base camp and celebrated with his subordinates Xiao Lei and Xiao Dong by high-fiving.

Xiao Sa watched Chen Mo leave the stage with eyes full of envy. Wow, this was exactly the demeanor and aura he had imagined, especially with that 1.80-meter-tall figure and long legs. There was no hope for him in this life.

After collecting his thoughts, he went on stage and was about to follow the script, but the course of the show was completely out of his control.
"Chen Mo, don't talk nonsense and mislead the public! BD's bidding ranking not only helps companies acquire customers accurately and increase brand exposure, but also promotes the development of the Internet advertising industry and the growth of small and medium-sized enterprises. This is real marketing and a booster for products.

Please apologize immediately!"

Li Yanhong slammed the table and scolded Chen Mo, saying that paid ranking is the lifeblood of BD and no one is allowed to slander it.

Chen Mo laughed: "Yeah, yeah, yeah, but you can't just talk about the advantages without mentioning the disadvantages. This mechanism will lead to a lot of misleading information in the front, such as the appearance of false medical advertisements. If a netizen clicks on an advertisement to see a doctor and then has health problems, will your company apologize?"

Li Yanhong was cornered by just one sentence. Chen Mo continued to pursue the issue, "It may also lead to large enterprises monopolizing high-quality advertising space. Lao Ma can make it easy for small and medium-sized enterprises to do business, but you are squeezing the survival space of small and medium-sized enterprises. Why don't you two reach a consensus first, and then come to debate with me?"

Chen Mo felt that he was getting into the mood, and he was still a little unsatisfied, so he just went all out.

"Originally, I wanted to give you a hint, but since you can't afford to play that trick, I just searched Baidu and found 'marketing is to get consumers to buy products through certain means'.

My first reaction was, oh my god, isn’t this just a scam? I thought Uncle Benshan was more experienced, but after using Baidu, I found that Uncle Benshan has a successor. I won’t watch this year’s Spring Festival Gala skit without you in it! ”

"You you." Li Yanhong was so angry that his chest heaved violently. His fingers pointed at Chen Mo and trembled. For a moment, his mind went blank and he couldn't think of any words to fight back.

All the viewers who watched the show had never seen Mr. Li, who was usually as elegant as a gentleman, behave in such a way that made him lose his composure.

Fearing that he would faint from anger, they all applauded and cheered.
(End of this chapter)