Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 476 Blizzard makes a plan, the other side speaks for him

Blizzard headquarters, California.

In the past, Blizzard was just Blizzard, without the prefix of Activision in front of it, until 08 when Blizzard’s classic online game “World of Warcraft” became a global hit.

Activision wanted to acquire World of Warcraft from Vivendi, but Blizzard's market value at the time prevented Activision from acquiring it directly.

Later, Kotick and an investment group facilitated the merger of Activision and Blizzard through a hostile takeover.

At the beginning of the merger, Kotick promised not to interfere in Blizzard's game development.

The line in the opening CG of World of Warcraft has come true, "The fragile agreement has long since been destroyed. Now, the thunderous drums of war sound once again!"

Capital does not consider the player experience and the life cycle of the game, just like people never care about the ideas of ants. They only have one idea in their eyes, which is how to grab a lot of money from players in a short period of time.
After the merger of Activision and Blizzard, there were several turbulences. The old Blizzard employees who loved games were seriously lost and forced to leave. The update of World of Warcraft expansion packs accelerated, and even the undeveloped versions had to be released on time.
Now Blizzard has begun to undergo a reverse qualitative change
But these are not important to Kotick. Market value, revenue and profit margin are the indicators that he cares about most.

If a game does not have good potential, the budget will not be cut. Unprofitable projects will be merged and reorganized, and projects with no revenue potential will be stopped directly.

There are complaints and chaos within Blizzard, but even so, Kotick still sits firmly on the throne of CEO and no one can shake him.

Did the investment group behind Blizzard not know about the situation? In fact, they knew, so why didn't they change the person?

Because Kotick can earn enough money for the investment group behind him every year. It is because Blizzard has accumulated so much wealth that even if it runs out of money for many years, it still has more than enough.
But this time, when Codick saw the game reports from Eastern competitors and the heated discussions among domestic players, and looked at the somewhat familiar scenes on the screen, a look of confusion appeared on his face.

Then he called the technical director, who was not the most capable but the most obedient, and asked, "Does this look familiar?"

The technical director's pupils trembled after reading it, "Isn't this the gameplay of our Heroes of Warcraft?"

"Yes, yes, that's the name!" Kodick suddenly realized. He said that he seemed to have a similar impression, but he couldn't remember the name of the project. He continued,

"Do you think it's possible that the Oriental people from the other side came to cooperate with us last time and happened to see our Legend of Warcraft? Otherwise, how could they be so similar!"

"Last time those Orientals came to discuss animation production, our people were accompanying them. At most, we visited the art department. The two project teams were not in the same place."

"There's no reason. Could it be that good ideas come from telepathy?"

"It's possible, Boss. You forgot that the Warcraft Heroes project was suspended and all the staff were withdrawn."

"Who is so short-sighted as to stop this project without authorization?"

The technical director looked embarrassed and gave a slight hint, "Boss, have you forgotten that the development of Heroes of the Storm project ran into trouble and needed manpower, and then..."

After being reminded, Cotick remembered that several months ago, when he saw the popularity of League of Legends and its amazing profitability, he ordered the projects of several small teams to be suspended and transferred to the MOBA-type "Heroes of the Storm".

One of the suspended projects seems to be "Heroes of Warcraft". The gameplay cannot be said to be exactly the same as "Legend of China", but it can be said to be completely similar.

Even Cotrick could see that if they developed their own Heroes of Warcraft, relying on the Warcraft IP and the gameplay that has been proven by the market, it would definitely be a huge success. Moreover, after local operations and cultivation by the other party, their game has been launched with basically no entry threshold.

As long as Heroes of Warcraft is launched, with the influence of World of Warcraft worldwide, it will definitely be more popular than anything in China.
"Okay! I get it! But, we have to restart the Heroes of Warcraft project right now. I want it to be launched within two months!"

The technical director was in a dilemma. "We may not have enough time. We need to transfer the staff from Heroes of the Storm. This project was suspended and just started testing. We may not have enough manpower."

"There are too many people in World of Warcraft, transfer some of them out."

"Then the progress of the World of Warcraft expansion may be affected."

"You are the technical director, this is something you should consider. My request is very simple, the progress of World of Warcraft and Heroes of the Storm should not be affected. If they are delayed again, it will affect the market value of Blizzard. Can you afford to pay for it?
At the same time, I want to see "Heroes of Warcraft" go online in early December!
You Know? "

The technical director's face wrinkled into a look of panic, "This is me..."

Kodick showed impatience and pointed his finger outward, "Just do it!"

The North American headquarters of the other side.

"Boss, Legend of China will be open for testing in November. Then when will the Legend of Warcraft, which we have been hiding, be open for testing? Has the boss told us?"

"I called my boss yesterday and told him not to rush. Let's give these foreigners a little Eastern shock with Legend of China. We'll release it for a month and wait for them to get into it. Then we'll release Legend of Warcraft to take over in the second month."

"The Legend of China will be open for testing on November 11st, and next month... The Legend of Warcraft will be..."

“Yeah, early December.”

For the majority of players of Legend of China, this seven-day golden week is like a gift from Douyu, which comes and goes in a flash and is gone in the blink of an eye.

It would be great if the seven-day National Day holiday could be as strong and lasting as Lei Jun’s rocket.

Everyone felt like they had just entered the game, but in the blink of an eye it was the last day of the holiday. Countless players wanted to seize the tail end of the holiday for a final carnival, trying to forget that they had to go back to work after the holiday.

Every holiday is a peak season for game manufacturers, especially holidays like National Day and Spring Festival. In the past, everyone worked and studied so hard, and they definitely want to relax with the money they earned. Well, games are the choice of most people.

But during this year's National Day holiday, countless game manufacturers found that their own data did not increase. After a thorough investigation, they found that a huge vortex appeared in the center of the ocean, swallowing up the users that originally belonged to them.
The official website of Legend of China reports the number of online users on a regular basis every day.

The number of users exceeded one million on the first day of the public beta test;
200 million in three days;
300 million in six days directly broke the record of 270 million simultaneous online users set by League of Legends not long ago, becoming the highest online record in the history of Chinese games today.

These players are like crazy, how come The Legend of China is so popular among players?

Players are partying, competitors are wondering, and the media are busy analyzing.

17173 published an article titled "The Other Side Understands What Players Want" which received positive reviews from numerous players and may answer some of their questions.
". "Legend of China" is a card battle game launched by the White Tiger Game Studio under the Bi'an. It created a tornado of playing cards in October this year and became a hit as soon as it was launched on the 1st.

The game is loved by players for its simple and clear operating interface, strategic card combinations and relaxed and enjoyable game atmosphere.

The success of "Legend of China" lies in its ingenious combination of the advantages of electronic games and traditional card games. Through ingenious innovation, it simplifies the game and retains the fun of card battles while giving the game more gaming elements.

The characters and battlefields conform to the aesthetic style of Chinese people. They are simple but coordinated and unified. Primary school students can understand the game rules after watching a few games.

In the words of the players, 'The Legend of China is truly unique! '

People repeatedly start the 'next hand' in a game that is highly random but not very frustrating, just like they are infected with a computer virus called 'The Other Shore'.

Martial arts IP, deck diversity, difficulty of getting started, and program effects are all indispensable.

Because of the existence of randomness, even the anchor cannot predict what will happen in the next round, so this game has produced many famous scenes with explosive program effects in just a few days. It is normal to kill with a low health, and a round without a few sit-ups will not be included in the highlights. These videos have become countless hot memes on the Internet after being re-created by players, forming a breaking effect and providing great emotional value for people.

This emotional value was amplified with the support of the live broadcast platform. The chairman of Bi'an personally participated in the live broadcast to create effects, distribute benefits, and linked with the hot lists of major media platforms such as Xiaomi's president, which further boosted the enthusiasm of players.

The trend of live streaming of The Legend of China became popular on live streaming platforms. People get happy by watching other people's mistakes in operation. Even people who don't play games have developed the habit of watching The Legend of China live streaming every day, regardless of whether they play The Legend of China or not.

As one of the current leading mobile game manufacturers, Bi'an obviously knows what kind of games people want, even better than the players themselves.

It's like a chef who has mastered the cooking temperature to perfection, allowing players to fully appreciate the value of the three words "just right".

The most important thing is, adhering to the exclusive style of the other side, Chen Mo seems to treat the players as his own employees. Unlike traditional krypton gold games with various routines, Chinese Legend gives away all kinds of benefits continuously.

In the past few days, I have earned at least 120 card packs worth 20 yuan through playing games and watching live broadcasts.

In addition, the game has enhanced the interaction and competitiveness among players by regularly hosting online competitions. The monthly ranking competition with a million-dollar prize has led many players to study this game as a side job.

Just now, while breaking the record, the official Chinese Legend has once again given out benefits. Every player can receive 3 card packs for free after logging in.

From a professional standpoint, the author knows that even if the other side gives out benefits like the prodigal son, it will not only not lose money, but will make money, and even make a lot of money.

But out of personal feelings, I still hope that such a conscientious game company that puts players first will develop better and better.
Finally, I call on other game manufacturers to learn from the business philosophy of Bi'an.

What does it mean that if you want to get something, you must first give it?
"

Well said, it's just my mouthpiece.

After Chen Mo finished reading the report, he suddenly understood everything and drank the remaining half cup of wolfberry tea.

He then reposted the article on his Weibo account and noted the source, with the caption: "I silently gave it a thumbs up!"

Then he called Chen Tong to find out what was going on, "Did we give money to 17173 this time?"

"Hmm? No, we have cooperated with each other several times before, but this time Legend of China is so popular, I don't think it's necessary to add icing on the cake. Maybe we have a good relationship and some internal staff are also our game players, so there are some personal emotional factors involved, which is understandable."

"If I remember correctly, the number behind 17173 is now Sohu, right?"

"Well, it is currently in the hands of Sohu Changyou. Sohu spent about 2000 million US dollars to acquire it from NetDragon in the early s."

"Okay, got it, hanging up!"

After hanging up the phone, Chen Mo dialed the internal line of Tianji Pavilion and instructed, "Evaluate the feasibility of acquiring 17173 and work out a plan."

The reason why I came up with the idea of ​​acquiring 17173 was not because this article was praising the Legend of China, although it was telling the truth.

It's not for making money. The little money from 17173 is not even enough for Chen Mo to earn from a live broadcast now, so he doesn't even care about it.

What he values ​​is the performance capabilities and industry brand status of this traditional old-brand gaming media with more than ten years of history. As a company that considers itself the boss of the gaming industry, Bi'an acquired 17173 to integrate its resources, stand on the stage and give a shout-out, which is a win-win for all parties.

Unlike pure businessmen like Sanshi and Guowei, Chaoyang had a smooth start and was somewhat arrogant, but it was also because of this that Sohu's performance has been declining year after year in recent years, which is quite serious.

The gaming business was relatively famous for “Demi-Gods and Semi-Devils” which came out a few years ago, but it tried to struggle for a few times and then nothing happened.

Sohu Video spent 7000 million to purchase the copyright of American TV series this year, but ended up running into the "foreign restriction order" and lost all its money.

Both Gong Yu of iQiyi and Gu Yongqiang of Kugou were once senior executives of Sohu. The situation becomes more and more complicated, and it seems that Sohu is exhausted and on the decline.

You only have 17173 worth of money. Are you trying to show goodwill and find a buyer?

Is this future physics teacher planning to lie down?
But none of this matters.

In the first six days of promoting Xiaomi products, we have already achieved the expected goals.

Today is Chen Mo’s last live broadcast, and he will come to an end later.

Therefore, this live broadcast will be a little different. It is half game and half charity in nature. As for tonight's partner, it is not some cross or charity organization.

But it is Yuan Dian who has a deep connection with the other side.

At this time, the person in charge of Yuandian had knocked on the door and walked into Chen Mo's office.

Fan Dian's original long hair is gone, and he has shaved his head into a flat style, which makes him look very capable. However, his bags under his eyes are a little obvious, and it is obvious that he has not rested well in the past period of time.

Seeing this, Chen Mo stood up with a smile.

"Well, I've lost weight and become older."

"Only those who manage the household know how expensive firewood and rice are. It is true that life is much more fulfilling than before on the other side, but it is enjoyable!" Fan Dian replied with a smile, a light in his eyes.

"Sit down, what would you like to drink?"

"Just water, thank you, boss!" Fan Dian stood up and took the paper cup with both hands.

This time he personally led the team to carry out an activity together as agreed with Chen Mo before.

Over the past six months, he has lived up to his boss' trust and, with the start-up capital, he joined forces with Bian'an Legal Resources to establish a law firm called Yuandian Law Firm.

Then we developed and launched the Yuandian APP, and now Yuandian has become the largest legal aid platform for labor disputes in China.

There is no way. Looking around, there are really no competitors in this industry.

If they have such a monopoly position in other industries, even if there is no gold everywhere, at least they will make a lot of money.

But the embarrassing thing is that Yuandian strictly followed the semi-public welfare nature proposed by Chen Mo at the beginning, and soon it was in a situation where the income was not enough to cover the expenses.

In other words, Yuan Dian is running out of money now!

Fan Dian came to beg for alms from Chen Mo this time
(End of this chapter)