Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 462 Xiaomi G4 Crisis
Ever since Bi'an announced the news of its new game, Tencent, which regards Bi'an as its biggest competitor, has attached great importance to it.

The relevant departments responded quickly to the arrangements of the bosses.

Game studios led by Yao Xiaoguang's Tianmei and Gong Wei's Photon have taken action.

After analysis, discussion and confirmation by the general office, three new studios were formed to develop two additional card and battle flag-type competitive mobile games.

The technical team is busy, and the public relations and public opinion team is not far behind.

The new war had actually already begun when Chen Mo played that 5-minute short film!

There is never a peaceful life in the business world. The apparent calm is the result of a compromise of interests, and ultimately it is still a struggle for interests.

A public opinion guidance and communication meeting is taking place in a conference room at Tencent headquarters.

".How about overpraising? We build momentum behind the other side's promotion, exaggerate the other side's games, and make the balloons bigger, so that all players have infinitely high expectations for the new games of the other side, and then when the actual public beta is launched, there will be a serious psychological gap, and then love will turn into hate!
What a huge investment, what a big budget, how long it took, what the latest technology, when the final game quality does not meet the players' expectations, all these advantages become disadvantages, which is definitely enough to make the other side drink a pot."

"I don't think it's good. Maybe we can do this with other games from other companies, such as NetEase, but the other party is Bi'an. Have you forgotten those mobile games from Bi'an? Which one is easy to play? Do you dare to underestimate the mobile games that Bi'an has spent a year polishing?

Just look at the frequent actions of the three parties in our company's game department every day to know how much the bosses value it. Aren't you afraid that this will only make things easier for the other party?"

"You can't beat them with a stick, and you can't praise them with a flattery. Are we just going to sit there and watch and let it develop?"

After some discussion, no good strategy was found.

The PR director has an idea, "Maybe we can take a roundabout approach. For example, I think we can make some use of the gaming phone Xiaomi released this time. In addition, the game will be tested next month.
Xiaomi loves to play tricks, so let's let Bi'an play tricks too.
Next we will do this.”

".Thank you Mr. Lei for accepting our interview despite your busy schedule"

After watching the interview with Lei Zi, Chen Mo closed the CCTV website.

These questions are probably prepared in advance, and some of them are just briefly mentioned without being expanded.

Moreover, the CCTV reporter still gave Xiaomi some face and was quite tactful in his expression throughout the whole process. He only talked about the G4 model of mobile phone and did not even mention the gaming phone.

The online public opinion now has a bad evaluation of G4. Some media even commented that Xiaomi condoned the gaming market, and then added some classic phrases such as "losing ambition due to playing with toys" and "teenagers", which attracted criticism from some older netizens.

Even in their mouths, Xiaomi has become the same as Bi'an, the soil that breeds the evil of games and the cancer that harms the next generation.
This group of people keeps talking, Chen Mo is tired of listening to them, and he is too lazy to talk to them anymore.

You guys talk your stuff and I do mine. The more you curse me, the harder I work!

Then Chen Mo picked up a Chinese mobile phone market analysis report submitted by Tianji Pavilion.

The moves by Huawei and Meizu have had a certain impact on the sales of Xiaomi 4 series phones, causing Xiaomi's sales to decline to a certain extent recently.

But Chen Mo knew that this was actually a good thing for Xiaomi. At least it could give them a break. Even a tough guy can't stand three poops. No one can afford to sell 40 units every day. At least Xiaomi's sales cycle could be slightly extended.
Chen Mo is very clear that both Xiaomi H4 and X4 do not have much advantage in other aspects, especially hardware, except for their leading appearance design, Mios system and Bi'an software adaptation compared with other competitors.

Moreover, Xiaomi has been in the market for a long time, and its competitors have begun to follow suit. Whether in appearance, strategy, or even pricing, they are not very different but can be said to be exactly the same. One by one, they have turned into little penguins in the mobile phone industry.

Xiaomi has finally, on its own, brought the price of its domestic flagship phones, which originally cost over 4000 yuan, down to around 3000 yuan, dragging all its competitors down with it.

By now, all mobile phone manufacturers have realized that, not to mention defeating Xiaomi, if they want to take a piece of the market from Xiaomi, they cannot set high prices. Otherwise, if you dare to set a high price today, others will burn incense on your grave tomorrow.
Due to the rise of Xiaomi, Chinese people now have a much higher degree of recognition of domestic brands than those big foreign brands, because those big foreign brands are all very high-end, with prices of nearly 5 yuan, which still makes many people stay away.

There is even a saying that if you use an Apple phone for three years, you can buy a new domestic Android phone every year with the money you spent on the iPhone.
Foreign big-brand mobile phones are self-reliant and will not lower prices even if the profit exceeds 100%, focusing on a high-end strategy.

Although Samsung and Apple have the highest sales in the world, in China, the main consumer groups for these two mobile phones are the elites or pseudo-elites.

Most Chinese people will not spend an extra 1 to 2 yuan to buy foreign brands just for some brand premium. Although the IOS system is extremely smooth, many people are not used to using the iOS system.

Most consumers do not have high requirements for the system, as long as it does not lag and can be used. Their biggest criticism of the Apple system is that a system that cannot even set personalized ringtones and customized desktops is not a good thing.
Some children even get complained about when they buy Apple phones for their parents. Firstly, they don't know how to use them, and secondly, they can't even set the most fashionable ethnic style ringtone for their incoming calls, and it's not even as good as the 799 yuan Redmi.

In short, in the eyes of ordinary people, especially older people, Redmi phones are definitely a representative of good quality and low price.

Domestic mobile phone manufacturers are competing fiercely, and Xiaomi, Meizu and Huawei are all good choices for the majority of Chinese consumers.

This can be clearly seen from the data in the report.

At present, Xiaomi is still the first tier in the domestic mobile phone market, followed by Meizu and Huawei, and OV, Coolpad, Tianyu and other brands are in the third tier.

As for Hammer, the report also mentioned that Luo wants to follow the Xiaomi fan route, has his own ideas for the software system, and the phone is still under development.
The report ends with a focus on G4, because as its reputation declines, public opinion tends to expand on it.
Xiaomi G4 gaming phone
A chain of public opinion diffusion has gradually surfaced, and public opinion can now clearly feel the result of deliberate guidance.

As for who is behind this, it could be anyone from the mobile phone circle, gaming circle, or home appliance circle, but having a lot of debt does not weigh you down, so it doesn’t matter.

Now Xiaomi G4 has been labeled as Xiaomi and Bian'an in everyone's mind. The two companies have become a community of interests, and they prosper and suffer together.

The sales of Xiaomi G4, which he has been promoting with great fanfare, are weak, and there have been some negative reports about it.

These negative reports tend to avoid new games and focus on macro-narratives at the strategic and development levels, interspersed with some confusing and out-of-context reporting techniques.

Moreover, the views in the content are rather vague and ambiguous, but after reading the whole article, the subtext is that the development on the other side has reached a deadlock.

But there is no evidence upon closer examination. It is clear that there are senior public relations or high-level legal experts behind these opinion articles.
The current situation is relatively good for Xiaomi because it can use the previous sales benefits as a hedge.

Relatively speaking, the other side’s current situation is relatively passive.

When Chen Mo saw the end of the report, he frowned. How did the media know about this?

The report reads: "Online media revealed that Xiaomi G4 was originally a product that Lei Jun's good brother strongly promoted, with the purpose of "riding on" Xiaomi's coattails through a certain game company and expanding the territory of senior games.

Perhaps someone has run out of ideas and wants to expand the scale of the game in this way, otherwise why has there been no new games in the past year as the main business of the group? G4's award has become a turning point for the group's decline.

The G4 was originally proposed by Chen Mo. Although Lei Jun had some opinions after listening to it, he finally believed in his judgment unconditionally and carefully created a truly gaming phone in China.

However, the inside story of this matter was known only to a dozen or so senior managers of Xiaomi.

It seems that there is no unanimous opinion within Xiaomi on this matter, and Lei Jun is still under considerable pressure.

Thinking of the interview I just saw, the words "..I am still very confident in the market prospects of this phone. It is too early to talk about success or failure now. We need time to prove it" still linger in my ears.

Except for Lei Jun and employees within the group, the outside world is optimistic about him. Chen Mo feels that he has an obligation and responsibility to fight this battle well.

He first had a discussion with Chen Tong, Douyu's Chen Shaojie and YY's Li Xueling about Xiaomi's network supervision, and asked them to cooperate with Xiaomi to do support work.

With the gradual rise of the video live streaming industry, YY has also begun to transform into video live streaming. Currently, it and Douyu are the only two live streaming platforms in China, but the forms are slightly different. The former is a client, which is a comprehensive entertainment live streaming platform for singing, beauties, and games, while the latter is a website whose business focus is game live streaming.

There are very few live streaming platforms now. Apart from these two, there is only Six Rooms, which focuses on live streaming of beauties. The other three have different focuses.

Before Bian acquired AB Station, Douyu was founded by Chen Shaojie, who set up his own business and Chen Mo invested and became a major shareholder.

As for YY, Lei Jun himself invested in the angel round, follow-up financing, and two rounds of funds from Shunwei Capital and Bian Shore Ventures, which means he is also one of YY's own people.

So there is no resistance to this matter.

After finishing this, Chen Mo called Sun Ziwei and threw the report with some of his notes to him, "Take a look first, then we can talk!"

A few minutes later, Sun Ziwei looked up.

"After reading this, I am confident that as long as players experience these three games on G4, their opinions will not change. We speak with our products."

"So confident?"

"You know the work atmosphere there, it's so addictive. We get together in groups of three or five after get off work.
And these guys played around, and while they were playing they came up with new ideas, and a bunch of people rushed to verify them.
Now I feel like a supervisor, worrying every night about how to get these people home.
Do you know how I have been going through these days? It’s such a happy trouble that I can’t even explain it to the families of my employees.”

Look at Sun Ziwei chattering like a Versailles man. He can't stop talking about games, and his eyes are shining.

Chen Mo listened quietly. When it came to games, he was introduced to it by his grandson Ziwei. Unfortunately, their financial situation did not allow it at that time, so the two of them were just spectators even in the game hall or Internet cafe.

Later, I was just getting started, and most of the time I just liked watching and listening.

But this guy really likes games and knows the development history of various games like the back of his hand. Otherwise, Chen Mo would not have let Sun Ziwei take charge of such a large business.

Perhaps what you lack in childhood, you make up for it double when you grow up. In fact, in the eyes of all the employees of Bi'an Games, their BOSS Sun Ziwei is the most addicted one.

"How's the game preparation going?"

"We've already prepared for this. We'll have the internal beta of the Huaxia trilogy next month and the public beta in October. There's absolutely no problem. The overseas Mythology trilogy can also be completed before the Spring Festival.

As for the game derivative animation, Lin Hun has revealed that only three episodes can be produced before the end of the year, and it will be faster tomorrow. A trailer will be released in October."

"Well, tell him that quality is more important than quantity, so there's no rush!" "When will the internal test be scheduled? I mean, can we do it together?"

"No, no, no~ Putting them together will distract the players, let's do it one by one! There is still half a month until September, and I only have one request, the game quality and special effects must be maximized on Xiaomi G9, keep improving, and reach a higher level!"

Sun Ziwei said confidently, "We have already done this. By the time they get used to it, they will feel that using other phones is not as good as before."

"That's good!"

After discussion between the two, they decided on a step-by-step release rhythm for the Beyond China trilogy.

"Legend of China" will start pre-launching the game promotion immediately, with internal beta test qualifications issued from September 9st to 1th, internal beta test on September 15th, and official public beta test on October 9st;
《华夏对决》，10月1日~15日发放内测资格，10月16日内测，11月1日正式公测；
By analogy, the release date of "Glory of China" will be postponed for another month, with the public beta to be launched on December 12st.

After confirming.

Chen Mo asked: "Has the method for obtaining the internal beta code been determined?"

“It’s the same questionnaire plus lucky draw format as before. In addition, anyone with a historical account top-up of more than 1,000 yuan will automatically qualify for the internal test.

Three thousand numbers are released every day, and the total number is maintained at 100,000. Cloud computing is used to provide a backup, so the server load is not the focus of this inspection.

Mainly because we are afraid that those involved are too confused, so we asked the players to look for better suggestions and urgently improve the situation during this period.

In addition, this internal test is also a process of warming up reputation and promoting publicity.”

Chen Mo had a new idea. "Add another channel. Anyone who buys the Xiaomi G4 gaming phone can redeem the internal test activation code with the serial number."

"All the games this time?"

"All games!"

"This requires the cooperation and support of the Xiaomi team."

"I will communicate with Mr. Lei and synchronize it for you then!"

"it is good,"

“Also pay attention to the review and certification of internal testing qualifications, and be aware of scalpers’ movements.”

"Oh, then I'll go do something!"

"Ok!"

Chen Mo took out his cell phone and made a call.
On the other side, a core management communication meeting is being held at Xiaomi headquarters.

Li Wanqiang, the person in charge of e-commerce sales, raised his own questions after introducing the complete online and offline sales data of Xiaomi.

“.The above is the overall sales situation of Xiaomi during this period, which is generally in line with our expectations before the press conference.

However, through the current data, we can still see some problems. The first is that the enthusiasm of Xiaomi home appliances consumers is beyond our imagination. Now it is in a stage where there is a price but no market. Wang Chuan is trying to expand production capacity at the factory.

There is another problem, which is that the current daily sales of G4 are less than 3 units, which is about one-tenth of the Redmi and X series. Although the production line accounts for a small proportion, it is no longer proportional to the sales volume, which is problematic. "

Zhou Guangping, who is in charge of the supply chain, also expressed his opinion on this topic. "Ali just mentioned the sales volume. As for the inventory, the G4 currently has a backlog of more than 50 units. I suggest that we free up some production lines and give them to the Redmi and X series phones to redistribute the proportions?"

Lei Jun did not comment first, but asked others, "What do you think?"

Hong Feng said, "Why don't we wait and see? After all, the game hasn't been publicly tested yet. Isn't it too hasty to do this now?

After all, the relationship between us and Bi'an is here, and President Mo has made great contributions to Xiaomi before."

Yan Jing, who has now become the head of the MIOS technical team, rarely spoke up, "I agree with Hong Feng's opinion, let's not move for now!"

"At that time, Chen Mo proposed that Xiaomi develop G4, and I was the only one who voted against it. I acknowledge Chen Mo's contribution to Xiaomi, and I also recognize that he has played a significant role in Xiaomi's current development and scale." Zhou Guangping took off his glasses and wiped them with a lens cloth, and continued,
"But! We made this gaming phone according to his requirements, and then what? Everyone has seen the current market performance. The situation is changing rapidly. We must adapt to local conditions and respond accordingly. Otherwise, we will only become more and more passive. The longer we delay, the greater the loss will be."

His words were met with a counterattack from Huang Jiangji, who is now in charge of Xiaomi's home appliance business. He used to be Chen Mo's rival, but now he is Chen Mo's biggest supporter. "Chen Mo will not do anything without a purpose. We need to be more patient!"

Li Wanqiang, who abstained from voting in the R&D G4 vote, shook his head and said something meaningful, "KK (Huang Jiangji), don't let your emotions get in the way. This is a business, and personal emotions can easily lead to big taboos. Mr. Lei, what do you think?"

Lei Jun had just been watching and listening to everyone's suggestions. When he saw that he was being called out, he turned around and asked Lin Bin next to him,
"What does Mr. Lin think?"

"Everyone has their own reasons. How about a vote?"

"Alright~ When in doubt, let's vote. Raise your hands if you agree to reduce the production line of G4. Raise your hands if you agree to keep the status quo."

The voting ratio was 6:4, with 6% in favor of lowering the G4 production line to make room for its sister products.

Although Lei Jun still did not express his opinion, he still sighed in his heart. There was some debate at the beginning of the G4 project last year, but after his explanation at that time, the opinions were still unanimous. Now the situation has undergone some changes beyond his expectations.

Just as he was about to speak, the phone on the table rang. Lei Jun picked it up and said, "Wait a minute." Then he walked to a corner to make a call.

".Okay, I'll tell you and hang up now!"

After returning, Lei Jun did not sit down, but put his hands on the table and looked around at everyone, "Next, I announce that the G4 production line will be doubled according to the current scale!"

Lei Jun's words shocked everyone present, as it was completely opposite to the previous voting conclusion.
Among them, Zhou Guangping was extremely surprised, "Boss Lei, your decision is related to voting?"

"What? Do you have any objections?" Lei Jun raised his eyelids slightly and glanced at Zhou Guangping, his eyes gleaming with a sharp light.

"Uh, no. No." Zhou Guangping felt a chill in his heart when he saw this.

"What about the rest?"

silence
"Then take it as everyone's approval. President Bin, is it okay for you to handle this matter?"

"can!"

"That's it, Yan Jing, stay for a while, everyone else can leave!"

After everyone else left, Lei Jun explained to Yan Jin the matters concerning cooperation with Bi'an.

A few minutes later, Yan Jin left with a smile, and Lei Jun was the only one left in the conference room, sitting in a chair and thinking.

This meeting was just a routine executive meeting, not a board meeting. He voted just now just to see what everyone thought about the matter.

Even if the G4 project fails in the end, it will not change the cooperative relationship between Xiaomi and Bi'an. From the perspective of interests, Xiaomi will still need the brand of Bi'an Qingtengyuan to recruit new forces. And as Chen Mo said just now, he can see that the other party also attaches great importance to this project, and that is enough.

What's more, admitting defeat before the battle is not in line with his style.

In the scene just now, Lei Jun has countless ways to achieve his goal more harmoniously, but sometimes being too nice to those below you is problematic.

Kindness does not allow you to command an army, and righteousness does not allow you to command wealth. As the controller of a company, when it comes to making a decision, only one voice is needed from top to bottom.

It seems that Xiaomi's development has been too smooth during this period, so smooth that everyone almost forgot Xiaomi's last name.

The thunder of Lei Jun is powerful and swift!
The time came to late August.

August 8nd is the graduation day for the first batch of students of Qingteng College.

After the final exams, students at Qingteng College will be assigned positions, grades and salaries based on their scores in each subject.

Qingteng College is divided into eight departments and 24 subjects, with each subject having an average of 50 students per class based on the number of students in the college.

The class numbers are arranged in order of academic performance, just like the regular classes and rocket classes in high school.

Marketing is divided into 10 classes.

At this moment, in the Marketing 01 class, the students were chattering and communicating with each other about their future destinations. After all, although the headquarters of Bi'an is in Beijing, its business is spread all over the country. Although the college will make assignments based on everyone's wishes, no one knows when they will see each other again after graduation.

After half a year of study, these people have developed a deep friendship with each other.

Since Qingteng College’s education is similar to a military version of education, it focuses on spiritual education while paying attention to skill training. This leads to the relationship between them being more like comrades-in-arms than classmates!
A young man asked the squad leader Li Wu with curiosity and a little respect.

"Hey~ squad leader~ where were you sent to?"

(End of this chapter)